EMARSYS VISUAL CMS & MOBILE SENSE 100% RESPONSIVE EMAILS. GUARANTEED. (WITHOUT THE TECHNICAL HEADACHE)
EMARSYS VISUAL CMS & MOBILE SENSE 100% Responsive Emails. Guaranteed. (without the technical headache) Visual Content Management Build sophisticated and responsive email campaigns without any HTML knowledge. THE OPPORTUNITY With Visual CMS and Mobile Sense, you don t have to worry about the technical difficulties of email, or hire a group of experts in case something goes wrong. You can simply use tested, customized and prepared campaign templates, so you only need to worry about the content itself. THE CHALLENGE Keeping emails in a uniform design that doesn t break is a resource-consuming task that takes the focus away from what really matters: creative ideas that get results. Once freed from technical barriers, you ll have more time and attention to personalize your marketing. How Does It Work? VISUAL CMS A user-friendly interface helps you build sophisticated, responsive email campaigns. Unless you opt to go into the HTML code, there s no need to have any technical knowledge at all. Put together great-looking email campaigns quickly and easily from pre-designed building blocks, broken down into the core elements: header, body, images, free text. If you have predictive recommendations, Visual CMS can pull individual items and product categories which your customers have browsed or may be interested in. A live preview shows you how your email will appear, as you build it. MOBILE SENSE This is an additional feature to fine-tune your emails for mobile devices. The email will automatically choose the best design for the size of screen, and you can also decide which sections to show or hide to make your email more concise and focused.
Why Choose Emarsys Visual CMS? Easy No HTML knowledge is needed; WYSIWYG options are provided. Expert The Emarsys Web Development Team has vast experience in email messaging. They ensure your templates look great and meet industry best practices. Unbreakable Rock-solid building blocks that always render correctly across email clients and devices. Responsive Mobile Sense adds an intelligence layer to templates, without creating extra work. Pre-designed The design is applied automatically so you only need to worry about content. ROI-focused Once you have your template, it s really easy to modify content and launch campaigns. No need for developers to create or distribute them. Personalized Section targeting, dynamic content, personalization fields and conditional text. Integrated It is the content hub of our B2C Marketing Cloud. How Will It Fit Into Your B2C Marketing Cloud? Smart Insight Smart Insight converts data from all your available sources into actionable intelligence. This helps you more accurately understand, segment and target your customers. Web Extend Web Extend is a data collection script which plugs directly into your site to monitor shopping behavior. It builds a unified profile for each one of your customers. B2C MARKETING CLOUD Predict Predictive Recommendations then automatically display products that each of your shoppers will love, based on their behavioral patterns. Data Data synchronization ensures your contact database is always up-todate, allowing you to send more timely, relevant campaigns. Automation Center Create sophisticated, responsive emails in our visual CMS. The Automation Center will trigger them to the right customers at the right time, based on their behavior.
EMARSYS VISUAL CMS & MOBILE SENSE 100% Responsive Emails. Guaranteed. (without the technical headache) How Do Smart Marketers Use Visual CMS? Efficient campaign creation. Automated Email Trigger automated emails by combining external events or Automation Center programs with the Visual CMS. Real-time Updates The preview pane shows every change you make, as you make it. So you never lose sight of what your customers will receive. A/B Testing Create A/B testing versions; the winning version will be sent automatically. Email Scheduling Launch batch emails instantly, or schedule them for a defined time in the future. Reporting Use trackable links for better and more detailed reports on recipient behavior. Automated Content Insert product recommendations to personalize your messages. Automate content via RSS feeds or the API. Section Targeting Create content that is only visible to specific segments within the launch list. Consistent Emails Copy and update past campaigns for a standardized look and feel. Share on Social Use social sharing options for single sections or the whole email content. Plain Text Option Use a dedicated text version for different devices, and to improve deliverability. Advanced HTML Work in Advanced Mode for sophisticated HTML modifications. Compatibility Verification Inbox Preview displays your email on different web and desktop clients. How Do Smart Marketers Use Mobile Sense? Mobile-ready campaigns created automatically with predefined templates. Mobile-ready Templates Be confident your emails will look good on any device. Customized Visuals Define different mobile and desktop images for better scaling and content targeting. A/B Testing Switch Mobile Sense on and off for advanced A/B testing to discover the impact of responsive design. Responsive Campaigns Mobile Sense adjusts for different devices, so you only need to create one version of content across desktop and mobile.
EMARSYS VISUAL CMS & MOBILE SENSE 100% Responsive Emails. Guaranteed. (without the technical headache) Visual CMS Features Pre-designed template selection customized for your marketing needs One-click creation of template-based campaigns Drag and drop to easily change section location and design Live preview see the changes take shape WYSIWYG editor Advanced options for HTML modifications Social sharing options Option for text-only launch Copy past campaigns for faster content creation Multiple personalization options Section targeting to segment content within the campaign Integrated Media Database to upload and insert images easily Inbox Preview displays your email on different web and desktop clients. Use email categories for easier filtering and reporting Mobile Sense Features Mobile-responsive templates Enable/disable Mobile Sense for version testing Hide sections from mobile Scale images and text for desktop and mobile versions
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