EMARSYS SMS BOLT DATA-DRIVEN SMS ONTO YOUR MULTICHANNEL STRATEGY. WITH ZERO INTEGRATION TIME.

Transcription

1 EMARSYS SMS BOLT DATA-DRIVEN SMS ONTO YOUR MULTICHANNEL STRATEGY. WITH ZERO INTEGRATION TIME.

2 EMARSYS SMS Add SMS Text Marketing to Your Multichannel Strategy Emarsys SMS: Add SMS Text Marketing To Your Multichannel Strategy With zero development or integration time, this nimble tool bolts straight onto your existing Emarsys B2C Marketing Cloud. It automates text messages direct to your customers cell phones, triggered by individual interactions with your brand. 90% OF SMS GET READ WITHIN 3 MINS THE OPPORTUNITY Consumer behavior is telling marketers to pay attention to SMS. This channel gets an average open rate of 98% 1, and 64% of shoppers say they want brands to message them on it 2. Yet 80% of shoppers say they ve yet to receive text marketing from their favorite brands 3. So if you want instant contact with your customers in a relatively uncompetitive market space, SMS could be your most powerful tool. THE CHALLENGE SMS is a quick, effective way to inform and engage your clients, but it s not like an which can be read later. SMS text messages are disruptive, direct and attention-grabbing, so it s paramount to make your marketing message highly personalized for each individual customer. And if you don t, they will unsubscribe. The Solution Emarsys SMS is a marketing tool that automates relevant, time-sensitive messages, specific to your customers individual behavior. Source Source Source 3 -

3 How Does It Work? It easily integrates with other marketing channels in your marketing suite, so you can slot SMS into any automated program. Or send highly personalized messages based on customer s behavior. You can analyze all customer interactions with your brand and benchmark them against your other marketing channels. Create Automate Manage / Measure Deliver

4 EMARSYS SMS Add SMS Text Marketing to Your Multichannel Strategy Why Choose SMS Text Marketing? The SMS marketing tool helps marketers create, automate and deliver personalized SMS messages in one platform, or batch-send campaigns through an integrated platform. Efficient Quick to set up and maintain. User-friendly Simple to create, batch, automate and report on campaigns with zero IT assistance required. Fully integrated Segmentation, automation, personalization and analysis, integrated in one platform for a seamless customer journey. Personalized Automate personalized messages to each of your target segments, dependant on individual customer behavior. Customize the sender name to numeric (number) or alphanumeric (name, e.g. your brand name). Trackable: Insert short URL links and review click-through rate. Find out exactly who is interacting with your site via your SMS. Cost-effective Recipients of SMS messages can unsubscribe using a personalized link, so there s no need to invest in an expensive STOP message inbound number and your customers don t have to text STOP back.* Global Since we deliver SMS messages worldwide, the customer will only need to buy one SMS service. Pay as you go Easily top up your SMS credit account to send more SMS messages. Credible Hard bounces, invalid numbers and opt outs are removed to save credit and maintain a strong reputation with the SMS service provider. *US and France still currently require inbound numbers by law. How Smart Marketers Use Emarsys SMS SMS can feel more personal than , everyone sends s but not everyone sends texts. It s a great way to treat your best customers individually - and 98% of consumers open text messages within three minutes. Customer journey retention Build an automated program for nurturing 1st-time buyers, active and churning customers. Programs will be more effective with the addition of the SMS channel. One-Off Campaigns Promote a special sale or event to drive more revenue and traffic to your site. Reminders Remind customers of an event, e.g. don t forget your appointment next week. Stock Clearance Manage your inventory by targeting your customers with products you know they ll love. loyalty programs Message your customers with coupons and codes to reward their loyalty. That Special Day Surprise customers with personal birthday or anniversary vouchers. Reactivate inactive customers Set up reactivation campaigns to target high-value customers that are unresponsive to s. Confirmation Send order or delivery confirmations throughout the customer lifecycle. Time-sensitive Reach your customers anytime, anywhere, even where there s no internet coverage.

5 EMARSYS SMS Add SMS Text Marketing to Your Multichannel Strategy Features Smart mobile filtering prevent sending SMS to hard bounces, invalid numbers and opted-out contacts. Clear reporting - simple and visual analysis of campaign performance. After you launch a campaign we keep you in a 100% control of what is the status of each message. Fully integrated: segmentation, automation, personalization - All combined with the SMS channel to create seamless customer journeys Easy workflow - For message creation, batch, automation and reporting. You can also create complex business logics using SMS with zero tech-knowledge or support Innovative Mobile Unsubscribe Management: Built in unsubscribe short link and landing pages. Save money and create a better user experience for the end user Unsubscribe Campaign attribution - work out which campaign is responsible for unsubscribes & optimize it Pay-as-you-go - credit top up method cost estimator add to batch sender

6 TRUSTED BY THE WORLD S SMARTEST MARKETERS: MEMBERSHIPS: Emarsys UK Ltd. 100 Euston Street London NW1 2HQ [email protected]