Promo Interactive i n n o n v o atio i n o n m arketin i g n g a ge g nc n y

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1 Promo Interactive innovation marketing agency

2 OUR MISSION Promo Interactive mission is searching and adoption of innovations and creative solutions for marketing communications. We offer our customers:: ideas that really stand out solutions that employ the most perspective trends in media and technology results that fully meet your business objectives and maximize their effectiveness We have accomplished many things in the past 10 years: Three Elements of Innovation a solid team that is competent to launch complex projects; a strong technological base that allows complex scenario testing in both interactive and traditional media; expertise in effective implementation of marketing scenarios, including those new to the market. Marketing channels: Internet, Mobile area, Multimedia, etc. New technologies (WAP, JAVA, Bluetooth, etc. New scenario of marketing communications (entertainment marketing, viral marketing, community building, etc

3 OUR HISTORY We work in the area where innovations are the mane factor of our success. Even here we have managed to save the image of pioneers for 10 years first-ever internet advertising agency in Russia first-ever Flash banner in the Russian market the publishing of "Internet Advertising Encyclopedia" - Russia's first book on internet marketing which had been an ABC of that time for many of those who have since become prominent internet professionals first-ever rich-media advertisement in the Russian market first-ever SMS promotional campaign in Russia with the first Mobile Marketing open seminar we laid the fundamental framework for the future development of this perspective segment of business first-ever BTL campaign using Bluetooth in Russia anthology of internet folklore "Pyatnizzo", Show The Night of Internet Eaters", are the projects which are unique in the world.

4 RANGE OF SERVICES The only Russian marketing agency to fully conduct complex campaigns of any level of difficulty in the new media. Web and WAP advertising, Integrated campaigns Mobile Marketing Organizational and engineering support of BTL campaigns New-media consulting and marketing research Multimedia projects (DVD, booth, internet video, etc.) INFOtainment projects, communities, viral marketing CREATIVITY VIZUALIZATION TECHNOLOGY CONTENT WORK WITH AUDIENCE

5 WEB AND WAP ADVERTISING, INTEGRATED CAMPAIGN communication scenario development advertising vehicles of all interactive formats media-planning and placement sponsorship, integration, etc. unconventional presence marketing analysis and performance evaluation Promo campaign with prizes Carried out a promotional event on a turnkey basis. 15,000 prizes given out, including credit rewards to cell View more phone accounts Redd s virtual boutique Incredible results of our virtual boutique campaign totaled 70,000 participants and 300,000 SMS Life-hack community Impressive conversion: 60% of visitors who clicked on the ad signed up for community membership. Promo was supplemented by interactive BTL stands - over 150 'bluetooth cannons' all over Moscow

6 NEW-MEDIA CONSULTING AND MARKETING working with the new media strategies research in the communicational field of a company internet reviews, competitive monitoring audit of internet- and mobile-projects Gazprom-Media Internet strategy MTS Online-strategy for 2007 Sochi2014 Complex promotional program in new media for the period of View more UralSviazInform Content market research for IPTV Delovoi Mir Internet assets expansion program

7 MOBILE MARKETING interactive for traditional media placement sales stimulation, BTL promotion support information collection, "hot lines", informational support branded advertiser content We employ all technologies : sms, mms, wap, ivr, j2me, stk Mobile campaign for «Bochkarev» beer Branded mobile game 100,000 downloads, viral popularity Mobile AIDSmeter Stimulating promo from Genie Russia's first large-scale stimulation promo event using SMS: 6,000,000 cans, 4% response, 80,000 participants, 180,000 SMS Megafon. "My Moment of Fame" campaign One of the first campaigns using MMS in Russia View more Russia's first marketing campaign using SMS

8 INFOTAINMENT PROJECTS FOR ADVERTISER AND VIRAL MARKETING creating entertainment, gaming and theme project creating and distributing viral memos working in popular internet communities View more Counting days before vacations First viral campaign in Russia 350,000 s forwarded! Shortlisted at Cannes Lions 2007 (together with IQ Marketing) «Pyatnizzo», an anthology of internet folklore Best selling above 1000 roubles" book of 2007 in Russia Video quest for X-cube players Videoencyclopedia of music styles

9 MULTIMEDIA PROJECTS presentations and instruction materials audio- and video- journals entertainment and gaming disks multimedia booths video portals Multimedia presentation for "Sukhoi" Mikhail Pogosyan, general manager of "Sukhoi", used our presentation in his speech before the lord members of Thomas Sopwith society View more Web support of Sochi-2014 Multi-language website. Live web cameras in many cities. Live broadcast of press conferences Kent Concept Club Interactive gambling terminals were the main object of party programs in 12 Russian towns more then 90% took part in this promo campaign "Alpha-TV" educational disk Dull information about stock markets comes alive with video aids!

10 I-BTL Event и Entertainment marketing concepts, parties, mass action promo Trade show marketing new product presentation, corporate booths and stands, mini-promos for press conference and presentations. Equipping traditional OOH and BTL promo staff and billboards with hi-tech devices. Mazda Trade-show booth technical support Onlinebroadcast, bluetooth, jest point Motorola booth at Russian Fashion Week Female visitors walked in front of the camera and received CDs with a video of them walking the catwalk at a fashion show Integrated promo for Amstel beer 80,000 downloads of mobile content from bluetooth cannons View more

11 WE ARE PROUD TO SERVE OUR PARTNERS AND CUSTOMERS Banking and financial services FMCG and customer services телей Communication and high technologies Auto area Mass media and entertaiment Network agencies State and public organizations Министерство образования и науки РФ Министерство труда и социального развития РФ Real estate and construction

12 Promo Interactive has received numerous awards of various professional contests and festivals Our specialists have had numerous appearances at key events of the industry and many of their works have been published. We stand as principal organizers of a number of events: WE ARE PROUD FOR OUR WORK AND AWARDS internet advertising, mobile campaign and entertainment marketing seminars «Golden WAP» award and Viral Award «The Night of Internet Eaters» show с

13 WE ARE RECOMMENDED BY

14 PERSONS People are the main active of our Company. We know and can do a lot. We are ready to share this experience with our present and future customers!

15 CONTACTS Promo Interactive agency Visit us Moscow, 7/1, Spasopeskovskiy pereulok, Call us Phone.: (495) Fax.: (495) , us For press: Thank you for your time!