Marketing Made Easy

Transcription

1 Marketing Made Easy

2 center specialise in making advanced marketing simple and easy-to-use. Our clients use Max to engage with their subscribers via automated, relevant and highly targeted campaigns. Why Max ? Range of Features and Bespoke Component Creation Max offers a number of features that provide our growing portfolio of clients with a range of easy-to-use tools to help maximise campaign performance. Proven Campaign Performance and Reliabilty center focus strongly on the performance and reliability of Max and its features, which is why Britain s best brands, large and small, choose Max for their marketing programmes. Dedicated Support and Training center offer a tailored training programme to each client and manage the implementation of the project for you. Our dedicated support team are on hand to assist you when required. Catering for all Abilities Max caters for all levels with a range of simple, advanced and complex features. center also offer a fully managed service for those without the time, resource or technical knowledge. User Friendly Interface Max s intuative and easy-to-use interface is built to make your marketing a straight forward process. Max Features Max is an award-winning software platform offering a number of features which provide marketers with a range of easy-to-use tools to help maximise campaign performance. Max caters for all levels with a range of simple, advanced and complex features which are broken down into four catergories: Data Create & Edit Test & Send Report 2

3 Data Segmentation Max makes segmentation a simple process, enabling you to create personalised and unique s by grouping subscribers based on your desired criteria such as; gender, location, interests, etc. Applying this approach to your campaigns makes it easy to target your customers and can significantly improve campaign performance. Snippets Save time creating campaigns by having reusable content instead of writing the same code time and time again. Snippets enable you to edit a styled element of your by just editing the root file instead of editing all of your templates. Forms Forms are a key element behind growing your data, and data is the key element behind a successful campaign. It may be a relatively simple process to build your recipient list, however, it is vital to ensure that the data collected is relevant. Gathering rich data enables you to create personalised and dynamic s. Recipient List Max makes it straightforward to upload, append and manage your data. A variation of lists can be created and uploaded into the Max platform, including; seed/test lists, automatic master lists, and automatic unsubscribe and bounce lists. Product Tables Product tables hold valuable information which can be linked to your recipient. This information can be used to generate dynamic content for your campaigns, giving you the ability to send an to your subscribers containing different content depending upon the recipients preferences, history and behaviour. Rulesets Create relevant and engaging campaigns with dynamic content determined by the rulesets which you define based upon the recipients profile data. Dynamic content gives your campaigns a personal touch which will be tailored to your recipient. Profile Fields Profile fields hold information about each of your recipients. This information can include such fields as name, address and gender. The information imported into the profile fields can then be used to personalise your campaigns making your s more appealing for your recipient to engage with. Integration Max makes integration an easy process with the ability to integrate with a number of industry leading platforms to maximise your experience. API All marketing automation functions available within the interface are available through the Max API. 3

4 Create & Edit Editor Builder Simply edit your HTML templates with the use of Max s editor. The editor makes editing s a quick and easy process requiring no HTML knowledge. Max s Builder is the easiest and quickest way to create mobile responsive s. Using simple drag and drop functionality, you can create responsive s with no HTML knowledge which will automatically adjust to the device they are viewed on. Controlled Templates Keep your brand identity consistent by using controlled templates. Controlled templates provide you with the ability to edit and repeat defined sections within an campaign without the need to access the HTML code. Automated s Max makes it easy to create transactional and recurring s, allowing you to set up s to send to desired recipients by a specific event trigger. These could be used for sign up form completion, the completion of a transaction, birthday s etc. Image Library With Max s Image Library there is no need for third party image hosting, meaning that your s will load quicker for the recipient. Builder Templates Make your campaigns a quick and easy process by taking advantage of a selection of builder templates which involve our simple drag-and-drop functionality ready for you to insert content as you please. Standard Templates Max provides users with the ability to create custom templates for one-off campaigns. Or if time is of the essence, our experienced design team can create these for you to ensure you have the perfect design for your campaign. Standard s Easily create a standalone for a one off campaign. 4

5 Test & Send Scheduling Check Max enables you to schedule your newly created s to be sent at the time that works best for you, no matter how far in the future. Eliminate the risk of potential errors being included in your s with the use of Max s Check feature. This prevents those errors that sometimes slip through the cracks, such as broken images and links, from occurring. Split Tests Test different contents against each other and then send the best performing version to the rest of your database. Inbox Preview Mitigate the risk of experiencing display issues with your campaigns by previewing your across a large library of different clients. Campaign Approval Process Ensure complete control of your campaigns through Max s campaign approval process, allowing you to select certain users to have the authority to send your campaigns, eliminating the risk of campaigns being sent accidentally. Inbox Testing Test the deliverability of your across a range of the most popular clients. Multivariate Testing Go beyond a simple A:B split test, testing multiple elements of an using Max s multivariate testing. Unlimited Test Sends Witness your campaign in its destined environment as many times as you wish with an unlimited number of test sends, allowing you to send your campaign to yourself, colleagues or whoever you wish to gain feedback and eliminate the risk of errors. Max s test sends don t have any effect on your credits, allowing you to send as many test s as you desire. 5

6 Report ROI Tracking Receive detailed insight into your subscribers behaviour through Max s ROI tracking feature. ROI tracking enables you to track conversions and revenue from your campaigns and gain full clickstream data for each recipient that clicks a link within your . Client Reporting Discover which clients and devices your s are being opened on. Insight Reports Insight Reports help explain what you should be doing next with your marketing by providing a fresh overview into the health of your database. Understand how many customers never open any s, or identify the point in the customer lifecycle that list fatigue starts. Custom Dashboards Users can create their own custom dashboards that provide all of the information they need at their fingertips without the clutter of too much data. Data Export All data from the analysis reports can be exported either through the interface, as CSV files, or via the API. This information can then be passed into your CRM or Data Warehouse to enrich your existing offline datasets. Google Analytics Max makes it easy to enable Google Analytics tracking so that you can follow the success of your campaigns and monitor the content path that your subscribers follow from the initial click through to your website. Segment Reports reporting starts getting exciting once you move away from flat statistics and drill down into performance by segment. Based upon any data you hold against customers, compare segments such as males versus females to understand where in your database results are coming from. 6

7 Security & Collaboration Team-working & Managing User Access Security & Collaboration Managing a large amount of users can create a number of challenges, each of which are addressed through a range of features in Max . Control which parts of the platform users can access, and ensure messages are delivered error-free. Individual User Permissions Assign users with a unique set of access rights to specific folders and features relating to their role. Multi-workspace & Folders Keep all data, s and other assets separate. Permissions can be added to folders and workspaces to ensure users only have access to their department s assets. APPROVED Approval & Testing Ensuring all s are approved by an authorised sender. Additionally, a range of testing tools are available including; rendering, spam checking, link checking and dynamic preview. Security Keys & IP Lockdown Prevent unauthorised access to Max through security keys, password protection and IP address restrictions. Some of our Clients 7

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