Get your social media groove on!

Transcription

1 Get your social media groove on! Angela Belford The Belford Group 2014 Copyright Angela Belford. All Rights Reserved. Cannot be used without written permission.

2 Why are you here?? Learn about branding Learn the strategy of internet marketing Learn about how to use social media to make your business more successful You ve heard Angela is fun so you thought you d check it out

3 Branding questions Who are you? What do you do? Why does it matter?

4 Angela Belford Who are you? Angela Belford Owner, The Belford Group Co-Founder, Precision Clinic Marketing Internet Marketing, Master s Retail Marketing, Bachelor of Science Former Adjunct Professor, University of Arkansas teaching Internet Marketing

5 Angela Belford What do you do? I help clients make more money I bring your ideas to life Why does it matter? Success creates freedom of choices Ideas can change the world

6 Why does you exist? Start with Why to create the emotional connection. Start with Why, Simon Sinek, TED Talk Clarify why you exist, why your employees come to work, why should people do business with you Communicate it at every level

7 Know what you want before you start 3 steps to begin internet marketing 2014 Copyright Angela Belford. All Rights Reserved. Cannot be used without written permission.

8 Step 1: Identify the objective. Ask this question: What do you hope to accomplish with this change? Examples of changes you are considering: Adding/re-designing the website Adding newsletter Adding social media to our toolbox 2014 Copyright Angela Belford. All Rights Reserved. Cannot be used without written permission.

9 KISS Keep it simple Don t use a lot of jargon in your objectives. Examples of potential objectives: Book more corporate appointments Marketing to new and existing clients Customer service 2014 Copyright Angela Belford. All Rights Reserved. Cannot be used without written permission.

10 Step 2: Identify Goals for each Objective. Goals are specific strategies you'll leverage to accomplish the business objectives Copyright Angela Belford. All Rights Reserved. Cannot be used without written permission.

11 Examples of Goals Book more appointments Increase inquiries from potential clients Increase revenue Marketing to new and existing clients Communicate branding and maintain top of mind awareness Increase conversation and amplification rate in social media Customer service Maintain close communication with clients 2014 Copyright Angela Belford. All Rights Reserved. Cannot be used without written permission.

12 Step 3: Identify the Targets. Targets are numerical values you ve predetermined as indicators of success or failure Copyright Angela Belford. All Rights Reserved. Cannot be used without written permission.

13 Step 3: Identify the Targets. 10 new subscribers each week 150 new FaceBookFans each month 150 Google+ people have you in their circles 25% increase in page views from social media channels 2014 Copyright Angela Belford. All Rights Reserved. Cannot be used without written permission.

14 Objective Book more appointments Marketing to new and existing clients Customer service Goal Increase inquiries from potential clients Increase revenue Target 10 new subscribers from White Paper download about interesting corporate training ideas $5K/month in service related income Communicate branding and maintain top of mind awareness Increase conversation and amplification rate in social media 25% increase in page views from social media channels Post 20updates per month Average 3 shares, 4 comments & 25 likes per post Maintain close communication with clients 150 FaceBook Fans 150 Google+ people have you in their circles

15 Metrics Conversation rate Number of comments/replies per post Amplification rate Number of shares/retweets per post Applause rate Number of likes/favorites per post

16 SEO Search Engine Optimization All content has 2 audiences Humans Internet robots called spiders

17 Target Market Target market should be described in demographic terms Gender Age Stage of Life (with or without children, retired, recent graduate) Profession Income Other identifiers (homeowner, unemployed) #InternetMarketing

18 The key to social media be where your people are! Don t forget search engines help you get more people Copyright Angela Belford. All Rights Reserved. Cannot be used without written permission.

19 Social networks FaceBook 60% Female Majority Google+ 70% Male Majority Twitter 57% Female Majority Instagram 68% Female Majority YouTube 47% Male Largest % 18-34

20 AvgMonthly time spent on Google+ -6 minutes 47 seconds Twitter 170 minutes Instagram 257 minutes YouTube 462 minutes (Google sites, mostly YouTube) FaceBook 498 minutes

21 Owned Media Before you start any form of social media execution, make sure your foundation is in place Website list Social media channels setup properly Keywords, links to the website, good descriptions 2014 Copyright Angela Belford. All Rights Reserved. Cannot be used without written permission.

22 lists People who buy products marketed through spend 138% more than people that do not receive offers 12.44% of recipients made at least one purchase last year based on a promotional You control the list 2014 Copyright Angela Belford. All Rights Reserved. Cannot be used without written permission.

23 Average Statistics Industry Open Click Soft Bounce Hard Bounce Abuse Unsub Music and Musicians Entertainment and Events Marketing and Advertising 30.0% 2.6% 0.5% 0.5% 0.035% 0.181% 25.4% 2.1% 0.5% 0.5% 0.040% 0.175% 21.7% 2.1% 0.6% 0.5% 0.034% 0.153% 2014 Copyright Angela Belford. All Rights Reserved. Cannot be used without written permission.

24 Questions??? Contact Info: Angela Belford The Belford Group