Content Management. Joomla Drupal Wordpress

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1 Content Management Joomla Drupal Wordpress

2 What is a Content Management System? Content Management Systems come in all shapes and sizes. Chances are, if you've put up a Web page on a free Web page server or ISP you've had access to a rudimentary content management system. There are many things that Content Management is used for. Most corporations that are looking into Content Management are looking for a way to manage their data. But CMS provides more than just data management and template Web delivery. What are the benefits for my business? If carefully sourced and implemented, a CMS can help you: reduce the cost of keeping your website up-to-date as there is no need to go back to a specialist web designer each time changes are required customise your website to meet your precise business needs make efficient updates and modifications at any time and from anywhere when using a cloud/web-based CMS use non-technical staff, to make updates, although they will need training outsource site maintenance to reduce maintenance costs - in which there is a very competitive supplier market integrate your website with customer relationship management and asset management systems store archived content, either for future use or reference use dynamic marketing such as onsite display or affiliate marketing, promotions or product recommendations, with personalised and targeted content that can have a positive impact on site-conversion rates for enquiries or sales improve search engine optimisation and search engine ranking in natural (free) listings, if content is optimised for search create a version of your website that is also optimised for the mobile web, helping to access this growing market

3 Which solution is right for my business? Our website Content Management System package allows you to easily edit and update your website via an admin side of your website. Joomla is the application we use for content management since we believe it to be the best of its kind. There are many benefits you will experience from this system. The speed in which updates can be made online. You don't need specialist skills to manage the site. The consistency of every page will be enforced by the custom template. Joomla is built with expandability in mind. There are many features that come within this standard package while there are many additional modules that can be added later. This package is the ideal way for 99% of business websites to get up and running quickly and professionally. How does this system work for me? A website CMS or Content Management System is software that resides on a server and replaces web pages as a means of displaying a website. The pages do not exist and instead are created from a database on-the-fly, by the CMS software. The owner can edit content online without recourse to a webmaster. Additional website functions and features are added by means of plugins, so that custom development is not normally required. Page design is based on templates instead of the free-form method used in normal web pages, and this means that content is separated from design, so that each does not affect the other. This means the site owner can change the content without affecting the page layout, and that design issues are resolved more easily and quickly. It is just as easy to create a 1,000-page website as a 10-page site, as the CMS creates the page framework and the content can be pasted in. A new page can be created and go live on the site in under two minutes if the standard page layout is chosen. A website CMS is therefore the best way to run a large website, or indeed any site where regular edits or changes are made; and where additional functions will be needed at a later date. A large or complex site will be far quicker and cheaper to build with a CMS.

4 How would social media work for my business? 1. You re Already Using Social Media You Just Don t Know It If you ve got more than two employees (and they re under 60), you re already using social media. You just don t know it. The average social media user is 39 years old. Your employees are innocently posting things like: I m so proud that our tuna is now 95% Dolphin Free! I don t think a few Toyotas exploding is such a bad thing our dealership hasn t had a single one explodes, yet! Yeah, we had a problem with e-coli in our potato salad last week but we ve cleaned all the dishes and the restaurant is ready to go! You need to have a Social Media strategy, a corporate policy, and guidance for employees. 2. People Expect To Find You If They Don t, They Go Elsewhere Your customers want you there. 93% of customers say they want businesses to be available through Social Media. Customers look for your hours with their smartphone as they head to your store. They compare your product guarantee as they shop in another store for a similar product. And they look at reviews of your restaurant, hotel, or sewer service just before they call. Your reputation is already out on the web, most likely. Someone has posted a review, a blog, or a Twitter comment about an interaction they ve had with your business. If it was positive, you should be trumpeting it from the rooftops. If it was negative, you should be on top of it immediately solving the problem, if possible, minimizing the damage, otherwise.

5 3. A Social Media Presence Is Like That Fire Extinguisher on Your Wall You ve got a shiny fire extinguisher on your wall, and you hope to hell that you ll never need to use it. But every year, you have it tested and if you re smart, you train your employees how it works. A solid SM presence is like that for your business. When disaster happens (your own little BP Oil Spill or Kentucky Fried Sink Bathers) you re ready to manage communications and keep things from spiraling out of hand. You can candidly communicate with your customers, sharing information transparently and quickly not having let it get filtered and spun through the media. Plus, your supporters (you ll have supporters if you re doing SM right thousands of them) will come to your aid across the Internet and tell the truth about your company and who you really are.

6 Why do I need a mobile friendly website for my business? The Internet boom began in earnest around That was sixteen years ago. Everyone and anyone who had a product or service to sell made a mad rush to claim their piece of online real estate. Life was good back then if you were a web developer. For some businesses, however, that original website that was built in the late 1990s hasn t changed one iota. The content is old and out of date. The graphics are stale or non-existent. And worst of all, no one has a clue how many people, if any, visit the site. So if you ve been looking for a good reason to update that FrontPage website of yours, now is the time. The approaching mobile tsunami By the end of 2010, 27% of mobile phones were considered smart phones. That number will be 50% by the end of this year. And the trend towards smart phone use is growing exponentially. This is no longer an emerging market. It s here. Right now. People are searching for products and services on their mobile phones. Are you ready? The mobile browser myth When I ask people if their site is mobile friendly, the usual response I get goes something like this, Can t any website be viewed on a smart phone? The answer is yes they can. But the reality is that a website designed for a widescreen desktop monitor does not translate well on mobile devices. It doesn t take much to prove this point. Simply load any nonmobile-friendly website into a mobile browser and see how difficult it is to navigate or access content. Another measuring stick is the bounce rate for mobile devices that access non-mobilefriendly websites. It s well over 90%. The data indicates that visits from mobile devices are around 10% for most websites. And this number is growing rapidly. So another way of looking at this is that if your site isn t mobile friendly you re losing 10% of your visitors.

7 The right mobile solution for your business Business owners who recognize the importance of having a mobile friendly website will have an advantage over their competitors with their circa 1990s websites. Mobile users will find and use the mobile friendly sites. And those sites that are mobile friendly will be able to take advantage of a wide range of mobile marketing opportunities such as text message marketing, QR codes, location based social media, and PPC ads for mobile. The sad truth is that over 90% of the websites out there are not mobile friendly. This is your chance to get ahead of your competition. Wait and you ll be left in the dust.

8 What about hosting? Where and how do I get that? Website hosting is available with every website developed by out team, if your business has no hosting or is in the middle of hosting your current website then we can take care of it for you. The costs involved are $100 for 12 months of reliable and fast hosting, that s it. We want to provide you with a hassle free professional and reliable website hosting that benefits your business. Ask us today how we can provide this superior hosting solution for your business.

9 Add-ons available for each package explained E-commerce Shopping Cart A fully setup shopping cart system on your website, allowing you to sell products and receive money electronically through a secure means of payment, a total of 15 products will be setup for your business with categories to match each product, a payment facility will be implemented on your website allowing customers to purchase products online. Optional digital certificate is available on request, price to be advised. Digital certificate means a certificate setup on your website allowing customers to send any information electronically to you through an encrypted means of delivery. Online Help System Online help delivered through your website for your customers to utilise and use. Giving each customer access to, frequently asked questions, online help desk to ask questions from your business, online tutorials letting customers learn how to use your products themselves. Optional help videos can be setup for products, services or business needs, they coast an extra fee per video, they can also be implemented in with YouTube whereby you can have your own page on YouTube, allowing customers from all over the world to view your video, this in turn gives you more exposure for your business, a great method of marketing on the internet. Customer Relationship Management CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer satisfaction, loyalty, and advocacy. This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and upselling opportunities to target marketing strategies to competitive positioning tactics. We will setup a customer relationship management system in your website allowing your website to use lead generation forms that will generate sales leads and in turn make potential buyers into customers. You will be able to manage all sales leads and enquiries from the back end of your website.

10 Affiliate Marketing System An affiliate marketing system is a plan to increase market share, bottom line profits and increased Internet recognition for one's website. Be it a blog, a retail shop or other entrepreneurial venture, the way to make more money is through the use of an affiliate marketing plan. We will setup an Affiliate Marketing System that will be branded to your business allowing customers to market your products, services or brand to their potential customers, you will be able to track their progress through the back end of your website and the customers who use the system will be able to track their sales through the front end of your website. Search Engine Optimisation Built-in We all heard of Search Engine Optimization, however getting our site in a form that people can find us faster via search engines is a rather complicated task. All around the Web, CMSs are used to build sites faster and easier but this poses a great burden of SEO performance of the site. Monitor your Google position for the keywords that are important to your business See where your site stands for keywords that are relevant for your business or your site content with just a few configuration clicks. You can structure your keywords based on the assigned importance and create content replacements to highlight them or even anchor them to specific site pages. Follow the simple instructions to optimize each and every page and make it SEO perfect Once a page has been crawled and index you can follow up a set of recommendations that will help you meet the SEO requirements imposed by search engines. Several key factors are taken into consideration such as SEF, meta tags, headings, images and keyword density calculations. Monitor and compare the SEO performances of your competitors against yours Using the built-in tool you can easily see how you stand from a SEO point of view against your competitors. The SEO performance area allows you to grab a general view of your site among others. Here you can simply add your competitors and a quick scan will be launched in order to gather up useful information.

11 Generate HTML and XML sitemaps While HTML sitemaps are optional and are generally used to offer an overall map of your site, the XML sitemaps are a must for improving your site's visibility for search engines. The system automatically generates two types of XML sitemaps: a general usage one and one specialized for Google. Manage Meta data Managing the Meta data for CMS based site, it can be a labour intensive process. With the built in system you can centralize the Meta data configuration in one place - the Pages area. Backup System We will implement a backup system into your website allowing you to setup backup of your entire website on a regular basis, having this system installed and setup will give you peace of mind knowing there is always a regular and update backup of your website on hand. We setup the first backup for you, then the system will backup automatically, allowing you to get onto more important decisions on running your business. Firewall System The firewall system we use is the most advanced security service that you can use to protect your Content management website from intrusions and hacker attacks. The firewall system is backed up by a team of experts that are trained to be always up to date with the latest known vulnerabilities and security updates, thus making it the best choice in keeping your website safe. The firewall add-on offers a complete set of tools that you can use to avoid being hacked. The add-on allows you to perform a complete website scan, to see the weak points and to get instructions on how to improve the security status of your Content management website.

12 Other Add-ons Available Employment System Do you maintain any corporate website? Do you need to display a JOB and CAREER section that is easy to navigate and looks nice? With our Employment System you can easily manage a directory of opened positions/jobs and store the job applications from the visitors. This add-on is very flexible and allows you to modify the appearance and functionality to your needs. Events Management Events Management is an event scheduling and management add-on developed for your content management website. It is the ideal tool for everyone organizing events starting from individuals that invite close people to join a party to music bands organizing concerts or companies organizing meetings. Events Management scope is to make event organizing faster, easier, and to give customers the tools to create events, invite and keep track of its subscribers. Events Management helps you create web 2.0 ready events integrating with YouTube, Google Maps, Flickr, flash widgets and more.