Platform Overview

Transcription

1 Platform Overview

2 Enterprise Solutions Quick Facts 300+ staff Offices in Warsaw, Gdansk, Moscow, Halifax and Wilmington GetResponse is an Marketing and Online Campaign Management Platform. Over 350,000 customers in 182 countries 12 billion s sent every year We offer the complete suite of simple-yet powerful solutions, scaled and customized for small and large companies. Our tools are designed for organisations that are focussed on implementing high impact campaigns, driving effectiveness, and overall ROI. Our platform helps get a holistic view of customers and address them as individuals so our customers can deliver the right message to the right person at the right time and place and ultimately drive bigger revenues.

3 Enterprise Customers Industry Awards

4 Trusted partner 100% Secure We are members of: For online merchants, customer data can include intrinsically valuable information such as credit card data, personal information such as addresses, and statistical data such as buying habits. Because customer data is a valuable business asset, We protect credit card data using the same level of encryption used by leading banks. Data is processed, transmitted and stored on a PCI-compliant network. We regularly update our network with the latest security patches. Our dedicated network is locked down with firewalls and monitored 24/7. Data is backed up daily and stored in our secure data centers in multiple locations across the United States and Europe. Unsubscribes and opt-outs are removed from the database instantly. We comply with laws, regulations, and the CAN-SPAM Act.

5 Deliverability Solutions The GetResponse platform includes a comprehensive package of solutions, designed to help you take advantage of greater business opportunities and optimize online marketing processes for efficiency and performance. We focus on deliverability for two reasons. First, if a message isn t delivered, the subscriber can t read and take action. The result can be lost opportunities and lost sales. Second, poor deliverability can cause your messages to be classified as spam. The result can be spam complaints, blacklisting, and a tarnished reputation. GetResponse achieves up to 99.5% deliverability (data by ReturnPath). We ensure that your domain is on a public list of trusted senders and whitelisted with all major ISP s (Yahoo, MSN / Hotmail, AOL and Gmail). You are assigned at least two IP addresses for your exclusive use, allowing you to achieve even better deliverability. Every message can be checked for spam score in advance, to ensure delivery. We instantly process opt-out requests and bounces for you, to keep your list clean. Our ISP relationship-management team monitors external reputation and deliverability 24/7. We partner with major technology leaders and industry associations: Autoresponders List Management Lead Acquisition Advanced Analytics and Goal Tracking Marketing Multiuser Global Campaign Management Campaign testing Content Creation Mobile Integrations

6 Autoresponders 2.0 Autoresponders 2.0 With our Autoresponders 2.0 we redefined the industry standard of how autoresponders should work, adding new ways to distribute sequences and individual messages for maximum impact. Time-based Autoresponders Unlimited messages per day Advanced timing control Simple cycle management Day-of-week selection Drag-and-drop order management Action-based Autoresponders Opens and clicks Changes in contact preferences Completed transactions Birthday (and any other dates) Contact sign-up Another autoresponder message

7 List management List management GetResponse includes tools to help you maximize the value of your database, minimize the cost of maintenance, and make it easy for even non-technical users to perform sophisticated data-handling operations. Store, grow and manage your lists, all in one place. Use Advanced Segmentation to targeted subscribers segments based on any mix of selected conditions. Copy or move contacts from one campaign to another. Add custom fields to subscribers in saved searches. Export search results to popular file formats. Send an to selected recipients based on a search. Assign actions to the entire segment or individual subscribers. Browse contacts that are unsubscribed, blacklisted, removed, unconfirmed or undelivered. View and edit data in real time. View and send intelligent reports. Import and export via API. Dedicated server with high volume capabilities

8 Lead Acquisition Lead Acquisition Organizations survive and thrive on a steady influx of fresh prospects. GetResponse includes tools for uncovering new markets, engaging new subscribers and grabbing new opportunities. List Building Programs Online Web Form Creator Social Tracking Landing Page Creator Automated list imports (single opt-in)

9 Advanced Analytics Advanced Analytics Small gains in worker productivity and marketing performance can translate into large gains in sales and profitability. The GetResponse suite of analytics tools sets a new industry standard for customizability, ease of use, and in-depth insights. Measure open rates, clicks, deliveries, bounces and unsubscribe data. Track goals. View and analyze social stats. View stats for mobile devices and clients. View stats for autoresponder and social sharing. Select and contact responsive groups based on opens, clicks, and more. Compare statistics. Measure real-time ROI based on goals you set for sales, sign ups, visits, etc. Watch subscriber stats in real time. View stats by geolocation. Use smart reporting to customize and send reports automatically.

10 Marketing Nothing can match marketing for engaging an audience, building lasting relationships, and generating repeat business. GetResponse has all the tools marketers need for nurturing leads through every phase from fresh prospect to long-time customer. broadcasts to full database or small segments with equal ease Advanced campaign measurement and reporting Statistics exporting Social sharing Dynamic content RSS to Marketing

11 Campaign testing Campaign testing Our campaign testing tools will help you Run effective campaigns. Test, analyze and optimize any element of your message, check your designs with a single click in popular clients and optimize the spam box resistance of your s to maintain highest industry standards A/B testing for up to 5 types of messages at onceinbox Inspector Spam Checker Real Time Mobile Preview

12 Global Campaign Management Global Campaign Management GetResponse has customers in 182 countries, so we ve added tools to make life easier and campaigns more effective for multinational businesses and marketers who serve worldwide audiences. scheduling and Time Travel Collaboration tools Dynamic content for easy localization Platform translated into 18 languages Customizable dashboard Multi-campaign setup GLOBAL VIEW

13 Multiuser Multiuser Marketing departments and agencies can control their marketing message and workflow with customizable user-rights settings. This enables managers to delegate responsibility and encourage designers to create with flair while maintaining the rights for final authorization. Multi-user access controls for up to 100 separate users Definable rights for access, tools, sharing, and statistics Assignable roles for admin, key account manager, designer, etc. based on role and competencies. Tools to facilitate management according to skill, function, and level of responsibility.

14 Content Creation Content Creation Our design engine includes functionalities advanced enough to satisfy experienced professionals and a user interface intuitive enough for newbies to navigate with ease. Drag-and-drop Editor Edit and view changes in real-time Innovative Image Editor for adjustments and effects 500+ newsletter templates and free istock photos creation history and option to undo changes Inbox Preview to check in all browsers Responsive s and mobile preview HTML editor to import and edit custom templates Multimedia studio Landing Page and Webform Builder Mobile-friendly landing pages Built-in customizable web forms 100+ ready-to-use templates Social media integration Option to embed video No HTML coding required

15 Mobile Mobile GetResponse pioneered the first truly mobile-responsive design functionality in the industry. Every or landing page created on our platform from template or from scratch senses the scree-size of the device used for viewing and automat- Responsive s and landing pages Real-time preview in Creator and Landing Page Creator Reports on views by mobile device Mobile apps for IOS and Android

16 Integrations Salesforce Integration GetResponse can be the centerpiece of your list management operation, thanks to over 100 ready-to-go API integrations with popular programs, with more constantly being developed. This integration adds the power of GetResponse marketing to the world s most popular lead generation platform. The GetResponse API allows the two independent programs to share and update leads, data, campaigns, reports and more. Hundreds of apps in GetResponse App Center Advanced Salesforce integration Automated data imports from multiple sources CRM integrations Automated contact importing GetResponse and Salesforce Lead Association lead management and communication Full real-time synchronization Custom field management and mapping Automated actions, i.e. imports, autoresponders Campaign management based on Salesforce queries GetResponse s sent from your Salesforce account

17 Advanced API Dynamic content Effective marketing campaigns are all about relevance. 1-to-1 communication and personalization have proven to be the key to winning your customers hearts. GetResponse Dynamic Content allows you to serve different versions of the same to your audience based on their assigned custom fields, without having to prepare multiple messages. With DC you can: The GetResponse API is fully documented and available to developers. Use our API to integrate GetResponse with your in-house systems to create an intuitive workflow for internal users. Seamlessly connecting external applications with GetResponse Managing GetResponse account from external application or software Next-generation system interface, allowing complete and seamless integration Reflects all dashboard functionalities Working with all modern programming languages GetResponse API enables users to send messages, search and segment contacts. Self-learning API and ready code snippets Show different image or creative based on customer s segment Present different content depending on customer interest defined in custom field values Use different CTAs depending on past customer behaviors provide geographically relevant content Generate unique barcodes or promo codes to increase conversions Use external data to further automate your communication

18 Solutions Dedicated Support and Training The GetResponse platform includes a comprehensive package of solutions, designed to help you take advantage of greater business opportunities and optimize online marketing processes for efficiency and performance. Consulting Account Management Setup Training Branding Content Development Audits Custom Development Consulting As you plan and execute each element of your marketing program, our ROI experts are available to help you increase efficiency and deliver maximum conversions. Account Management You are assigned a dedicated Account Manager, who works with you proactively to improve efficiency and performance, providing targeted support, training, and professional consulting services. You also get access to our support team 24/7.

19 Dedicated Support and Training Additional services Setup Our team helps you at every step of account setup, assisting you with your IP address and server setup. We monitor your data imports to ensure you get the most out of your marketing. Training We provide training materials to help you get the most value from our product. Our tailored modules touch on every aspect of online marketing, from data management to lead nurturing, customer lifecycle to multi-channel integrations, list hygiene to API integrations, lead acquisition and much more. Branding We offer end-to-end design and customization of templates, with HTML optimized to render designs correctly on all platforms and increase conversions. Content development Our copywriters draft your message, adjusting the tone and style to suit your industry and audience, creating engaging content that generates higher response rates.

20 Additional services Consulting We perform a rigorous analysis of your marketing practices, including acquisition, deliverability, design, broadcast patterns, integrations, content optimization, and more. Our experts identify leakages and offer solutions for improving deliverability and engagement and increasing customer retention and loyalty. Audits We review and manage list hygiene, list segmentation, importing and exporting, and best practices. Custom development Our software engineers work with your team to integrate and automate marketing with your in-house systems to create an efficient, effective workflow