SYNTHESIO PRODUCT GUIDE THE EXPERIENCE RELEASE

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2 OVERVIEW This guide details new features introduced in the October Experience Release, unveiled to current customers on October 15th, 2014 and the general public on October 30th, This release introduces a significantly enhanced user interface and experience, as well as other user-facing and under-the-hood improvements. THE OCTOBER RELEASE INTRODUCES: The New User Experience Audience Segmentation & Targeting Speed Boost Command Center Advanced Governance & Collaboration THE NEW USER EXPERIENCE This release introduces significant enhancements to the product s overall look and feel and key areas of functionality. Enhanced Dashboard Management: View your Dashboard and FlashDash usage at a glance, manage settings with ease, and quickly launch any dashboard. KEY IMPROVEMENTS: Enhanced Dashboard Management New Dashboard Templates Improved Dashboard Navigation Full Story Conversation Views Enhanced Dashboard Management on the new Dashboard Home Screen

3 Monitor your Dashboard and FlashDash usage at a glance Manage and launch your dashboards Quickly view mention volumes and the date of your last change for every dashboard

4 Launch a new dashboard with a single click Manage user and collaboration settings from the user drop-down menu

5 New Dashboard Templates: Dashboard Design now includes templates built for specific use cases, offering you best practices and saving you time as you build your dashboards. All-new dashboard templates in Dashboard Design Access Dashboard Design from within the Build tab of any dashboard navigation bar

6 Use the new one-click templates to quickly build dashboards for specific use cases Track campaign performance, listen to key conversations, monitor pickup and gauge virality. Focus on demographic and psychographic data, as well as communities and ecosystems of interest. Compare brand buzz, sentiment and volumes to competitor brands and related topics. Streamline internal workflows and monitor conversations to stay ahead of negative situations. Track high-profile conversations and build relationships with influencers and advocates. Filter mentions by age, gender, location and more to hone in on key communities and boost messaging effectiveness.

7 Improved Dashboard Navigation: The dashboard navigation bar is now organized by use case for streamlined project management. The Nav Bar has been reorganized into drop-down tabs that intelligently organize your widgets for you. The Listen tab replaces the Verbatim tab. Find all your listening and filtering tools here. The ROI tab Holds your Business Metric widgets (e.g. SRS). The Reports tab holds existing reports and helps you create new ones with ReportBuilder. The Analyze tab holds all your data analysis widgets (e.g. Insight Tree, Demographics). The Build tab lets you modify the setup and design of your dashboard, as well as manage data via Human Review. The Connect tab shows connected services and available connections. The Training Center tab links you to our Training Center for support and resources.

8 Full Story Conversation View: Now you can click on any user to instantly pull up a full view of their conversation history. Click the Full Story button to see a user s conversation history View full conversation histories for any user

9 View key information, such as bio, Twitter stats, Influence Ranking, and more Add notes to enhance team collaboration Toggle between conversation view and all mentions

10 AUDIENCE SEGMENTATION & TARGETING The new and improved Influencers widget now lets you save your favorite influencers to lists, as well as filter widgets and mentions based on influencers. We ve also added a dedicated Influencer Tracking template to Dashboard Design, so you can quickly set up your dashboards for influencer tracking and management. Track Your Influencers: Now you can save your favorite influencers to lists, as well as filter widgets and mentions based on influencers. KEY IMPROVEMENTS: Save Favorite Influencers to lists Filter widgets and mentions based on influencers New Influencer Tracking template in Dashboard Design Tap the star beside a user to favorite or un-favorite them

11 View key info on every influencer, such as SRS, mention volume, fans, and more Tap the Favorites Filter to view a list of your Favorite Influencers Filter Influencers by channel, topic, country, and more

12 Tap any influencer to view their Full Story New Influencers Tracking template in Dashboard Design

13 SPEED BOOST By switching to in-memory analytics, we ve been able to boost dashboard load speeds by up to 50x so you can access your dashboards and data faster. Those with high-volume dashboards will see an immediate boost. Get Your Data Faster: We ve significantly boosted load speeds across the product. Load your dashboards, access widgets, and turn out reports at blazing speeds.

14 COMMAND CENTER Command Center is a brand new way to visualize your social data. In one sleek, unified view, you can monitor tweets, influencers, mention volumes and global geo-location data all in real time. WITH COMMAND CENTER, YOU CAN VIEW: Live Twitter Mentions Top Influencers Mention Volume Trends Global Geo-Location Command Center introduces a sleek, unified way to visualize your social data

15 See What People are Saying in Real Time: With the live conversation stream built right into the sidebar of Command Center, you ll never miss a mention. View a real-time stream of all mentions coming in from Twitter Track Your Top Influencers: Keep tabs on your social audience with a real-time feed of your 5 most vocal Twitter Influencers. Monitor your top Twitter influencers with the real-time Influencers Ranking Chart

16 Take Your Social Pulse: The Social Pulse Meter displays the volume of mentions around your query in chronological order, so you can easily measure peaks and valleys in buzz. Track your mention volume trends with the Social Pulse Meter Discover Your Global Hotspots: See all your social mentions plotted on a world map in real time, so you can keep track of where buzz is strong and where you need pickup. Track your global mention footprint with the real-time World Map.

17 Drag-and-Drop Control: Easily add Command Center to your dashboards as separate widgets or one uniform tab. Add Command Center widgets to your dashboards with drag-and-drop control Command Center widgets can be added individually or as a group to any page in any dashboard

18 ADVANCED GOVERNANCE & COLLABORATION We ve added new governance and collaboration tools that make it easier to manage user accounts and permissions across projects, teams and departments. Enhanced User Account Management: Manage user account settings across all your connected social channels and workspaces. View and manage all user accounts across all connected channels

19 Easily add new accounts from the Add Account drop-down menu Toggle back and forth between Projects, Accounts and Permissions on the Dashboard Home Screen

20 Deeper Control over Account Permissions: For those with social account or CRM integrations, set access permissions for each user so you can assure the right people have access to the right capabilities. Take full control of projects with more advanced Permissions settings Keep tabs on all users participating in a given project

21 Set channel and account access for each user with a simple checkbox approach ABOUT SYNTHESIO Synthesio, named THE leader in The Forrester Wave : Enterprise Listening Platforms, Q report, is a Global Social Intelligence Platform. Used by some of the world s top brands, and the agencies that support them, Synthesio is the framework for building social intelligence that provides real business results. Whether an organization s social team is built within Marketing or crosses multiple departments, business units or geographies, Synthesio helps teams listen, analyze, and engage with consumer conversations across social and mainstream media within one platform. Founded in 2006, Synthesio has offices in New York, Paris, London, and Singapore.