UK Pavilion at Milan Expo 2015
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1 UK Pavilion at Milan Expo 2015 Venue Guide The Hive by Night by Wolfgang Buttress courtesy of
2 01 Welcome UK Opportunities at Milan Expo Showcase your brand at the UK Pavilion at Milan Expo 2015 UK-based organisations are invited to share this remarkable platform and contribute to the UK presence at Milan Expo We have created this guide to help you understand the UK Pavilion and the opportunities it presents for holding inspiring and memorable events here. We have included a summary of the spaces, including technical information and floor plans. It gives you all the contacts and information you need to plan and book events at the UK Pavilion. The UK at Milan Expo 2015 The UK is participating at the World Expo 2015 in Milan from 1 May to 31 October. Feeding the Planet, Energy for Life is the core theme. 145 nations are participating including the UK s major political and trading partners. Milan Expo 2015 offers a global platform to promote UK international agendas and showcase British innovation, creativity and global leadership in the following core sectors and areas: Agricultural Technology (Agri-Tech), Creative Industries, Food and Drink, Healthcare, International Development (Aidfunded Business, Sustainability), Life Sciences and Technology. The UK s participation theme for Milan Expo 2015 is Grown in Britain & Northern Ireland, led by UK Trade & Investment (UKTI) with support from seven HM Government departments. The stand-out UK Pavilion is inspired by the role of the bee in the global ecosystem and offers visitors a unique experiential journey. It also forms the centrepiece for a six-month global programme of UK business (Global Business Programme) and cultural events, linked to the challenge of feeding the planet. Milan Expo is the perfect springboard for us to showcase UK global leadership in helping find solutions to feed the planet. Lord Livingston Minister of State for Trade and Investment 03 The UK Pavilion Visitor Experience 05 Seminar Suite 07 Floor Plans 09 Terrace 11 Underhive Plaza 13 Event Support 14 Next Steps
3 03 The UK Pavilion Visitor Experience 04 The UK Pavilion Visitor Experience THE HIVE TERRACE The UK has created a stand-out Pavilion designed by Nottingham based artist Wolfgang Buttress and Manchester based architectural practice BDP. It is constructed and manufactured by York based company Stage One. All are award winning British talent. Of the 100 crop species that provide 90 per cent of the world s food, over 70 are pollinated by bees alone. The UK Pavilion showcases the crucial role of pollination in the global ecosystem, our food supply and it highlights the global need to protect pollinators. The visitor follows the dance of a bee, travelling through a series of landscapes. The experience starts with a journey through an orchard, followed by a wildflower meadow and on to a giant aluminium beehive. Within the hive the visitor experience is further compounded by audio and visual effects, responding to movements within a real UK beehive. The richness of the British food and drink sector will also be showcased from the UK Pavilion restaurant and bar, operated by Royal Warrant holder and world renowned caterer Mosimann s. UNDERHIVE PLAZA SEMINAR SUITE MEADOW ORCHARD Milan Expo 2015 Dates and Opening Times May October Monday to Sunday: 10:00 23:00 ENTRANCE
4 05 Event Spaces and Facilities 06 Seminar Suite The 65m 2 Seminar Suite is the central events space at the Pavilion. It is fully air conditioned and can hold up to 56 people (theatre-style format). Alternatively, this space can be laid out with four tables with six seats at each; or a boardroomstyle with 18 seats. Beside the Seminar Suite is a 31m 2 space which is being used as a VIP lounge and UK Business Club. SPACE BOOKING INCLUDES: Up to 6 hours use of the Seminar Suite (10:00 16:00 / 17:00 23:00) Dedicated AV Technician Audio Visual Equipment, including: 3 x 84 wall recessed large format LCD display panels, 1 x central and 2 x displays on the side walls Laptop PA System 1 x wireless gooseneck microphone 1 x wireless hand-held microphone 1 x wireless lapel microphone Additional Audio Visual equipment is available on request. Please contact the events team for further details. *Hire subject to application approval by UK Trade & Investment (UKTI).
5 07 08 Toilets Seminar Suite Entrance 56 SEAT SEMINAR SUITE 20 SEAT BOARD ROOM/BANQUET VIP Lounge & UK Business Club 16 SEAT U-SHAPE 105 STANDING RECEPTION 06 EXHIBITION / SHOWCASE
6 09 Event Spaces and Facilities 10 Terrace The UK Pavilion has a welcoming bar and restaurant situated on the Terrace overlooking the Hive. This area, which has flexible rain cover, has total capacity for 180 delegates. The Terrace area is open to the public between 10:00 23:00, except during UK Pavilion Sponsor and Stakeholder events. It may be possible to close the Terrace to the public after 19:00, for major events, or to cordon off a section for more informal gatherings. Please contact the events team for further details. Additional Audio Visual equipment is available on request. Please contact the events team for further details. *Hire subject to application approval by UK Trade & Investment (UKTI).
7 11 Event Spaces and Facilities 12 Underhive Plaza Situated beneath 1,000 LED lights of the Hive, the Underhive Plaza offers an outstanding showcase opportunity for UK-based organisations and benefits from a high level of public footfall. Please contact the events team for further details. * Please note that the furniture depicted in the image is the artist s interpretation and is not provided on the Pavilion.
8 13 Event Support 14 Event Management Catering Q&A Bray Leino is the official event management provider, offering a dedicated resource to support all events hosted on the UK Pavilion at Milan Expo This team will coordinate all event requirements with the Milan Expo 2015 organisers and UK Pavilion contracted suppliers. Bray Leino will meet all your requirements for the UK Pavilion, including: Branding and collateral Filming and photography Furniture, linen, dinnerware Hosts/ Hostesses Room dressing, flowers, centrepieces Storage Temporary showcase and display systems Please contact info@ukpavilion2015.co.uk for further information and a bespoke quote. Globally renowned food business, Mosimann s, is the official caterer for the UK Pavilion at Milan Expo. Mosimann s will ensure visitors to the UK Pavilion get a taste of the best of the UK s national produce and enjoy a distinctly British menu, which will add to a stand out experience for visitors to the UK Pavilion. Mosimann s, who will be delighted to support third-party events, have exclusive access to the kitchen at the Pavilion. Sample priced menu options covering canapés, small meals, buffets etc. are available on request from the Bray Leino events team. Q. Are any Milan Expo 2015 tickets included in the hire charge? A. No tickets are included in the UK Pavilion event space hire charge and must be organised independently by the host and all delegates. Q. How do I purchase a Milan Expo 2015 ticket? A. Anyone entering the Expo site is required to purchase a ticket. For further information and to purchase your Milan Expo 2015 ticket, please visit Next Steps Q. What are the Milan Expo opening times? A. The Milan Expo is open every day 10:00 23:00, from May 1 to October Q. Is it possible to showcase and distribute food / beverage products on the UK Pavilion? A. UK organisations wishing to showcase or distribute their products as part of their organised event activity should be aware that: 1. It is not permissible to sell items on the UK Pavilion, but free samples can be distributed. 2. Due to Health and Safety restrictions live cooking demonstrations are not permitted on the UK Pavilion. However, there is space within the Expo site that can be booked for cooking demonstrations. 3. Official UK Pavilion catering partner Mosimann s has exclusive access to the kitchen facilities at the Pavilion, and therefore it is recommended that any food is prepared offsite. It may be possible to use the kitchen facilities to prepare under the supervision of Mosimann s. It is anticipated that the UK Pavilion will be a popular venue for UK Government and businesses to join the national showcase. To optimise the events programme, organisers wishing to stage events are asked to follow the schedule below: REQUIREMENT Submit Booking Application UK Trade & Investment sign off and event date confirmed Return completed function sheet and finalise format of event Final list of attendees submitted LEAD TIME 12 weeks 10 weeks 6 weeks 2 weeks This lead time is a guide only. If there are any concerns about the timeframe please contact a member of the events team and we will be happy to discuss. Contact Us If you are interested in hosting an event on the UK Pavilion at Milan Expo 2015, or would like further information about this opportunity please contact the Bray Leino event team: E: info@ukpavilion2015.co.uk T: +44(0) For companies interested in participating during the GREAT Weeks and finding out more about the UK Business Club, please go to: event-campaign/milan-expo-2015/
9 Crown copyright 2015 You may re-use this information free of charge in any format or medium, strictly in accordance with the terms of the Open Government Licence. To view this licence, visit: or Where we have identified any third party copyright information in the material that you wish to use, you will need to obtain permission from the copyright holder(s) concerned. Any enquiries regarding this material should be sent to us at uk or telephone +44 (0) This document is also available on our website at In partnership with
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