Cambridge Judge Business School Further particulars JOB TITLE: REPORTS TO: ONLINE COMMUNICATIONS OFFICER HEAD OF ONLINE COMMUNICATIONS Background As part of the School of Technology, Cambridge Judge has around 55 faculty, 100 admin staff and 450 students. CJBS is a highly ranked business school with an aspiration to be one of the world's leading researchbased business schools. The Online Communications Officer sits within the External Affairs team at Cambridge Judge Business School (CJBS). The External Affairs Team within CJBS exists to promote the work, mission and vision of CJBS and to ensure that all stakeholders have a shared understanding of the achievements and aspirations of CJBS in order to make CJBS the business school of choice for students, faculty, potential donors and intellectual insight. The online environment is the key communication and marketing channel for Cambridge Judge Business School and an effective online strategy is essential to promote the School s reputation and development in a highly competitive market. The Online Communications Officer reports to the Head of Online Communications. The post holder will also work closely with fellow team members within Corporate Communications & Marketing, as well as the wider External Affairs team and across the School, and will be required to develop good relationships with other central University functions in order to raise the profile of CJBS through the execution of online communication strategies. The online team needs to develop excellent working relationships and provide a strong level of service to programme marketing managers, External Affairs colleagues and directors. The Online Communications Officer is the lead team member responsible for the School's social media channels, such as Twitter, Facebook, YouTube and LinkedIn, using content provided by other members of the Corporate Communications & Marketing team and reflecting the promotional needs of every department within the School. Alongside the rest of the online team, the role-holder is responsible for updating and improving the School's various websites and overseeing the School's marketing email system, DotMailer. The role MAIN RESPONSIBILITIES Updating and maintaining the School's websites Commissioning, editing and maintaining content on the School's websites in conjunction with stakeholders across the School, to ensure their content is accurate, useful, up-to-date and written appropriately for their audiences. Writing content for the School's websites. 1
Summarising and adapting content from print material and other sources, as required, to repurpose it for the web. Using the content management system to present content in a way that's eye-catching and engaging, yet consistent with the School's design style and best practice guidelines. Advising stakeholders on the best way to structure and organise their content for the web. Sourcing and optimising images for use on the websites. Social media Working with members of the Corporate Communications and Marketing team, play an active role in the School's social media strategy to maximise online engagement. Implement the School's social media strategy across platforms including Twitter, Facebook, YouTube, LinkedIn, Flickr, Vimeo, Google Plus and SoundCloud. Post content in different ways to assess engagement levels (e.g. split testing to assess which titles etc. achieve the best engagement). Manage the monitoring of comments posted and working with Corporate Communications & Marketing colleagues to ensure that these are answered/dealt with in the appropriate way. Engaging with our external audience with the aim of building our social networks. Keeping abreast of trends and developments in social media, so we can have a presence across all appropriate channels and market ourselves comprehensively and globally. Social media statistical analysis and reporting Gather data from multiple sources on social media usage. Prepare usage reports for the Head of Corporate Communications & Marketing in order to inform strategy. Review social media statistics to determine which tweets/posts are performing best. Digital assets management system Gathering relevant files from stakeholders and uploading them to the digital assets management system. Ensuring all files are appropriately tagged with titles, dates, keywords, etc., so they can be found via the appropriate search terms. Structuring the folder and files following best practice guidelines, so content can be easily found by browsing (as an alternative to keyword searching). Setting up new user accounts and ensuring permissions are correct (so users are not given access to folders containing restricted items, for example). Offering training and guidance. Email marketing system Creating new templates in line with the School's branding. Maintaining a best practice files and folders structure to keep the system as user-friendly as possible. Troubleshooting. Proofreading emails and checking for house style. Approving emails (acting as a final check before emails are sent to potentially thousands of contacts). 2
Training Supports the Corporate Communications & Marketing team in giving advice and training to stakeholders across the School who want to set up their own social media accounts to promote their individual programmes, centres, etc. Supports the Online Communications Manager in training members of the School on the use of the content management systems, the digital assets management system, the email marketing system, and other systems managed by the online team. System improvements (in liaison with the rest of the online team) Reporting on bugs. Suggesting improvements. Testing new systems and updates to existing systems. Liaising with external suppliers in relation to the above. Keeping up-to-date with developments in legislation and technology relating to the web. The person The ideal candidate should have the following qualities, skills and attributes. You are asked to demonstrate how your own experience meets these requirements in the suitability for the role section of the online application form. Educated to at least degree level or with equivalent relevant experience. Qualifications or demonstrable experience in online communications and social media. Experience of editing and copyrighting for the web. Experience of intranets and how to use them most effectively. Proven ability to handle tasks creatively and systematically. Experience of writing for and updating websites. Experience of delivering informal training and/or briefing colleagues. Exceptional familiarity with the major social media channels (Facebook, Twitter, LinkedIn, YouTube) and how best to engage with and build your audience. Excellent written communication skills, including persuasive copywriting, accurate use of English and the ability to proof materials for sense and accuracy. An excellent understanding of online communications and the ability to write concise, engaging copy for the web and to extract and summarise information from a variety of sources. An eye for effective online copy and design. A good grasp of, and the ability to implement: o Content management and content management systems, including platforms such as TYPO3, WordPress and SharePoint. o User experience and information architecture. Excellent working knowledge of Photoshop. Some experience of email marketing systems such as DotMailer. 3
Understanding of Intellectual Property, Data Protection, Freedom of Information and Copyright law and their application. Experience of and understanding of Search Engine Optimisation (SEO) techniques. Awareness and understanding of online and social media marketing techniques, particularly relating to product marketing in higher education. Some experience in HTML, CSS, JavaScript and PHP would be an advantage. Strong analytical skills. A thorough understanding of customer needs: maintaining regular contact and the ability to build effective and productive working relationships at all levels. A good team player with the ability to co-ordinate the activities of a 'matrix' team of contributors Excellent interpersonal skills, including tact and diplomacy. Good presentation skills. Ability to effectively negotiate diverse and, at times, seemingly conflicting organisational needs. Self-motivated and able to use their own initiative. The ability to tackle challenges constructively and to find creative ways forward. Enthusiastic, flexible and positive approach to work. A keen interest in the latest developments and thinking regarding social media; knowledge of social media 'best practice'. Self-motivated and ability to work on own initiative. A fast learner who can pick up new systems quickly and pass on their knowledge to others. Strong investigative skills and a determination to establish factual correctness. Excellent attention to detail. Ability to remain calm under pressure. Ability to work systematically on a number of tasks simultaneously and then deliver to deadline. Ability to solve problems and propose practical ways ahead when faced with difficulties. Benefits This is a full-time position working 36.5 hours per week. Holiday entitlement is 28 days per annum plus eight days of public holidays. There will be a six-month probationary period. The salary will be in the range 27,057 32,277 per annum. The full incremental salary range for the position is advertised in order to demonstrate the progression for the Grade. In the majority of cases appointments will be made at the Grade minimum; only in very specific exceptional circumstances can a higher salary be offered. The University of Cambridge comprises more than 150 departments, faculties, schools and other institutions, plus a central administration and 31 independent and autonomous colleges. It is one of the world's oldest and most successful Universities, with an outstanding reputation for academic achievement and research. With excellent benefits, extensive learning opportunities and a stimulating and attractive environment, the University of Cambridge is a great place to work. Our employees are eligible for a wide range of competitive benefits and services. We give them access to numerous discounts on shopping, health care, financial services and public transport. 4
Pension scheme details, including information about the legal requirement for the University to automatically enrol its eligible jobholders into a qualifying workplace pension scheme from 1 March 2013, is available at: www.pensions.admin.cam.ac.uk. We have two nurseries and a holiday play scheme to help support those with childcare responsibilities and we offer various types of family-friendly leave to aid employees' work-life balance. In addition we operate a number of initiatives to promote career development, health and well-being. Further details can be found at www.admin.cam.ac.uk/offices/hr/staff/benefits. There is also a range of information about living and working in Cambridge at www.jobs.cam.ac.uk. Application arrangements To submit an application for this vacancy, please search for this position on the University's Job Opportunities website at www.jobs.cam.ac.uk and click on the "Apply online" button at the bottom of the relevant job description. This will route you to the University's Web Recruitment System, where you will need to register an account (if you have not already) and log in before completing the online application form. The closing date for applications is 9 December 2015. Applicants are required to provide details of two referees. These will not be contacted unless the applicant is shortlisted. Equality of opportunity at the University The University of Cambridge is committed to a proactive approach to equality, which supports and encourages all under-represented groups, promotes an inclusive culture and values diversity. Entry into employment with the University is determined by personal merit and by the application of criteria required for the post. No applicant for an appointment or member of staff will be treated less favourably than another on the grounds of sex (including gender reassignment), marital or parental status, race, ethnic or national origin, colour, disability (including HIV status), sexual orientation, religion, age or socio-economic factors. The University has various diversity networks which help it to progress equality; these include the Women's Staff Network, the Disabled Staff Network, the Black and Minority Ethnic Staff Network and the Lesbian, Gay, Bisexual and Transgender Staff Network. In addition, the University was ranked in the top 100 employers for lesbian, gay and bisexual (LGB) staff in Stonewall's Workplace Equality Index 2011. Information if you have a disability The University welcomes applications from individuals with disabilities and is committed to ensuring fair treatment throughout the recruitment process. Adjustments will be made, wherever reasonable to do so, to enable applicants to compete to the best of their ability and, if successful, to assist them during their employment. We encourage applicants to declare their disabilities in order that any special arrangements, particularly for the selection process, can be accommodated. Applicants or employees can declare a disability at any time. Applicants wishing to discuss any special arrangements connected with their disability can, at any point in the recruitment process, contact, a member of Cambridge Judge Business School's HR team who are responsible for recruitment to this position, on (01223) 339637 or by email on hr@jbs.cam.ac.uk. Alternatively, applicants can contact the HR Business Manager responsible for the department they are applying to via hrenquiries@admin.cam.ac.uk. 5