2015 MARKETING AND SUPPORT KIT

2015 MARKETING AND SUPPORT KIT Your source for reaching healthcare professionals involved in transfusion medicine, patient blood management, and cellular therapies

The 2015 AABB Marketing and Support Kit offers advertisers, supporters and exhibitors a comprehensive, one-stop resource for all corporate opportunities offered by AABB in 2015. Everything you need to plan your marketing campaign can be found on these pages, including: Advertising schedules and rates Exhibit and support details Promotion through a variety of marketing vehicles Corporate Affiliate information ABOUT AABB Established in 1947, AABB (formerly known as the American Association of Blood Banks) is an international, not-for-profit association dedicated to the advancement of science and the practice of transfusion medicine and cellular therapies. The association is committed to improving health by developing and delivering standards, accreditation and educational programs and safety. AABB membership consists of approximately 1,800 institutions and 8,000 individuals, including physicians, scientists, administrators, medical technologists, nurses, researchers, blood donor recruiters and public relations personnel. Members are located in all 50 states and 80 countries. Contact AABB 8101 Glenbrook Road Bethesda, MD 20814-2749 Phone: +1.301.907.6977 Fax: +1.301.907.6895 www.aabb.org 2 2015 MARKETING AND SUPPORT KIT

CONTENTS AABB Membership Statistics... 4 Corporate Affiliate Program.... 6 Year Round Advertising AABB News... 8 AABB SmartBrief... 10 TRANSFUSION... 12 AABB Website... 14 AABB CareerLink... 15 Mailing Lists... 15 AABB Supplier Guide... 16 AABB Annual Meeting Meeting Attendee Demographics... 18 Booth Rental... 20 VIP Hours.... 21 Supporter Levels and Benefits... 22 Educational Awards... 24 Networking Events.... 26 National Blood Foundation... 29 Marketing Opportunities... 30 Convention Center... 30 Digital... 32 Print...........................................................34 Hotel/City.....................................................35 Corporate Education... 36 Ancillary Meetings... 38 ExpoSuites and Private Meeting Rooms... 39 Global Membership Map... 40 KEY CONTACTS AABB Annual Meeting Management Sharon D. Moffett, CAE Director, Education and Professional Development +1.301.215.6589 smoffett@aabb.org Sales Team Annette Bacchus Advertising Manager +1.240.333.6604 abacchus@aabb.org Sarah Driver, CEM Exhibits & Sales Manager +1.240.333.6609 sdriver@aabb.org Tyniah Christian Exhibits & Sales Coordinator +1.301.215.6592 tchristian@aabb.org National Blood Foundation Amy Quiggins National Blood Foundation Manager +1.301.215.6551 aquiggins@aabb.org AABB Supplier Guide +1.800.816.6710 aabb@multiview.com SMARTBRIEF Meryl Harold Account Director SmartBrief +202.407.7828 mharold@smartbrief.com TRANSFUSION Kurt Polesky Senior Account Manager Wiley-Blackwell +1.781.388.8560 kpolesky@wiley.com Mailing List Rental INFOCUS Marketing +1.800.708.5478 sales@infocusmarketing.com www.infocusmarketing.com www.aabb.org 3

AABB MEMBERSHIP TOTAL MEMBERSHIP 8000 7000 6000 5000 4000 3000 2000 1000 0 7,225 Individual Members Institutional Members 1,416 Affiliates 78 1 3 6 4 2 GEOGRAPHIC DISTRIBUTION Individuals Institutions Location Members Percentage Count Percentage Region 1: CT, MA, ME, NJ, NY, RI, VI, VT 825 11% 225 16% Region 2: AL, FL, GA, NC, PR, SC, TN 821 11% 238 17% Region 3: IA, IL, IN, KS, MI, MN, MO, ND, NE, SD, WI 1,070 15% 211 15% Region 4: AR, AZ, CO, LA, MS, NM, OK, TX, UT 1,011 14% 208 15% Region 5: AK, CA, HI, ID, MT, NV, OR, WA, WY 1,008 14% 180 13% Region 6: DC, DE, KY, MD, OH, PA, VA, WV 1,030 14% 240 17% International: Includes Canada and Mexico 1,460 20% 114 8% TOP COUNTRIES INDIVIDUAL MEMBERS Country Members Country Members Membership data as of September 2014. Listings may be segmented in other ways to reach your target audiences. Numbers listed are approximations as lists change daily. Please see page 16 for mailing list rental information. United States 5,706 Switzerland 31 Canada 386 Italy 29 Australia 93 China 29 Brazil 83 Belgium 27 Germany 66 Korea, Republic of 26 Japan 74 Sweden 24 Netherlands 49 Argentina 22 Saudi Arabia 46 France 20 United Kingdom 44 Singapore 18 India 41 New Zealand 19 4 2015 MARKETING AND SUPPORT KIT

TOP ROLES INDIVIDUAL MEMBERS Role Members Role Members CEO/Exec Dir/Admin 167 Mgr/Dir/Sup Transfuse Serv 655 COO/VP/Senior Mgmt 133 Nonmgr Transfuse Serv 167 Medical Director 932 Phys Transfuse Serv 253 Medical Tech/SBB/BB Student 158 QC/QA 225 Mgr/Dir/Sup BC/DRM/APH 410 Research 161 INDIVIDUAL MEMBERS BY INTEREST Interest Members Interest Members Blood Banking/Transfusion Medicine 2,377 Healthcare Administration 388 Transfusion Practice 1,698 Blood Donor Recruitment 354 Immunohematology 1,397 Business and Public Admin/Management 348 Quality Management/Assurance 1,109 Anatomic Pathology 315 Cellular Therapy 1,057 Hematology/Oncology 366 Education/Training 975 Accounting/Finance/Cost-Benefit Analysis 259 Blood Component Prep. and Storage 949 Biovigilance 238 Regulatory Compliance 772 Tissue Banking 221 Blood Donor Testing 738 Histocompatibility 212 Transfusion Transmitted Diseases 610 Legal/Legislative 127 Blood Donor History Assess./Collection 560 Reimbursement/Coding 79 Clinical Pathology 503 Pediatrics/Neonatology 42 Blood Donor Hemapheresis 354 Forensic Pathology 27 Computer Tech/Information Systems 449 Relationship Testing 16 Therapeutic Hemapheresis 454 8000 7000 6000 ACCREDITED FACILITIES BY TYPE 5000 Facility Type Members Percentage 4000 7,225 Individual Members Institutional Members Transfusion Service 3000 842 59% Affiliates Hospital Blood Bank 2000 204 14% 1,416 1000 Community Blood Center 207 15% 78 0 Other 163 12% 15% Community Blood Center 12% Other 14% Hospital Blood Bank 59% Transfusion Service www.aabb.org 5

CORPORATE AFFILIATE PROGRAM WHERE PARTNERSHIP BEGINS The AABB Corporate Affiliate program allows you to actively participate in and support the field to achieve your goals. It also gives you the opportunity to stay abreast of the latest trends and information while making valuable connections with leaders in the transfusion medicine and cellular therapies field. Join AABB today as a Corporate Affiliate and reap the expanded benefits listed here. TO BECOME A CORPORATE AFFILIATE, PLEASE CONTACT: Annette Bacchus Advertising Manager +1.240.333.6604 abacchus@aabb.org ANNUAL DUES INVESTMENT OF $2,750 PROVIDES YOU WITH: AABB Annual Meeting One booth priority point Recognition in the 2015 Expo Guide Signage recognition in exhibit booth Advertising 15% discount! AABB News AABB SmartBrief www.aabb.org One-time complimentary use of the AABB membership list for a targeted direct mail campaign Complimentary Subscriptions AABB News (monthly) AABB SmartBrief (daily) AABB Weekly Report TRANSFUSION journal (monthly) Education Special savings on publications and bulk discounts, educational programs and conference registrations Online Access 24/7 Access to members-only content online at www.aabb.org, which includes the membership directory, association bulletins, regulatory analyses, cellular therapies content including practice snapshots, and much more all the information you need to stay in tune with your customers Recognition in the AABB Supplier Guide Use of the AABB Corporate Affiliate logo (in accordance with the logo usage guidelines) Please note: Corporate Affiliate advertising discount is not available on AABB News cover wraps or during the months of September and October 2015. 6 2015 MARKETING AND SUPPORT KIT

Someone has to care at every step. It s vital for patients like Anna. Today, blood bankers are asked to do more with less while maintaining scrupulous safety standards. We know we ve talked to hundreds of you. Your input is helping us build smarter, more intuitive instruments. For science-driven safety and efficiency. For you. For Anna. Continue learning on your time. Industry thought leaders are just clicks away. www.orthoondemand.com YEAR ROUND ADVERTISING AABB publications and digital properties reach key contacts at the following institutions: It takes a lot of heart for blood to travel this far safely. Ortho-Clinical Diagnostics, Inc. 2013 Vol. 54, No. 10 Part I, Pages 2365-2586 TRANSFUSION October 2014 www.transfusion.org Vol. 54, No. 10 Part I, October 2014 TransfusioN American Red Cross Australian Red Cross Blood Services Blood Systems/United Blood Services BloodCenter of Wisconsin Hema-Quebec Hoxworth Blood Center Indiana Blood Center Kaiser Permanente Lifeshare Blood Centers BloodSource Mayo Clinic Bonfils Blood Center National Marrow Donor Program Canadian Blood Services New York Blood Center Carter Blood Care Oklahoma Blood Institute Community Blood Center One Blood FDA Puget Sound Blood Center Finnish Red Cross Blood Service Rhode Island Blood Center Gulf Coast Regional Blood Center San Diego Blood Bank Haemonetics Terumo BCT Health Canda United Blood Services Heartland Blood Center and more www.aabb.org 7

AABB NEWS Circulation: Approximately 8,000 Frequency: 11 issues per year Editorial-to-Ad Ratio: 65:35 Published 11 times per year, the association s magazine provides an insightful look at critical issues affecting the transfusion medicine, cellular therapy and patient blood management community. AABB News is distributed to all individual and institutional members, as well as Corporate Affiliates. Each issue takes a closer look at the industry through feature articles, in-depth news stories, departmental columns, association news and calendars of upcoming events. Through our unique advertising venues and targeted audiences, we can help you meet your goals. 2015 AABB NEWS EDITORIAL CALENDAR Issue January Ad reservation due: Artwork due: February Featured Theme Patient Blood Management Around the World Nov. 26, 2014 Dec. 4, 2014 (Issue available at the 2015 TransFuse Meeting) Ad reservation due: Artwork due: March Ad reservation due: Artwork due: April Ad reservation due: Artwork due: Update on Pathogen Reduction Technologies Dec. 22, 2014 Jan. 5, 2015 A View From the Assessor s Seat Jan. 30, 2015 Feb. 5, 2015 Storage Age of Red Blood Cells Feb. 27, 2015 March 5, 2015 Issue May Ad reservation due: Artwork due: Featured Theme Partnerships Between Academia and Industry Advance Cellular Therapies March 27, 2015 April 3, 2015 (Issue available at the 2015 International Cord Blood Symposium) June Ad reservation due: Artwork due: July Ad reservation due: Artwork due: August Ad reservation due: Artwork due: Development Process for Standards April 24, 2015 May 1, 2015 Focus on Pediatric Transfusion Medicine May 22, 2015 May 29, 2015 Changing Face of the Donor Pool June 26, 2015 July 2, 2015 Issue September Ad reservation due: Artwork due: October Featured Theme State of the Association July 24, 2015 July 31, 2015 (Issue available at 2015 AABB Annual Meeting) Ad reservation due: Artwork due: November/ December Ad reservation due: Artwork due: Patient Blood Management Beyond Transfusion Thresholds Aug. 28, 2015 Sept. 3, 2015 How Blood Centers Are Using New Assays and Techniques Oct. 15, 2015 Oct. 22, 2015 8 2015 MARKETING AND SUPPORT KIT

2015 ADVERTISING RATES 4-Color 1X* 3X* 6X 9X 11X Cover 4 $4,375 $3,970 $3,865 $3,690 $3,575 Cover 2 & 3 $3,520 $3,490 $3,390 $3,125 $2,980 Full page $3,125 $2,980 $2,865 $2,755 $2,635 1/2 page $2,440 $2,360 $2,270 $2,185 $2,100 1/3 page $2,010 $1,930 $1,845 $1,790 $1,705 Cover wrap $5,990 $5,705 $5,450 $5,220 $5,035 Corporate Affiliates enjoy a 15% discount off AABB advertising rates. See page 6 for more details about AABB s Corporate Affiliate program. Please note: AABB reviews all ads before posting and has the right to accept, edit or refuse advertising from any client. All rights reserved. MECHANICAL SPECIFICATIONS Full Page Width Depth Live area 7 1/4 9 7/8 Trim size 8 1/4 10 7/8 Bleed size 8 1/2 11 1/8 Other Sizes Cover wrap 5 1/4 10 7/8 1/2 page H 7 1/4 4 7/8 1/2 page V 4 3/4 9 7/8 1/3 page H 4 3/4 4 7/8 1/3 page V 2 1/4 9 7/8 Binding: Saddle-stitch Live Area Trim Bleed Crop Marks ELECTRONIC AD FILE SUBMISSION High-resolution PDF (300 dpi or higher, formatted for printing) AABB does not accept native file formats (Quark, InDesign, etc.) Embed all screen and printer fonts Do not subset font in export options Matchprint or equivalent proof must be supplied Ads should be created according to SWOP guidelines for web-coated printing (www.swop.org/certifications. html). Use CMYK web-coated as the color space for all images; do not use compression on any images Keep all live matter (text and logos) at least 1/2 from trim; allow 1/8 for bleeds all four sides; include crop marks Maximum black density: 95 Maximum ink density: 290 Dot gain: 2% Halftone screen: 150 to 175 FOR DEADLINES, CUSTOM PACKAGES AND TO SECURE ADVERTISING SPACE IN AABB NEWS, PLEASE CONTACT: Annette Bacchus Advertising Manager +1.240.333.6604 abacchus@aabb.org www.aabb.org 9

AABB SMARTBRIEF 2014 Open rate: 27% 2014 Click-through rate: 3.9% (on content) Circulation: 14,500+ opt-in subscribers Frequency: Daily (Monday Friday) Format: HTML email Now in its ninth year, AABB SmartBrief has become the most frequently read AABB news outlet. More than 14,500 subscribe to this daily e-newsletter, resulting in more than 100,000 impressions during an average month. The frequency and reach of AABB SmartBrief keeps your brand top-of-mind for a large and influential audience. Companies can maximize daily face time with subscribers through ongoing sponsorship of Top Story, Science & Health, Emerging Trends, and other sections. Advertisements with text boxes typically receive a response higher than the industry average. Advertisers receive detailed reports on the response rates and effectiveness of their campaigns on a monthly basis. Contact us for a customized campaign. FOR DEADLINES, CUSTOM PACKAGES AND TO SECURE ADVERTISING SPACE IN AABB SMARTBRIEF, PLEASE CONTACT: Meryl Harold Account Director SmartBrief +202.407.7828 mharold@smartbrief.com ADVERTISING RATES Banners and Sections 1-19 Issues 20-39 Issues 40-79 Issues 80+ Issues Leaderboard $725 $660 $605 $525 Top Story $660 $605 $525 $465 Science & Health $605 $525 $465 $395 Hot Topics (Mondays only) $525 $465 $395 $330 Emerging Trends $525 $465 $395 $330 Industry News & Practice $465 $395 $345 $265 The Buzz Text Ads $395 $335 $265 $205 Cancellations made prior to two weeks before ad posting will forfeit 15% ad rate. Cancellations within two weeks of ad posting date will be billed at full ad rate. 10 2015 MARKETING AND SUPPORT KIT

News Section Sponsorship Leaderboard AD SPECIFICATIONS LEADERBOARD Establishes prominent branding in front of your target audience Positions your company at the very top of the issue SPECIFICATIONS Banner size: 728 x 90 pixels File: 40k maximum;.gif or.jpeg; no limits on animation As a best practice for Outlook 2007 and later versions, please include descriptive information in your first banner frame, as Outlook 2007 and later versions do not render animated files. NEWS SECTION SPONSORSHIP Top Story, Science & Health, Hot Topics, Emerging Trends, and Industry News & Practice sections Integrates your message and brand into the day s top news Includes your corporate logo at the top of the news section and messaging below the stories SPONSORSHIP LOGO SPECIFICATIONS Image size: 160 x 20 pixels File: 30k maximum;.gif or.jpeg; limits on animation Image is clickable and links to the same page as your text ad OUTLINE TEXT SPECIFICATIONS Headline: 50 characters, excluding spaces Text copy: 300 characters maximum, excluding spaces Text includes a link to any page on your website Sponsorship logo (above) is required THE BUZZ TEXT ADS A text-based ad opportunity great for press releases, corporate announcements, educational and event listings SPECIFICATIONS Text copy: 300 characters maximum, excluding spaces Text includes a link to any page on your website The Buzz Text Ad Please note: AABB reviews all ads before posting and has the right to accept, edit or refuse advertising from any client. All rights reserved. www.aabb.org 11

TRANSFUSION TRANSFUSION is AABB s scholarly, peer-reviewed monthly journal, publishing the latest technological advances, clinical research and controversial issues related to transfusion medicine, cellular and gene therapies and tissue transplantation. Each issue addresses topics such as clinical transfusion, immunology, genetics, cellular therapy and hematology. In addition to a supplement containing AABB Annual Meeting abstracts, other supplements focus on key conference proceedings and single-topic content not readily available elsewhere. TRANSFUSION is free to all AABB members. Editor: Paul M. Ness, MD Origin of editorial: 100% submitted, peer-reviewed articles by members and nonmembers. Acceptance or rejection of articles solely determined by the editorial board based on rigorous peer-review process. Editorial-to-ad ratio: 90:10 Total circulation: 10,244 U.S. and international, verified by sworn statement Frequency: Monthly plus supplements Bonus distribution: AABB Annual Meeting, American Society of Hematology (ASH), American Society for Apheresis (ASFA), International Umbilical Cord Transplantation Symposium, International Society of Blood Transfusion (ISBT), European Group for Blood and Marrow Transplantation (EBMT), Society for the Advancement of Blood Management (SABM), Tissue Engineering and Regenerative Medicine International Society (TERMIS-NA), TransFuse, and other state and regional meetings. Agency commission: 15% (subject to withdrawal on accounts not paid within 60 days of invoice date) 12 2015 MARKETING AND SUPPORT KIT

001-trf-v54-i7-oc-7.14mm.indd 1 001-trf-v54-i8-oc-7.94mm.indd 1 6/30/2014 4:29:53 PM 8/4/2014 7:34:43 PM ADVERTISING RATES 1X 3X 6X 12X 24X 36X 48X B/W full page $2,494 $2,389 $2,284 $2,179 $2,074 $2,969 $2,864 B/W 1/2 page $1,602 $1,539 $1,497 $1,434 $1,434 $1,307 $1,245 B/W 1/4 page $1,150 $1,097 $1,045 $992 $992 $887 $835 Vol. 54, No. 7, Pages 1693-1906 TRANSFUSION July 2014 www.transfusion.org Vol. 54, No. 7, July 2014 TRANSFUSION Color Rates and Preferred Placement (in addition to B/W rates): 4C Process $1,550 Placement: C2 35%, C3 25%, C4 50%, Opposite Table of Contents 15% MECHANICAL SPECIFICATIONS Introducing the new immunohematology testing Trim Size: 8 1/4 x 10 7/8 technology from Grifols that lets you customize and prioritize your workflow, saving time and improving efficiency. Vol. 54, No. 8, Pages 1907-2135, 1A-14A TRANSFUSION August 2014 www.transfusion.org Vol. 54, No. 8, August 2014 TRANSFUSION Page Size, Non-bleed Width Depth Full page 7 10 1/2 page vertical 3 1/2 10 1/2 page horizontal 7 5 1/4 page 3 1/2 5 Page Size, Bleed Width Depth Full page 8 1/2 11 1/8 1/2 page vertical 4 5/16 11 1/8 1/2 Page horizontal 8 1/2 5 9/16 FOR DEADLINES, CUSTOM PACKAGES AND TO SECURE ADVERTISING SPACE IN TRANSFUSION, PLEASE CONTACT: Kurt Polesky Wiley-Blackwell 350 Main St., Malden, MA 02148 Phone: +1.781.388.8560 Fax: +1.781.338.8560 kpolesky@wiley.com www.aabb.org 13

FOR DEADLINES, CUSTOM PACKAGES AND TO SECURE ADVERTISING SPACE ON THE AABB WEBSITE, CONTACT: Annette Bacchus Advertising Manager +1.240.333.6604 abacchus@aabb.org SKYSCRAPER AD SPECIFICATIONS 160 x 600 pixels Ad format: GIF or JPG File size: 40KB or less Animation graphics are acceptable BUTTON AD SPECIFICATIONS 180 x 150 pixels Ad format: GIF or JPG File size: 40KB or less Animation graphics are acceptable AABB WEBSITE Skyscraper and button ads offer an excellent visual opportunity for your company, product or service. AABB s website maintains an active user base with high duration time per unique visitor. Placing your ad on AABB s website gives you the opportunity to reinforce your band and build traffic to your site. Your ad will rotate on pages, except pages with continuing medical education (CME) information and/or content or other pages not approved by AABB. AABB Web Profile Approximately 380,000 page views/ month More than 70,000 visits/month International visitors from more than 80 countries ADVERTISING RATES Top sections that will house your ad include: Annual Meeting Marketplace Professional Development Banners and Sections 1X 2X 3X 6X 12X Skyscraper ad $1,200 $1,000 $900 $725 $600 Button ad $600 $550 $500 $475 $450 Please note: AABB reviews all ads before posting and has the right to accept, edit or refuse advertising from any client. All rights reserved. Corporate Affiliates receive a 15% discount off website advertising. See page 6 for more information about AABB s Corporate Affiliate program. 14 2015 MARKETING AND SUPPORT KIT

AABB CAREERLINK The CareerLink job board from AABB is the leading portal to find hundreds of qualified healthcare professionals that have specific experience in blood banking, transfusion medicine, patient blood management and cellular therapies. CareerLink brings together the best people with the best opportunities. As an employer, take advantage of CareerLink s benefits: Post job openings instantly Find qualified experienced professionals FAST! Save money with a targeted talent search Make real-time changes to your postings Search an extensive résumé database ADVERTISING RATES Member Non Member MAILING LISTS In the transfusion medicine and cellular therapy communities, AABB contacts are an influential group of medical professionals. We offer multiple selections to help you reach your targets, such as job responsibility, area of specialty, area of interest, previous product purchasers, regional segments and facility type. Tailor your message and reach your target audience! 30-day Job Posting (resume search included) $275 $330 60-day Job Posting (resume search included) $440 $495 Five 30-day Job Postings (resume search included) $1,100 $1,250 ADD-ONS Featured job: $100 SmartBrief add-on for two weeks: $195 SmartBrief add-on for one month: $330 FOR MAILING LIST INFORMATION AND PRICING, CONTACT: INFOCUS Marketing www.infocusmarketing.com +1.800.708.5478 sales@infocusmarketing.com Please note: It is the policy of AABB to not supply email addresses, phone or fax numbers. Visit www.aabb.org/careerlink for more information. www.aabb.org 15

FOR ADDITIONAL INFORMATION, PLEASE CONTACT: AABB Supplier Guide Sales Team +1.800.816.6710 aabb@multiview.com AABB SUPPLIER GUIDE The AABB Supplier Guide continues to be the premier online directory for products and services geared toward transfusion medicine, patient blood management and cellular therapy professionals. This year-round visibility exposes your company to key decision makers in the field. $395/COMPLETED WEB-ENABLED LISTING A completed web-enabled listing includes your full-color company logo, a corporate description, links to your website and email address, and placement in up to 10 predefined headings. Get the visibility in the marketplace that you need! Additional opportunities include priority placement, video enhanced listings and banner placement. Full supplier guide media kit and ad specs may be viewed online at: www.aabb.org/supplier guide 16 2015 MARKETING AND SUPPORT KIT

The 2015 AABB Annual Meeting, which will be held October 24 27, in Anaheim, CA, is an interactive, educational forum that offers your company a reliable venue to develop relationships with a highly targeted audience of transfusion medicine, patient blood management and cellular therapy professionals. The following pages provide information about opportunities to enhance your exhibit hall participation before, during and after the meeting. www.aabb.org 17

GENERAL INFORMATION 6000 5000 4000 3000 2000 1000 0 Anticipated Total Attendance 4,000 + Anticipated Professional Attendance 200+ Anticipated Exhibiting Companies 6,000 + Located south of Los Angeles, Anaheim is the heart of sunny Southern California and the second largest city in Orange County. As the home of Disneyland, the happiest place on earth, as well as the largest convention center on the West Coast and the biggest surfing event in the world, Anaheim is one of the nation s most popular destinations. The city offers a wide array of activities, from exploring cultural arts and dining at award-winning restaurants to soaking up the sun along Orange County s 42-mile coastline. With the perfect balance of dynamic meeting venues and world-class attractions, Anaheim is the ideal host city for the 2015 AABB Annual Meeting. This unique region has a vibrant yet laidback vibe, with a creative spirit that offers visitors the feeling of walking on sunshine. 2015 DATES Saturday, October 24 Tuesday, October 27 LOCATION Anaheim Convention Center Halls C-D 800 W Katella Ave. Anaheim, CA 92802 Headquarter Hotels: Anaheim Marriott & Hilton Anaheim 2015 EXHIBIT HALL SCHEDULE Saturday, October 24 Sunday, October 25 Monday, October 26 Tuesday, October 27 Daily Unopposed Hours No education during this time 5:45 pm 8:00 pm 11:00 am 4:30 pm 10:00 am 4:30 pm 10:00 am 2:00 pm 60,000 Net Sq. Ft. of Exhibits Break Lunch in the Exhibit Hall Break 10:00 am 10:30 am 12:00 pm 2:00 pm 3:30 pm 4:00 pm 18 2015 MARKETING AND SUPPORT KIT

DEMOGRAPHICS AND STATISTICS 2014 ATTENDEES Involved in the purchasing process Have 10+ years of experience 2014 EXHIBITORS Rate overall exhibit hall traffic as good to excellent Rate current customer interaction as good to excellent 83% U.S. based 17% International Attend to learn about the latest product innovations Attend to look for new vendor contacts 62% Rate the number of new leads collected as good to excellent 64% 78% 81% 0 20 40 60 80 The Expo Guide (printed program), 100 online floorplan and the Annual Meeting Mobile App puts your company name in front of the right audience before, during and after the meeting. 72% 70% 77% 0 10 20 30 40 50 60 70 80 TOP SIX REASONS TO EXHIBIT 1. Face to Face Interaction with Qualified Buyers More than 64% of professional attendees are involved in the purchasing process. 2. Diverse Competitive Mix AABB attracts CEOs, medical directors/managers, physicians, technicians, technologists and many other transfusion medicine and cellular therapy professionals. 3. One-on-One Interaction Private VIP hours, product demonstrations, and Learning Lab sessions present targeted contacts. 4. High Return on Investment 5. Lead Retrieval Collect email addresses from booth visitors for fast and efficient follow up. 6. Complimentary Meeting Registration One complimentary full meeting registration for the first 10 x 10 booth purchased. (Complimentary full meeting registration is excluded for non-profit booth purchases.) OFFICIAL CONTRACTORS Freeman Company (Decorator) Freeman Audio Visual Solutions Experient Registration and Housing Services www.aabb.org 19

BOOTH SPACE RATES INCLUDE Free pre-registered attendee direct mailing list three to four weeks prior to the Annual Meeting. (Completed request form required. Form available in the Exhibitor Services Manual. Physical addresses only.) Free post-registered attendee direct mailing list available four weeks postevent. (Completed request form required. Form available in the Exhibitor Services Manual. Physical addresses only.) One full-meeting registration for first 10 x 10 booth purchased. Additional meeting registrations accrue based on additional booths purchased. (Non-profit booth space excluded.) Four exhibit hall only booth personnel badges per 10 x 10 booth purchased. Free pipe and drape, ID sign, company identification sign, island exception. (Carpet is required and must be purchased separately.) Complimentary basic (50 word) listing on the Virtual exhibit hall and the 2015 AABB Annual Meeting Mobile App. VIP Passes and FREE one-day customer passes. Company listing in the Expo Guide (if received by early August 2015). Access to the Exhibitor s Lounge. Participation in the Exhibitor s Forum. Corporate Affiliate recognition in the exhibit hall for current Corporate Affiliates. NBF CORD and Partner member recognition for current members. 24-hour exhibit hall perimeter security service. 20 2015 MARKETING AND SUPPORT KIT PRIORITY POINTS BOOTH SELECTION POLICY Booth assignments are selected using a priority point system and then on a first-come, first-served basis. Every effort is made to accommodate first preference booth selections. To view a current floor plan and obtain an exhibit space contract, visit www.aabb.org/annualmeeting > Exhibitor Information. How to receive Priority Points: 1. Exhibit in the Exhibit Hall during the AABB Annual Meeting = One point per year 2. Book exhibitor housing = One point per year (100% of exhibitor housing must be booked through Experient, at AABB-designated hotels to qualify.) 3. Ultimate and Platinum Supporters at Annual Meeting ($50,000 and over) = One point per year 4. Corporate Affiliate = One point per year 5. Completed Post Meeting Exhibitor Survery = One point per year BOOTH RATES Booth Space Rates (fees per 10 x10 booth space) Before January 2015 (including Onsite or Online Rebooking) Inline $3,450 $3,550 Corner $3,650 $3,750 Island Booths & Vehicles (per 10 x10 booth) $3,650 $3,750 Non-profit (must provide 501c form) $1,000* $1,200* After January 22, 2015 *Rate inclusive to non-profit area for the first 10 x 10 booth. Additional booths per above rates. Complimentary meeting registration excluded. Please Note: Your booth rate covers the cost of the physical space rental only. Exhibitors are responsible for placing orders for and the cost of carpet, booth furnishings, lead retrieval, utilities, shipping and material handling. This information will be available in the Exhibitor Services Manual. A 10 x 10 carpet and booth furnishings package special is available (deadlines apply). Applications with no payment information or signature will not be processed. IMPORTANT DATES AND DEADLINES November 20, 2014 November 21, 2014 January 21, 2015 January 22, 2015 January 28, 2015 (for Onsite/Online Rebooking) May 1, 2015 (for Onsite/Online Rebooking) May 1, 2015 May 1, 2015 May 29, 2015 Last day for applications for booth assignments based on Priority Point order. Applications received after Nov. 21, 2014, will be assigned on a first-come, first-served basis, regardless of priority point standing. Last day for Onsite or Online Rebooking rate Booth rate increases 50% deposit due Balance of booth space due Full payment must accompany all applications received after May 1, 2015. Booth cancellations/reductions must be submitted in writing to AABB Exhibit Management on or before May 1, 2015 for a full refund Booth cancellations/reductions must be submitted in writing to AABB Exhibit Management on or before May 29, 2015 for a 50% refund

TARGETED CUSTOMER INTERACTION AND VISIBILITY AABB provides many opportunities for targeted, one-on-one selling opportunities and interaction with your existing and potential customers. You are encouraged to participate in VIP hours and host corporate education and networking events. VIP HOURS Exhibitors are encouraged to take advantage of the opportunity to conduct private showings in their booth for attendees during designated VIP Hours. DESIGNATED VIP SCHEDULE Sunday, October 25 9:30 am 11:00 am Monday, October 26 8:30 am 10:00 am Tuesday, October 27 8:30 am 10:00 am www.aabb.org 21

SUPPORT LEVELS AND BENEFITS AABB and the National Blood Foundation offer a myriad of exciting ways to reach the transfusion medicine, patient blood management and cellular therapy audience. AABB Annual Meeting and NBF opportunities will count toward support levels recognition and may be combined to increase your total support level and increase your benefits! Note: Past supporters have first right-of-refusal until March 31, 2015, for exclusive items or activities they supported the previous year. ULTIMATE SUPPORTER $100,000 Corporate logo recognition on signage, promotional materials and AABB website Corporate logo recognition on the Exhibit Hall Entrance Unit Five invitations to the President s Reception Five complimentary full Annual Meeting registrations The opportunity to reserve a total of eight additional hotel rooms in the headquarter hotel (pending space availability) Recognized on the online floorplan One complimentary full-page ad in the Expo Guide One additional priority point One additional pre-meeting attendee mailing list usage Complimentary Mobile App Premium Listing PLATINUM SUPPORTER $50,000 $99,999 Corporate logo recognition on signage, promotional materials and AABB website Corporate logo recognition on the Exhibit Hall Entrance Unit Three invitations to the President s Reception Three complimentary full Annual Meeting registrations The opportunity to reserve a total of five additional hotel rooms in the headquarter hotel (pending space availability) Recognized on the online floorplan One complimentary half-page ad in the Expo Guide One additional priority point 22 2015 MARKETING AND SUPPORT KIT

GOLD SUPPORTER $30,000 $49,999 Corporate logo recognition on signage, promotional materials and AABB website Corporate logo recognition on the Exhibit Hall Entrance Unit Two invitations to the President s Reception Two complimentary full Annual Meeting registrations The opportunity to reserve a total of three additional hotel rooms in the headquarter hotel (pending space availability) Recognized on the online floorplan SILVER SUPPORTER $10,000 $29,999 Corporate logo recognition on signage, promotional materials and AABB website Corporate logo recognition on the Exhibit Hall Entrance Unit One invitation to the President s Reception One complimentary full Annual Meeting registration The opportunity to reserve a total of two additional hotel rooms in the headquarter hotel (pending space availability) BRONZE SUPPORTER Less than $10,000 Text recognition on signage, promotional materials and AABB website Text recognition on the Exhibit Hall Entrance Unit SUPPORTER BENEFITS AT A GLANCE ULTIMATE PLATINUM GOLD SILVER BRONZE Benefits $100,000 $50,000 $30,000 $10,000 < $10,000 Level recognition in promotional materials* X X X X X Recognition on AABB website X X X X X Exhibit Hall Entrance Unit Supporter Thank You List* X X X X X Invitation to attend the President s Reception X X X X Complimentary full Annual Meeting registrations X X X X Opportunity to reserve additional hotel rooms in headquarter hotel (pending space availability) X X X X Recognized on the online floorplan X X X Complimentary ad in Expo Guide** X X One additional priority point X X One additional pre-meeting attendee mailing list usage Complimentary Mobile App Premium Listing X X Please note: Company supporter level is determined at the sole discretion of AABB. Excluded from support level considerations are exhibit booth space, Expo Guide cover ads, Final Program cover ads, and year round advertising opportunities. *subject to print deadlines **Expo Guide ads received as a benefit are not included toward supporter level considerations www.aabb.org 23

EDUCATIONAL AWARDS Supporters may contribute to AABB s educational efforts and awards while developing a strategic alliance with AABB. SALLY FRANK MEMORIAL AWARD $8,500 Saturday, October 24 This award recognizes an individual who is or has been a medical technologist and has demonstrated quality research, teaching and/or service abilities in the technical aspects of immunohematology. Your investment includes: Corporate logo at the event entrance Two invitations to the President s Reception on Tuesday, October 27 TIBOR GREENWALT MEMORIAL AWARD AND LECTURESHIP $8,500 Sunday, October 25 This award recognizes an individual who made major scientific or clinical contributions to hematology, transfusion medicine or cellular therapies, and succinctly communicated these advances. Your investment includes: Corporate logo at the event entrance Two invitations to the President s Reception on Tuesday, October 27 JOHN ELLIOTT AWARD $6,000 Sunday, October 25 Presented during the Transfusion Medicine Section Business Meeting, this award recognizes an individual who has given outstanding service to AABB by demonstrating a willingness to lend his/her expertise to the association through work on committees, the AABB Board of Directors and other areas. Your investment includes: Corporate logo at the event entrance Two invitations to the President s Reception on Tuesday, October 27 24 2015 MARKETING AND SUPPORT KIT

SCHOLARSHIP AWARDS $20,000 Sunday, October 25 UNRESTRICTED OR EDUCATIONAL GRANT SUPPORT These awards are given to students enrolled in accredited Specialist in Blood Banking (SBB) programs, and medical or Doctor of Osteopathy (DO) students who are enrolled as a fellow in a transfusion medicine program. Specialist in Blood Banking students (presented to up to five recipients) Transfusion Medicine Fellow students (presented to up to five recipients) Your investment includes: Five invitations for your guests to attend the event Recognition during the luncheon Corporate logo projected on screen in the luncheon room Corporate logo at the event entrance Your company may have compliance policies about the types of educational opportunities that are permissible to support. PhRMA and AdvaMed guidelines state that educational grants may be provided to organizations, such as AABB, to offset and reduce conference expenses. This grant opportunity is structured with various price-points and can even be combined with other support opportunities to increase your support level and benefits Two invitations to the President s Reception on Tuesday, October 27 KARL LANDSTEINER MEMORIAL AWARD AND LECTURESHIP $13,500 Tuesday, October 27 AABB s highest honor, this award recognizes a scientist whose original research resulted in an important contribution to the body of scientific FOR MORE INFORMATION, PLEASE CONTACT: Sharon D. Moffett, CAE Director, Education and Professional Development +1.301.215.6589 smoffett@aabb.org knowledge. The scientist who receives the award shall have an international reputation in transfusion medicine or cellular therapies. Your investment includes: Corporate logo at the event entrance Two invitations to the President s Reception on Tuesday, October 27 www.aabb.org 25

NETWORKING EVENTS These focused networking opportunities provide face-to-face contact with a targeted audience. Events are listed in chronological order. ASSESSOR CONTINUING EDUCATION DAY Friday, October 23 This program brings together current AABB assessors for a day of camaraderie and learning, while strengthening the assessor s role in the accreditation process. The audience is comprised of physicians, technologists, nurses, manager/ supervisors and perfusionists. Please note: AABB-accredited facilities are not eligible to support these events ASSESSOR CONTINENTAL BREAKFAST $2,200 ASSESSOR REFRESHMENT BREAK $800 ASSESSOR LUNCHEON $5,000 CELLULAR THERAPY WORKSHOP & RECEPTION Friday, October 23, 8:00 am 5:00 pm Once again AABB will hold a full-day workshop on cellular therapy (CT) prior to the opening of the 2015 AABB Annual Meeting. The 2015 title will be Mesenchymal Stromal Cells: Are They Ready for Prime Time? The workshop draws close to 100 attendees. Support opportunities include: CONTINENTAL BREAKFAST $3,500 MORNING REFRESHMENT BREAK $800 LUNCHEON $6,000 AFTERNOON REFRESHMENT BREAK $800 Your investment includes: Corporate logo on signage at event CELLULAR THERAPY RECEPTION Friday, October 23, 5:30 pm 7:00 pm This networking event brings together 100+ cellular therapy professionals, including CT workshop participants and additional annual meeting attendees involved in the CT arena. Your support will clearly associate your company name with the community! With two support options, you are able to reach the CT community while staying within your budget. Exclusive Supporter $25,000 Your investment includes: Opportunity to welcome attendees Post-meeting attendee list of workshop and reception participants Table-top exhibit space during the reception Ten invitations for your staff or guests to attend the reception Corporate logo on signage at event Text recognition on website Co-Supporter (max 4) $7,500 Your investment includes: Post-meeting attendee list of workshop and reception participants Table-top exhibit space during the workshop lunch Two invitations for your staff or guests to attend the reception Corporate logo on signage at event 26 2015 MARKETING AND SUPPORT KIT Text recognition on website

PRODUCT SHOWCASE TABLE-TOP Friday, October 23, 12:00 pm 1:00 pm Give the CT workshop attendees a sneak peak at your products and services during the workshop reception prior to the exhibit hall opening on Saturday evening. Support opportunities include: AABB EXHIBITORS $800 NON-EXHIBITING COMPANIES $1,200 Your investment includes: Table-top exhibit space Signage with corporate logo PATIENT BLOOD MANAGEMENT WORKSHOP Friday, October 23, 8:00 am 5:30 pm Once again AABB will hold a full-day workshop on patient blood management (PBM) prior to the opening of the 2015 AABB Annual Meeting. The workshop typically draws 200+ attendees. Past meetings covered topics such as helping participants define critical aspects of PBM and how to identify opportunities to promote evidence-based PBM practices. Support opportunities include: CONTINENTAL BREAKFAST $3,500 MORNING REFRESHMENT BREAK $800 LUNCHEON $6,000 AFTERNOON REFRESHMENT BREAK $800 PATIENT BLOOD MANAGEMENT RECEPTION Friday, October 23, 5:30 pm 7:00 pm This networking event brings together more than 200 patient blood management professionals, including PBM workshop participants and additional annual meeting attendees involved in the patient blood management arena. Your support will clearly associate your company name with this community! With two support options, you are able to reach the PBM community while staying within your budget. Exclusive Supporter $25,000 Your investment includes: Opportunity to welcome attendees Post-meeting attendee list of workshop and reception participants Table-top exhibit space during the reception 10 invitations for your staff or guests to attend the reception Corporate logo on signage at event Text recognition on website Co-Supporter (max 4) $7,500 Your investment includes: Post-meeting attendee list of workshop and reception participants Table-top exhibit space during the reception Two invitations for your staff or guests to attend the reception Corporate logo on signage at event Text recognition on website Your investment includes: Corporate logo on signage at event www.aabb.org 27

NETWORKING EVENTS Continued OPENING SESSION $45,000 Saturday, October 24, 8:30 am 10:00 am The opening session, featuring a keynote presentation by an accomplished individual, is the kick-off event to the 2015 AABB PRODUCT SHOWCASE TABLE-TOP Friday, October 23, 5:30 pm 7:00 pm Give the PBM workshop attendees a sneak peak at your products and services during the workshop reception prior to the exhibit hall open on Saturday evening. Support opportunities include: AABB EXHIBITORS $800 NON-EXHIBITING COMPANIES $1,200 Annual Meeting and is one of the first opportunities to make a dynamic impression with attendees. Your exclusive investment includes: Private breakfast for eight of your invited guests with the keynote speaker and the AABB Board of Directors Opportunity to introduce the speaker and say a few words during the session Priority reserved seating for 12 of your guests at the session Corporate logo at the event entrance Your investment includes: Table-top exhibit space Signage with corporate logo IMMUNOHEMATOLOGY REFERENCE LABORATORY LUNCHEON $8,500 Saturday, October 24 This event brings together directors of IRL and medical directors for targeted updates on accreditation and standards. Your investment includes: Opportunity to welcome attendees Attendee list post-meeting Corporate name recognition on the invitation Five invitations to attend the luncheon Corporate logo at the event entrance 28 2015 MARKETING AND SUPPORT KIT

CELLULAR THERAPY SIZZLING TOPICS LUNCHEON $8,500 Sunday, October 26, Noon 2:00 pm The cellular therapy section business meeting and luncheon is a program that brings together cell therapy professionals. The section members are comprised of physicians, technologists, regulatory and quality assurance staff involved in all areas of the cellular therapy world. Your investment includes: Opportunity to welcome attendees Attendee list post-meeting Corporate name recognition on the luncheon ticket Five invitations to attend the luncheon Corporate logo at the event entrance CELLULAR THERAPY SECTION BUSINESS MEETING AND LUNCHEON $8,500 Monday, October 26 The cellular therapies section business meeting and luncheon is an event that brings together cell therapy professionals to discuss association CT related business and selection of key positions in the member section take place. The audience is comprised of physicians, technologists, regulatory and quality assurance staff involved in all areas of this important arena. Your investment includes: Opportunity to welcome attendees Attendee list post-meeting Five invitations to attend the event Text recognition on eblast (AABB produced) to section members prior to meeting Corporate logo at the event entrance Text recognition in the CT Schedule-at-a-Glance Text recognition in the CT Schedule-At-A-Glance www.aabb.org 29

NATIONAL BLOOD FOUNDATION The National Blood Foundation (NBF) is a program of AABB that, since its inception in 1983, has supported research and education initiatives advancing transfusion medicine and cellular therapies. NBF events are listed in chronological order. FOR MORE INFORMATION, PLEASE CONTACT: Amy Quiggins National Blood Foundation Manager +1.301.215.6551 aquiggins@aabb.org The National Blood Foundation (NBF) is hosting several fundraising events at the 2015 AABB Annual Meeting in Anaheim, CA. These activities benefit NBF programs, which provide funding to early career scientists for research in transfusion medicine, cellular therapies and patient blood management. Step Up for Scientific Research! 19TH ANNUAL NBF GOLF TOURNAMENT AND CHALLENGE CUP Friday, October 23, 9:00 am 3:00 pm Anaheim Hills Golf Club PREMIER GOLF SUPPORTER (EXCLUSIVE) $6,000 AWARDS RECEPTION $3,000 BREAKFAST $3,000 NEW! GOLF BAG TAG $1,000 GOLF BALLS $4,000 NEW! GOLF SHOE BAG $3,000 GOLF TOWEL $3,000 NEW! CLOSEST TO THE PIN CONTEST $1,000 HOLE-IN-ONE CONTEST $1,000 NEW! LONGEST DRIVE CONTEST $1,000 PUTTING CONTEST $1,000 SHUTTLE BUS SUPPORTER (EXCLUSIVE) $6,000 SHUTTLE BUS SUPPORTER (PARTIAL) $3,000 NBF STEP CHALLENGE $8,000 NEW! Join the movement! Have you ever wondered how many steps you take during AABB s Annual Meeting? Why not count them for a chance to win a prize? Each day annual meeting attendees have the opportunity to see who is going the distance! Individuals may register to participate for one or more days. All participants receive a pedometer to count their steps. Saturday, October 24 Sunday, October 25 Monday, October 26 Tuesday, October 27 7:00 am 7:00 pm 6:30 am 6:00 pm 6:30 am 6:00 pm 6:30 am 2:00 pm Your investment includes: Corporate logo on pedometer Corporate logo at Step Challenge registration 30 2015 MARKETING AND SUPPORT KIT

GRANT RECIPIENTS LECTURE AND LUNCHEON $3,000 Saturday, October 24, Noon 2:00 pm NBF s past and current grant recipients, in addition to other industry professionals, convene to reconnect and network. With an audience close to 200, individuals have a chance to listen to the grant recipients as they discuss their leading-edge, NBF-funded research. Your investment includes: Eight invitations to attend the event Corporate logo at the event entrance 17TH ANNUAL NBF RUN FOR RESEARCH 5K RUN/1 MILE WALK Sunday, October 25, 6:00 am 8:00 am Anaheim Convention Center s Grand Plaza Premier Run Supporter (Exclusive) $6,000 What better way to highlight your corporate logo than on the race bib worn by all runners? Run Start/Finish Line Supporter (Exclusive) $3,000 Rally around the event participants by having your corporate logo featured on the start/finish line banner. Run Breakfast $2,000 There is no better way to end a morning run than with a good meal. Your corporate logo will be featured on signage at the Convention Center s Grand Plaza. NBF RECEPTION $3,500 Monday, October 26, 5:30 pm 7:00 pm Location TBA High-level industry executives join NBF s CORD and Partners Program members at this invitation-only event in celebration and support of the National Blood Foundation. 200+ reception attendees hear from NBF Board members and other leaders in the field as they acknowledge NBF Scholars who have completed their research. The reception recognizes the NBF Hall of Fame members, honors the Dale A. Smith Award recipient, acknowledges NBF Board members and celebrates NBF contributors. Your investment includes: Recognition during the reception Four invitations to attendee the event Corporate logo at the event entrance HALL OF FAME $50,000 We are proud to welcome back the NBF Hall of Fame! Our program began in 2007 recognizing NBF grant recipients who leveraged their early-career grant funding into successful careers in transfusion medicine, cellular therapies, and patient blood management, and who demonstrate exemplary leadership within the field. Starting this year, up to three new members will be inducted annually into this prestigious group. New members are nominated by prior NBF grant recipients and final selection is determined by the NBF Grants Review Committee. These individuals will be recognized during the NBF Reception on Monday, October 26. NEW! Your investment includes: Corporate logo on the Hall of Fame wall located on the exhibit hall floor Corporate logo recognition in brochure and other marketing vehicles Corporate logo with URL link on AABB/NBF website UNRESTRICTED GRANT Organizations that want to support NBF events during the 2015 AABB Annual Meeting may provide an unrestricted grant to the NBF. Grants also may be applied to the golf and run events. www.aabb.org 31

MARKETING OPPORTUNITIES Extend your company s reach beyond your booth with these opportunities, which will increase your visibility, impact and return on your investment. From attendee amenities to print ads to digital services, there are a variety of ways to get your company s name, brand and messaging in front of the attendees you want to reach. Please note: Excluded from support level considerations are exhibit booth space, Expo Guide cover ads, Final Program cover ads, and year round advertising opportunities. CONVENTION CENTER OPPORTUNITIES ANNUAL MEETING BAGS $34,000 Your corporate logo will be front and center on the official meeting bags provided to all attendees. BANNERS $4,000 $7,500 Price dependant on location Attendees can t miss these vinyl banners that promote your event, company or product. The banners hang in prominent locations in the convention center. COLUMN WRAPS $8,000 These structures are strategically placed throughout the lobby areas of the convention center and can feature up to four different corporate, event or product ads. DOOR CLINGS $2,000 $5,000 Price dependant on quantity Want to catch the attention of the attendees as they walk between sessions? Use these highly visible locations to promote your event, company or product. 32 2015 MARKETING AND SUPPORT KIT