SPONSORSHIP REQUEST FEBRUARY 13, THE ICE PALACE 1400 N Miami Avenue Miami, Florida

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1 SPONSORSHIP REQUEST FEBRUARY 13, 2014 THE ICE PALACE 1400 N Miami Avenue Miami, Florida

2 Sponsorship Opportunity We would like to present you with the unique opportunity to partner with Designed For A Cure, a fund raising event and great cause benefiting the Sylvester Comprehensive Cancer Center. CAUSE OVERVIEW Over twenty years ago, community leaders and philanthropists recognized South Florida s need for a university-based cancer center in order to provide world-class cancer care to patients. Sylvester opened its doors in 1992, and has gained the attention and respect of the international cancer community. Today, more than 200 new treatments and screenings are now available to Sylvester patients. There are 116 scientists and 147 physicians who are working side by side to research and implement how cancer is treated, and more than one million patients have been personally impacted by Sylvester. One in three Americans will develop cancer. This startling statistic suggests that virtually every family will face at least one cancer diagnosis. For those of us in South Florida who have or will need to make critical decisions regarding a cancer diagnosis, it is heartening to know we can find those answers in our own backyard at Sylvester. EVENT OVERVIEW On Thursday evening, February 13th, more than 600 members of South Florida s philanthropic and business community will gather at the Ice Palace, to support cancer research at Sylvester. This signature fund raising event features tastings by more than 30 renowned Miami restaurants highlighting the flavors of South Florida, as well as premium mixology bars featuring the most current cocktail creations. The highlight of the evening, featuring world-renowned fashion designer Oscar de la Renta, will be the powerful, inspiring and fashion forward runway show starring Sylvester patient/survivors and their caregivers as they turn into models, alongside professional models. On this evening, we will also be honoring Jennifer Stearns Buttrick, who chaired the event in 2008 and 2011, with the very first Harcourt M. and Virginia W. Sylvester Philanthropist of the Year Award, for her hard work and dedication to Sylvester. The evening will conclude with an after party of music, dancing and an exclusive dessert tasting. The evening s time line will be as follows: 6:00 PM: An exclusive VIP cocktail reception giving first access to restaurant tasting tables and the much anticipated silent auction 7:00 PM: The cocktail reception will open to general admission guests 8:30 PM: Fashion show featuring patient/survivors in Oscar de la Renta Designs and professional models dressed in Oscar de la Renta s Spring 2014 Collection 10:00 PM: The after party including music and dessert tastings The survivor/patients in this event are a shining example of just how far we ve come in cancer research. Every donor and every gift may mean a healthier and longer life for a cancer patient, says Stephen D. Nimer, M.D., Director of Sylvester. As the only academicbased cancer center in South Florida, Sylvester represents the cutting edge of cancer treatment for the University of Miami and the UHealth System. Sylvester is changing the paradigm of discovery, innovation and cancer care for specific types of cancers. Designed for a Cure is one of the primary fund raisers that support the research, clinical trials, and compassionate care provided to all patients at Sylvester. THE ICE PALACE 2

3 Past Designed For A Cure Events 3

4 Sponsorships $100,000 HAUTE SPONSOR ($7,825 non-deductible) VIP tasting for 30 guests prior to event Prime lounge seating for 30 VIP guests at fashion show Premium bottle service during fashion show Access to private meet and greet with world-renowned fashion designer, Oscar de la Renta Name recognition as Haute Sponsor in press releases, collateral, pre/post news releases, and social media marketing* Name recognition in secured MIAMI magazine, The Miami Herald, justaskboo and SocialMiami media placements* Name recognition as Haute Sponsor in 4,000 invitations mailed to Sylvester donors Full page message with premium placement in the program book Name featured on step and repeat Name recognition on Sylvester website Name recognition on digital screens Name recognition in 1,000 program books Name included on BidPal (electronic auction bidding device) *Please see pages 10 & 11 for PR Plan & Sample Media list Other Benefits: VIP tour and lunch at Sylvester for up to six people with cancer center director Dr. Stephen D. Nimer Permanent listing as a Grand Founder on the Donor Wall in the Sylvester lobby Special recognition on the Sylvester website as a Grand Founder for Sylvester Invitations to exclusive University of Miami and Sylvester events including private receptions hosted by the University Access to the Slice of Well Being program an opportunity to bring Sylvester doctors to your home or workplace for an educational seminar Access to the most current research and medical advances at Sylvester and the Miller School of Medicine via updates and newsletters Invitation to annual Founders Forum private event Volunteer opportunities on Sylvester special event committee 4

5 Sponsorships $50,000 COUTURE SPONSOR ($5,375 non-deductible) VIP tasting for 16 guests prior to event Prime Lounge seating for 16 VIP guests at fashion show Premium bottle service during fashion show Access to private meet and greet with world-renowned fashion designer, Oscar de la Renta Name recognition as Couture Sponsor in press releases, collateral, pre/post news releases, and social media marketing* Name recognition in secured MIAMI magazine, The Miami Herald, justaskboo and SocialMiami media placements* Name recognition as Couture Sponsor in 4,000 invitations mailed to Sylvester donors Full page message with premium placement in the program book Name recognition on Sylvester website Name recognition on digital screens Name recognition in 1,000 program books Name included on BidPal (electronic auction bidding device) *Please see pages 10 & 11 for PR Plan & Sample Media list Other Benefits: Tour of Sylvester for up to six people with cancer center director Dr. Stephen D. Nimer Permanent listing as a Founder on the Donor Wall in the Sylvester lobby Special recognition on the Sylvester website as a Grand Founder for Sylvester Invitations to exclusive University of Miami and Sylvester events including private receptions hosted by the University Access to the Slice of Well Being program an opportunity to bring Sylvester doctors to your home or workplace for an educational seminar Access to the most current research and medical advances at Sylvester and the Miller School of Medicine via updates and newsletters Invitation to annual Founders Forum private event Volunteer opportunities on Sylvester special event committee 5

6 Sponsorships $25,000 DESIGN SPONSOR ($4,675 non-deductible) VIP tasting for 12 guests prior to event Lounge seating for 12 VIP guests at fashion show Bottle service during fashion show Name recognition as Design Sponsor in press releases, collateral, pre/post news releases, and social media marketing* Name recognition in secured MIAMI magazine, The Miami Herald, justaskboo and SocialMiami media placements* Name recognition as Design Sponsor in 4,000 invitations mailed to Sylvester donors Full page message in the program book Name recognition on Sylvester website Name recognition on digital screens Name recognition in 1,000 program books Name included on BidPal (electronic auction bidding device) *Please see pages 10 & 11 for PR Plan & Sample Media list Other Benefits: Special recognition on the Sylvester website as a Grand Friend for Sylvester Invitations to University of Miami and Sylvester events Access to the most current research and medical advances at Sylvester and the Miller School of Medicine via updates and newsletters Volunteer opportunities on Sylvester special event committee 6

7 Sponsorships $10,000 FASHIONISTA SPONSOR ($3,600 non-deductible) VIP tasting for 6 guests prior to event Lounge seating for 6 VIP guests at fashion show Bottle service during fashion show Access to dessert reception and After Party Name recognition as Fashionista Sponsor in press releases, collateral, pre/post news releases, and social media marketing* Name recognition in secured MIAMI magazine, The Miami Herald, justaskboo and SocialMiami media placements* Name recognition as Fashionista Sponsor in 4,000 invitations mailed to Sylvester donors Half page message in the program book Name recognition on Sylvester website Name recognition on digital screens Name recognition in 1,000 program books Name included on BidPal (electronic auction bidding device) *Please see pages 10 & 11 for PR Plan & Sample Media list Other Benefits: Special recognition on the Sylvester website as a Friend for Sylvester Invitations to University of Miami and Sylvester events Access to the most current research and medical advances at Sylvester and the Miller School of Medicine via updates and newsletters Volunteer opportunities on Sylvester special event committee 7

8 Sponsorships $5,000 STYLE SPONSOR ($750 non-deductible) VIP tasting for 4 guests prior to event Lounge seating for 4 VIP guests at fashion show Beverage service during fashion show Access to dessert reception and After Party Name recognition as Style Sponsor in 4,000 invitations mailed to Sylvester donors Half page message in the program book Name recognition on Sylvester website Name recognition on digital screens Name recognition in 1,000 program books Other Benefits: Invitations to University of Miami and Sylvester events Access to the most current research and medical advances at Sylvester and the Miller School of Medicine via updates and newsletters Volunteer opportunities on Sylvester special event committee $2,500 RUNWAY SPONSOR ($375 non-deductible) VIP tasting for 2 guests prior to event Lounge seating for 2 VIP guests at fashion show Beverage service during fashion show Access to dessert reception and After Party Name recognition as Runway Sponsor in 4,000 invitations mailed to Sylvester donors Quarter page message in the program book Name recognition on digital screens Name recognition in 1,000 program books Other Benefits: Invitations to University of Miami and Sylvester events Access to the most current research and medical advances at Sylvester and the Miller School of Medicine via updates and newsletters Volunteer opportunities on Sylvester special event committee 8

9 PR & Event Design MARKETING AND PR To promote Designed For A Cure this year, we will partner with an exciting and successful PR agency, Harrison & Shriftman. Established in 1995 by Elizabeth Harrison and Lara Shriftman, Harrison & Shriftman is a full-service public relations, marketing and events agency with dedicated departments specializing in event press, production, strategic partnerships, digital strategy and celebrity relations. Located in New York, Los Angeles and Miami, H&S has a strong history with luxury brands in fashion, technology, accessories, beauty, automotive, spirits, hospitality and lifestyle. H&S has relationships with the most prominent press, the most connected tastemakers, and some of the world s most talked about celebrities. In 2002, the agency was named a top entrepreneurial leader in Inc. Magazine s list of 500 fastest growing private companies. Following in 2003, the agency joined Omnicom Group the world s largest communication company and in 2011 became a complimentary agency of Ketchum s global network. EVENT DESIGN Bringing innovation and a new perspective on the already-successful event, Designed For A Cure will be designed and produced by Shiraz Events. Shiraz Events is an award-winning event design, production, catering and model staffing company with offices in Miami, New York, Los Angeles and London. Named Leading Industry Innovator, Shiraz creates events designed specifically to their clients needs to bring a beautiful, luminescent environment to every affair. With vast experience in non-for-profit work with companies such as The American Ballet Theater, Museo Del Barrio, The Make- A- Wish Foundation, and the Sylvester Comprehensive Cancer Center, Designed For A Cure will possess a distinct and powerful atmosphere, to create an unforgettable evening. 9

10 Secured Media Listings MIAMI magazine (*Readership Numbers: 210,000+) MIAMI magazine to ensure the following materials: One page in MIAMI issue One dedicated e-blast to MIAMI database One NOW-In Newsletter Banner within 6 weeks leading up to event blasting to over 18,000 subscribers Online Calendar Listing Featured Event Listing in Now-In Newsletter the week of event blasting to over 18,000 subscribers Post-event coverage in future MIAMI issue Post-event coverage on Modern Luxury website Post-event coverage in Now In Newsletter Social Media support to over 30,000 followers on Facebook and Twitter THE MIAMI HERALD (*Readership Numbers: 155,000+) The Miami Herald to ensure the following materials: One full page black/white ad in a Monday through Saturday edition One full page black/white ad in South Florida Album SocialMiami (*Monthly Visitors: 50,000+) Social Miami to ensure the following materials: One page in Event Guide Preview providing details and photos showcasing the event as well as sponsorship listing Event featured in Upcoming Events and prompted in two newsletters five weeks prior to the event Dedicated as post event publicity in Social Eyes, which is sent to SocialMiami s subscribers after the event Event will be featured in the Event Guide Album and broadcast to SocialMiami s subscribers justaskboo (*Monthly Visitors: 27,000+) justaskboo to ensure the following materials: Two Dedicated insertions in Miami South and North Two Event Banners and Advertorial insertions in Miami South and North Three Event Banners and Advertorial insertions in Miami South, North, Fort Lauderdale and Palm Beach Three Facebook posts on JustAskBoo Facebook page: two pre-event posts and one post GILT CITY (*Active Members: 8 Millon+) Exciting partnership opportunity with one of GILT CITY s prestige Curated Pages 10

11 PR Plan & Sample Media List MEDIA Logo/name listed in all press materials as a sponsor Press release announcing the brand as a sponsor, to be distributed to all regional and national media: o Business o Lifestyle o Fashion o Trade Brand name to be included in all pre- and post-press efforts Media coverage on the following channels: o Radio o TV o Long- and short-lead print o Web o Bloggers SAMPLE MEDIA LIST AskMissA.com MIAMI Pop The Beach Channel Glamour Aventura Miami s Community Newspapers The Miami Herald Good Morning America Bal Harbour Miami.com The Fashion Poet Harper s Bazaar Blah Blah Blonde Miami New Times The Wordy Girl InStyle Brickell magazine Miami Sunpost Thrillist Miami InTouch Weekly CaptureaFashion.com Miami Today Urban Daddy Miami JustLuxe.com CNN Latino MV magazine Vanidades Latina Comcast Newsmakers Nany s Kloset Vive Life & Style Complot NBCMiami.com Vogue Latinoamerica Marie Claire DailyCandy Miami Ocean Drive WFOR-TV (CBS) New York Daily News Diario las Americas PODER WHERE Miami New York Magazine El Nuevo Herald Ria Michelle WLTV-TV (Univision) New York Post ElectricBlogerella.com Rundown Miami WPLG-TV (ABC) Nylon Fisher Island Selecta WSCV-TV (Telemundo) K! Gold Coast Simply The Best WSFL-TV (CW) People Haute Living Miami Social Affairs WSVN-TV (Fox) The New York Times Huffington Post Miami SocialMiami.com WTVJ-TV (NBC) The Wall Street Journal Kar Gar Ohhh Snap South Florida Business Journal Cosmopolitan Vanity Fair Kelly s Klozet South Florida Sun-Sentinel Despierta America Vogue MIAMI Steffy Pros and Cons E! WWD 11

12 Event Support Commitment PLEASE CHECK ONE BELOW: $100,000 HAUTE COUTURE SPONSOR $50,000 COUTURE SPONSOR $25,000 DESIGN SPONSOR $10,000 FASHIONISTA SPONSOR $5,000 STYLE SPONSOR $2,500 RUNWAY SPONSOR COMPANY/SPONSOR NAME: CONTACT PERSON: ADDRESS: CITY, STATE, ZIP: TELEPHONE NUMBER: PAYMENT OPTIONS: AMEX MASTERCARD VISA DISCOVER CHECK NAME/COMPANY NAME (AS IT APPEARS ON CARD): CREDIT CARD NUMBER: EXP. DATE: SIGNATURE: Please make checks payable to: Sylvester Comprehensive Cancer Center Sponsorship deadline is DECEMBER 1st, 2013 for invitation inclusion DECEMBER 30th, 2013 for program book inclusion Please mail or Sylvester Comprehensive Cancer Center 1550 NW 10th Ave., Fox 100 Miami, FL Call: or for additional information Tickets or sponsorships for this event may not be paid through a donor-advised fund. University and prior approval of logo and sponsorship material is required. 12