Cambridge Judge Business School Further particulars

Transcription

1 Cambridge Judge Business School Further particulars JOB TITLE: REPORTS TO: ONLINE COMMUNICATIONS ASSISTANT ONLINE COMMUNICATIONS MANAGER Background The Online Communications Assistant sits within the External Affairs team at Cambridge Judge Business School (CJBS). As part of the School of Technology, Cambridge Judge has around 55 faculty, 100 admin staff and 450 students. CJBS is a highly ranked business school with an aspiration to be one of the world's leading research-based business schools. CJBS relies on income generated through student and executive fees (MBA, Executive MBA, Master of Finance and Executive Education) and donations from fundraising. The online environment is the key communication and marketing channel for Cambridge Judge Business School and an effective digital strategy is essential to promote the School's reputation and development in a highly competitive market. The role The Online Communications Assistant provides general support to the rest of the Online Communications team, assisting in web edits, photo edits, training, social media, analytics and statistics, marketing and other systems supported by the team. The role holder reports to the Online Communications Manager, and also works closely with the Senior Marketing Officer. They also collaborate with fellow team members within Corporate Communications & Marketing, as well as the wider External Affairs team and across the School. Alongside the rest of the digital team, the Online Communications Assistant will aid in running the School's digital asset management system, Celum. This involves uploading imagery and other files, meta-tagging the files so they appear in keyword searches, administering user accounts and permissions, and training stakeholders in the use on the system. The role holder will also be responsible for training other members of the External Affairs team in sourcing, cropping and otherwise adapting images for use in marketing outside of the School's websites. Ensuring that internal audiences have easy access to the information they need for their day-to-day work is another vital contribution made by the Online Communications Assistant. Working with other members of the digital team, the post holder will ensure that School websites reflect the School's activities, is responsive to the business school environment and acts as an effective means of interacting with our audiences. 1

2 MAIN RESPONSIBILITIES Updating and maintaining the School's websites Commissioning, editing and maintaining content on the School's websites in conjunction with stakeholders across the School, to ensure their content is accurate, useful, up-to-date and written appropriately for their audiences. Manage the content audit process, keeping track of content that needs to be updated on digital channels. Summarising and adapting content from print material and other sources, as required, to repurpose it for the web. Using the content management system to present content in a way that's eye-catching and engaging, yet consistent with the School's design style and best practice guidelines. Advising stakeholders on the best way to structure and organise their content for the web. Sourcing and optimising images for use on the websites. marketing system Creating new templates in line with the School's branding. Maintaining a best practice files and folders structure to keep the system as user-friendly as possible. Troubleshooting. Proofreading s and checking for house style. Approving s (acting as a final check before s are sent to potentially thousands of contacts). Training Providing training on the content management systems, the digital assets management system, the marketing system, and other systems managed by the digital team. Training other members of the External Affairs team on the best way to source imagery, and how to use image editing software to adapt this imagery for marketing purposes. Statistical analysis and reporting Assists the Online Communications Manager in maintaining accurate, regular and up-to-date analyses of our websites and online activities. Helps prepare web usage stats reports for the Head of Online Communications in order to inform strategy. Sets up Google Analytics dashboards for the School's marketing teams, in order to track the success of their marketing efforts and spend, and trains these teams in how to use the dashboards. Produces statistical reports for the Head of Corporate Communications & Marketing. Team work and training Assist with recruitment and induction of team members. Providing training and advice as necessary Provide and present information on the MBA marketing and communications initiatives to members of the wider MBA Team and Business School. 2

3 Prepare and provide relevant marketing information for staff and alumni participating in MBA promotional events. Attend the weekly Admissions & Marketing meetings to discuss admissions targets and performance, report on marketing projects and contribute to discussions about strategy. Social media (in liaison with the Online Communications Coordinator) Support the Online Communications Coordinator in updating the School's social media platforms (Twitter, Facebook, YouTube, LinkedIn, Flickr, Vimeo, Google Plus, SoundCloud). In the Online Communications Coordinator's absence, manage the monitoring of comments posted and coordinating an appropriate response. Quality assurance Identifying gaps in content, or areas where content needs to be updated, rewritten, or otherwise improved. Performing site-wide checks for broken links on a regular basis. Verifying that webpages function consistently across a variety of browsers and devices (the site is responsive, and should work just as well on a mobile as on a desktop PC). Liaising with external suppliers (e.g. designers, software engineers) to ensure their products meet our standards and requirements. Proofreading content to check for and correct grammatical errors and spelling mistakes. Double checking that the names of people, places, businesses, etc. mentioned in content are accurately referenced. Production of written documentation Producing written documentation to accompany all training provided. Ensuring documentation is kept updated as systems change. Producing regular content audit documents and keeping these up-to-date. Production Digital assets management system Gathering relevant files from stakeholders and uploading them to the digital assets management system. Ensuring all files are appropriately tagged with titles, dates, keywords, etc., so they can be found via the appropriate search terms. Structuring the folder and files following best practice guidelines, so content can be easily found by browsing (as an alternative to keyword searching). Setting up new user accounts and ensuring permissions are correct (so users are not given access to folders containing restricted items, for example). Offering training and guidance. System improvements (in liaison with the rest of the digital team) Reporting on bugs. 3

4 Suggesting improvements. Testing new systems and updates to existing systems. Liaising with external suppliers in relation to the above. The person The ideal candidate should have the following qualities, skills and attributes. You are asked to demonstrate how your own experience meets these requirements in the 'suitability for the role' section of the online application form. Essential Educated to A-level. Qualifications or demonstrable experience in digital communication. Excellent written communication skills, including persuasive copywriting, accurate use of English and the ability to proof materials for sense and accuracy. An excellent understanding of digital communications and the ability to write concise, engaging copy for the web and to extract and summarise information from a variety of sources. Experience of using the major social media channels (Facebook, Twitter, LinkedIn, YouTube). An eye for effective online copy and design. A good grasp of, and the ability to implement: o Content management and content management systems, including platforms such as TYPO3, WordPress and SharePoint o User experience and information architecture Experience of marketing systems such as DotMailer and excellent working knowledge of Photoshop. Understanding of Intellectual Property, Data Protection, Freedom of Information and Copyright law and their application. Experience and understanding of Search Engine Optimisation (SEO) techniques. Awareness and understanding of online and social media marketing techniques, particularly relating to product marketing in higher education. Some experience in HTML, CSS, JavaScript and PHP would be an advantage. Strong analytical skills. A thorough understanding of customer needs: maintaining regular contact and the ability to build effective and productive working relationships at all levels. A good team player with the ability to co-ordinate the activities of a 'matrix' team of contributors Excellent interpersonal skills, including tact and diplomacy. Good presentation and teaching skills. Self-motivated and able to use their own initiative. Experience of editing and copyrighting for digital channels. Proven ability to handle tasks creatively and systematically. 4

5 Experience of writing for and updating websites. Experience of delivering informal training and/or briefing colleagues. Enthusiastic, flexible and positive approach to work. Self-motivated and ability to work on own initiative. Strong investigative skills and a determination to establish factual correctness. Excellent attention to detail. Ability to remain calm under pressure. Ability to work systematically on a number of tasks simultaneously and then deliver to deadline. Ability to solve problems and propose practical ways ahead when faced with difficulties. An active interest in the uses of digital communication and the web. Willingness and ability to learn new systems. Benefits This is a full-time position working 36.5 hours per week. Holiday entitlement is 28 days per annum plus eight days of public holidays. The salary will be in the range 24,775-28,695per annum. The full incremental salary range for the position is advertised in order to demonstrate the progression for the Grade. In the majority of cases appointments will be made at the Grade minimum; only in very specific exceptional circumstances can a higher salary be offered. The University of Cambridge comprises more than 150 departments, faculties, schools and other institutions, plus a central administration and 31 independent and autonomous colleges. It is one of the world's oldest and most successful Universities, with an outstanding reputation for academic achievement and research. With excellent benefits, extensive learning opportunities and a stimulating and attractive environment, the University of Cambridge is a great place to work. Our employees are eligible for a wide range of competitive benefits and services. We give them access to numerous discounts on shopping, health care, financial services and public transport. We also offer final salary pensions and tax-efficient bicycle and car lease schemes. We have two nurseries and a holiday play scheme to help support those with childcare responsibilities and we offer various types of family-friendly leave to aid employees' work-life balance. In addition we operate a number of initiatives to promote career development, health and well-being. Further details can be found at There is also a range of information about living and working in Cambridge at Application arrangements To submit an application for this vacancy, please search for this position on the University's Job Opportunities website at and click on the "Apply online" button at the bottom of the relevant job description. This will route you to the University's Web Recruitment System, where you will need to register an account (if you have not already) and log in before completing the online application form. The closing date for applications is 25 October Applicants are required to provide details of two referees. These will not be contacted unless the applicant is shortlisted. 5

6 Equality of opportunity at the University The University of Cambridge is committed to a proactive approach to equality, which supports and encourages all under-represented groups, promotes an inclusive culture and values diversity. Entry into employment with the University is determined by personal merit and by the application of criteria required for the post. No applicant for an appointment or member of staff will be treated less favourably than another on the grounds of sex (including gender reassignment), marital or parental status, race, ethnic or national origin, colour, disability (including HIV status), sexual orientation, religion, age or socio-economic factors. The University has various diversity networks which help it to progress equality; these include the Women's Staff Network, the Disabled Staff Network, the Black and Minority Ethnic Staff Network and the Lesbian, Gay, Bisexual and Transgender Staff Network. In addition, the University was ranked in the top 100 employers for lesbian, gay and bisexual (LGB) staff in Stonewall's Workplace Equality Index Information if you have a disability The University welcomes applications from individuals with disabilities and is committed to ensuring fair treatment throughout the recruitment process. Adjustments will be made, wherever reasonable to do so, to enable applicants to compete to the best of their ability and, if successful, to assist them during their employment. We encourage applicants to declare their disabilities in order that any special arrangements, particularly for the selection process, can be accommodated. Applicants or employees can declare a disability at any time. Applicants wishing to discuss any special arrangements connected with their disability can, at any point in the recruitment process, contact, a member of Cambridge Judge Business School's HR team who are responsible for recruitment to this position, on (01223) or by on [email protected]. Alternatively, applicants can contact the HR Business Manager responsible for the department they are applying to via [email protected]. 6