RETAIL SOLUTIONS HELPING YOU GROW IN AN OMNICHANNEL WORLD.

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1 RETAIL SOLUTIONS HELPING YOU GROW IN AN OMNICHANNEL WORLD.

2 Unify in-store, near-store & online experiences. Meet your offline business objectives by combining classic and new data sources. Gain a more complete understanding of your customers purchasing behavior, and modify campaigns accordingly using exact real-time data. Collect and segment exact behavioral data to optimize in-store activities, increase ROI, and improve the overall purchasing experience. THE OPPORTUNITY As retail sales continue to explode, retailers must check all the boxes to ensure they are not missing opportunities to reach, engage, and retain customers while controlling costs. For multichannel retailers, improving the customer shopping experience around their online and physical stores is a key growth area that helps meet their specific business objectives. THE CHALLENGE Customers can no longer simply be put into the offline or online bracket. Current purchasing cycles include the physical, online, and mobile world, so retailers must embrace these multiple touchpoints more effectively or suffer the consequences.

3 How Does it Work? Emarsys utilizes state-of-the-art, cross-environment identification and prediction technologies that blend both offline and online activities into a holistic brand experience. With the ability to orchestrate both relevant and timely personalized communication to customers near-store, in-store, and post-store, the retailer can make smart decisions about the most appropriate and rewarding channels, in real time. Reach Cross-device identification maintains contact throughout the whole purchasing cycle. Sophisticated data collection tools ingest highly relevant data from multiple touchpoints. Location coverage updates and manages exact positional information. Crowd wisdom technology provides insights into behavioral patterns. Retain Unlock the power of Big Data by creating actionable insights to manage LTV scoring and segmentation. Measurement and reporting tools consolidate and analyze complex customer data. LTV extrapolation develops and optimizes personalized messages. Continuous loyalty programs offer constant white glove treatment. Engage Seamless online/offline customer experience. Omnichannel orchestration for ultrasmart multichannel decisions. Automation and decisioning delivers timely and relevant retail communication. Return impact identifies product return patterns and optimizes investment strategies. Technology Driven Beacon, ibeacon, and Eddystone Beacons capture data and trigger automated offline actions. In-store mobile services deliver push, e-receipt, and wallet vouchers. Store assistant designs and activates an in-store Sales Representative App. Geofencing triggers real-time, location based marketing interactions.

4 Why Choose Emarsys? Natively Integrated Effortlessly ingests and consolidates in-store, web, , and mobile data. User Identification Utilizes state-of-the-art cross-environment and device user identification for complete data integrity. Holistic Blends offline and online communication using advanced automation and machine learning. ROI Measures, analyzes, and reports on purchase and revenue results. Intelligent Converts data to comprehensive business intelligence modules. Location Captures and constantly updates customerlocation data. HOW DO MARKETERS USE EMARSYS RETAIL SOLUTIONS? Know the value of your customer See average spending and exact location of each individual in the customer lifecycle and product return probability. Reactivate dormant buyers Incentivize potential customers with exactly the right offer, at precisely the right time, using fully automated workflows. Add location to the mix Use geo-fencing, beacon technology, and location predictions to communicate location or store-based promotions. Stock Clearance Combine online interactions and location intelligence. Predict the right group of customers to drive a store s stock clearance with price reductions. Bridge the online-offline gap Synchronize marketing communication and orchestrate delivery to optimize the purchasing cycle. Reward in-store loyalty Provide loyalty status information at the store to improve the retail customer relationship.

5 Success Stories Check out the results our customers are seeing the world over. Challenged to match the deeply personal experience of their retail stores, the Toys R Us ecommerce team selected the Emarsys B2C Marketing Cloud to engage their customers at scale. Using existing loyalty card data, plus new in-store sign-ups, they were able to unify customer profile data, providing the necessary insight to develop and deploy a series of automated campaigns. The results? By spanning customers offline and online experiences they increased the average value for repeat purchases by nearly 40%. What do our customers say? Emarsys technology enabled us to monitor our customers buying lifecycle, find ways to reengage with our customers, and recapture our lost revenue opportunities. Julianne Reynolds, Managing Director, Prezzybox I realized we needed one platform, where our customer s online and offline data could be instantly accessible, and where we could really build loyalty by acting on actual behavioral data. Pascal Sabbe, Strategic Digital Manager, e5 mode

6 TRUSTED BY THE WORLD S SMARTEST MARKETERS: Memberships: Emarsys Schweiz GmbH Stauffacherstrasse 45 CH-8004 Zürich Switzerland zurich@emarsys.com facebook.com/emarsys twitter.com/emarsys linkedin.com/company/emarsys