Digital Marketing Center

Transcription

1 Digital Marketing Center One Product, Many Ways to Engage with Your Customers Solution Insight DIGITAL MARKETING

2 Automate complex omni-channel digital marketing campaigns Plan, design and send campaigns with integrated data and individualized, targeted content Enjoy fast, proven results from easy-to-use automation Gain access to tools developed for marketing teams of any size Total support from highly experienced customer care and project management team What Would You Do If You Knew? What would you do if you knew the best way to deliver relevant, attractive content to your customers? It s an important question because customers today are channel-agnostic. The way you get your marketing message out doesn t matter to them. What counts is that you make the content compelling and individual. Teradata Digital Marketing Center delivers the agility you need. This all-inone digital marketing solution gives you the benefit of individualized insights into customers so you can deliver tailored messages to them at the right time and in the most effective way. Now you can segment your customers with ease and run highly-targeted campaigns using any digital channel. Leverage individualized insights to power your marketing with Teradata Integrated Marketing Cloud. You have the data you need to know more about your marketing, the agility and tools to ignite action, and free up resources to improve brand management. Ignite Your Marketing with the Teradata Integrated Marketing Cloud Achieving the individualized insights needed to ignite your marketing starts with the Teradata Integrated Marketing Cloud, the critical component in gaining a centralized view of data from marketing initiatives throughout the organization. Simplify marketing through holistic, deep and actionable individual insights. Empower efficient processes through our integrated and flexible platform. Deliver customer engagement through dynamic, real-time experiences. Gain Total Digital Marketing Capability Based on our long experience in the field, Digital Marketing Center is a core element of the Teradata Integrated Marketing Cloud. Teradata Integrated Marketing Cloud gives you what you need to inspire each customer individually. Make oneto-one customer connections easily from a single solution and know more about your marketing, your customers, and your business. All while providing greater marketing agility to do more with that data to improve results and drive revenue. Components of the Teradata Integrated Marketing Cloud: Marketing Resource Management to help optimize your marketing spend, processes and content Omni-Channel Marketing to segment and target your customers with a high degree of individualization through outbound and inbound interactions Digital Marketing to enable you to successfully interact with customers across digital channels Marketing Analytics to understand customer behavior even better and draw the right conclusions. 2 DIGITAL MARKETING CENTER

3 Powerful and Proven Benefit from Teradata Digital Marketing Center s scalable, all-in-one, cloud-based capability to accurately target omni-channel digital marketing campaigns Use powerful data integration to create individualized content and deliver it through the best channel, whether , Mobile, Social, or Web. 3 TERADATA.COM

4 Put Powerful Individualization into All Content Make the content of every message personal and relevant for every single customer by using individualized insights to segment your database. Use marketing analytics to capture and take advantage of all the digital traces that customers leave behind when they react to your campaigns. Tap Into the Power of the Cloud Digital Marketing Center gives you real-time access to customer lifestyle and behavioral data. It also integrates cloud computing, meaning you have the unlimited data storage capability and performance previously available only to the biggest companies. Create Digital Campaigns Easily An intuitive dashboard gives you complete creative flexibility. Work directly in the visual HTML editor for unlimited design choices, or use customized Content Management System templates for simplified message creation and rapid layout. Gain Total Control of Omni-Channel Digital Messaging Digital Marketing Center gives you complete control of omni-channel digital marketing, helping you build closer relationships with your customers based on real data, not guesswork. Understand which devices and clients they use, how they react to offers, their geographical location when viewing your content, and how well your digital marketing activities perform in terms of deliverability, feedback, unsubscribes, and conversions. All this insight comes alive through the stylish, intuitive dashboard that provides easy access to all the measures, attributes, dimensions, and filters you need to make vital business decisions. Digital Marketing Center unlocks a whole new world of individualization opportunities, improving the effectiveness of your digital marketing. The solution is easy to integrate with your existing Web analytics tools, e-commerce systems and in-house databases. With just a few clicks you can upload text and HTML files or import content from cloud-based sources to gain customer insights and create tailored offers. Use individualized insights to specify exactly when to send messages, using the most appropriate digital channel revealed by customer profile and behavior data. 4 DIGITAL MARKETING CENTER

5 Teradata Digital Marketing Center Has All the Elements to Create More Effective Campaigns Product Catalogs Testing Data Exports Responses Mobile Social Interactions Browsing Behavior DIGITAL MARKETING CENTER Social End Users Buying History Web Geolocation and User Agent Transaction Data Ecommerce Recipient actions: Opens, Clicks, Unsubscribes, Options Digital Marketing Center combines digital marketing management with execution, so you can use almost any information from any system, anywhere, for sophisticated individualization and segmentation in your campaigns. Reach your customers via , Mobile, Social, and Web, and track their reactions. 5 TERADATA.COM

6 Make Content Engaging in Every Channel Your Customers Prefer 6 DIGITAL MARKETING CENTER

7 Hit the Inbox, First Time, Every Time Use advanced tools to ensure your messages hit the inbox looking right every time with individualized content for maximum response. Work directly in HTML for unlimited creativity, or use customized Content Management System templates for simplicity and to ensure every meets your corporate design rules. With just a few clicks you can upload text and HTML files or import content from the cloud, online catalogs, or social media sites. You ll have your message looking perfect in no time. Then use dynamic content and automated customization to get that essential individualized look and feel. Teradata s online content library stores your reusable images, text, multimedia, and other content. Adding content from other sources is simple too. RSS feeds, Twitter, and blog posts, Web site articles, product details and prices from your online store can be automatically integrated without time-consuming, manual reformatting and uploading. You can also create personalized discount vouchers and barcodes that customers can use online, on their mobile devices or print out for use in stores. As the coupon codes are unique for each recipient, tracking user behavior is simple. Staying in control of the internal message review and approval process is straightforward because you can assign responsibility for different content modules to individual contributors or departments at a local, national, or global level. Authors and deadlines can be coordinated centrally, and messages can be commented on and edited before sending. Use test runs to reveal the message that gains the highest open rates. Automatically eliminate duplicate addresses, then deliver your straight to your customers inboxes and track and monitor your campaign s success. Address Your Customers Favorite Social Networks Bring social media seamlessly into the marketing mix by engaging with your audience to generate qualified leads for your sales funnel. Digital Marketing Center enables you to define a social workflow that assigns posts, ensures approval before publishing, and flags up important messages. You can even set up scheduled publishing to automatically send posts to avoid overwhelming your customers. Publish your messages on major social media networks like Facebook, Twitter, and LinkedIn, and broadcast blog posts to social networks via RSS. Having made initial contact with customers, the next step is to engage with them more deeply. Monitor social actions from a single interface and respond intelligently to your audience using social metrics, conversation history, and more. Digital Marketing Center closes the loop by providing detailed statistics that show you the effectiveness of your social content, campaigns, and conversations. This enables you to see the business value of your social networking campaign by measuring conversions. 7 TERADATA.COM

8 Put Your Message Straight into Your Customers Hands Reach your customers directly using mobile messaging. Users perceive an incoming mobile notification as very important and read it straight away, providing an excellent way to create awareness. With Digital Marketing Center you can automatically run campaigns encompassing text messages sent to operators in many countries using the multichannel SMS capability. It lets you manage outbound messages, while inbound SMS and event capabilities allow you to build sophisticated interactive mobile campaigns. Mobile messages transmitted from the system are always free of charge to your customers, so your messages are more likely to be accepted and read, and response rates will be higher than with traditional approaches. Mobile messaging can become even more effective with Mobile Push messages in-app messages that can create high response rates and steer great customer engagement. Expand Your Campaigns with Landing Pages that Match Your Campaign Individualized landing pages are a great way to reinforce a digital marketing campaign by providing your customers with relevant content as soon as they click to visit your Web page. Customers arrive where you want them, just a click away from conversion into sales. Also, Web technology offers more interaction possibilities than , especially when opened on the small screen of a mobile device. Use Digital Marketing Center s intuitive tool to design, layout, and edit individualized landing pages in minutes without needing expert knowledge. Publish your page with a single click to get it online immediately, or use a scheduled time and expiry date to open the landing page for the duration of your campaign and remove it when the campaign ends. You can also create a generic landing page for visitors not coming from your digital marketing campaign. Whereas targeted customers see the individualized content, external visitors see a generic version encouraging them to request further information, thus winning additional lead opportunities to extend your database. Digital Marketing Center also provides campaign tracking data that you can download for detailed analysis with the business intelligence tool of your choice. Create Complex Marketing Automation in Minutes Use the automation whiteboard feature to draw up digital marketing workflows without programming know-how, then validate them with a single click. Simply drag pre-defined campaign elements to the whiteboard and connect them to create a clear flowchart of the steps making up your campaign. Predefined templates for popular uses such as birthday mailings or welcome messages make it even easier to set up new campaigns. You can also copy previously created programs, further reducing the effort to define new campaigns, especially for those with a complex logic. 8 DIGITAL MARKETING CENTER

9 With Tighter Control Comes Higher Performance 9 TERADATA.COM

10 Make Data Management Easy Knowing your recipients is the key to targeted communications and increased profits. But storing, managing and effectively using large amounts of customer data can be daunting. That s why Teradata Digital Marketing Center is equipped with tools that automatically analyze and store incoming data, helping you to keep your contact list clean and well managed. You can store and integrate addresses, customer lifecycle data and preferences, online and click-through behavior, product and transactional information and more. Recipient profiles are also enriched with new information throughout the customer s lifecycle. Digital Marketing Center lets you store and access large amounts of data fast, easily and with great flexibility. All of the most relevant, current data from a wide variety of sources are available at your fingertips for quick and easy integration into messages. Keep an Eye on Results See how well your campaign is doing using smart statistical analysis and ata-glance reports with the ability to drill deep into a vast resource of data for a full analysis of campaign performance. Highly detailed reports let you compare success rates with various target groups. You can filter recipients according to specific profile data such as gender, age or location. It s even possible to use categorization to compare the relative success of different links, individualized paragraphs and messages. The intuitive, highly visual dashboard lets you see in seconds how your campaigns are performing, allowing you to fix any issues right away. No longer do you need to spend time exporting data and creating visual graphics of data in other software. With Digital Marketing Center, everything is integrated. With a few clicks you ll get a clear and immediate picture of the important measures of success, enabling you to fine-tune your messaging and find new ways to boost campaign success rates. The results of customer-specific offers and other information allow you to more accurately predict future behavior of customers. You can also be confident in the data analysis metrics because Digital Marketing Center conforms to the Experience Council s (EEC s) standard industry definitions, adopted widely in the US and increasingly across the globe. Your Security Is Our Priority Be protected by the latest security measures, for example secure login via https and role-based access for your team. User data can only be touched by those employees who need it. Teradata Digital Marketing Center works as a decentralized cluster, with several servers grouped around a central, redundant database. This allows servers to be swapped while running without affecting the system. New servers can be added at any time. Critical devices have redundant backups, with another server ready to take over the tasks in the unlikely event of a server suffering a problem. All content is regularly backed up. The servers are kept up-to-date and security patches are installed right away. You can easily export detailed raw data in a single file to your data warehouse, CRM, or business intelligence solution to help you improve your marketing planning, segmentation, and targeting. 10 DIGITAL MARKETING CENTER

11 Always at Your Service Experiencing a work overload in your office? Just give us a call. Our campaign managers and digital marketing professionals can lend an expert hand at any time. Or you may choose to rely on one of our full-service project management teams to deliver high quality service along the entire spectrum from strategy, to send-out, to analysis. If you need help, Teradata is here for you in person or with our comprehensive online service that can give you answers in an instant. More than a decade of complex campaigns for major international clients have made Teradata Digital Marketing Center one of the most successful digital marketing solutions available. But what really sets us apart is the unparalleled level of service provided by our team. Our knowledge, experience and enthusiasm could become your strongest digital marketing asset. Knowledge on Tap market trends and the latest updates on Digital Marketing Center and the other components of the Teradata Integrated Marketing Cloud. There are regular mailings, case studies, articles and whitepapers, plus practical, hands-on suggestions to help enhance your digital marketing strategy. Conclusion Now you can engage with your customers based on individualized insights and without being restricted by a specific communications channel. Now you can quickly and easily create sophisticated campaigns that focus your marketing creativity to inspire your customers. With Teradata Integrated Marketing Cloud you can make one-to-one customer connections easily from a single solution and know more about your marketing, your customers, and your business. You also gain greater marketing agility to do more with that data to improve results and drive revenue. For more information on how Digital Marketing can help you leverage individualized insights to power your marketing, visit marketing.teradata.com. Your Security is Our Priority We re constantly deepening our expertise and eager to share all we know. Visit marketing.teradata.com to sign up to our newsletter and visit our blog to stay informed about the most current 11 TERADATA.COM

12 We Power Marketing Innovation Drive, Dayton, OH marketing.teradata.com U.S. and Canada , For International Callers: (937) Teradata helps companies get more value from data than any other company. Our big data analytic solutions, integrated marketing applications, and team of experts can help your company gain a sustainable competitive advantage with data. Teradata helps organizations leverage all of their data so they can know more about their customers and business and do more of what s really important. With more than 10,000 professionals in 43 countries, Teradata serves top companies across consumer goods, financial services, healthcare, automotive, communications, travel, hospitality, and more. A future-focused company, Teradata is recognized by media and industry analysts for technological excellence, sustainability, ethics, and business value. Teradata and the Teradata logo are registered trademarks of Teradata Corporation and/or its affiliates in the U.S. and worldwide. Teradata continually improves products as new technologies and components become available. Teradata, therefore, reserves the right to change specifications without prior notice. All features, functions, and operations described herein may not be marketed in all parts of the world. Consult your Teradata representative or Teradata.com for more information. Copyright 2015 by Teradata Corporation All Rights Reserved. Produced in U.S.A EB>8635