Job Posting Manager, Digital and Online - HQ

Transcription

1 Job Posting Manager, Digital and Online - HQ Closing Date: June 24, 2016 Organization: Department/Division: Work location: Authorized to Work in: Right To Play International Marketing and Communications Toronto, Canada Canada BACKGROUND: Right To Play (RTP) is a global organization that educates and empowers children facing adversity, both inside and outside of the classroom. Using the transformative power of play, every week Right To Play helps over one million children learn to create better futures, while driving lasting social change in more than 20 countries. Right To Play is headquartered in Toronto, Canada and has national fundraising offices in Canada, Germany, the Netherlands, Norway, Switzerland, the United Kingdom, and the United States. Visit us at JOB SUMMARY: We are looking for an exceptional and passionate digital disruptor who has the vision, creativity, expertise and courage to transform and elevate our digital and online communications. The ideal candidate will have a strong user understanding and demonstrated expertise in social media strategy and content development and web content usability, architecture, development, design and optimization. You will be our most driven and inspiring digital ambassador across the organization. Reporting to and working with the Director, Marketing and Communications, the Manager, Digital and Online will lead the development and implementation of solid strategies to grow and strengthen Right To Play s digital and online presence. Overall responsibility is to ensure the optimal functioning and high quality of Right To Play s institutional global web site, as well all social media channels. The incumbent is also to ensure strategic development and posting of content and the leveraging of available technologies to expand the reach of Right To Play s brand and messaging on the web and across our social media platforms.

2 PRIMARY RESPONSIBILITIES: Job Responsibility #1: Web (55% of Time): Enhance and Develop Global Website: Conduct thorough review of all Right To Play s web platforms with a view to developing a proposal for a full redesign of the website. This review will include both technical specifications, including navigational user interface, front- and back-end design and architecture. Develop proposal for new website including budget and timeline for full rollout of new website across global, national and regional platforms in consultation with Director, Marketing and Communications, CEO, National and Regional Directors, to ensure buy-in from key decisionmakers in the organization. Identify and manage external vendors to carry out the technical and front-end redesign. Manage redesign project with agreed proposal, budget and deadlines. Ongoing Management and Strategic Guidance: Manage the ongoing development, and maintenance of the global website and support all seven sites in the Right To Play website ring. Advise and support regional and national offices in ensuring that their websites follow organization standards, best practice, quality content and brand consistency across all of their websites. Guide and train national and regional office colleagues so they can strengthen their online presence and oversee own sites. Maintain and strategically guide content development and posting for global website to ensure that the website remains dynamic, attractive and user-friendly. Contribute to writing and editing content for the website. Work with the IT department to ensure optimal functionality at all times, page loads, uptime and integration with business functions as appropriate. Identify areas where policy and procedure may be required around website content and use and develop as appropriate. Research emerging technologies and services that may enhance the web experience and make recommendations to management team. Develop and implement marketing strategies and campaigns to significantly grow visitors to the Right To Play global website and to increase time spent on the site. Ensure Consistent, Creative and Content Direction: Ensure Right To Play s web site is a dynamic, attractive, interactive communications environment making full use of available web and online strategies to attract, broaden and engage the audience. Ensure dynamic coverage and compelling storytelling around important results, impacts and achievements of Right To Play programs, events and initiatives. Ensure that all stories on website are packaged in a compelling format that can be shared across social media platforms. Design and develop multimedia products on righttoplay.org and mobile applications.

3 Reinforce Right To Play s Branding: Enhance our branding across a wide-variety of online platforms, including the global site, regional and national portals and mobile platforms. Contribute to a consistent visual image, including uniform fonts, formatting, icons, images, layout techniques, and modularization. Apply consistent graphic design, page layout, templates, banners and logos. Provide Forward-Looking Strategic Advice To Keep Web Site Functionality And Content Current And Dynamic: Keep the Director, Marketing and Communications and other colleagues abreast of new trends and make suggestions for their integration with righttoplay.com. Regularly review user metrics to guide decisions about content or structure. Job Responsibility #2: Social Media (45% of Time): Social Media & Community Strategy: Develop Right To Play s overall social media strategy. Collaborate with communications/marketing/program and fundraising teams ensuring that social media strategy supports overall organizational goals and objectives. Work closely with communication/marketing teams to identify and implement opportunities and creative solutions for growing our online communities. Management and Moderation: Develop tactical plans and manage projects accordingly, to attract and engage a broader audience while maintaining engagement with existing fans and followers. Develop new content as well as repurpose and distribute existing content via social channels. Create monthly social editorial calendar and work with marketing communications colleagues to incorporate and integrate with other activities and campaigns. Measure and report performance of all digital marketing and web output on a regular basis. Develop and implement influencer program through best practices, to engage social media influencers and build digital ambassador network. Seek out new social media tools and practices, utilizing and improving on existing platform. Develop and maintain social media training resources, guidelines and policies. Team Leadership: Participate constructively in cross-functional teams and collaborate closely with digital, marketing and communications colleagues.

4 EDUCATION/TRAINING/CERTIFICATION: Minimum qualification: Bachelor s degree or other designation in Communications, Journalism, Marketing or related field. EXPERIENCE: Required (must have): Minimum 6 years of experience in a similar role. Good command over Content Management Systems, experience with SharePoint systems an asset. HTML, CSS, XML, Illustrator, Photoshop, Flash Interactive, Web and communications skills. Excellent understanding of social media platforms and measurement tools (Facebook, Twitter, LinkedIn, YouTube, Instagram, Google Analytics). Demonstrated ability to build and grow social media communities and channels. Experience with social listening tools and comfort with measurement and analytics. Understanding of popular social networks design, functionality, users. Excellent communication skills and experience writing for the web; familiarity with addressing a savvy online audience is a plus. High level of proficiency in written and oral English. Exceptional project management skills and attention to detail. Technical experience with web and social media analytics. Experience and proven success using search engine marketing (SEM) and search engine optimization (SEO). Desired (an asset): Knowledge of other language skills, particularly French, Spanish, German. Experience working in a global, cross-cultural environment. COMPETENCIES/ PERSONAL ATTRIBUTES: Strong creativity, can-do attitude and positive outlook. Passion for digital and online media that will be infectious among colleagues. Anticipates and plans for future events, trends, problems and opportunities and exercises sound judgment. Evaluates reasonable risk-taking opportunities and develops creative solutions, stimulating new ways of thinking and solving problems. Embraces ongoing learning. Ability to work in a dynamic, evolving, energetic, fast-paced international work environment. Ability to work well under pressure, handling multiple demands that are non-sequential. Outstanding organizational skills and the ability to handle multiple projects simultaneously, while meeting deadlines. Excellent writing, editing, and problem-solving skills.

5 Strong interpersonal skills. Strong verbal and written communication skills. Consistently communicates a compelling vision that generates excitement, enthusiasm and commitment to the group s mission, purpose and goals. Team player, able to work well and efficiently with cross-functional teams but also capable of working independently and taking own initiative. Compensation: Employment Start Date: Contract Duration: We offer a competitive salary and benefits package Immediately Full Time, Indefinite HOW TO APPLY: If you are interested in applying for this position, please send your resume and cover letter to: hr1@righttoplay.com and kindly include Manager, Digital and Online and your name in the subject line. Please indicate your salary expectations in the cover letter. While we thank all applicants for their interest, only those selected for interviews will be contacted. Right To Play is a child-centered organization. Our recruitment and selection procedures reflect our commitment to the safety and protection of children in our programs. The successful candidate will be required to provide a satisfactory police record check as a condition of employment. All applicants are notified that, where needed, accommodation for disabilities will be provided on request. This includes accommodation for attending interviews and assessment tests. To learn more about who we are and what we do, please visit our website at Right To Play - Human Resources Philosophy Right To Play is an international humanitarian organization that uses the power of sport and play to improve the lives of children in the disadvantaged areas of the world. We believe that all children have the right to play. Right To Play s human resources philosophy reflects the spirit that drives the organization. The philosophy influences the kind of people who are interested in working for us, the kind of people we recruit and how we treat our people. Right To Play s culture is entrepreneurial, where employees are encouraged and empowered to perform in the context of rapid international growth, and to aim for the highest quality and adopt global best practices in delivering our programs. Our employees are global citizens who are passionate about improving the world we live in through value-based grassroots activities. We work on the ground with and through people in the communities we serve to improve the lives of their children. By having a constant presence in these communities and helping them develop the resources and skills they need to help themselves, we aim for sustainable, long-term development.

6 To translate our vision into action, our philosophy for delivering our programs is LOOK AFTER YOURSELF, LOOK AFTER ONE ANOTHER. Our employees are the backbone of this delivery, and the philosophy supports them by defining the desired outcomes of our human resources philosophy. This means that we pay competitive salaries, provide comprehensive benefits, encourage employee social events, provide development opportunities and a great work environment. We measure the success of this philosophy by indicators such as employee satisfaction surveys and staff turnover rate, as well as the overall success of Right To Play.