Everything You Know About Mobile is Wrong. Ben Dillon, MBA Vice President & ehealth Evangelist

Transcription

1 Everything You Know About Mobile is Wrong Ben Dillon, MBA Vice President & ehealth Evangelist

2 Geonetric Clients Geonetric develops award-winning websites for the healthcare industry. Tweet it: #GeoLive

3 Today s Presenters Ben Dillon, MBA Vice President & ehealth Evangelist Geonetric, Inc. Ben is a Vice President at Geonetric. He writes and speaks extensively about healthcare technology trends, everything from social media strategies to accountable care organizations and what it all means to our healthcare clients and the industry as a whole. Ben is a member of numerous organizations, including HIMSS and the Forum for Healthcare Strategists. He s a SHSMD board member and has judged the ehealth Leadership Awards for the past seven years. Tweet it: #GeoLive

4 Everything You Know About Mobile is Wrong Ben Dillon, MBA Vice President & ehealth Evangelist

5 Poll: How Many of You Have a Mobile Site?

6 Why All the Buzz Bout Mobile?

7 Tweet it: #GeoLive Growth of Mobile Use/Stats

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9 25% Mobile As A Percent Of All Traffic Max: 23.5% 20% 15% Avg: 12.8% 10% 5% 0% TimeID Tweet it: #GeoLive

10 Mobile is Unique Personal Always on Always carried Built-in payment channel Tweet it: #GeoLive

11 Mobile Web Requires a Different Approach Devices Screen sizes Bandwidth Tweet it: #GeoLive Source:

12 Some Things Don t Exist on Mobile Tweet it: #GeoLive

13 We Build for This Tweet it: #GeoLive

14 Mobile Web Priority Functions On the go capabilities Location directory Maps and directions Physician directory ER wait times Tweet it: #GeoLive

15 What You May Be Missing The Times Are Changing

16 Now It s Used More Like This Tweet it: #GeoLive Photo by Veronica Belmont via Flickr

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18 Tweet it: #GeoLive Mobile is Taking New Shapes

19 What You May Be Missing What Consumers Want From Mobile

20 What We Think Health Consumers Want Tweet it: #GeoLive Source: Mobile Healthcare Survey, SHSMD/MedTouch 2012

21 What Health Consumers Actually Want Top Content For Mobile Visitors by Average Pageviews Home page Careers Physician Directory Services Baby photos Health Resources About Locations, maps and For Professionals Patients and Visitors Tweet it: #GeoLive Source: Internal research by Geonetric, Inc. - March 2012

22 Mobile Experience Matters 57% of mobile Web users had a problem accessing a website in the past year More than 80% of mobile Web users would access websites more often from their phone if the experience was as fast and reliable Mobile users do not have much patience - 1/3 will go to a competitor's site instead When users had trouble accessing from their phone: Nearly half are unlikely to return 57% are unlikely to recommend the site Tweet it: #GeoLive

23 Tweet it: #GeoLive Example: Twitter

24 Example: Twitter You can t get to saved searches from the mobile website And you can t add people to a list from either the mobile website or the Android or IOS app Tweet it: #GeoLive

25 What You May Be Missing Your Strategy

26 Let s Spell Out the Implications Customers want your entire site The desktop user interface works very poorly for mobile devices The optimal mobile interface will be different for different devices The constraints that we ve built aren t as strict as they once were Tweet it: #GeoLive

27 Responsive Web design is the approach that suggests design and development should respond to the user s behavior and environment based on screen size, platform and orientation.

28 What does a Responsive site look like?

29 Benefits of the Responsive Design Approach An optimized experience for all users Better user satisfaction, loyalty, conversion and referral Cost savings No duplicate content management Use of a single template Improves SEO Tweet it: #GeoLive

30 What You May Be Missing Mobile = Mobile Web

31 Tweet it: #GeoLive Mobile Goes Beyond the Browser

32 Tweet it: #GeoLive QR Codes

33 Tweet it: #GeoLive

34 Tweet it: #GeoLive

35 Tweet it: #GeoLive

36 Tweet it: #GeoLive QR Code Example

37 Mobile Boosts Social Networking Mobile is our primary focus for our platform this year (2011). Mobile usage has been the fastest growing part of the Facebook experience. 200 million people (are) using it (Facebook) on a mobile device, and those people are more than twice as active as people who use Facebook just on a desktop computer. - Facebook CTO Bret Taylor, Inside Social Apps Conference, Jan 2011 Tweet it: #GeoLive

38 What You May Be Missing The Answer is Not Always an App

39 Poll: Do You Have Apps Today?

40 Apps Tweet it: #GeoLive

41 Tweet it: #GeoLive St. Vincent s HealthCare App

42 Tweet it: #GeoLive Mayo Clinic App

43 Tweet it: #GeoLive Dean EPIC MyChart App

44 Ben s Rules on When to App 1. Accesses the phone s hardware features, such as the camera, GPS or motion sensors 2. Sends push notifications 3. Is available without online access 4. Requires a complex user interface for presentation or interaction 5. Asks users to pay for the service 6. (Bonus) Benefits from the cool factor of being an app Tweet it: #GeoLive

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46 Questions? To learn more: Contact us Visit our website Tweet it: #GeoLive

47 New White Paper Available Future of Healthcare Delivery: How to Implement Technology that Positions Your Hospital to Succeed If you re looking for insight into how technology can help you manage an aging population, control ever-rising costs and overcome care delivery challenges, this white paper is a must-read. Fill out the post-webinar survey to request a copy. Tweet it: #GeoLive

48 Next Month s Webinar Budgeting for a Successful Website Redesign June 21-3:00 PM Central Time If you ve been charged with overhauling your hospital s website, the hardest part is determining your budget. There are a wide range of options to consider. Do you just need a new visual design? Or is it time to upgrade functionality? Should you consider a new content management system (CMS)? It s important to outline what exactly you want before determining a dollar figure. Tweet it: #GeoLive

49 The End