Thank you for your interest in the position of Marketing Officer at Kazzum. In this recruitment pack you will find:

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2 ear candidate, Thank you for your interest in the position of Marketing Officer at Kazzum. In this recruitment pack you will find: Background information about the company Job description Person specification Application form (downloadable from website) qual opportunities monitoring form (downloadable from website) If you would like to apply for the role, please a completed application form a completed equal opportunities monitoring form The deadline for applications is 10am on Wednesday 10th February Applications should be ed to recruitment@kazzum.org. It is likely that interviews will be held on Thursday 25 th February Should you have any questions about the role after reading this pack, please don t hesitate to contact me at recruitment@kazzum.org. mily Campbell General Manager Kazzum

3 Kazzum wants every young person to reach their creative potential. We re about theatre the theatrical experience which we believe works as well in a festival field as on a traditional stage. In a classroom as well as in a car park. We don t do traditional shows or have audiences sitting in rows in a theatre. We have them move around, get involved and be part of the action. We create all our shows from scratch, working with the best professionals, often from outside children s arts. So our offer is always fresh, playful and unexpected, bringing children and young people to new ways of understanding and exploring the world around them. We want our theatre to be as dynamic as the world in which young people live. Our programme of work has three main strands which interact and allow dynamic, open and valuable ideas to thrive. ARTISTIC our produced work which is alive with the voices of our young audiences. This work includes UK-wide touring of outdoor, family-friendly show to festivals, as well as immersive, site-responsive shows. IGITAL our exploration of the digital landscape as both a place to allow creative conversations to thrive and digital narrative to be born. GNRATION our work within young people s communities from workshops, to consultancy, partnerships and training, this strand allows us to make long term meaningful relationships with young people who don t ordinarily have the chance to experience the arts. For example, our Pathways programme offers young refugee and asylum seekers creative activities, and provides platforms for young people to engage with policy and decision makers.

4 Kazzum is looking forward to several exciting projects over the next year. These include: Producing a new outdoor, movement-based production with emerging choreographer, an Martin, called Sprung A UK-wide tour of 4 outdoor shows and installations to summer festivals Producing a community-led festival in the heart of Bethnal Green An R& for an immersive production, in partnership with Shoreditch Town Hall Creative outreach projects with young refugees, young people at risk and young people in hospital settings xpanding our successful Associate Artist Programme and creating a Young Ambassadors Programme Kazzum is a Company Limited by Guarantee with charitable status. Responsibility for the company lies with a Board of Trustees (currently numbering seven) who meet the staff team on a quarterly basis to advise on strategic development. The Marketing Officer will join a staff team comprising an Artistic irector (full-time), General Manager (full-time), Programme Coordinator (part-time), Outreach Assistant (full-time), a freelance Fundraiser (0.5 days/week), and a large pool of freelance workers who are employed on a project by project basis. Of these freelancers, Kazzum works regularly with four emerging artists through Kazzum s Associate Artist programme.

5 Reporting to: Artistic irector, General Manager Responsible for: Volunteers and freelance designers Salary: 22-24K depending on experience. Hours: Part time, 16 hours per week. Hours can be worked flexibly between 10am - 6pm, Monday-Friday (to be agreed with the successful candidate). Location: Kazzum office, Bethnal Green, London. Contract type: Initial fixed term contract on 12 months, with a view to make the role permanent subject to funding. 6 month probationary period. Holiday allowance: 25 days per annum pro rata (10 days). Summary: The Marketing Officer is responsible for the delivery of all aspects of Kazzum s marketing and press activity. In consultation with Kazzum s Artistic irector they will plan, implement and evaluate creative campaigns and activities, ensuring the growth of Kazzum s reputation and profile. uties include: 1. Activity led marketing In consultation with the Artistic irector, plan and implement creative activity led marketing, creating robust and exciting campaigns. In consultation with the Artistic irector set and monitor progressive marketing targets. Organising photo calls, press launches, and marketing events when appropriate. rafting design briefs and overseeing the work of designers, printers and distributers, keeping within timescales and budgets. Where appropriate, use Photoshop and other software to create high quality marketing materials in house. 2. Organisational exposure nsure the profile of Kazzum is continually visible and active. Maintain the brand, ensuring organisational communications comply with policies of presentation. In consultation with the Artistic irector plan and implement PR campaigns and activities. Source, write, proof read and schedule press releases, marketing copy and content.

6 evelop excellent press relationships, being the principle point of contact for press and media enquiries; be proactive and responsive within this field at all times. Keeping up to date records and databases of contacts, plans and tasks. Including all print and press cuttings. Identify, research and place stories within the local, regional and national media. 3. igital In line with Kazzum s digital strategy, oversee the development and maintenance of all methods of digital communication including, the website, e-newsletter, digital footers, twitter feeds, social media profiles ensuring it completely resonates with the brand and the organisation s profile. Share and celebrate the work of Kazzum digitally including making promotional films, slide shows, vox pops and differing methods of online engagement. Make digital a central element of campaign planning and maximise its role in achieving marketing objectives. 4. Audience development and data collection Working in alliance with Kazzum s Audience evelopment Strategy actively build the networks and relationships to target new audiences including young people at risk, low income families, those with low arts engagement, and young people outside of London. Use AC audience Insight as a key tool to analyse and target groups. In consultation with A, to plan and implement an ongoing quantitative and qualitative audience research programme and monitoring of audience feedback. Proactively investigate, develop and establish relationships with local business and corporates pursuing promotional opportunities as well as potential for organisational funding, e.g. sponsorship or in-kind giving. Be responsible for gathering statistics (website, social media etc.) and use data to identify trends and responses. 5. valuation and reporting Assist the Artistic irector and General Manager in evaluation and reporting tasks for funders and other stakeholders. To monitor and report on the progress and outcomes of marketing, press and audience development strategies and activities, circulating findings to A, GM and key stakeholders. In conjunction with A draft the Trustees Annual Report.

7 6. Other duties Occasional event attendance including occasional evening and weekend (time off in lieu will be given). Attributes Criteria ssential / esirable Relevant xperience A minimum of 2 years experience in a relevant role in an arts organisation or charity. xperience of writing for a range of audiences and platforms. xperience of working on campaigns from planning through to evaluation stage. xperience of communicating with press. xperience of working with designers/creatives. xperience of working with vulnerable groups. Knowledge Knowledge of, and strong interest in, the arts and creativity. Understanding of the barriers that can prevent young people engaging in the arts. Marketing training or qualification. Awareness of Arts Council Audience Insight Profiles. Key skills Highly organised with an ability to plan and implement projects and campaigns to tight timescales. Ability to creatively analyse and critique.

8 xcellent copywriting and proofreading skills. Ability to manage own workload and to work unsupervised. xcellent office IT skills (Word, Outlook etc.) Ability to use, or demonstrable capacity to learn, Photoshop, Wordpress, Mailchimp, video editing software.