PRE SHOW COMMUNICATIONS

PRE SHOW COMMUNICATIONS

NEWSLETTERS AND EMAILS The following emails are sent f by the Marketing Team to promote the show to potential visitors and Hosted Buyers from July to November and encourage them to register / apply 8 weeks before the show, Marketing will start their weekly Alert sent to all accepted Hosted Buyers, pre-registered Trade Visitors, confirmed exhibitors and accepted press Hosted Buyer email sent to all potential or converted Hosted Buyers to encourage them to register or with important information for those attending - includes senior level decision makers and buyers from corporate companies, agencies and associations July and August: Fortnightly From September to November: weekly Targeted emails to Association, Corporate and Agency Hosted Buyer Trade Visitors email sent to all Visitors before the event to encourage them to register and once registered, to communicate the shows highlights, travel information and useful visiting information July and August: Fortnightly From September to November: weekly Generic and Targeted Emails to key European countries (translated emails): Germany, France, Italy and Spain The ibtm world Weekly Alert sent to pre-registered attendees Hosted Buyers, Trade Visitors, Media and Exhibitors - providing updates on the exhibition, features and the latest industry news Start 8 weeks before the show Growing data of pre-registered: from 2 to 14K contacts pre-registered to the show.

NEWSLETTERS AND EMAILS A banner incorporated into the e-newsletter template and includes a link to your website or Exhibitor listing Banner 620x100 WHAT ARE THE BENEFITS? Get Buyers attention before the show and increase your brand exposure with ibtm world E-Communication: The ibtm world Weekly Alert sent to pre-registered attendees Hosted Buyers, Trade Visitors, Media and Exhibitors - providing updates on the exhibition, features and the latest industry news Hosted Buyer email sent to all potential or converted Hosted Buyers to encourage them to register or with important information for those attending - includes senior level decision makers and buyers from corporate companies, agencies and associations Trade Visitors email sent to all Visitors before the event to encourage them to register and once registered, to communicate the shows highlights, travel information and useful visiting information CONTACT US To get your company promotion started today, contact our sales team: Tel: +44 (0)208 910 5658 Email: ibtmworld.sponsorship@reedexpo.co.uk Hosted Buyer Email banner 1,500 Trade Visitor Email banner 1,000 Weekly Alert banner 2,500

EMAILS TO HOSTED BUYERS ONLY The Hosted Buyer Zone is the online portal where Hosted Buyers organise and plan their participation to ibtm world. From the moment Buyers are qualified and accepted as Hosted Buyers, they receive regular communications and show updates from the ibtm world team regarding the show and what they commit to achieve as part of the programme: updates and news about their exhibitor preferences, destination presentations registration, itinerary details, meetings and networking schedules Very targeted and personalised emails, these communications are essential to Hosted Buyers to plan their participation Get Buyers attention before the show and increase your chance for meetings at the show! A banner (650x100) on a specific email sent to Hosted Buyer. Emails can be split to target a specific audience Visibility to Qualified and pre-registered Hosted Buyers during the peak show build up A link to your Exhibitor Directory listing or your website Registration Confirmation email 4,000 Confirmation of qualification email 4,000 HB zone going live 4,000 Appointment preference chasing emails 4,000 Final email with diary attached before the show 4,000 YOUR BANNER 650x100

EMAILS TO HOSTED BUYERS ONLY The following emails are sent by the Hosted Buyer Team and own online platform (certain) to Accepted Hosted Buyers only. These emails represent a high value as they reach high quality reviewed, accepted buyers confirmed to be present at the show who must commit to meet with Exhibitors at the show as part of the conditions of the Hosted Buyer programme. These emails are really important as they provide personalised information to each Hosted Buyer in regards to their participation, what they have to do preshow, their travel and accommodation arrangements, updates about the show and what they can register to (knowledge sessions, features, networking programme ). Each email invites Hosted Buyers to login into the Hosted Buyer Zone. Key dates and timeline below should also help you selling online advertising / banner in the HB zone Registration Email: This automatic email is sent to all meetings planners who applied online to become a Hosted Buyer. This is a confirmation email to notify them that their application has been received and will be reviewed by the ibtm world team. Sent to approx. 5,500 contacts Qualification/Confirmation Email: this email is sent to all meeting planners who have been accepted as a Hosted Buyer. The first email providing them info regarding their participation and the next steps till the show. Also attached to the email, Hosted Buyer handbook PDF which could be sponsored too with a logo. From a sponsor perspective, it means being the first brand/organisation/exhibitor to be seen to qualified buyers confirmed at the show. Sent to approx. 4,000 contacts Hosted Buyer Zone live Email: The Hosted Buyer Zone will go live early September. This email will be sent to all qualified/accepted Hosted Buyers. In this email, HB will be sent their login details to access their online portal (Hosted Buyer zone), asked to check their details but more importantly, asked to make their preferences for meetings at the show. From the moment they receive this email, they can start selecting exhibitors they want to meet at the show and Destination Presentation (they must attend 1 each day of attendance) This is a unique opportunity for exhibitors to get noticed at a key time in the HB pre show process. Email sent 7 th September Appointment Preference Chasing Email: HB must select at least 10 exhibitors per day of attendance and our system will match 7 of them (per day of attendance) to build their agenda of pre-scheduled appointments. This email will be sent as a reminder for those who haven t completed their preferences, another opportunity for exhibitors to get HB s attention. Multiple emails sent between September and October (deadline for preferences: 16/10) Self-Selected Appointment (SSA) tool Email: 6 weeks before the show, our system will mutually match HB and Exhibitor preferences to generate diary of appointments. (appointment match generated Saturday 17/10) Hosted Buyers and Exhibitors will receive an email to invite them to log in to check their diary and who they will meet + have the opportunity to request additional appointments based on their agenda and availabilities. Email sent Tuesday 20 th October Daily Digest Email: Daily email sent to buyers with pending SSA exhibitor requests that they need to accept or decline. (between 21 st October and 12 th November when online diary close) Final Appointment Chasing email: Same as appointment preference chasing for buyers that did not complete their appointment preferences or were accepted after the match took place and encourage them to use the online diary and self selected tool to make additional appointments to reach their mandatory number of appointments (7 per day of attendance) Final Diary Email : Last and most important email and great sponsorship opportunity. HB receive their final diary attached as a PDF. Also attached, need to know before you go guide/ PDF which could be sponsored too with a logo.

EXCLUSIVE EMAILS An exclusive email featuring your chosen branding, content, images and links Visibility on the ibtm world 2015 communications during the peak show build up Limited opportunity: 1 every 2 weeks, from September to the show. Post show opportunity also available WHAT ARE THE BENEFITS? Get Buyers attention before the show and increase your brand exposure with ibtm world E-Communication: Exclusively featuring your brand, images and content, this unrivalled opportunity allows you to target a specific attendee group before and during the event Target Hosted Buyers, Visitors or Exhibitors CONTACT US To get your company promotion started today, contact our sales team: Tel: +44 (0)208 910 5658 Email: ibtmworld.sponsorship@reedexpo.co.uk Exclusive Email 5,000

SHOW HIGHLIGHTS A 1 banner (Company Logo & Stand number) in our Show Highlights emails sent to all Hosted Buyers (4,200 contacts) and preregistered Visitors (6,700 contacts) - 1 day before the Show: Monday 17 November - End of day 1: Tuesday 18 November - End of day 2: Wednesday 19 November Social Media activity: 3 mentions on Twitter and 1 Show Highlight Facebook post every day. *Limited opportunity Banner 620x100 WHAT ARE THE BENEFITS? Benefit from more people knowing you are here The package include a mix of promotional and marketing activities to ensure Visitors know about you and where to find you when they arrive at ibtm world CONTACT US To get your company promotion started today, contact our sales team: Tel: +44 (0)208 910 5658 Email: ibtmworld.sponsorship@reedexpo.co.uk Show Highlights Package 1,500

SHOW HIGHLIGHTS B Social Media activity: 3 mentions on Twitter and 1 Show Highlight Facebook post every day. 2 directional floor tiles to be placed at one of the strategic show locations A mention everyday in the Show Highlight message through the ibtm world App to Hosted Buyers and Visitors *Limited opportunity WHAT ARE THE BENEFITS? Benefit from more people knowing you are at the show and where to find you The package include a mix of promotional and marketing activities to ensure Visitors know about you and where to find you when they arrive at ibtm world CONTACT US To get your company promotion started today, contact our sales team: Tel: +44 (0)208 910 5658 Email: ibtmworld.sponsorship@reedexpo.co.uk Show Highlights Package 3,000