WORLD LEGENDS HOCKEY LEAGUE CORPORATE PARTNERSHIPS

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1 WORLD LEGENDS HOCKEY LEAGUE CORPORATE PARTNERSHIPS

2 2 FOR THE FIRST TIME, ICE HOCKEY LEGENDS FROM RUSSIA, SLOVAKIA, GERMANY, FINLAND, THE CZECH REPUBLIC and SWEDEN WILL MEET ON THE ICE AS THEIR TEAMS DID MANY YEARS AGO TO DETERMINE THE BEST ARE YOU READY TO TAKE THE CHALLENGE WITH THE LEGENDS?

3 3 ICE HOCKEY IS A TRULY GLOBAL SPORT: 73 COUNTRIES ARE MEMBERS OF THE IIHF Ice hockey s global popularity was built by the GRAND MASTERS. The WORLD LEGENDS HOCKEY LEAGUE will be reminiscent of the SPECTACULAR BATTLES between the world s best players from the past. You will see the clashes between the best athletes, relive CLASSIC RIVALRIES. THE WORLD LEGENDS HOCKEY LEAGUE is more than just a competition. It is an educational initiative TO PROMOTE ICE HOCKEY in the world. Joint CHARITY PROGRAMMES and support for ice hockey veterans.

4 4 LEGENDS LEAGUE IS THE BEST SOLUTION FOR PROMOTING YOUR BRAND IN RUSSIA AND EUROPE The Legends project has been a big success in RUSSIA. Games involving stars of the past have also generated huge interest in SWEDEN and FINLAND. Hockey fans in the CZECH REPUBLIC, SWEDEN, FINLAND, SLOVAKIA and GERMANY dream of seeing their stars in the flesh once again. The project will be of interest to partners in the US and CANADA. In these countries, hockey for many has achieved cult status. The time has come to unite hockey countries, traditions, stars and fans. The IIHF and NATIONAL ICE HOCKEY FEDERATIONS AND ASSOCIATIONS of the League member states supports the idea of uniting the world s hockey legends in a single Legends League.

5 WITH US, BRAND WILL BECOME A LEGEND BOTH INSIDE AND OUTSIDE RUSSIA This October, Moscow (VTB Ice Palace) will host GALA-GAME: Legends of Hockey Club vs. Legends League stars This November, the games will be hosted by FINLAND, GERMANY, and THE CZECH REPUBLIC. In January 2016, Russia will host THE LEGENDS LEAGUE FINALS. 8 UNFORGETTABLE MATCHES Participants GERMANY, RUSSIA, SLOVAKIA, FINLAND, THE CZECH REPUBLIC, SWEDEN Mid-October GALA-GAME LEGENDS TAKE THE CHALLENGE Preliminary matches: classic derby rivalries GERMANY vs RUSSIA FINLAND vs SWEDEN CZECH REPUBLIC vs SLOVAKIA DERBY WINNER SUPERFINALS IN RUSSIA Cities DRESDEN, LAPPEENRANTA, KARLOVY VARY, MOSCOW Venues Energie Verbund Arena / 4,127 Kisapuisto Arena / 4,847 KV Arena / 5,874 VTB Ice Palace / 12,100 Media TV: the finals will be broadcast on a federal sports channel RADIO: programmes and reports ONLINE AND PRINT MEDIA: cooperation with leading sports media 5

6 6 LEGENDS LEAGUE IS A UNIQUE SPORTS FORMAT FOR POSITIONING YOUR BRAND OUR PARTICIPANTS ARE THE BEST ICE HOCKEY PLAYERS OF ALL TIMES. WE KNOW OUR TARGET AUDIENCE IN RUSSIA AND EUROPE. The primary demographic includes EMPLOYED and married men and women who LOVE SPORTS and entertainment, and have an active lifestyle. They have CHILDREN and grandchildren who need guidance, traditional family and social VALUES: REMEMBER your roots RESPECT your friends BE A TRUE FRIEND Take failure with DIGNITY ENJOY victories.

7 7 WORLD LEGENDS HOCKEY LEAGUE PLAYERS ARE PEOPLE OF THE WORLD MILLIONS OF RUSSIANS AND EUROPEANS KNOW AND REMEMBER THEIR NAMES. YOU KNOW THEM TOO. LEGENDS OLYMPIC CHAMPIONS AND MEDALISTS, WORLD CHAMPIONS, WORLD CUP WINNERS, WINNERS OF THE CANADA CUP, THE STANLEY CUP, TORONTO HALL OF FAME ATHLETES, IIHF HALL OF FAME ATHLETES AND THE IIHF CENTENNIAL ALL-STAR TEAM

8 8 YOUR BRAND WILL BE ASSOCIATED WITH ICONIC NAMES Pavel BURE Vyacheslav FETISOV Alexander YAKUSHEV Dominik HAŠEK Vladislav TRETYAK Alexei KASATONOV Vladimír RŮŽIČKA Bengt-Åke GUSTAFSSON Vladimír VŮJTEK Jari KURRI Alexander KOZHEVNIKOV Udo KIESSLING Esa TIKKANEN Petr SVOBODA Dieter HEGEN Igor LARIONOV Vladimir MYSHKIN Håkan LOOB Peter ŠŤASTNÝ Nicklas LIDSTRÖM Sergei MAKAROV Pär MÅRTS Vladimir MALAKHOV

9 9 NEW HORIZONS FOR YOUR COMPANY FANS will watch the Legends League matches from stadium stands in the countries where ICE HOCKEY is more than just a GAME. HUNDREDS OF THOUSANDS OF PEOPLE will hear about the WORLD LEGENDS HOCKEY LEAGUE and your brand through TV, popular print and online media, and social networks. WE CAN OFFER YOU THE UNPARALLELED MARKETING POTENTIAL OF THE WORLD LEGENDS HOCKEY LEAGUE European ice hockey match PARTICIPANTS ARENAS and audience Internet/radio/TV CITIES AUDIENCE We will develop bespoke MARKETING PROGRAMMES to activate the granted rights specifically for each partner. Participation in this project will contribute to BRAND POSITIONING and ensure that your BUSINESS GOALS are achieved.

10 10 KEY COOPERATE ELEMENTS 2015/2016 SEASON advertising opportunities at ARENAS advertising opportunities with celebrity PARTICIPANTS BUSINESS programmes MATCH DAY campaigns, shows, BRAND ACTIVATION website and social MEDIA public INITIATIVES special PROJECTS MERCHANDISING interaction with the professional COMMUNITY interaction with the MEDIA

11 11 COMMUNICATION CHANNELS. LOCATIONS OPPORTUNITIES FOR BUSINESS YOU CAN CHOOSE A SPECIFIC STAGE, MATCH AND COUNTRY AND BEGIN POSITIONING YOURSELF FOR A SPECIFIC TARGET AUDIENCE VIA FAMILIAR COMMUNICATIONS CHANNELS League s multimedia WEB PORTAL SOCIAL MEDIA strategy RADIO and TELEVISION PARTNERS resources

12 12 PROJECT S MARKETING POTENTIAL OPPORTUNITIES FOR BUSINESS WE WILL HELP YOU CHOOSE THE RIGHT TOOLS, PROJECTS AND SERVICES DEVELOPED BY THE WORLD LEGENDS HOCKEY LEAGUE TO EFFICIENTLY COMMUNICATE YOUR MESSAGE TO THE TARGET AUDIENCE SPONSORSHIP NAME OPPORTUNITIES Preliminary rounds Finals Legends League main prize Mascot BRAND PLACEMENT Indoor arena Outdoor arena, Uniform, equipment Print products and POS-products INTERNET Branding and advertising Multimedia themed content Special projects Pre-roll video COMMUNITY. ACTIVATION. PROJECTS Match day: indoor/outdoor arena promotion, Ceremonies Permanent & digital signage Sport and entertainment projects Internet projects Social projects Art projects LICENSE, INTELLECTUAL PROPERTY Right to use World Legends Hockey League Trademark and logo Players images EXCLUSIVE Photo and video Interview opportunities with the project Participants and celebrities Business meetings Special services etc.

13 MEETING OF REPRESENTATIVES OF THE LEGENDS LEAGUE ASSOCIATION AND NATIONAL FEDERATIONS OF THE LEAGUE MEMBER STATES Participants (left to right) Mr DMITRY KURBATOV Executive Director Russian Ice Hockey Federation Mr MIKAEL PFUHL General Secretary German Ice Hockey Federation Mr KIMMO OIKARINEN authorised representative Finnish Ice Hockey Association Mr DMITRY TUGARIN Executive Director World Legends Hockey League Association Mr PAVEL BURE President World Legends Hockey League Association Mr ALEXANDER YAKUSHEV President Legends of Hockey Club AUGUST 13, Mr MILAN NOVY authorised representative Czech Ice Hockey Association Mr ALEXEY KASATONOV CEO Park of Legends Sports and Entertainment district Mr VSEVOLOV KUKUSHKIN authorised representative Slovak Ice Hockey Federation Mr MIKAEL LUNDSTRÖM Sport Director Swedish Ice Hockey Association

14 14 IIHF PRESIDENT RENE FASEL HAS SENT A WELCOME ADDRESS TO THE TOURNAMENT PARTICIPANTS Dear friends, When I see people playing hockey I feel additional inspiration - life is going on in right direction. When I see some familiar faces that I have seen playing at many World Championships or other events I am grateful. You made hockey as the Best sport in the worlds. It is my point of view and I hope you agree with me. It is very important for the Hockey World, for the future that you made the decision to stay in ice hockey and continue. The IIHF appreciate your efforts and is pleased to support New League of Legends. I am sure that Legends will inspire new generations to become new stars and new legends. Best regards, International Ice Hockey Federation Rene Fasel /IIHF President/

15 WORLD LEGENDS HOCKEY LEAGUE +7 (495) ext. 7189; DMITRY TUGARIN OFFICE , 23 AVTOZAVODSKAYA STREET, MOSCOW , RUSSIA

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