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Develop Your Exports on the 120 Bn Private Label Market in Europe www.wabel.com
37% 47% 35% 49% 36% 50% 41% 47% 43% 54% 18% 22% 52% 57% 14% 22% 16% 18% www.wabel.com
RETAILERS IN FRANCE Retailers Sales in 2013 in M % Number of stores in France % ELeclerc 30 230 22% 642 5% Intermarche 28 917 15% 1 813 15% Carrefour Hyper 23 092 12% 221 2% Super U 17 472 9% 773 6% Auchan 16 802 9% 139 1% Carrefour Market 15 213 8% 920 8% Lidl 8 530 4% 1 570 13% Cora 6 020 3% 58 0% Geant Casino 5 964 3% 126 1% Carrefour Proxi (City, Contact, Express + 4 906 3% 3 529 29% Promocash) Hyper U 4 416 2% 71 1% Monoprix 4 262 2% 584 5% Supermarches Casino 4 223 2% 444 4% Simply Market 4 136 2% 410 3% Aldi France 3 855 2% 965 8% Source: LSA Commerce et Consommation www.wabel.com
Frequency of purchase total France Of consumer baskets in France contain PL www.wabel.com
CASINO Private Label Grocery and Chilled products
CASINO Global information 1898, Turnover (2013): 48,645 Billion // Profit : 618 Billion International group: 9450 stores in France & over 2550 stores abroad. Private Label focus The development and the sales of its private labels is run by CASINO Casino owns 3 private labels: Monoprix, Leader Price & Casino (France s leading private label brand based on the percentage of its products in the sales mix.) Stores: With 6500 convenience stores, Casino leads this segment in France Spar and vival (urban and rural superettes Monoprix and Franprix (centre-city stores) Leader Price (discount outlets) Naturalia (organic food)
Casino Grocery Section : PRODUCTS & PRICE POSITIONNING APPETIZERS : PRODUCTS Discount Top Budget : 0.75 * Core, Casino: 1.46 * Core, Casino: 1.11 * PRODUCT CATEGORY RETAILER BRAND REFERENCE U.V P. U P. Kilo Pickles Casino Casino Cornichons Aigre-Doux 360g 1,56 4,33 Pickles Casino Casino Cornichons Extra-Fins 185g 1,11 6,00 Pickles Casino Maille Cornichons Extra-Fins 220g 2,31 10,50 Pickles Casino Casino Cornichons Extra-Fins 360g 1,46 4,06 Olives Casino Casino Green Olives Stuffed With Almonds 120g 1,59 13,25 Olives Casino Tous Les Jours greek Black Olives 250g 0,74 2,96 Olives Casino Tous Les Jours Pitted Green Olives 160g 0,75 4,96 Olives Casino Casino Capers In Vinegar 125g 1,75 14,00 * store price
Casino Grocery Section : PRODUCTS & PRICE POSITIONNING SAUCES & MUSTARDS Core, Casino: 0.91 * Core, Casino: 1.70 * Core, Casino: 0.80 * PRODUCT CATEGORY * store price RETAILER BRAND REFERENCE U.V P. U Sauces Casino Casino Tomato Sauce 3x200g 1,36 2,26 Sauces Casino Casino Bolognese Sauce 420g 0,87 2,07 Sauces Casino Casino Pesto Genovese 190g 1,70 8,95 Sauces Casino Casino Sce Basquais 350g 1,25 3,57 Sauces Casino Casino Tomato And Olive Sauce 190g 1,76 9,00 Sauces Casino Casino Tomato. Pepper And Aubergine Sauce 190g 1,76 1,76 P. Kilo/L Sauces Casino Casino Sce Bourguig 250g 1,07 4,28
Casino Grocery Section : PRODUCTS & PRICE POSITIONNING CANNED FOOD Core, Casino: 1.09 * Core, Casino: 1.49 * Core Casino : 1.43 * PRODUCT CATEGORY RETAILER BRAND REFERENCE U.V P. U P. Kilo/L Canned Veg Casino Casino Big White Asparagus 395g 3,71 9,39 Canned Veg Casino Casino Miniatures Peeled Asparagus 110g 1,32 12,00 Canned Veg Casino Tous Les Jours Pic-Nic Asparagus 110g 0,56 5,09 Canned Veg Casino Casino Peeled Asparagus 205g 1,70 8,29 Canned Veg Casino Casino Leeks 400g 3,62 9,05 Canned Veg Casino Casino Extra-Thin Carrots 265g 0,69 2,61 Canned Veg Casino Casino Paris Mushrooms 3x115g 2,20 6,38 Canned Veg Casino Casino Mushrooms Sliced 400g 2,32 5,80 * store price
Casino Grocery Section : PRODUCTS & PRICE POSITIONNING (Cereals) Core, Casino: 2.24 * Core, Casino: 1.66 * Premium, Casino: 2.35 * PRODUCT CATEGORY RETAILER BRAND REFERENCE U.V P. U P. Kilo/L Cereals Casino Casino Bio Corn Balls In Honey 325g 1,84 5,66 Cereals Casino Casino Bio Crispy Muesli 500g Fruits Aux 4 500g 2,68 5,36 Cereals Casino Casino Bio Muesli Fruits 500g 2,46 4,92 Cereals Casino Bjorg Muesli Superfruits Bio 375g 3,61 9,63 Cereals Casino Céréal Bio Terres Et Muesli 1kg 5,18 5,18 Cereals Casino Casino Bio Petals Wheat Chocolate 325g 2,33 7,17 Cereals Casino Doodingues Wee Choco Beans 375g 1,84 4,91 Cereals Casino Nestle Chocolate Cereals 375g 2,86 7,63 Cereals Casino Casino Rice And Wheat Chips 300g 2,24 7,47 * store price
CASINO CHILLED FOOD SECTION
ZOOM ON THE CASINO CHILLED & DAIRY FOOD SECTION 1.17 3.49 2.99
PRICE POSITIONNING: CHARCUTERIE *store price Discount: 1.62 * Core: 1.60 * Premium 13.57 *
PRICE POSITIONNING: READY MEALS Core 4.83* Core 2.77* Core 1.95* *store price
LECLERC Private Label Frozen Products
LECLERC Global information Funded in 1949, Turnover (2011): 30 billion, Market shares in France (2012): 18,5% International group: France (555 stores), Spain (11 stores), Portugal (22 stores), Italy (31 stores), Poland (40 stores), Andorra (2 stores) Private Label focus The development and the sales of its private labels is run by SCAMARK Many private label brands: Eco + : discount brand with more than 700 products on the budget for shopping Marque Repère : core brand which allows an economy from 25% to 30% on the budget for shopping Nos régions ont du talent : premium brand which offers 10 % lower price compared with leading brands
THE LECLERC FROZEN FOOD SECTION
ZOOM ON LECLERC FROZEN PRODUCTS SECTION 1kg 1.05 300g 1.61 1kg 4.37
PRICE POSITIONNING: APÉRITIFS & FINGER FOOD * store price Core Marque Repère,Traiteur : 6.28 * Core Marque Repère,Traiteur : 3.99 * Premium: Nos Régions ont du Talent : 2.54 *
PRICE POSITIONNING: READY MEALS * store price Core, Marque Repère, Côté Table : 4.37 * Core, Marque Repère, Côté Table : 1,61 * Core, Marque Repère, Côté Table : 2.96 *
Intermarché Private Label Grocery Products
Global information 1972, 130 000 people, 36,4 billion Market shares (2012): 14,1% Present in more than 15 countries: France (2 867 stores), Portugal (298 stores), The Balkan countries (more than 45 stores), Belgium (76 stores), Poland (160 stores), China, Canada Partnerships: ALIDIS: to boost international food purchases. 18,000 stores in 9 countries such as EROSKI (Spain), EDEKA (Germany) ARENA: to boost the non-food purchases of 11international partners. Private Label focus 90 brands in food and non food products
CANNED FOOD : PRODUCTS Discount Top Budget : 0.47 * Core Saint Eloi : 1.32 * * store price Core, Odyssee: 1.21 *
CANNED VEGETABLES : PRODUCTS Core : 1.10 * Core : 1.20 * Core : 3.00 * * store price
CANNED SEAFOOD : PRODUCTS & PRICE POSITIONING Core: 1.30 * Core : 1.10 * Core: 1.20 * PRODUCT CATEGORY RETAILER BRAND REFERENCE U.V P. U P. Kilo/ L Canned Fish Intermarché Odyssey Calamari America 111g 1,06 9,55 Canned Fish Intermarché Odyssey 100% Crab Pieces 145g 7,52 51,86 Canned Fish Intermarché Nautilus Crabmeat 170g 2,84 23,47 Canned Fish Intermarché Chatka Crab Legs 40%, Box 140g 14,42 103,00 Canned Fish intermarché Odyssey Mackerel Fillets In White Wine And Herbs 176g 1,33 13,71 * store price
CANNED MEAT : PRODUCTS & PRICE POSITIONING Discount Top Budget : 1.37 * Core : 1.80* Premium : 6.91 * PRODUCT CATEGORY RETAILER BRAND REFERENCE U.V P. U P. Kilo/ L Canned Meat Intermarché Claude Léger Cassoulet Pur Porc, La Boite 420g 1,19 2,83 Canned Meat Intermarché Claude Léger Cassoulet Pur Porc, La Boite 840g 1,84 2,19 Canned Meat Intermarché Top Budget Cassoulet 840g 1,01 1,20 * store price
Tesco Private Label Household and Personal Care Products
TESCO Global information 1919 in London, Turnover (2014): 92,56 Billion Number of stores (as of March 2014) : 7,599 stores (including franchises) Market share 28.7% (2014) Private Label focus Tesco operates a good, better & best policy for its products Own brands: Tesco Everyday Value; Tesco Basics; Tesco Brand Tesco Finest; Healthy Living; Organic; Tesco Kids; Best Of British; Fresh & Easy; World Foods; Tesco Wholefoods; Tesco Bakery; Free From; Tesco Christmas; Clothing at Tesco; Technika; Cocopia
DISHWASH : PRODUCTS & PRICE POSITIONNING Core, Tesco :6.00 * Core, Tesco :1.00 * Core, Tesco :5.00 * PRODUCT CATEGORY RETAILER BRAND REFERENCE U.V P.U P. L/Kg Dishwash Tesco Tesco 5in1 Dishwash Lemon 28'S X28 4,00 0.14/Pc Dishwash Tesco Tesco 5in1 Dishwash Lemon 56'S X56 6,00 0.11/Pc Dishwash Tesco Finish All In 1 Dishwasher Tablets Lemon 56s X56 7,00 0.13/Pc Dishwash Tesco Fairy Fairy All In 1 Lemon Dishwasher Tablets 51 Pack X51 14,00 0.28/Pc Dishwash Tesco Tesco 5in1 Dishwash Original 28'S X28 4,00 0.14/Pc * store price 31
COSMETICS : PRODUCTS & PRICE POSITIONNING Core, Tesco :1.20 * Core, Tesco :1.5O * Core, Tesco :1.80 * PRODUCT CATEGORY RETAILER BRAND REFERENCE U.V P.U P. 100ml/g Cosmetics Tesco Tesco Cotton Wool Balls 100'S X100 1,20 0.01/Pc Cosmetics Tesco Everyday Value Cotton Wool Balls 300 X300 1,35 0.01/Pc Cosmetics Tesco Tesco Cosmetic Bud Applicator 80'S X80 1,25 0.02/Pc Cosmetics Tesco Tesco Cosmetic Cotton Buds 200'S X200 1,50 0.01/Pc Cosmetics Tesco Tesco Cotton Wool Double Faced Pads 100 X100 1,10 0.01/Pc Cosmetics Tesco Tesco Cotton Wool Round Pads 100'S X100 1,00 0.01/Pc Cosmetics Tesco Tesco Large Oval Cotton Wool Pads 50 X50 1,20 0.02/Pc Cosmetics Tesco Tesco Large Oval Cotton Wool Pads Double Faced 50 X50 1,80 0.04/Pc * store price 32
PAPER DISPOSABLES : PRODUCTS Core, Tesco :1.50 * Core, Tesco :1.79 * Core, Tesco :1.95 * PRODUCT CATEGORY RETAILER BRAND REFERENCE U.V P.U Paper Disposables Tesco Tesco Luxury Soft Toilet Tissue 12 Roll X1 4,00 Paper Disposables Tesco Cushelle Toilet Tissue 16 Roll White X1 7,75 Paper Disposables Tesco Tesco Luxury Soft Toilet Tissue 4 Roll Magnolia X1 1,78 Paper Disposables Tesco Tesco Luxury Soft Toilet Tissue 4 Roll Shea Butter X1 1,95 Paper Disposables Tesco Tesco Recycled Toilet Tissue 4 Roll X1 1,89 Paper Disposables Tesco Tesco Family Toilet Tissue Flat Pack White X1 0,78 Paper Disposables Tesco Tesco Luxury Soft Toilet Tissue 18 Roll White X1 6,99 Paper Disposables Tesco Tesco Luxury Soft Toilet Tissue 2 Roll White X1 1,14 Paper Disposables Tesco Tesco Luxury Soft Toilet Tissue 4 Roll White X1 1,78 Paper Disposables Tesco Andrex Toilet Tissue 4 Roll White X1 2,00 * store price
Private Label is strategic Differencation Fidelisation High Margin www.wabel.com
Where is my Private Label product? Premium Core First Price www.wabel.com
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Requirements to enter in the European Private Label Market Production Capacity Certification IFS & BRC Logistics Ingredients www.wabel.com
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