LOOK DEEPER. Paris 16 TH -20 TH OCT 2016 PARIS NORD VILLEPINTE - PARIS. The world's largest food innovation exhibition. Join us

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1 LOOK DEEPER Paris The world's largest food innovation exhibition 16 TH -20 TH OCT 2016 PARIS NORD VILLEPINTE - PARIS W W W. S I A L P A R I S. C O M Join us

2 LOOK DEEPER... INTO A DYNAMIC SECTOR AND MARKET Worldwide food consumer demand driven by demography (9 billion by 2050) and economy (growing middle class craving for food diversity) Agribusiness: largest sector in the majority of G20 countries 2.1% EU GDP expected growth in 2016 EU, N 1 agribusiness region (import and export) European household food and drink spending represents 14.6% of their income In France, largest industrial sector and food culture* BENEFIT FROM AN INSPIRING BUSINESS HUB Key producers and buyers join forces to reveal major food trends and face world challenges Excellent return on investment with nearly 6 months additional turnover for SIAL 2014 exhibitors (2014 TNS survey) A unique food inspiration platform to test, launch, increase brand awareness, exchange best practices New services available for you to get even more from taking part (Match-making, VIP services, PR guide, s to our database...) * source Eurostat TOP 3 OBJECTIVES Develop export Increase brand awarenesst Meet the worldwide food community with privileged access to European and French buyers

3 ...WITH 360 O VISION FROM INGREDIENTS TO VEGETABLES, FROM ORGANIC TO DRY PRODUCTS, ALL FOOD SECTORS MEET AT SIAL PARIS TO SHARE THEIR VIEWS AND DEVELOP THEIR BUSINESS MEAT & TRIPE ALCOHOLIC BEVERAGES (OTHER) CURED & SALTED MEAT FRUIT & VEGETABLES DRIED FRUITS DAIRY PRODUCTS, EGGS FISH, MOLLUSCS AND SHELLFISH EQUIPMENT TECHNOLOGIES & SERVICES WINES & SPIRITS POULTRY AND GAME CONFECTIONERY, BISCUITS AND PASTRY GROCERY & GOURMET HORTICULTURE PET FOOD NON-ALCOHOLIC BEVERAGES DELICATESSEN AND READY-PREPARED DISHES

4 LOOK DEEPER INTO WORLDWIDE DIVERSITY 6,500 EXHIBITORS TOP 10 COUNTRIES France Italy China Spain Turkey Belgium Germany Poland United States United Kingdom 104 COUNTRIES REPRESENTED 89% would recommend the show* 63% COMES FROM EU Nearly 6 MONTHS additional turnover FRANCE is the most strongly represented country 82% SATISFACTION RATE* Average of 200 meetings per stand, 1/3 new contacts* 79% highlighted the quality of the contacts they had* 85% INTERNATIONAL EXHIBITORS TOP 5 SECTORS Meat Dairy Grocery Frozen Sweet * Source SIAL Survey 2014 We were keen to play a role because the SIAL as the world s foremost international agribusiness show is a showcase for excellence. Luis Mira, secretary general of the CAP Portugal For a brand with strong local roots in Brittany, but also extensive international exposure, this window on the world gives us the opportunity to create a showcase for the entire planet. Marie Tacquard LOC MARIA (France)

5 155,766 VISITORS ENTRIES BROADEN YOUR HORIZONS AND PREPARE TO MEET THE BIGGEST FOOD COMMUNITY 71% INTERNATIONAL VISITORS FROM194 DIFFERENT COUNTRIES +70% are decision makers 9/10 visitors acclaimed the variety of products presented 88% SATISFACTION RATE* 100% worldwide retail industry 91% would recommend the show* TOP 10 COUNTRIES France Italy Spain United Kingdom Netherlands Belgium Germany United States Turkey China VISITOR PROFILE 23% agrifood industries 16% food service 10% services & professional bodies 51% retail / commerce MAJOR BRANDS VISIT TO FIND INSPIRATION AND PRODUCTS Wallmart, Carrefour, Tesco, Elior, Sodexo, Consumer Goods Forum, Michelin stars Chefs

6 LIVE INSPIRATION OVER FIVE DAYS SIAL Innovation: benefit from this major event to put your products under the spotlight and get immediate attention from 2/3 visitors focusing on innovation WORLD TOUR: look deeper into 30 countries food trends to adapt your product range, or increase your market share SIAL TV: debates, conferences and interviews around major topics shaping the future of food La Cuisine: Michelin chefs, demos, recipes, worldwide tour of local foods be part of this major live food tasting event Wine & Food Lab, InFood center So many opportunities to inspire professionals thanks to your products, services, equipment NEW! WORLD SUMMIT: In a one day congress, major stakeholders will discuss the way forward in terms of food 4.0 THE PLACE TO BE FOR FOOD Paris, the capital city of food In 2016, Paris will become the world capital city of food over five days thanks to SIAL and all stakeholders. The opening day will coincide with the World Food Day organized by UNO. 4th most attractive business city in the world. Top European city for shows; the 500 most important international companies are based in Paris. Major tourist destination. Enjoy and visit Paris during the exhibition. SIAL helped unveil the most significant innovations and trends in the catering of the future, and offered plenty of delicious tasting opportunities! Delphine Villaret, ELIOR

7 BENEFIT FROM HIGH VISIBILITY PROMOTING YOUR PRESENCE 1,500 journalists 40 international press conferences 192 official delegations with Ministers, Presidents and ambassadors Marketing activities in more than 50 countries and 50 trade publications over 12 months 500,000 invitations sent out SIAL Social communities and website to relay your videos, messages, events Press team at your disposal to help you meet with the press In 2014, more than 6,500 worldwide spin-offs and more than 9 hours of TV broadcast. SOCIAL MEDIA COVERAGE (2014 FIGURES) 1.5 million visits 11.5 million page views on sialparis.com : + over 13,000 facebook likes : + over 3,000 Twitter followers : + over 1,600 members on LinkedIn : + over 62,000 views on Youtube thanks to 77 videos posted

8 JOIN THE WORLD'S LARGEST FOOD EVENT Paris DATES Online Registration Sept 2015 Deadline for priority booking Mid-Nov 2015 Booth Location March to May 2016 Registration for events, catalogue March 2016 Exhibitor platform opening April 2016 Show Oct 2016 CONTACT US OR REGISTER ONLINE (0) JOIN US JOIN SIAL NETWORK FOR MORE INFORMATION, PLEASE GO TO OUR WEBSITES OR CONTACT US contact: - GOURMET SELECTION ** Paris September 2015 September SIAL INTERFOOD * Jakarta November November SIAL MIDDLE EAST * Abu Dhabi 7-9 December December EXPOVINIS BRAZIL * Sao Paulo 5-7 April SIAL CANADA * Montréal April 2016 Toronto 4-7 May SIAL CHINA * Shanghai 5-7 May SIAL ASEAN * Philippines / Manila June SIAL PARIS ** Paris October * annual ** biannual Images by Conception: SIAL Immeuble le Wilson 70, avenue du Général de Gaulle Paris La Défense Cedex France SA with a Supervisory Board and a Board of Directors, and capital of 640,000 RCS Nanterre no

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