T he complete guide to SaaS metrics

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "T he complete guide to SaaS metrics"

Transcription

1 T he complete guide to SaaS metrics What are the must have metrics each SaaS company should measure? And how to calculate them? World s Simplest Analytics Tool

2 INDEX Introduction 4-5 Acquisition Dashboard 6-7 Users chart 8-9 New vs. Canceled Users 10 Sign Ups 11 Visits by referral Conversions Funnel Users World Map Retention dashboard Growth and Churn Active Users Unique Logins 27 2

3 INDEX User Retention Customer Lifetime 30 Users by Lifetime 31 Finance dashboard 32 Monthly Revenue Chart Current Month Revenue 35 Lifetime Value Revenue By Referral 38 Payments By Size 39 Average Payment 40 Paying / Non Paying 41 About the author 42 3

4 INTRODUCTION Figuring out which metrics are important and how to measure them can be difficult. We spent the last 6 months researching the most important metrics, the ones that are an absolute must for SaaS companies to use in order to understand what s going on in their business. We carried out this research because we are currently building Kilometer.io - The world s simplest analytics tool. Kilometer automatically measures, calculates and displays the most important metrics and charts for SaaS companies. In this post I will go over the metrics and charts we chose to add to Kilometer and explain their importance. 4

5 I m going to divide these metrics into three groups: Acquisition - How many users are signing up? Where are they coming from? Retention - Are users coming back? How long do they stay around? Finance - Is the monthly revenue growing? What s the average revenue per customer? Acquisition, retention and finance are also the names of the three dashboards we are including in Kilometer. 5

6 ACQUISITION DASHBOARD The goal of the acquisition dashboard is simple, to show where your most valuable users are coming from. It is relatively easy to find out your traffic sources (using free tools such as Google Analytics), however, in order to find out where your paying customers are coming from for example, you will need the help of a tool that is centred around users and not page views. 6

7 Kilometer.io (and some other analytics tools) uses cookies to track the incoming traffic to your website. When a visitor enters your website, a cookie is created, when this visitor signs up, the cookie is used to link his behavior before and after sign up. Cookies are a great way of figuring out what your users are doing before sign up, where they initially come from, and which traffic source is having the best conversion rates. We recommend that you include 9 charts and metrics in the acquisition dashboard, let us tell you why they are important. 7

8 Users chart (Total Users / Active Users / Paying Users) This chart is highly important as in a single glance it allows you to see what s going on in your company, including: How many users signed up? How many of them are still active? And how many of them are paying? This chart is displaying the actual number of users, in fact the numbers themselves are not that important. What s important is the change rate, the trend that s showing on the graph. Is it growing? How fast? Is it fast enough? 8

9 What to look for? The total users chart should have the highest growing curve (since it includes both the active users and the users who canceled). Growth in total users is useless unless we also see a growth in active users. If the active users chart is not growing, it means you have a retention problem (we ll get back to retention metrics later in this post). Although the paying users graph should naturally belong to the finance dashboard, the number of paying users is usually the most important metric for a SaaS company; therefore we decided to also include it in the users chart. If the paying users graph is not growing as fast as the active users graph, it means one of the following: either new active users don t convert into paying or old active users stop paying. 9

10 New vs. Canceled Users There s a constant battle between signups and cancellations. Getting a new user to sign up is just as important as preventing an existing user from canceling (and usually it s much cheaper to do the latter). What to look for? It is obvious that the green bars should be higher than the black bars, but you will want to find exceptions or spikes in this chart and figure out why they happened. Are there more cancellations on the day you bill most of your users? Are you providing customer support on weekends? If not, how does that affect user cancellations? 10

11 Sign Ups Today/This week/this month This metric displays the number of users that signed up during the current day/week/month. It will also predict how many users will subscribe until the end of the day/week/month based on the current growth rate. The power of this metric is mainly psychological and not analytical, since it encourages you to try to outgrow the number you got in the previous period and move the needle above the max, which is the value for the previous period. This metric can get you thinking, what did I do today to bring in more users? Should I post a new tweet? Start a new social campaign? 11

12 Visits by referral / Sign Ups by referral Both metrics are important, but combined they can give you a whole new level of insights. What to look for? The easiest thing to analyze is always traffic sources and many free tools can be used to achieve that task. Quite often people just analyze their traffic sources and make decisions based on those results. For example: Facebook is bringing us a lot of traffic, let s spend money on Facebook ads. But that s just wrong, traffic should be analyzed in the context of the behavior of this traffic. 12

13 Traffic that comes from Facebook might convert to Sign ups much better or much worse than traffic that comes from Google, for example. In Kilometer we get lots of traffic from Twitter and almost 5 times less traffic from Quora. However, since I m answering only the most relevant analytics questions on Quora, the traffic that comes from Quora is 600% more likely to convert to beta waiting list subscribers, than traffic that comes from Twitter. After all, in order to make the right decisions for your company it s important to know where your active/paying users are coming from. 13

14 Conversions: Website Visit -> Signup Signup -> Paying User Why is tracking conversions so important? Because you need to measure them in order to improve them. Improving your conversion rates can be done with A\B testing of design, usability, on boarding process and much more. The opportunities are endless and even small improvements can have a great impact on your business. For example, if you optimize your landing page and increase your conversion from 2% to 3%, this can boost your revenue by 33%! 14

15 What to look for? Website Visit -> SignUp is a great metric for analyzing the effectiveness of your landing page. While SignUp -> Paying is influenced by many factors, such as your on boarding process, the ability to deliver real value to your customers, building trust and many other factors. Those metrics can be used for testing improvements, but also for preventing disasters. For example if your SignUp->Paying conversion rate suddenly declines significantly, you might have an issue with your payment processing process. This is why it s really important to keep an eye out for unusual changes (in the future Kilometer will spot such changes and alert our users). 15

16 Funnel: Website Visits -> Signups -> Payments The funnel includes the same steps as the conversions we discussed earlier, but this is still a very important metric to look at on its own. Since conversions can t be treated as standalone metrics, you need to look at the bigger picture and funnels are perfect for exactly that. 16

17 Let s take a look at an example that illustrates this point: Option one: A long landing page with detailed info about a product (including pricing). Option two: A short landing page with a screenshot of the product and a big Try it free button (no pricing visible). Option two might convert visitors to sign ups much better, since the only way you will fully understand what the product is all about is to sign up. However, since the users signed up without knowing if they will actually need the product, the conversion rate between sign ups and paying users might be extremely low. In such a case we must consider the overall conversion rate from website visit to paying users (the completion rate metric). In such funnels the only thing that matters is the final step of the funnel, and you can sacrifice the previous conversions if that helps in increasing the overall conversion. 17

18 Users World Map Although it may look as if this is just a nice-to-have metric, the users world map is not just a pretty graphic. What to look for? This metric is especially useful when looking at smaller time frames. For instance, in this example we have set it to display a world map of users who signed up in the last 24 hours. Just this week we obtained great value from this metric; twice. 18

19 The first time was when Kilometer was mentioned in a very popular Turkish blog, we suddenly started to see a lot of beta waiting-list subscribers from Turkey. The next day, we had a similar story, this time in China. We found out that Kilometer had been featured on the Chinese Product Hunt (don t ask me how) and we even got 44 upvotes. This is why the world map is an excellent tool for seeing real-time local trends. It is important to focus on actual users and not on website visitors. This way you can eliminate the noise coming from spammers, hackers and non-useful traffic to your site that does not convert. 19

20 RETENTION DASHBOARD Nowadays, it is relatively easy to get a bunch of first users and make your acquisition dashboard look promising. You can use social networks, websites like BetaList and Product Hunt, paid advertisements and more in order to bring in users to try out your solution. As more users sign up you ll start to get that sweet feeling that will make you believe that you are on the right track. Unfortunately, there s an evil factor that you can t avoid, it s called retention, or in fact, lack of retention. 20

21 If your users are not retained, by which I mean that they do not come back and use your product after their initial sign up, your product is leaking. There s no sense in bringing in more users unless you fix the leak. Otherwise all the users you do bring in will sign up; and eventually stop using your service. We will go over the 8 charts and metrics you should track when measuring retention. 21

22 Growth and Churn How fast your company is growing is the first question every investor will ask you. When talking about growth, people tend to consider only the new user signups, and sometimes forget about user churn. What is Growth? Growth is the number of new users that joined in a period of time compared to the total number of users you have. If you had 100 users at the beginning of the week and 5 new users joined during the week, your weekly growth rate is 5%. 22

23 What is Churn? Churn, is the complete opposite, the number of users who canceled compared to the total number of users. If you had 100 users at the beginning of the week and 5 users canceled during the week, your weekly churn rate is 5%. If you combine both those metrics, you can estimate the future growth of your customer base. It s important to note that it is much simpler to maintain a high growth rate when you re just starting out. If you have 100 users, you need just 5 new users in order to achieve 5% growth. If you have 100,000 users, you need 5,000 new users in order to achieve 5% growth. The only way to maintain a high growth rate over time, is to have a viral-loop built into your product, this means having your existing users bring in more new users. If your viral-loop is working, the more users you have the more users they will bring. Another important note: The churn metric is as important as the growth metric, this means that bringing in a new user is exactly the same as preventing an old user from cancelling. It s usually easier and cheaper to prevent a user from canceling than to acquire a new user. 23

24 Active Users Let s face it, if you provide a free plan a significant number of your users won t even remember who you are and will probably never login to your dashboard again. Users don t cancel free products or free plans, at least, a large majority of them don t. This means that non active users are making your acquisition charts look better; but they don t bring any value to your business. If your non active users are subscribed to a paid plan, they are very likely to cancel it after the next charge and ask for a refund due to lack of use. 24

25 It s so important to measure your active users rate and work on increasing those rates. Daily active users These are the users who login every day to your product. This metric can be very difficult to calculate, but calculating the rate of users who logged in during the last 24 hours will be an accurate estimation. Weekly active users Users who login once a week. It is calculated based on the number of users who logged in during the last week. It really depends on your product, but a low daily active user rate can be acceptable, but if your weekly rate is also low, you have a problem. Monthly active users Users who login once a month. Many companies consider users who weren t active for a month to be canceled users, since the chance that they will become active again is extremely low. 25

26 How can you improve usage metrics? It s highly important that you constantly work on increasing your number of active users and be creative in doing that. Work on your onboarding process: Very often users don t come back because they don t get what the product does exactly. Your onboarding process is a big deal and there are a lot of usefull resources and ideas on the web on how to improve it. We re currently working on finding out how to make Kilometer s onboarding process the best that it can be, check out the discussion about it in our community forum. Use s to remind users you exist: Many companies send out a regular digest, or notifications motivating users to log in and check for more info. Not active = Cancelled : What are you doing after a user cancels? Do you reach out and ask him why he left? Are you doing anything else? No matter what you do in this case, you should also do the same when a user has not been active for a long time, treat non-active users as cancelled users. 26

27 Unique Logins This chart is another way of investigating how active your users are. The advantage of this chart over the metric is the ability to look for spikes and patterns. What should you look for? Do you see a higher number of logins during weekends? Do you see login spikes after actions like campaigns, social networks activity etc? Find out what s working for you and do more of that. Make the chart look better by using s, digests and notifications that will urge your users to login. 27

28 User Retention There are several ways to display retention, complicated tables are commonly used to do that, but we would like to keep things simple. The idea is to use a pie chart to show how many of your users are active during different time frames. What to look for? Users are considered active as long as they login into your system, non-active users are those who forgot about you and are unlikely to come back. Use this chart to find out when users are most frequently forgetting about you, in which time-frame does the big drop happen. 28

29 For example, most companies will see a big drop in users not long after signup. This makes sense as new users want to try your product and so they sign up, if the product doesn t meet their expectations they never come back. Use this chart to discover when the big drop in activity happens in your company, then work on fixing that. 29

30 Customer Lifetime This is a very important metric and many companies live and die based on this metric. Basically it tells you how long the average customer stays. Combining this metric with the average revenue per customer (we ll explain more about that when we get to the finance dashboard) can tell you how much money you are making per customer, or how much you are likely to earn from the next user who signs up. Once you know how much money a customer is worth, you can make much better decisions relating to your acquisition channels. If you re making $100 per user, you can spend up to $99 on paid channels in order to acquire the user and still be in profit. However, don t forget to add operational costs such as server costs, customer support etc. to these calculations. 30

31 Users by Lifetime This is a great chart to analyze the loyalty of your users. It can answer important questions such as when did the oldest active customer join? What to look for? In this chart it can also be very useful to look for big drops. If you are adding important features it might be very useful to see how many users joined before the changes and may be unaware of the improvements you have made. 31

32 FINANCE DASHBOARD If you have a paid plan or charge users in any other way then you must have a finance dashboard. A good understanding of finance metrics will tell you how much money you are making on average per user; and as a result, how much money you can spend on acquiring new users. For a SaaS business, revenue is oxygen, revenue metrics are a great indicator of your company s success, and should be taken into consideration before making any important decision. Let s go over the metrics you should have in your finance dashboard. 32

33 Monthly Revenue Chart The goal of most real businesses is to generate revenue. SaaS businesses are usually subscription based and most of the payments come from monthly subscription plans, making things more stable and predictable. If you can maintain a high growth rate and a low churn rate, your monthly revenue will continue growing at a rapid speed. 33

34 Your actual revenue is an important metric since it can help you answer questions like: Do we have enough income to bring in another developer? Can we afford a bigger office? However, what is even more important is the trend of your revenue chart. Is your revenue growing? Declining? Why? What can you do about it? Building a plan to make this chart look better can be very valuable to your company and can help you focus on doing things that will influence the bottom line. 34

35 Current Month Revenue This metric is not only showing the revenue that was collected during the current month, but also predicts how much will be collected before the of the current month. The prediction is based on the previous month s revenue. Use the prediction value to see if you are going to earn more than during the previous month, if your revenue is not growing that s always a bad sign, so you can build a plan to fix this metric. And the powerful thing about this metric is that you can see where you stand before the month is over. 35

36 Lifetime Value / Revenue Per User User Lifetime Value is calculated by using the User Lifetime metric displayed in the retention dashboard, then it s multiplied by the Average Monthly Revenue Per User metric. The result will show you how much money you make from the average user. 36

37 What to look for? The maximum lifetime of a customer is the lifetime of your business. As time passes your business gets older and users might have a longer lifetime value. That is why User Lifetime Value should be constantly growing, if it is not growing something is wrong. It s very important that you look at user groups sharing common properties and compare the metric values between those groups. For example: Users who came from Facebook can have a longer/shorter lifetime value compared to those that came from organic search or paid ads. Users who live in the US might pay more/less than users from Europe. Once you find the user groups that are generating more revenue, it makes sense to increase efforts to bring in more of those users. 37

38 Revenue By Referral Revenue by referral is not a metric you ll see frequently and it s difficult to calculate using traditional tools, which is why most people don t understand the importance of dividing users into groups by their initial referral. What to look for? This is an extremely powerful metric and you should definitely analyze it using different time frames. Sticking with channels that bring in most of the revenue will help you spend your time and money more efficiently. 38

39 Payments By Size If you have different subscription plans, like almost every SaaS company, this chart will show you which of those plans are more popular. What to look for? While pricing psychology is beyond the scope of this ebook, this chart can help you figure out if your pricing tests are effective. Also, it might be useful to see if you have subscription plans with a lot of users but with little revenue. If that is the case what can you do to move those users to a higher plan? 39

40 Average Payment One way to increase revenue is by bringing in new customers, the other way is to sell more to your existing customers. Since SaaS companies are dealing mainly with monthly payments, their way to sell more to customers is to make them move to a higher payment plan. A growing average payment value usually means that more users are moving to higher payment plans. What to look for? It s a nice number to look at, but it doesn t really tell you something interesting. As I already mentioned, trends are always more important than the current number, that s why we included a comparison to the previous period in the metric. Make sure your average payment is growing every month; it will influence your monthly revenue as well. 40

41 Paying / Non Paying If you have a free plan, you should look at these metrics daily. Since the purpose of free plans is to eventually convert users to a paid plan. Free users cost money - they are never really free, they re using your servers, customer support and other resources. In a Freemium model, converting free users into paying should be the company s top priority and the bold non paying users metric should not be overlooked. Every time you see this metric, you should think about what you can do to move users into the paying section. This basically concludes our list of the most important SaaS metrics and charts as we defined them after long and extensive research. All those metrics will be included in the Kilometer dashboards and will be calculated automatically. 41

42 About the author Alex Alex Flom the CEO & Founder of Kilometer.io is sharing everything about the process of building this startup at the: Kilometer transparent startup Copyright. All Rights Reserved. Created by

A Simple Guide to Churn Analysis

A Simple Guide to Churn Analysis A Simple Guide to Churn Analysis A Publication by Evergage Introduction Thank you for downloading A Simple Guide to Churn Analysis. The goal of this guide is to make analyzing churn easy, meaning you wont

More information

Email Marketing Now let s get started on probably the most important part probably it is the most important part of this system and that s building your e-mail list. The money is in the list, the money

More information

Lead Generation Quickstart Guide

Lead Generation Quickstart Guide Lead Generation Quickstart Guide 1 2 Lead Generation Quickstart Guide Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around. But please don t change

More information

Nonprofit Technology Collaboration. Web Analytics

Nonprofit Technology Collaboration. Web Analytics Web Analytics Contents What is Web Analytics?... 2 Why is Web Analytics Important?... 2 Google Analytics... 3 Using Major Metrics in Google Analytics... 6 Traffic Sources... 6 Visitor Loyalty... 9 Top

More information

Google Analytics in the Dept. of Medicine

Google Analytics in the Dept. of Medicine Google Analytics in the Dept. of Medicine Understanding the Analytics Dashboard 1. Click this link to navigate back to your Analytics Settings page, so you can get an overview of and edit all your Analytics

More information

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

How using Google Analytics can improve your website performance and social campaigns

How using Google Analytics can improve your website performance and social campaigns How using Google Analytics can improve your website performance and social campaigns How using Google Analytics can improve your website performance and social campaigns Google Analytics is undoubtedly

More information

TTI Summer Forum London, 2012. Barbara Pezzi, Director Web Analytics & Search Optimization

TTI Summer Forum London, 2012. Barbara Pezzi, Director Web Analytics & Search Optimization TTI Summer Forum London, 2012 Barbara Pezzi, Director Web Analytics & Search Optimization This Session: Marketing Tracking & Web Analytics Web Analytics Any successful online marketing initiative requires

More information

Planning a Responsive Website

Planning a Responsive Website Planning a Responsive Website Planning a website is important for both web designers and website owners. Planning your website before you start building it can save you time, keep your site code more accurate

More information

A 7-Step Analytics Reporting Framework

A 7-Step Analytics Reporting Framework A 7-Step Analytics Reporting Framework By Feras Alhlou, Principal Marketing Consultant 2 Marketing Optimization Imagine that you just attended a conference on digital marketing and analytics. You re pumped

More information

9 Principles of Killer Dashboards SELL. SERVICE. MARKET. SUCCEED.

9 Principles of Killer Dashboards SELL. SERVICE. MARKET. SUCCEED. 9 Principles of Killer Dashboards SELL. SERVICE. MARKET. SUCCEED. The information provided in this e-book is strictly for the convenience of our customers and is for general informational purposes only.

More information

Marketing. Marketing Your Business. The Ground Work

Marketing. Marketing Your Business. The Ground Work Marketing Your Business Marketing is a complex process of bringing your business to the attention of the right clients. It s often difficult to link marketing activities to results and that drives business

More information

Colleen s Interview With Ivan Kolev

Colleen s Interview With Ivan Kolev Colleen s Interview With Ivan Kolev COLLEEN: [TO MY READERS] Hello, everyone, today I d like to welcome you to my interview with Ivan Kolev (affectionately known as Coolice). Hi there, Ivan, and thank

More information

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME If you look at the pay-per-click (PPC) marketing

More information

Top 5 best practices for creating effective dashboards. and the 7 mistakes you don t want to make

Top 5 best practices for creating effective dashboards. and the 7 mistakes you don t want to make Top 5 best practices for creating effective dashboards and the 7 mistakes you don t want to make p2 Financial services professionals are buried in data that measure and track: relationships and processes,

More information

Reducing Customer Churn

Reducing Customer Churn Reducing Customer Churn A Love Story smarter customer contact Breaking up is hard to do The old adage that it s cheaper (and better) to hold onto an existing customer than to acquire a new one isn t just

More information

8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT

8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT 8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT Contents Measuring the Success of Your Mobile App...01 1. Users...04 2. Session Length...07 3. Session Interval...12 4. Time in App...15 5. Acquisitions...18

More information

Lead Generation in Emerging Markets

Lead Generation in Emerging Markets Lead Generation in Emerging Markets White paper Summary I II III IV V VI VII Which are the emerging markets? Why emerging markets? How does the online help? Seasonality Do we know when to profit on what

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

How the Internet has Impacted Marketing?

How the Internet has Impacted Marketing? Online Marketing and Social Media ( Module 1 ) How the Internet has Impacted Marketing? The internet has developed very rapidly as a major force in the marketing equation for many consumer products. Not

More information

facebook.com/tourmyapp

facebook.com/tourmyapp Introduction So you've built a web product. You've done a ton of work in building up the marketing so that a stream of users are coming and signing up for your free trial or free plan. Things are going

More information

INBOUNDMARKETING. For Beginners. Everything you need to know to get started.

INBOUNDMARKETING. For Beginners. Everything you need to know to get started. INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound

More information

5 Killer Mistakes That Cause Mobile Apps To Fail

5 Killer Mistakes That Cause Mobile Apps To Fail 5 Killer Mistakes That Cause Mobile Apps To Fail Introduction The mobile app is winning the war when it comes to future engagement with consumers. Two facts should make that apparent: 1 A recent survey

More information

Contents. Homepage: PTC Profit Boost. Webhosting: Hostclipse webhosting

Contents. Homepage: PTC Profit Boost. Webhosting: Hostclipse webhosting 1 Contents 1. INTRODUCTION... 3 2. HOW TO GET DIRECT REFERRALS ON PTC SITES?... 4 2.1. HOW TO CHOOSE WHICH PTC SITE TO PROMOTE?... 4 2.2. HOW TO FIND NEW PTC SITES?... 6 2.3. OPENING A WEBSITE/BLOG TO

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

Google Analytics. Google Analytics Glossary of terms

Google Analytics. Google Analytics Glossary of terms Google Analytics Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures set goals. Google Analytics isn't a magical

More information

WEB ANALYTICS Where to Begin

WEB ANALYTICS Where to Begin WEB ANALYTICS Where to Begin e-book SPOILER ALERT! People love the Internet. A lot. In fact, 92% of online adults rely on search engines when looking for information 1. That means your audience s first

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

7 Secrets To Websites That Sell. By Alex Nelson

7 Secrets To Websites That Sell. By Alex Nelson 7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there

More information

Analytics over the last few years has changed a good bit. There are a good many free tools that are available, pretty painless to implement.

Analytics over the last few years has changed a good bit. There are a good many free tools that are available, pretty painless to implement. Introduction Analytics over the last few years has changed a good bit. There are a good many free tools that are available, pretty painless to implement. What we end up is lots, and lots of data and a

More information

Applying Social Media Measurement to the Sales Funnel

Applying Social Media Measurement to the Sales Funnel 02 Sales By: Nichole Kelly - Social Media Measurement Coach In Partnership with HootSuite - Social Media Dashboard Review of Core Measurement Philosophies As we learned in the first section of this document,

More information

6 A/B Tests You Should Be Running In Your App

6 A/B Tests You Should Be Running In Your App 6 A/B Tests You Should Be Running In Your App Introduction Everyone in mobile believes in A/B testing. But if you re wasting your days testing nothing more than various colors or screen layouts: you re

More information

How to Use Easyhits4U

How to Use Easyhits4U How to Use Easyhits4U Table of Contents 1. What are Traffic Exchanges? 1a. What Makes a Good Traffic Exchange? 2. How to use EasyHits4U 2a. Surfing to Earn Credits 2b. Adding a New Site 2c. Assign Credits

More information

GOOGLE ANALYTICS 101

GOOGLE ANALYTICS 101 GOOGLE ANALYTICS 101 Presented By Adrienne C. Dupree Please feel free to share this report with anyone who is interested in the topic of building a profitable online business. Simply forward it to them

More information

Using Google Analytics

Using Google Analytics Using Google Analytics Overview Google Analytics is a free tracking application used to monitor visitors to your website in order to provide site designers with a fuller knowledge of their audience. At

More information

CRM SOFTWARE EVALUATION TEMPLATE

CRM SOFTWARE EVALUATION TEMPLATE 10X more productive series CRM SOFTWARE EVALUATION TEMPLATE Find your CRM match with this easy-to-use template. PRESENTED BY How To Use This Template Investing in the right CRM solution will help increase

More information

USERS MOBILE. acquisition TARGETING. Onboarding vol. 1. TAPSTREAM presents ENGAGING. Retention RE-ENGAGEMENT

USERS MOBILE. acquisition TARGETING. Onboarding vol. 1. TAPSTREAM presents ENGAGING. Retention RE-ENGAGEMENT TAPSTREAM presents ENGAGING MOBILE USERS TARGETING acquisition Onboarding vol. 1 Retention RE-ENGAGEMENT Tapstream a mobile acquisition and growth platform is here to offer you a quick study of the different

More information

Social Media Week. Social Analytics & Dahboards. Your opportunity to be the company hero

Social Media Week. Social Analytics & Dahboards. Your opportunity to be the company hero Social Media Week Social Analytics & Dahboards Your opportunity to be the company hero Who am I? Morten Blumensaadt Digital Strategist Propeople/Bysted morten@propeople.dk +45 22718969 01 Why do Dashboards

More information

Video #3 Creating Google Accounts Free SEO Training Roadmap Video Training Series

Video #3 Creating Google Accounts Free SEO Training Roadmap Video Training Series Do you find yourself in the position of trying to play catch up by learning, understanding and perhaps integrating Google, Facebook and other online services into your business and feel a little bit overwhelmed?

More information

Once you have clearly defined your ideal client, use these practical applications for your business web presence:

Once you have clearly defined your ideal client, use these practical applications for your business web presence: Step #1 Define Your Ideal Client Step #1 Define Your Ideal Client In today s online environment, having just a web site doesn t usually cut it. As a business owner, your ultimate goal should be to build

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may

More information

The Must Dos of Your Digital Strategy

The Must Dos of Your Digital Strategy Welcome The Must Dos of Your Digital Strategy Antonie Geerts Managing Director, Seditio Digital Consultancy @AntonieGeerts 2 About Seditio Putting our Clients first Digital Consultancy & Training We want

More information

A free guide for readers of Double Your Business. By Lee Duncan www.double Your Business.com

A free guide for readers of Double Your Business. By Lee Duncan www.double Your Business.com 7 Factors to increase the leads you generate from Pay Per Click advertising with Google Adwords. Exclusively for readers of Double Your Business. A free guide for readers of Double Your Business By Lee

More information

Content creation remains important as ever. Lead generation is still important, but lead nurturing is growing

Content creation remains important as ever. Lead generation is still important, but lead nurturing is growing Introduction As consumers flock to the internet, the marketing industry continues to evolve and expand. As this happens, traditional models of marketing begin to lose efficiency and new types of marketing

More information

Copyright: Adwords Direct Response

Copyright: Adwords Direct Response Copyright: Adwords Direct Response Disclaimer: ANY EARNINGS, OR INCOME STATEMENTS, OR INCOME EXAMPLES, ARE ONLY ESTIMATES OF WHAT WE THINK YOU COULD EARN. THERE IS NO ASSURANCE YOU'LL DO AS WELL. IF YOU

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

Lead Generation in Emerging Markets

Lead Generation in Emerging Markets Lead Generation in Emerging Markets White paper Summary I II III IV V VI VII Which are the emerging markets? Why emerging markets? How does online help? Seasonality Do we know when to profit on what we

More information

7 SMART IDEAS TO GROW YOUR SAAS BUSINESS

7 SMART IDEAS TO GROW YOUR SAAS BUSINESS 7 SMART IDEAS TO GROW YOUR SAAS BUSINESS A Xander Marketing White Paper The SaaS Marketing Agency INTRODUCTION In the fast-paced world of technology, growing your business can be a significant challenge.

More information

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS 7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS Discover how Google AdWords works and learn how to plan before investing in pay per click marketing to give your business the best chance of success.

More information

A guide to Reducing Churn and Increasing Revenue Through Inbound Marketing MEDIAWIZARDZ

A guide to Reducing Churn and Increasing Revenue Through Inbound Marketing MEDIAWIZARDZ A guide to Reducing Churn and Increasing Revenue Through Inbound Marketing About the Author Media Wizardz Media Wizardz is an inbound marketing agency inspiring business to re imagine the way marketing

More information

Measuring Internet Marketing

Measuring Internet Marketing June 7, 2005 Measuring Internet Marketing How to Verify ROI By Ian Lurie A QUICK REALITY CHECK Advertising exists to help you make money. That s it. There are no moral victories in marketing. Chances are,

More information

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google By Katina Beveridge 1 INTRODUCTION Imagine having a flood of highly targeted, ready to

More information

Financial Advisors Social Media ISSUE 3. Getting Started: Creating Your Social Media Strategy

Financial Advisors Social Media ISSUE 3. Getting Started: Creating Your Social Media Strategy & Financial Advisors Social Media ISSUE 3 Getting Started: Creating Your Social Media Strategy Prepared by Dan Martin, Director of Marketing, National Planning Corporation. You need usable guidelines,

More information

The State of ecommerce: Yotpo Benchmark Report

The State of ecommerce: Yotpo Benchmark Report The State of ecommerce: Yotpo Benchmark Report About This Data The data in this report is based on 65 million orders and two billion dollars in transactions across over 120,000 ecommerce stores. This data

More information

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

Making a Bid for Profit

Making a Bid for Profit Making a Bid for Profit Your quick-start guide to becoming a profit-driven marketer A Practical Guide thinkwithgoogle.com 1 Introduction Recently, a number of marketers have started a new trend known as

More information

Getting ahead online. your guide to. GOL412_GBBO brochure_aw5.indd 1 10/2/10 10:10:01

Getting ahead online. your guide to. GOL412_GBBO brochure_aw5.indd 1 10/2/10 10:10:01 1 Getting ahead online your guide to GOL412_GBBO brochure_aw5.indd 1 10/2/10 10:10:01 2 Welcome to Getting British Business Online Whether you re totally new to the Internet or already have a website,

More information

The FOREX Master Plan

The FOREX Master Plan The FOREX Master Plan 1. Introduction First of all I need to say that I did not write this ebook for me, but for each and every one of you. I hope that it will be beneficial for everybody that reads it

More information

30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION

30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION VISITATION INTO CONVERSION 30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION A real-time customer-website interaction is similar to an in-store oneon-one interaction. The initial goal in-store and online

More information

Profitable vs. Profit-Draining Local Business Websites

Profitable vs. Profit-Draining Local Business Websites By: Peter Slegg (01206) 433886 07919 921263 www.besmartmedia.com peter@besmartmedia.com Phone: 01206 433886 www.besmartmedia.com Page 1 What is the Difference Between a Profitable and a Profit-Draining

More information

In an ethical and moral way, it should be taken as a community building process, not a sales channel.

In an ethical and moral way, it should be taken as a community building process, not a sales channel. Email list building is one of the most popular prospect engagement and customer acquisition strategies in the marketing world. As online marketing is evolving, the importance of email marketing is getting

More information

understanding media metrics WEB METRICS Basics for Journalists FIRST IN A SERIES

understanding media metrics WEB METRICS Basics for Journalists FIRST IN A SERIES understanding media metrics WEB METRICS Basics for Journalists FIRST IN A SERIES Contents p 1 p 3 p 3 Introduction Basic Questions about Your Website Getting Started: Overall, how is our website doing?

More information

Guide for Local Business Google Pay Per Click Marketing!

Guide for Local Business Google Pay Per Click Marketing! Guide for Local Business Google Pay Per Click Marketing! Guide for Google Pay Per Click Marketing - Leverage The Power Of Adwords To Grow Your Business FAST You re about to discover the secrets of fast

More information

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...

More information

Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step...

Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... Contents Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... 27 Introduction Your goal is to generate leads that you can

More information

SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like

SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like SPECIAL REPORT How Businesses Are Leveraging New Internet Marketing Platforms Like VIDEO, SOCIAL MEDIA, and MOBILE to Acquire New Customers and Dominate Their Markets Introduction Businesses of all types

More information

Email + Social = Success

Email + Social = Success How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have

More information

MONITORING YOUR WEBSITE WITH GOOGLE ANALYTICS

MONITORING YOUR WEBSITE WITH GOOGLE ANALYTICS MONITORING YOUR WEBSITE WITH GOOGLE ANALYTICS How to use Google Analytics to track activity on your website and help get the most out of your website 2 April 2012 Version 1.0 Contents Contents 2 Introduction

More information

They have way too many things to do already. Not enough time to do them. They don't know how to get started with new marketing projects.

They have way too many things to do already. Not enough time to do them. They don't know how to get started with new marketing projects. 1 Table of Contents Introduction 3 1. Buyer Personas 4 2. Web Design & Mobile Marketing 5 3. Increasing Personal Productivity 5 4. Search Engine Optimization 6 5. Understanding Google Analytics 6 6. Lead

More information

Quick and Easy Email List Building

Quick and Easy Email List Building Quick and Easy Email List Building A short guide by MailWheel 1 Discover What s Inside In this short guide we will give you an insight into one of the most important procedures in marketing campaign building

More information

Pristine s Day Trading Journal...with Strategy Tester and Curve Generator

Pristine s Day Trading Journal...with Strategy Tester and Curve Generator Pristine s Day Trading Journal...with Strategy Tester and Curve Generator User Guide Important Note: Pristine s Day Trading Journal uses macros in an excel file. Macros are an embedded computer code within

More information

$ $ HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS. A Guide to Using Facebook to Improve Lead Generation and Increase Sales.

$ $ HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS. A Guide to Using Facebook to Improve Lead Generation and Increase Sales. 1 HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS g$ $ $ A Guide to Using Facebook to Improve Lead Generation and Increase Sales A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook

More information

Social Media Measuring Your Efforts 03. Step One Align Your Objectives 04. Step Two Measure Reach and Share of Conversation 05

Social Media Measuring Your Efforts 03. Step One Align Your Objectives 04. Step Two Measure Reach and Share of Conversation 05 Social Media Measuring Your Efforts 03 Step One Align Your Objectives 04 Step Two Measure Reach and Share of Conversation 05 Step Three Measure Conversions and Sales 08 Step Four Track and Measure Your

More information

Why digital marketing?

Why digital marketing? Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of

More information

Pinterest has to be one of my favourite Social Media platforms and I m not alone!

Pinterest has to be one of my favourite Social Media platforms and I m not alone! Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of

More information

Club Accounts. 2011 Question 6.

Club Accounts. 2011 Question 6. Club Accounts. 2011 Question 6. Anyone familiar with Farm Accounts or Service Firms (notes for both topics are back on the webpage you found this on), will have no trouble with Club Accounts. Essentially

More information

Profit Strategies for Small Businesses

Profit Strategies for Small Businesses Profit Strategies for Small Businesses Tackling the Challenges of Internet Marketing If you re a small business owner, your goal is profitability. And marketing is the key to big profits. But small business

More information

We are here to help you...

We are here to help you... We are here to help you... Hi Scott Wilson here the Founder of Digital Influence. I just wanted to say thanks for taking the time to read this short report. As a business owner that has been lucky enough

More information

Best in Class Customer Retention

Best in Class Customer Retention Take your business to the next level Best in Class Customer Retention A 5% Improvement Can Double Your Bottom Line Profits Free Sales and Marketing Audit Call 410-977-7355 Lead Scoring, Prioritization,

More information

Google Lead Generation for Attorneys

Google Lead Generation for Attorneys 1 Google Lead Generation For Attorneys Leverage The Power Of AdWords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

7 Biggest Mistakes in Web Design 1

7 Biggest Mistakes in Web Design 1 7 Biggest Mistakes in Web Design 1 7 Biggest Mistakes in Web Design 2 Written by Senka Pupacic This is not a free e-book! Printing out more than one copy - or distributing it electronically is prohibited

More information

Take Online Lead Generation to the Next Level

Take Online Lead Generation to the Next Level Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing

More information

it s something you can (and should) be checking in on.

it s something you can (and should) be checking in on. The Mad Men Problem Whether you know it or not, almost everyone in public relations has the same problem: the Mad Men problem. We re used to doing things, and we do things, but there isn t really necessarily

More information

CONTENT MARKETING FOR ASSOCIATIONS. Roslyn Atkinson Head of Client Services, Mahlab Media

CONTENT MARKETING FOR ASSOCIATIONS. Roslyn Atkinson Head of Client Services, Mahlab Media CONTENT MARKETING FOR ASSOCIATIONS Roslyn Atkinson Head of Client Services, Mahlab Media 12 MONTHS FROM NOW Imagine it s a year from now. Your annual report has just come out. What does it say? At the

More information

web analytics ...and beyond Not just for beginners, We are interested in your thoughts:

web analytics ...and beyond Not just for beginners, We are interested in your thoughts: web analytics 201 Not just for beginners, This primer is designed to help clarify some of the major challenges faced by marketers today, such as:...and beyond -defining KPIs in a complex environment -organizing

More information

4 Online Advertising Traffic Sources. 95% Marketers Know Nothing About

4 Online Advertising Traffic Sources. 95% Marketers Know Nothing About 4 Online Advertising Traffic Sources 95% Marketers Know Nothing About 1 About the Author TaeWoo Kim is an digital marketer specializing in customer acquisition, lead generation, search engine and social

More information

Churn Rate 101 ANALYTICS BASICS. What is churn? How does it affect your business? How do you measure it?

Churn Rate 101 ANALYTICS BASICS. What is churn? How does it affect your business? How do you measure it? Churn Rate 101 ANALYTICS BASICS What is churn? How does it affect your business? How do you measure it? The most important metric for an online business is Revenue; the second most important is Churn. Your

More information

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a

More information

DIRECT MAIL AND DIGITAL MARKETING

DIRECT MAIL AND DIGITAL MARKETING THE ART OF INTEGRATING DIRECT MAIL AND DIGITAL MARKETING FOR BIGGER BUSINESS The battle between direct mail and digital marketing still rages, with both sides offering credible, and even powerful, arguments

More information

Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com

Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Why Your Business Needs a Website: Ten Reasons Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Reason 1: Does Your Competition Have a Website? As the owner of a small business, you understand

More information

Google Analytics for Robust Website Analytics. Deepika Verma, Depanwita Seal, Atul Pandey

Google Analytics for Robust Website Analytics. Deepika Verma, Depanwita Seal, Atul Pandey 1 Google Analytics for Robust Website Analytics Deepika Verma, Depanwita Seal, Atul Pandey 2 Table of Contents I. INTRODUCTION...3 II. Method for obtaining data for web analysis...3 III. Types of metrics

More information

Think Outside the Inbox

Think Outside the Inbox Think Outside the Inbox How to successfully manage your real estate leads with a Customer Relationship Management tool. Union Street Media is a web development, web design, and internet marketing company

More information

1 www.socialscoup.com

1 www.socialscoup.com www.socialscoup.com 1 Index Revision History Revision Date Description 01 Jan 2015 Socialscoup User Guide 1.0.1 Contents 1. Login 6 1.1 Using Facebook 6 1.2 Using Google+ 7 1.3 Using Registered mail id

More information

Stop doing data entry... Let Chatter bring updates to you... Make territory planning painless... Plan on making a big deal...

Stop doing data entry... Let Chatter bring updates to you... Make territory planning painless... Plan on making a big deal... 7 data.com Table of Contents Dreamforce 2012 was visionary. But it was also practical. And the proof is in this ebook. It has our top takeaways of basic strategies to help you make the biggest impact on

More information

White Paper Series: Social Media

White Paper Series: Social Media Measuring Social Media How to Determine the Combined Impact of Social Media Engagement 8136 Old Keene Mill Road, Suite A-207, Springfield, Virginia 22152 / 703.451.8675 Social Media Engagement Online Goals

More information

Take Control of your future with this residual income, home based business.

Take Control of your future with this residual income, home based business. Take Control of your future with this residual income, home based business. Who is your online niche business? We re in the business of making your life better by helping you earn a part time income working

More information