Veal and Foodservice. Rémi VILAINE, Directeur Général GIRA FOODSERVICE

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1 Veal and Foodservice Rémi VILAINE, Directeur Général GIRA FOODSERVICE

2 The World OOH Market North America Western Europe % % 63 Eastern Europe % Middle East & Western Asia World Population: million OOH Turnover: bn Euro Average spend/capita: 250 Euro Number of OOH meals: 400 bn % OOH Meals: 8% % 970 East & Southeast Asia % ASC AMC % meals OOH Latin & Central Americas Afric a Japan & Oceania 1 121

3 The World OOH Market Split by World Regions Japan & Oceania 53% East & Southeast Asia Population 6.5 billion Africa 3% 14% N. America Foodservice spend L & C billion 8% Americas 7% Western Europe Eastern Europe Middle East & Western Asia 28% Meals 400 billion 10% 7% % 1 10% 22% 4% 28% 12%

4 Total Foodservice in Europe Meals 340 billion Population: 465 million Home meals 82% 18% OOH Meals Other EC countries Foodservice Spend 350 billion 29% 14% UK 16% France 76% Social Foodservice 24% Foodservice: 60 billion meals 130 meals per capita / year 2 million restaurant units Germany 18% 8% Spain 1 Italy 750 per capita / year Average spend per meal: 6 Commercial Foodservice

5 14% Household retail expenditure on food 11% Foodservice in Europe: A Growing Share of the Food Budget 7% % of GDP Expenditure on eating out of home 1% 2% 3% 4% % meals OOH 11% 18% 21%

6 Foodservice in Europe: The Way the Market has Changed 3 20% 3 4 Modern Commercial Foodservice 30% 30% 2 Traditional Commercial Foodservice 60% 50% 3 30% Social Foodservice

7 Foodservice in Europe: Changes in the Structure of Meals Lunches are getting lighter a move towards Northern European eating habits, based on the purely physiological function of the mid-day meal The evening meal gains in importance a move towards Southern European eating habits, based on a meal with an important social function

8 Broad Breakdown of Commercial Foodservice % meals Western Europe North America Full service 5 4 Full service 70% 30% Quick service Quick service

9 % meals served by foodservice groups Foodservice in Europe: A Market whose Structure is Evolving % 16% 6% US

10 Leading commercial groups McDonald's Other groups Foodservice in Europe: The Concentration of Power Turnover: 60 billion McDonald's 22% 4 challengers 18% 60% Other groups

11 Leading Contract Caterers Compass Sodexho Other groups Leading Groups in Social Foodservice Turnover: 20 billion Other groups 2 29% Compass 2 21% 8 challengers Sodexho

12 French Foodservice Market % Social catering Meals 6 billion 22% 28% QSR 14% of all meals in France FSR Social catering Turnover 51 billion inc VAT 32% 17% 51% QSR FSR Average price: 8,5 inc. VAT Other groups 49% Foodservice Groups 4% Accor 16% 8% McDonald's 12% Elior 11% Compass 1/3 of the market Sodexho

13 Beverages 19 billion Total Food Purchases in Foodservice Market 18% 82% Dry Grocery 15.6 billion 23% Food Products Frozen Products 22% 5 Fresh Produce

14 Poultry Other products Dairy Produce Icecream 22% 20% 4% 10% Seafood 11% 2 Meat Products 3 billion 23% 12 billion 5 13% 17% Fruit & vegetables Meat Bakery Goods Food Purchases: Fresh & Frozen Products in Foodservice Market Meat Products and Minced Meat Pork 1 Sheepmeat 1.65 billion 19% 11% 14% Veal 41% Beef Charcuterie

15 Meat in the Foodservice Market tonnes Beef tonnes Pork Veal Sheepmeat tonnes 12% Veal tonnes 1 47% Beef Sheep meat tonnes 26% Pork

16 Meat Consumption / Price Price per kg ( ) 9 Veal 8.5 Beef 8 Sheepmeat Pork Tonnes

17 Veal and Other Types of Meat Meat (excluding veal) Veal Frozen 1 Frozen Fresh Fresh Whole pieces of meat 34% 66% Whole pieces of meat 33% 67% Individual Portions Individual Portions

18 Veal and Other Types of Meat Meat (excluding veal) Veal For braising and stewing For braising and stewing 63% 37% 5 4 For grilling and roasting For grilling and roasting

19 The End-User Sectors Meat (excluding veal) Veal Contract Caterers Chains 20% 9% 33% Self-operated social foodservice Contract Caterers 2 Chains 4% 37% Self-operated social foodservice 38% 34% Independent commercial foodservice Other social foodservice Independent commercial foodservice Full service 42% 46% commercial outlets 47% 11% 1 Other social foodservice B & I 1% QSR B & I 37% Full service commercial outlets 1% QSR