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1 Q1 What is your profession? Optometrist Optician Ophthalmologist Executive at Chain HQ Optical Product Buyer at Chain HQ Owner Lab Wholesaler/Distributor Lab/Distribution Executive Retail Manager Regional Retail Manager Q2 What is your age? Q3 Are you? Male Female Q4 How long has your practice been in business? 0-3 years 4-5 years 6-10 years years years More than 20 years Q5 How many locations are associated with your practice? Single location Group of 2 or 3 locations 4 or more locations

2 Q6 Do you use any of the following technologies or devices in your practice with patients? Use with patients in the Use with patients in the Use with patients in the Waiting room Exam Room Dispensary TV Screen ipad or Tablet Laptop/Desktop Computer Smartphone Apps Q7 What do you use the TV Screen with patients for? Check all that apply. Regular television channel Educational/promotional videos Private close circuit Practice info Product Info Q8 Q9 What do you use the ipad or Tablet with patients for? Check all that apply. Educational/Promotional Entertainment Practice Info Forms Visual Screening Product Info What operating system is on the ipad or Tablet? IOS (Apple) Android Windows Q10 What do you use the Smartphone with patients for? Check all that apply. Educational/Promotional Entertainment Practice Info Forms Visual Screening Product Info

3 Q11 What operating system is on the Smartphone? IOS (Apple) Android Windows Q12 Does your practice have its own app? Q13 Q14 What EHR/Practice Management Software do you use? (EHR = Electronic Health Records) Do not use Officemate/Eyefinity Compulink My Vision Express Crystal Revolution MaximEyes Uprise For the social media sites listed below, please select which ones you have an account/profile/page for YOUR OPTICAL PRACTICE (not a personal account). LinkedIn Facebook Twitter SightNation Foursquare Yelp Instagram Pinterest Tumblr YouTube Google+ ne of these Q15 Who manages or updates your practice s social media accounts? We have one internal person that handles this and it is their main responsibility We have one internal person that handles this but it is just one of their many responsibilities Many people in the office pitch in to handle this We hire an outside source to help us manage our social media account(s)

4 Q16 How often does your practice post content on a social media site? A few times per day Once a day A few times a week Once a week A few times a month Once a month Once every few months Once a year or less frequently Q17 What types of things does your practice use social media for? Check all that apply. Reminders to schedule an appointments Reminders about an upcoming appointment Product/Service advertising Sale announcements Special promotions/discounts for social media followers Educational Information (i.e. posting facts about eye health) Events news (i.e. posting about things going on in your town) Responding to questions Thank you notes Birthday/Holiday/Other Greetings Don't Know Q18 How do you think social media affects your business? effect on my business Helps my business a little Helps my business a lot Q19 Q20 Which of the following sites that review businesses online is your practice listed on? Check all that apply. ZocDoc Yelp Yahoo Google TripAdvisor Angies List ne of these Is there someone who is proactive about checking reviews posted about your practice on these review websites?

5 Q21 Q22 Is there a protocol in place if a negative review is found? What is it? Check all that apply. Reach out to patient directly, privately Reach out to patient directly publically on the site Contact site Q23 Who manages your presence on these review sites? We have one internal person that handles this and it is their main responsibility We have one internal person that handles this but it is just one of their many responsibilities Many people in the office pitch in to handle this We hire an outside source to help us manage our presence on these review sites(s) Q24 Does your practice have a website? Q25 Why not? Check all that apply. Don t have the budget to make one how to make one Don t think it would benefit my practice Q26 How soon might your practice create a website? intent to make one Plan to make one in the next few months Plan to make one within a year Plan to make one after one year Q27 For how long has your practice s website been live? Less than a month 1 to 6 months 6 months to 1 year 1 to 2 years 3 to 5 years More than 5 years

6 Q28 Q29 Has this practice taken any measures to maximize the practice s website search optimization? Who manages website search optimization? We have one internal person that handles this and it is their main responsibility We have one internal person that handles this but it is just one of their many responsibilities Many people in the office pitch in to handle this We hire an outside source to help us with website search optimization Q30 Which of the following are featured on your practice s website? Check all that apply. Contact us form where inquiries can be submitted Product sales/e-commerce Appointment & Exam scheduling Contact Information Hours of Operation Videos Information on products Product Images Images of the practice location Pricing Listing of insurance plans accepted Eye health education information Doctor Bios Ability to download pre-appointment paperwork Directions or Map Links to other websites Links to my practices social media pages Patient Satisfaction Surveys Reviews from patients Virtual try on ne of these Q31 How does your appointment scheduling on your website function? Users request an appointment and we follow up to confirm Links directly to your scheduling system and confirms immediately Q32 Which of the following products do you sell on your practice s website? Check all that apply. Eyeglasses Sunglasses Contact Lenses Accessories Q33 How do you think your website affects your business? affect on my business Helps my business a little Helps my business a lot

7 Q34 How would you describe your practice s website? Pretty basic/bare bones Very sophisticated/technologically advanced Somewhere in the middle Q35 Who manages or updates your practice s website? We have one internal person that handles this and it is their main responsibility We have one internal person that handles this but it is just one of their many responsibilities Many people in the office pitch in to handle this We hire an outside source to help us manage our website Q36 How often is content updated on your practice s website, approximately? A few times per day Once a day A few times a week Once a week A few times a month Once a month Once every few months Once a year or less frequently Q37 Q38 Does your practice ever contact your patients via ? For what purpose(s) do you contact patients via ? Check all that apply. Reminder to schedule an appointment Reminder about an upcoming appointment Product/Service advertising Sale announcements Educational Information Responding to personal questions about the patients eye health Thank you notes Birthday/Holiday/Other Greetings Q39 Which of the following does your practice order online from your vendors? Check all that apply. Frames Lenses Contact Lenses Sunglasses Rx Lab orders ne of these

8 Q40 How have you ordered online? Check all that apply. From a vendor's individual website From a wholesale laboratory's individual website From and industry 'portal' site like VisionWeb, Eyefinity, etc From a specialized product site like ABB/Concise, ODG, etc. Q41 How has your online ordering in the following areas changed in the last year? Increased Decreased Stayed the Same Frames Lenses Contact Lenses Sunglasses Rx Lab orders

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