The Challenge. The Solution: Yesmail Deliverability Intelligence

Transcription

1

2 The Challenge As digital marketing continues to grow, remains one of the most popular, successful and cost-effective digital channels. Due to the ever-increasing volume of marketing s, however, ISPs are working harder to set up filters and block messages that do not meet specific criteria. This makes it increasingly difficult for marketing communications to reach the consumer s inbox. Today s deliverability landscape presents numerous technical, legal, and business challenges. It is imperative to find an experienced partner who knows how to promptly address and overcome them in order to achieve maximum ROI from marketing programs. Monitoring deliverability is the first and most critical step to ensuring that every campaign makes it to the inbox of its intended recipient. The Solution: Yesmail Deliverability Intelligence Yesmail Deliverability Intelligence enables marketers to accurately measure campaign performance and develop proactive deliverability strategies. This allencompassing solution combines detailed campaign measurement with the experience of a dedicated deliverability expert, invested in consistently improving deliverability rates, examining each mailing, and rectifying any issues along the way. Yesmail Deliverability Intelligence works to ensure a marketer s mailing program reaches projected business goals through a targeted 100% inboxing rate for each campaign. The solution s advanced technology and extensive professional expertise allow it to act as the eyes and ears of a marketer s mailing program, proactively forecasting, troubleshooting, and monitoring all campaigns while maintaining a strong relationship with ISPs to ensure swift problem resolution. Yesmail Deliverability Intelligence has four complementary components that provide comprehensive metrics of each campaign and actionable strategies for improving inboxing rates, overall campaign performance, and marketing ROI: Inboxing Creative Rendering Blacklisting Deliverability Strategy

3 Measurable Benefits Increased inboxing rates by 20% Consistently improved clients sender reputation scores, earning 95/100 on average Decreased bulking by 100% to a 0% bulking rate Achieved substantial reduction of client listings on Spamhaus and other major blacklists pg. 3

4 Inboxing Reach Your Audience One at a Time The inboxing component of Deliverability Intelligence enables marketers to determine each campaign s placement in the recipient s inbox by showcasing inboxing, bulking, and missing rates. Yesmail Deliverability Intelligence boasts a global coverage of over 75 ISPs in North America, APAC, Latin America, and Europe thus ensuring international marketers can take advantage of the solution. Key Features Detailed inboxing, bulking and missing rate reporting Yesmail Deliverability Intelligence provides a comprehensive view of each campaign s placement in a recipient s mailbox in near real-time. This allows marketers to instantly measure their campaign inbox placement, immediately detect any issues or even stop a mailing, should a major block occur. Deliverability metrics by geographic region and by ISP With Yesmail Deliverability Intelligence, marketers are able to quickly identify which ISPs are causing issues with their mailings and whether they are located in North America or internationally. This expedites the issue remediation process and keeps any damage to a minimum. Easily exportable deliverability metrics Marketers can choose the way the deliverability metrics for each campaign are displayed in a chart or in a graph. They are then able to quickly export the stats in.pdf or.xlsx formats for easy incorporation into presentations or KPI reports. One at a...

5 Key Benefits Inboxing metrics available minutes after campaign deployment This helps marketers react quickly to excessive bulking or missing rates before they cause larger deliverability issues and translate into substantial revenue loss. Instant insight into database health Comprehensive inboxing metrics provide a snapshot of the activity level of a marketer s subscribers and their level of engagement with marketing communications. Proactive monitoring of sending reputation Low inboxing and high bulking and missing rates are indicative of a marketer s negative sending reputation which largely determines deliverability. Early detection of inboxing issues and proper remediation can prevent serious deliverability setbacks like blacklisting. pg. 5

6 Creative Rendering Optimized Design for Maximized Audience Engagement The creative rendering component of Deliverability Intelligence enables marketers to view how campaigns render across a variety of web, desktop, and mobile clients. This capability allows marketers to optimize their creative to ensure their calls-to-action are visible and clickable in all environments, which contributes to higher click-throughs and conversions. Key Features Creative rendering preview Marketers can test any creative prior to campaign deployment to ensure proper rendering in over 60 different web, desktop, and mobile clients. Flexible image previews An important benefit of Deliverability Intelligence s creative rendering component is that it provides screenshots of the creative in images-off mode, in addition to the traditional images-enabled setting. This functionality allows for improved design in both modes which promotes higher engagement. Easy preview exports Creative rendering allows marketers to export creative previews in.pdf or.csv formats for easier rendering issue detection, design direction, and documentation. AOL IE 8 Render Issue AOL IE 9 C 14.1 Gmail IE 8 Yahoo IE 8 C 8.2 Yahoo IE 9 Apple Mail 6 Entourage 2004 Apple Mail 4 Apple Mail 5 Apple Mail 6 Entourage Render 2004 Issue Entourage 2008 Render Issue Render Issue Render Issue Device Android 2.3 Device Android 4 Device iphone 4S OS 5 Device iphone 4S OS 6 Device Blackberry 8800 Render Issue View how an campaign renders in all major browsers, operating systems, web clients, mobile platforms, and desktop devices.

7 Key Benefits Greater engagement through better design Creative rendering enables marketers to identify rendering errors immediately, adjust their templates, and generate higher click-through rates while lowering unsubscribes. Device-based strategy Based on the way creative renders in multiple environments, marketers can modify their templates and calls-to-action to communicate their message in a way that is translatable to every type of device. Simplified creative and content review process Marketers can either access or, if multiple departments are involved in the approval process, export and send out all creative previews to facilitate the approval process and cut approval time. pg. 7

8 Blacklisting Unhindered Inboxing for Program Success ISPs enlist the help of blacklists to determine which incoming s should be blocked in order to protect users from irrelevant, untargeted, or malicious messages. With the Blacklisting component of Deliverability Intelligence, marketers are able to track how their IPs and sending domains are performing at all major blacklists. What is the Impact of a Blacklist? As the largest and most popular blacklist, Spamhaus can cause serious damage to a marketer s program. A single Spamhaus listing will impede a marketer s ability to successfully deploy to 70% of ISPs worldwide. Yesmail Deliverability Intelligence helps marketers avoid these challenges through proactive blacklist monitoring. Key Features Scanning of sending IPs The Blacklisting component of Deliverability Intelligence scans a marketer s IPs and domains against all major blacklists on an hourly or daily basis, depending on the blacklist s size and potential negative impact on a marketer s mailing program. Link scanning Link scanning goes beyond checking sending IPs and domains against major blacklists. It segments a campaign further to ensure that each link in the body of an is blockfree. If an includes a link containing a blacklisted domain, the can easily be blocked. By scanning links within a message, a marketer actively tests an s content to determine whether it will cause any deliverability issues.

9 Key Benefits Minimal revenue loss Yesmail Deliverability Intelligence enables marketers to immediately react in the case of a major blacklisting instead of unwittingly continuing to mail to recipients that never get their communication and are thus never given the chance to convert. Expedited issue investigation and resolution If a blacklisting is detected, a marketer s dedicated deliverability expert immediately provides near real-time notification and initiates issue remediation to keep the damage to a minimum. pg. 9

10 Deliverability Strategy Partnership Towards 100% Deliverability With the Deliverability Strategy component of Yesmail Deliverability Intelligence, marketers partner with a knowledgeable and experienced expert. The deliverability expert helps them navigate through any deliverability challenges, translates deliverability metrics into actionable strategy, and ensures program success. Key Features Expert assessments The deliverability expert consistently tracks and analyzes deliverability metrics for each mailing, and proactively recommends strategies to stay out of the deliverability dog house. Tracking includes inbox placement, blacklisting, spamtraps in the client s database, bounce rates, abuse complaints, sending reputation, and more, based on sending frequency. Near real-time issue notification and remediation Clients are immediately notified of deliverability flags detected during predeployment campaign screening, or after a campaign has been executed. The deliverability expert immediately initiates issue resolution to ensure minimum impact on a marketer s program. Frequent status meetings The deliverability expert schedules and leads meetings at the agreed upon frequency to discuss status of all open deliverability issues. Customized strategic direction Yesmail s deliverability team consists of experienced experts who create custom strategies to help their clients improve campaign performance. In addition, they provide up-to-date information on relevant industry changes and legislation related to deliverability that may affect campaign performance.

11 Key Benefits Full-service deliverability support at your fingertips Marketers receive timely, customized, and personal service from deliverability industry experts who troubleshoot, forecast, and consistently improve campaign performance. Significantly improved marketing ROI The deliverability expert maximizes campaign performance with comprehensive analysis and recommendations designed to improve deliverability and engagement rates. Achieved business goals and accountability for program success Marketers benefit from expertly crafted long-term deliverability strategies tailored to their specific business goals. pg

12 About Yesmail Interactive We power intelligent customer interactions. We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications while respecting their preferences and privacy. We help marketers evolve their customer relationships through intelligent interactions via technology, insights, and services in a near real-time multichannel environment. We help you compete in the age of the customer [email protected]