Breaded/Battered Fish in the UK Retail Market

Transcription

1 Breaded/Battered Fish in the UK Retail Market Where: London When: May 2012 Conducted by: Cathriona Mc Carthy

2 Stores Visited 1. Lidl: Falcon Lane, Battersea, London, SW11 2PE 2. Asda: 204 Lavender Hill, Battersea, London, SW11 1JG 3. Marks & Spencer: Saint Johns Road, London, SW11 1QP 4. Tesco: 100A West Cromwell Road, London, W14 8PB 5. Sainsbury s: 158A Cromwell Rd, London, SW7 4EJ 6. Waitrose: St. John's Road Clapham, London SW11 1PP 7. Whole Foods: Lavender Hill, London, SW11 1LN 8. Fortnum and Mason: 181 Piccadilly, London, W1J 9EH 9. Makro Cash & Carry: Atlas Road, North Acton, London, NW10 6DD 10. Booker Cash & Carry: 106 Camley Street, London,NW1 0PF Introduction There was a large variety of breaded fish and seafood products available on the shelves in UK supermarkets. This report covers the stores mentioned above. The main retailers not included in this report are Morrisons, Budgens, the Co-Operative and Aldi. The table below shows the value share and volume share of breaded, battered, cakes and fingers both fresh and frozen in the UK retail market. It is taken from a Nielsen report carried out for Seafish for the period up to and including April 2012 (LAT MAT)

3 Segment shares total coverage VALUE SHARE VOLUME SHARE MAT -2 MAT -1 LAT MAT % CHG YA VALUE MAT -2 MAT -1 LAT MAT % CHG YA VOLUME FISH 2,776,475 2,817,284 2,943, , , , FRESH 1,547,684 1,609,655 1,679, , , , FRESH BATTER FRESH BREADED FRESH CAKES FRESH FINGERS FRESH NATURAL FRESH PREPARED FRESH SAUCE FRESH SUSHI FROZEN 747, , , , , , FROZEN BATTER FROZEN BREADED FROZEN CAKES FROZEN FINGERS FROZEN NATURAL FROZEN PREPARED FROZEN SAUCE Source: Nielsen, Nielsen Scantrack Context Report 03 July 2012 Page 4 Confidential & Proprietary Copyright 2012 Nielsen

4 Breaded Fish Chilled ASDA 2 Chunky Icelandic Breaded Cod Fillets - 340g Sainsbury s Taste the Difference 2 Breaded Chunky Cod Loin (Line Caught) 350g Tesco 2 Breaded Chunky Haddock Fillets 350g Essential Waitrose 2 Breaded Cod Fillets 300g

5 1. Cod ASDA 2 Chunky Icelandic Breaded Cod Fillets - 340g ASDA Chosen by You 2 Breaded Cod Fillets - 284g ASDA Chosen by You 4 Breaded Cod Fillets - 570g Tesco 2 Breaded Cod Fillets in Crunchy Oven Crisp Crumb 300g Tesco 2 Breaded Chunky Cod Fillets 350g 2.80 Sainsbury s Taste the Difference 2 Breaded Chunky Cod Loin (Line Caught) 350g Sainsbury s Breaded Cod 300g Essential Waitrose 2 Breaded Cod Fillets 300g Waitrose Prime Chunky Cod Fillets in Crumb (2) 320g Marks & Spencer Breaded Chunky Cod 375g Marks & Spencer 4 Chunky Breaded Cod Fillets 600g Haddock ASDA 2 Chunky Icelandic Breaded Haddock Fillets - 340g ASDA Chosen by You 2 Breaded Haddock Fillets - 284g ASDA Chosen by You 4 Breaded Haddock Fillets - 570g Tesco 2 Breaded Chunky Haddock Fillets 350g Tesco 2 Breaded Haddock Fillets 300g Sainsbury s Breaded Haddock 300g Sainsbury s Taste the Difference 2 Beer Battered Chunky Haddock Loin 350g Essential Waitrose 2 Breaded Haddock Fillets 300g Waitrose Prime Chunky Haddock Fillets in Crumb (2) 320g Marks & Spencer Breaded Chunky Haddock 300g Plaice Tesco 2 Breaded Chunky Plaice Fillets 310g 3.00 Sainsbury s Breaded Plaice Fillets 320g Essential Waitrose Plaice in Oven Crisp Crumb (2) 300g Lemon Sole Sainsbury s Breaded Lemon Sole Fillets 320g Waitrose Filleted Lemon Sole in Crumb (2) 300g Hake Essential Waitrose South African Hake in Oven Crisp Crumb (2) 230g Other Mixed Fish Young s 4 Chunky Breaded Fish Fillets - 460g Young s Breaded Omega 3 Fish Fillets (2) 300g Young s Chunky Fish Fillets in Salt & Pepper Breadcrumbs 230g Young s Chunky Fish Fillets (2) 230g

6 Frozen Marks & Spencer 4 Chunky Breaded Haddock Fillets 600g Tesco Breaded Chunky Cod Prime Fillets (4) 500g Tesco Breaded Chunky Haddock Prime Fillets (4) 500g Tesco Breaded Chunky Prime Plaice Fillets (4) 500g Cod Lidl - Oceantrade Chunky Cod in Breadcrumb 500g 2.39 Birds Eye Simply Large Cod Fillets in Breadcrumbs (4) 480g Youngs Large Cod Fillets in Kingsmill Breadcrumbs (4) 480g Youngs Large Cod Fillets in Kingsmill Breadcrumbs (2) 240g ASDA Chosen By You Breaded Cod Fillets (4) 500g ASDA Chosen By You Breaded Chunky Cod Fillets (4) 500g Tesco Breaded Cod Fillets (4) 500g Tesco Breaded Chunky Cod Prime Fillets (4) 500g Sainsbury s Breaded Cod Fillets (4) 500g Sainsbury s Be Good to Yourself (> 3% fat) Breaded Responsibly Sourced Cod (4) 500g Sainsbury s Taste the Difference Breaded Chunky Cod Loins (2) 300g Waitrose Breaded Chunky Cod Prime Fillets (4) 600g Essential Waitrose Breaded Cod Portions (4) 600g Marks & Spencer 4 Chunky Breaded Cod Fillets 600g Marks & Spencer 2 Breaded Cod Fillets Topped in with Tomato and Herb Sauce 340g

7 2. Haddock Birds Eye Simply Large Haddock Fillets in Crunchy Breadcrumbs (4) 480g Youngs Large Haddock Fillets in Kingsmill Breadcrumbs (4) 480g Youngs Large Haddock Fillets in Kingsmill Breadcrumbs (2) 240g ASDA Chosen By You Breaded Haddock Fillets (4) 500g ASDA Chosen By You Breaded Chunky Haddock Fillets (4) 500g Tesco Breaded Haddock Fillets (4) 500g Tesco Breaded Chunky Haddock Prime Fillets (4) 500g Sainsbury s Breaded Haddock Fillets (4) 500g Sainsbury s Taste the Difference Breaded Chunky Haddock Loins (2) 300g Waitrose Premium Breaded Chunky Haddock Fillets (4) 600g Marks & Spencer 6 Breaded Scottish Haddock Fillets 540g Marks & Spencer 4 Chunky Breaded Haddock Fillets 600g Plaice ASDA Chosen By You Breaded Plaice Fillets (4) 500g Tesco Breaded Chunky Prime Plaice Fillets (4) 500g Tesco Breaded Chunky Plaice Fillets (4) 500g Sainsbury s Breaded Plaice Fillets (2) 260g Waitrose Chunky Breaded Plaice Fillets (2) 250g Waitrose Chunky Breaded Plaice Fillets (2) 250g Marks & Spencer 4 Breaded Plaice Fillets 450g Lemon Sole Waitrose Chunky Breaded Lemon Sole (2) 240g Marks & Spencer 4 Breaded Lemon Sole Fillets 540g Mackerel Waitrose Scottish Mackerel Fillets in Oat Crumbs (2) 300g Hake Essential Waitrose Chunky Breaded Hake Fillets (2) 345g Pollack ASDA Chosen By You Breaded Pollack Fillets (4) 500g Other Mixed Fish Birds Eye 4 Fish Fillets in Crunchy Breadcrumbs 400g Birds Eye 2 Fish Fillets in Crunchy Breadcrumbs 200g Birds Eye Simply Extra Large Fish Fillets in Crunchy Crumb (2) 320g Youngs Breaded Fish Fillets in Kingsmill Breadcrumbs (2) 200g Young s Breaded Fish Fillets (4) 400g Marks & Spencer 2 Breaded Cod Fillets Topped in with Tomato and Herb Sauce 340g

8 Battered Fish Frozen Only Birds Eye Simply Large Cod Fillets in Crispy Batter (4) 480g Youngs Gastro Basa Fillets in Lemon and Herb Tempura Batter (2) 320g Youngs Chip Shop Large Haddock Fillets in Crisp Bubbly Batter (4) 480g Waitrose Battered Cod Fillets (4) 600g

9 1. Cod Lidl - Oceantrade Chunky Cod in Batter 500g 2.39 Birds Eye Simply Large Cod Fillets in Crispy Batter (4) 480g Youngs Chip Shop Large Cod Fillets in Crisp Bubbly Batter (4) 480g Youngs Chip Shop Large Cod Fillets in Bubbly Batter (2) 240g Youngs Chip Shop Large Cod Fillets in Crisp Bubbly Batter (2) 240g ASDA Chosen By You Battered Cod Fillets (4) 500g ASDA Chosen By You Battered Chunky Cod Fillets (4) 500g Tesco Battered Cod Filets (4) 500g Tesco Battered Chunky Prime Cod Fillets (4) 500g Sainsbury s Battered Cod Filets (4) 500g Sainsbury s Extra Large Battered Cod Fillets (2) 460g Waitrose Battered Cod Fillets (4) 600g Marks & Spencer 4 Chunky Battered Cod Fillets 600g Haddock Lidl - Oceantrade Chunky Haddock in Batter 500g 2.49 Birds Eye Simply Large Haddock Fillets in Crispy Batter (4) 480g Youngs Chip Shop Large Haddock Fillets in Crisp Bubbly Batter (4) 480g ASDA Chosen By You Battered Haddock Fillets (4) 500g ASDA Chosen By You Battered Chunky Haddock Fillets (4) 500g Tesco Battered Haddock Prime Fillets (4) 500g Tesco Battered Chunky Haddock Prime Fillets (4) 500g Sainsbury s Battered Haddock Fillets (4) 500g Sainsbury s Extra Large Battered Haddock Fillets (2) 460g Essential Waitrose Battered Haddock Portions (4) 600g Waitrose Battered Haddock Fillets (4) 600g Marks & Spencer 6 Battered Scottish Haddock Fillets 540g Pollack ASDA Chosen By You Battered Pollack Fillets (4) 500g Basa Youngs Gastro Basa Fillets in Lemon and Herb Tempura Batter (2) 320g Other Mixed Fish Birds Eye 4 Fish Fillets in Crispy Batter 400g Birds Eye 2 Fish Fillets in Crispy Batter 200g Birds Eye Simply Extra Large Fish Fillets in Crispy Batter (2) 320g Youngs Chip Shop Fish Fillet Steaks in Bubbly Batter (2) 200g Young s Chip Shop Fish Fillets in Bubbly Batter (4) 480g Young s Chip Shop Extra Large Fish Fillets in Salt & Vinegar Batter (2) 320g Young s Chip Shop Extra Large Fish Fillets in Crispy Bubbly Batter (2) 320g ASDA Smartprice Battered Fish Portions 400g 69p Tesco Everyday Value Battered White Fish Portions (4) 400g 69p Sainsbury s Basics Battered White Fish Portions (4) 400g 69p

10 Lightly Dusted/Seeded Fish Chilled Sainsbury s Dusted Lemon Sole Fillets 265g Tesco 2 Lightly Dusted Cod Fillets 290g Cod Tesco 2 Lightly Dusted Cod Fillets 290g Sainsbury s 2 Seeded Cod Fillets (Line Caught) 300g Sainsbury s Seeded Cod - 265g Haddock Marks & Spencer 2 Lightly Dusted Haddock Fillets 295g Waitrose Icelandic Haddock Fillets in Mixed Seed Crumb (2) 260g Sainsbury s Dusted Haddock Fillets 265g Tesco 2 Lightly Dusted Haddock Fillets 290g Plaice Tesco 2 Lightly Dusted Plaice Fillets 265g Marks & Spencer 2 Lightly Dusted Plaice Fillets 280g Lemon Sole Sainsbury s Dusted Lemon Sole Fillets 265g Marks & Spencer 2 Lightly Dusted Lemon Sole Fillets 265g

11 Frozen Tesco Lightly Dusted Prime Haddock Fillets 285g Young s Gastro Thai Crusted Basa Fillets (2) 320g Cod Sainsbury s Topped & Crusted Cod with Chorizo & Tomato Sauce (2) 300g Marks & Spencer 4 Lightly Dusted Cod Fillets 355g Haddock Tesco Lightly Dusted Prime Haddock Fillets 285g Waitrose Haddock Fillets with a seeded crust (2) 260g Sole Lidl - Oceantrade Yellowfin Sole in Lemon & Parsley Dust 250g 1.79 Lidl - Oceantrade Yellowfin Sole in Lemon & Cracked Black Pepper Dust 250g 1.79 Sainsbury s Lightly Dusted Yellowfin Sole Fillets (2) 265g Sainsbury s Topped & Crusted Sole with a Creamy Cheese and Spinach Sauce (2) 300g Marks & Spencer 4 Lightly Dusted Lemon Sole Fillets 450g Plaice Marks & Spencer 4 Lightly Dusted Plaice Fillets 450g Basa Youngs Gastro Basa Fillets Lightly Dusted with Salt & Black Pepper (2) 320g Young s Gastro Thai Crusted Basa Fillets (2) 320g Sainsbury s Lightly Dusted Basa Fillets (2) 265g Dab Waitrose Lightly Dusted Dabs (2) 285g

12 Fish Cake/Burgers Chilled Sainsbury s 2 Mackerel & Rocket Fishcakes 180g Sainsbury s 2 Tuna Lime & Coriander Fishcakes 180g The Saucy Fish Co Saucy Centres Fishcake Smoked Haddock & Cheddar (2) 370g ASDA Extra Special 2 Florentine Salmon Fishcake Melts - 225g Marks & Spencer 2 Melting Middle Smoked Haddock Fishcakes 290g

13 1. Cod 2 ASDA Chosen ByYou Jumbo Cod Fishcakes 278g ASDA Cod Fishcakes 300g ASDA Extra Special 2 Cod, Feta & Roast Pepper Fishcakes - 230g ASDA Extra Special 2 Tomato & Basil Cod Fishcake Melts - 225g ASDA Extra Special 2 Cod Fishcake Melts - 225g Tesco Finest Cod Melt in the Middle Fishcakes 290g Tesco 2 Cod Fishcakes 270g Tesco 2 Cod, Cheese and Chive Fishcakes 290g Sainsbury s 2 Cod Fishcakes 180g Sainsbury s 2 Line Caught Cod Fishcakes 180g Sainsbury s Taste the Difference Fishcake Cod & Creamy Parsley (2) 290g Essential Waitrose 2 Cod and Parsley Fishcakes 170g Waitrose Easy to Cook Cod Mornay Fishcakes (2) 315g Marks & Spencer 2 Cod Fishcakes 170g Marks & Spencer 2 Melting Middle Cod Fishcakes with Parsley Sauce 290g Young s Cod Fishcake (2) 180g Haddock 2 ASDA Chosen ByYou Jumbo Haddock Fishcakes 278g ASDA Extra Special 2 Haddock Fishcake Melts - 225g Tesco Finest Haddock Melt in the Middle Fishcakes 290g Tesco 2 Haddock Fishcakes 270g Sainsbury s 2 Haddock Fishcakes 180g Sainsbury s Taste the Difference Fishcake Haddock with Melting Middle (2) 290g Salmon 2 ASDA Chosen ByYou Jumbo Salmon Fishcakes 278g ASDA Extra Special 2 Florentine Salmon Fishcake Melts - 225g Tesco Finest Salmon, Spinach & Sicilian Lemon Fishcakes 290g Tesco 2 Salmon Fishcakes 270g Sainsbury s 2 Salmon Fishcakes 180g Sainsbury s 2 Salmon, Chilli & Ginger Fishcakes 180g Waitrose Easy to Cook Thai Style Salmon Fishcakes with Sweet Chilli Sauce (2) 315g Essential Waitrose 2 Salmon & Dill Fishcakes 170g Ocado Handmade Salmon & Dill Fishcake (2) 200g Marks & Spencer 2 Melting Middle Lochmuir Salmon Fishcakes 290g Marks & Spencer 2 Salmon Fishcakes 170g Young s Salmon Fishcake (2) 180g The Saucy Fish Co Saucy Centres Fishcake Salmon & Hollandaise (2) 370g H Forman & Son Hot Smoked Salmon Luxury Fishcake 250g H Forman & Son Salmon & Wasabi Fishcake 250g H Forman & Son Restaurant Collection Salmon & Lobster Fishcake 250g Smoked Haddock 2 ASDA Chosen ByYou Jumbo Smoked Haddock Fishcakes 278g ASDA Smoked Haddock Fishcakes 300g ASDA Extra Special 2 Smoked Haddock & Cheddar Fishcakes - 230g Tesco Finest Smoked Haddock & Leek Fishcakes 290g Tesco 2 Smoked Haddock Fishcakes 270g Tesco 2 Smoked Haddock Fishcakes 290g Essential Waitrose 2 Smoked Haddock Fishcakes 170g Ocado Handmade Smoked Haddock & Bacon Fishcake (2) 200g

14 Marks & Spencer 2 Smoked Haddock Fishcakes 170g Marks & Spencer 2 Melting Middle Smoked Haddock Fishcakes 290g The Saucy Fish Co Saucy Centres Fishcake Smoked Haddock & Cheddar (2) 370g H Forman & Son Restaurant Collection Smoked Haddock Fishcake 300g Mackerel Sainsbury s 2 Mackerel & Rocket Fishcakes 180g Tuna Sainsbury s 2 Tuna Lime & Coriander Fishcakes 180g Prawn Tesco 2 Thai Style Prawn Fishcakes 290g Crab H Forman & Son Restaurant Collection Thai Crab Cakes 300g Pollack Young s Pollack Fishcake (2) 180g Other Mixed Fish 2 ASDA Chosen ByYou Jumbo Spicy Thai Fishcakes 278g H Forman & Son Restaurant Collection Thai Crab Cakes 300g Waitrose Easy to Cook Thai Style Salmon Fishcakes with Sweet Chilli Sauce (2) 315g

15 Frozen Sainsbury s Cod and Bacon Fishcakes (2) 300g Sainsbury s Salmon and Smoked Haddock Fishcakes (2) 300g Lidl - Moordale Salmon Burgers 200g Tesco Smoked Haddock and Cheddar Melt in the Middle Fishcakes (2) 290g Birds Eye Cod Cakes (4) 198g

16 1. Cod ASDA Chosen By You Mediterranean Style Cod Fishcakes (2) 480g 1.50 ASDA Chosen By You Cod Fishcakes (10) 500g Birds Eye Cod Cakes (4) 198g Tesco Cod Fishcakes (10) 500g Tesco Cod and Parsley Melt in the Middle Fishcakes (2) 290g Sainsbury s Cod and Bacon Fishcakes (2) 300g Sainsbury s Taste the Difference Cod Fishcakes (4) 580g Essential Waitrose Cod and Parsley Fishcakes (2) 170g Smoked Haddock Tesco Smoked Haddock and Cheddar Melt in the Middle Fishcakes (2) 290g Sainsbury s Taste the Difference Smoked Haddock Fishcakes (4) 580g Waitrose Smoked Haddock Fishcakes (2) 230g Salmon Lidl - Moordale Salmon Burgers 200g Jamie Oliver Salmon and Pollack Fish Cakes (2) 180g Sainsbury s Salmon and Smoked Haddock Fishcakes (2) 300g Waitrose Alaskan Salmon and Dill Fishcakes 230g Pollack Jamie Oliver Crispy Pollack Fishcakes (2) 180g Jamie Oliver Crispy Pollack Fishcake with Cheese & Sweetcorn (4) 200g Mackerel Waitrose Smoked Mackerel Fishcakes (2) 230g Other Mixed Fish Youngs Fishcakes (12) 600g Youngs Chip Shop Extra Large Fishcakes in Bubbly Batter (2) 210g Tesco Everyday Value Fishcakes (10) 420g Sainsbury s Basics Fishcakes (10) 500g Sainsbury s Thai Style Fishcakes (2) 280g Essential Waitrose Cheese and Chive Fishcakes (2) 170g Jamie Oliver Salmon and Pollack Fish Cakes (2) 180g Tesco Cod Fishcakes (10) 500g

17 Fish Fingers/Bites/Goujons Chilled Essential Waitrose Breaded Cod Bites 240g Essential Waitrose 6 Line Caught Chunky Cod Fillet Fingers in light crumb 330g Tesco 2 Battered Haddock Goujons 200g Goujons Tesco 2 Battered Haddock Goujons 200g Essential Waitrose Lemon Sole Goujons in Oven Crisp Crumb 220g Marks & Spencer Breaded Lemon Sole Goujons 200g Bites Essential Waitrose Breaded Cod Bites 240g Fillet Fingers Essential Waitrose 6 Line Caught Chunky Cod Fillet Fingers in light crumb 330g Essential Waitrose 6 Line Caught Chunky Haddock Fillet Fingers in light crumb 330g

18 Frozen Tesco Free From Fish Fingers (10) 300g 2.30 Birds Eye 10 Cod Fish Fingers 280g Fish Fingers a. Cod Sainsbury s Taste the Difference Chunky Cod Fillet Fish Fingers (8) 480g Sainsbury s Free from Cod Fillet Fish Fingers (10) 300g Young s 10 Cod Fish Fingers 280g Birds Eye 10 Cod Fish Fingers 280g Tesco 100% Cod Fish Fingers (10) 300g Marks & Spencer 10 Chunky Breaded Cod Fish Fingers 400g Young s % Fillet Cod Fish Fingers 336g Sainsbury s Breaded Cod Fillet Fish Fingers (12) 360g ASDA 16 Cod Fish Fingers 480g ASDA Chosen By You Cod Fish Fingers (16) 480g 2.25 Birds Eye 20 Cod Fish Fingers 560g Birds Eye % Cod Fillet Fish Fingers 840g Sainsbury s Breaded Cod Fish Fingers (30) 900g b. Haddock Birds Eye 10 Haddock Fish Fingers 280g ASDA 16 Haddock Fish Fingers 480g ASDA Chosen By You Haddock Fish Fingers (16) 480g c. Salmon Birds Eye 10 Salmon Fish Fingers 280g d. Mixed Fish Marks & Spencer 6 Jumbo Breaded Fish Fingers 440g 3.30 Birds Eye Chunky Fish Fingers (6) 336g Birds Eye Fish Fingers in Crispy Batter (8) 224g Birds Eye 8 Crispy Batter Fish Fingers 224g Birds Eye 10 Fish Fingers 280g Birds Eye 10 Value Fish Fingers 250g Young s 10 Fish Fingers 287g Young s 10 Fillet Fish Fingers with Omega 3-250g Young s 10 Fillet Fish Fingers Free From 300g Jamie Oliver Brilliant Fish Fillet Fingers (10) 300g

19 Tesco Everyday Value fish Fingers (10) 250g 60p Tesco Omega 3 Fish Fingers (10) 300g Tesco Free From Fish Fingers (10) 300g 2.30 Sainsbury s Basics Fish Fingers (10) 250g 60p ASDA 10 Fish Fingers 300g ASDA Smartprice Battered Fish Fingers (10) 250g 60p Birds Eye % Cod Fillet fish Fingers 336g Birds Eye % Haddock Fillet Fish Fingers 336g Birds Eye 12 Fish Fingers with Omega 3 336g Birds Eye % Fillet Fish Fingers 350g Birds Eye 20 Fish Fingers 560g Young s % Fillet Fish Fingers with Omega 3 500g Birds Eye 30 Fish Fingers (Easy Store Carton) 840g Birds Eye 30 Fish Fingers with Omega 840g Sainsbury s Omega 3 Fish Fingers (30) 840g Tesco Omega 3 Fish Fingers (36) 900g ASDA 36 Fish Fingers 900g (Bag) Bites Young s 10 Flipper Dippers 250g ASDA Chosen By You Cheesy Fish Shapes (16) 480g ASDA Chosen By You Vegetable Fish Shapes (16) 480g Essential Waitrose Breaded Fish Bites 300g Marks & Spencer Breaded Cod Bites 300g Goujons Marks & Spencer Breaded Lemon Sole Goujons 300g Whitby Lemon & Pepper Fillet Goujons 275g Whitby Salt & Pepper Fillet Goujons 275g ASDA Chosen By You Cheesy Fish Shapes (16) 480g Whitby Salt & Pepper Fillet Goujons 275g

20 Makro Cash & Carry See more products available on Select Horeca Fillet Fish Fingers - 1.5kg (60pcs approx in Bag) Select Horeca Battered Haddock - 1.7kg (10 Servings) Select Horeca Breaded Plaice kg (8 Servings) Select Horeca Breaded Cod - 1.7kg (10 Servings) Select Horeca Battered Cod - 1.7kg (10 Servings) Whitby 5 Large Battered Cod - Size 200g-230g Whitby 5 Large Battered Haddock - Size 200g-230g Birds Eye 30 Cod Fish Fingers 6.29 (Box) Birds Eye 30 Chunky Fish Fingers 1.68kg (bag) Young s 20 Fish Fingers 2.09 (Box)

21 Whitby 10 Smoked Haddock Fish Cakes Whitby 4 Smoked Haddock Fishcakes - 320g Whitby 4 Salmon Fish Cakes - 320g Whitby Thai Style Fishcakes 900g Whitby Plaice Goujons in Breadcrumb - 450g

22 Booker Cash & Carry See more products available on 15 Battered Cod (size 110g-140g) Breaded Cod (size 110g-140g) Breaded Cod (size 140g-170g) Chefs Larder Fishcakes - 24x113g 2.7kg Chefs Larder Cod Fish Fingers (60) 1.5kg

23 Interesting new products/packaging: Fortnum & Mason Irish Smoked Salmon 100g Irish Smoked Salmon 200g English Smoked Salmon 200g Scottish Smoked Salmon 200g Scottish Salmon 400g Peat Smoked Scallops 100g

24 Bord a Bord Seaweed Tartare 110g Whole Foods Market Dartmouth Smokehouse Smoked Mackerel 140g Whole Foods Market Charlie Bigham s Fish Pie Serves 2 680g Waitrose Sainsburys Taste the Difference Dressed Shetland Crab 150g

25 For Further Information Contact Cathriona Mc Carthy On (01) Or by to Visit us on the web at