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2 A critical or decisive time on which much depends; a crucial moment. Call it what you will, but in the old days marketers had time to build up to this moment, whether it was a purchase decision, brand recommendation to a friend, or something else. They had ample time to slowly influence each consumer. Not anymore. Consumers now make decisions in a microsecond. Every interaction is critical, representing an opportunity to gain a new customer or lose an advocate. There s more opportunity, but less margin for error as marketers deploy ever more campaigns on an increasing number of channels in order to engage consumers. Isn t it time that marketers got a helping hand? Yesmail Interactive is here to help. While others are mass marketing, the world s best brands are working with Yesmail Interactive to build intelligent interactions that provide personalized experiences to consumers in real-time, which ultimately leads to better business results. Learn how the Yesmail Marketing Platform can help you harness the power of intelligent interactions in four steps

3 Get Better Data for Greater Understanding Real-time data for up-to-the-minute analysis of all your multi-channel campaigns, bringing all your data into one place for complete customer insight. Rich data enrichment options, so you have more insight into your consumers. Choose from a range of personalization ready modules, each targeted to a specific industry and which provide additional data and predictive models that help personalize campaigns. Analyze Intelligent interactions demand insight into each individual consumer. However it s often a struggle to gather consumer data, let alone form coherent insights in a timely manner. This results in consumer experiences that are broad and unsatisfying. Yesmail s strength in data analysis, modeling, and technology enables you to get data-driven insights in real-time. Without any effort, you have powerful insights with which to create more satisfying interactions and better results: Use Advanced Analytics that Deliver Immediate Insights Powerful data and segmentation tools that use multiple data sources to build complete consumer profiles. For example, our Engagement Analyzer solution automatically segments individuals based on their level of interaction with your marketing, so you can better target different campaigns, such as loyalty, retention, re-engagement or re-activation campaigns. Intuitive reports and visualizations that provide immediate insights, such as heat maps that show which links subscribers click or KPI dashboards that provide instant snapshots of campaign performance. Sophisticated testing, so your decisions will always be based on data, not hunches, to deliver more powerful business results. Built-in statistical analysis for rock-solid insights that deliver better ROI Yesmail takes insight, down to the individual consumer, to a whole new level

4 Optimize With insights in place, the Yesmail Marketing Platform helps marketers to continuously improve their marketing programs by using each consumer interaction to automatically improve the next one. To do this, the Yesmail Marketing Platform provides features that constantly optimize marketing programs in real-time, so you always get the best ROI from your investment. For example: Reach Consumers at the Right Time, Every Time Our send time optimization ensures your campaigns are always sent when each consumer is most likely to interact with them. Unlike other offerings on the market, Yesmail s solution considers not only open rates, but also factors in conversion rates, so your messages always generate the most ROI. Improve Relevancy through Real-Time Personalization Yesmail improves the relevancy of campaigns by personalizing messages in real-time, so your messages always feature the right content at the right time. No more sending promotions only for the consumer to open them when the offer has become irrelevant or expired. Now, when a consumer opens your , our platform uses the latest data and business rules to display the most attractive offer for each individual, so you receive better conversation rates. Not enough? Yesmail also offers Yesmail Central a suite of online marketing solutions designed for niche marketing problems. You can choose marketing apps that fit the unique needs of your organization, so that you can immediately adapt to meet any challenge.

5 Automate Does managing every interaction with each consumer sound overwhelming? Not so with the Yesmail Marketing Platform it features rich automation, so marketers can manage a greater number of cross-channel campaigns with less hassle: Make Complex Campaigns Easy to Manage For example, marketers can use the platform s campaign automation templates to quickly create comprehensive experiences. Developed using the expertise of Yesmail s Customer Strategy team, this solution helps marketers to quickly create campaigns that meet any eventuality. Deliver Real-time Interactions with Effortless Integration In addition, by coupling Yesmail s campaign automation with its real-time APIs, you can easily create interactive consumer experiences that automate the next-best-action. With our flexible data integration and partnerships with leading vendors such as Adobe, SeeWhy, Baazarvoice, and Salesforce we male real-time, cross-channel interactions a reality. Now you can use any consumer action to trigger combinations of insight, business rules, and targeting to deliver the right content in response to any consumer activity. Your brand is now always ready to interact with consumers and deepen your relationship. Instantly Optimize Your Campaigns through Testing Yesmail Interactive even makes testing a piece of cake. With our test optimization solution, our platform Automates A/B and multi-variant testing, so marketers can test more elements faster for more powerful results. Provides built-in statistical tests, eliminating the need for complex analysis and increasing campaign speed. Automatically sends out winning messages from only statistically valid tests. This reduces the occurrence of false positives, one of the main reasons that testing often provides unreliable recommendations, so you will always deliver sure-fire improvements

6 Execute When each interaction can make or break your relationship with consumers, your cross-channel campaign execution must be flawless. The Yesmail Marketing Platform makes it easy for you to create perfect interactions: Use an Intuitive Drag-n-drop Interface to Set-up and Target Campaigns Even the most complex life cycle campaigns are effortless, while targeting safeguards and options reduce user-error, so your campaigns are always immaculate. Effortlessly Create Dynamic and Personalized s Yesmail is unmatched in its ability to deliver dynamic and personalized s, so each message exactly meets each subscriber s needs. Marketers can use dynamic content blocks to create responsive designs that go beyond simple personalization and become contextually relevant delivering the right personalized content, on the right device, at the right time. Use Fewer Resources to Launch Cross-Channel Campaigns In addition, our platform brings social, mobile, and all into one place. Marketers can launch and measure Twitter, Facebook, SMS, and campaigns through one platform. Marketers can also see all the potential interactions that a consumer may have with your brand, making it easier to create compelling and consistent crosschannel campaigns. Get Peace of Mind with Bullet-Proof Security Yesmail provides an unprecedented level of security. Using a range of measures from two-factor authentication and user-permissions through to IP white-listing, we ensure that your brand and its data are safely secured.

7 About Yesmail Yesmail Interactive powers intelligent customer interactions. As a leading services provider with unmatched expertise in marketing technology, insight, and services, Yesmail enables the world s best brands to use data-driven insight to create relevant interactions in real-time. The Yesmail Marketing Platform is the cornerstone of Yesmail s marketing capabilities. Highly rated by industry analysts, Yesmail s platform enables marketers to automate and continuously optimize cross-channel marketing campaigns. With Yesmail, marketers use fewer resources to create optimized customer interactions that generate the best results. Clients further extend their advantage with Yesmail Market Intelligence. With the ability to monitor and analyze all competing social, , and web campaigns from a single platform, Yesmail clients gain valuable competitive intelligence into hot topics and competitors tactics, which are then used to adjust their marketing strategy for increased ROI. Yesmail also offers a full range of marketing services, from strategy, creative & design, and insights through to deliverability and technology consulting. Within the industry, Yesmail s team is recognized for its customer service and ability to help clients revolutionize their marketing. Ready to take the next step? Contact us and find out how Yesmail can help you

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