Step-by-step: How to set up a business Facebook page:

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1 Step-by-step: How to set up a business Facebook page: Step 1: Sign in to your Facebook account. (If you do not have one, you will need to create a personal profile, see appendix A). Step 2: Click create a page, on the left hand side of your Facebook page. Step 3: The Create a page will appear. Step 4: Select the page that your business/organisation/groups falls into: - If you have a bricks and mortar store and want people to physically visit you, click the Local Business or Place page type. - If you are a sports team or club, click the entertainment button.

2 - If your business isn t the type that needs to attract foot traffic to your physical premises, or you have more than one location which may have a variety of addresses and open hours (such as a franchise); then Company Organization or Institution is usually the better page type to choose compared to Local Business. - If your products are sold through more than one website or stocked by more than one reseller / retailer (or will be in the future), select the Brand or Product page type. - It s worth carefully going through the list of each page type (just click on each square to view the categories) to find your perfect match. - The last page type is Cause or Community, but unlike the other types there is no drop down of categories to select from. - If you re a not-for-profit or charity organisation, I recommend you check out the other options in case you see somewhere you fit before selecting the cause or community option. - As the other categories do include things like: - Non-Profit Organization - Cause - Health/Medical/Pharmaceuticals

3 Step 5: Enter about information for your business/organisation/group. - In your description make sure you include your keywords as this helps you appear on relevant google searches. - The Facebook web address is what people will type in to go directly to your page. Step 6: Add your profile picture. - Make this your logo (if you have one) or something that relates to what you are all about. - Make sure you picture is not smaller than 6.35 cm by 6.35 cm.

4 Step 7: Add to favourites. This will make sure it appears on the left hand column of your logged in Facebook screen. So it is easy for you to access and find your page. Step 8: Specify your preferred page audience so Facebook knows who should see your page. - Add the interests of the audience you most want to connect with. Facebook can help you connect with specific audiences by looking at their interests, activities, the Pages they have liked and closely related topics. - You can add as many interests as you like but try and be as specific as possible.

5 Step 9: Edit Page Settings After you ve completed all these sections, click save info. Aside from any information you provided in the previous steps, your page will be an empty shell that looks like this. if you do not want your page visible yet, you can switch this off in settings.

6 Step 11: Do you need to add any more information. This can be done by clicking the about tab.

7 Step 12: Add cover photo. - It should visually represent the person, place or thing for which your page was created. - Hover over this camera image to upload your photo. - Make sure the photo is not small and bad quality, you will be able to reposition it once you have uploaded it.

8 Appendix A: How do I sign up for Facebook/create a personal profile? If you don't have a Facebook account, you can sign up for one in a few steps: 1. Go to 2. If you see the signup form, fill out your name, address or phone number, password, birthday and gender. If you don't see the form, click Sign Up, then fill out the form. 3. Click Sign Up. Once you sign up, you'll need to confirm your address or phone number. We'll send you either an or a text message to help you confirm your account. Get help if you didn't receive a mobile confirmation code or if you didn't receive your confirmation .