EVENT MARKETING MACHINE

Transcription

1 EVENT MARKETING MACHINE Professionally managed multi-channel marketing support for PLASA 2015 exhibitors EXHIBITOR PACKAGES

2 EVENT PREPARATION SOCIAL MEDIA BROADCAST PRINT & ADVERTISING PUBLIC RELATIONS V.I.P. INVITATIONS POST SHOW FOLLOW-UP AUTOMATED CAMPAIGNS

3 EVENT PREPARATION PACKAGE The starting point for exhibiting at PLASA Make sure you have the basics covered so you can arrive at the show ready to do business. 1. Review and understand the event documentation, (so you don t have to). Normally includes; The exhibitor manual The marketing manual Exhibitor toolkit 2. Remind you about deadlines and prices for: Furniture Electrics/sockets Flooring/Lighting Onsite catering for staff/visitors Lead generation tools Staff exhibitor badges 3. Upload your company logo, contact details, company description and category selections to your page on the event website. 4. Confirm your entry in the event guide (or equivalent onsite show publication) COST: Review and understand the event documentation, (so you don t have to). Normally includes; The exhibitor manual The marketing manual Exhibitor toolkit 2. Schedule your deadlines and prices for: Furniture Electrics/sockets Flooring/Lighting Onsite catering for staff/visitors Lead generation tools Staff exhibitor badges 3. Upload your company logo, contact details, company description and category selections to your page on the event website. 4. Confirm your entry in the event guide (or equivalent onsite show publication). 5. Review and advise on the use of the event organisers free marketing tools (Usually free banner adverts, show logos). 6. Set up your personalised registration page/links (allowing you access to the pre-registration data of anyone registering for the show through your links). 7. Provide new promotional graphics for your own website and footers (linked to your personalised registration page). COST: Review and understand the event documentation, (so you don t have to). Normally includes; The exhibitor manual The marketing manual Exhibitor toolkit 2. Book your additional exhibition items ahead of the organiser deadlines: Furniture Electrics/sockets Flooring/Lighting Onsite catering for staff/visitors Lead generation tools Staff exhibitor badges 3. Upload your company logo, contact details, company description and category selections to your page on the event website. 4. Confirm and supply content for your entry in the event guide (or equivalent onsite show publication). 5. Review and implement the event organisers free marketing tools (Usually free banner adverts, show logos). 6. Set up your personalised registration page/links (allowing you access to the pre-registration data of anyone registering for the show through your links). 7. Provide new promotional graphics for your own website and footers (linked to your personalised registration page). 8. Organise your on-site scanner, set your visitor questions and deliver your sales leads for follow up. COST: 900

4 SOCIAL MEDIA PACKAGE Access a wider community through our social media support packages. Whether you just need additional social coverage or a complete campaign. Pre-written timed broadcasts relating to your presence at your chosen trade show, delivered as part of your existing social media programme, (includes text, photos* and video* broadcasts on these channels; twitter, facebook, linkedin, youtube, google+, stumbleupon, flickr, delicious, dailymotion and reddit). Pre-written timed broadcasts relating to your presence at your chosen trade show, delivered as part of your existing social media programme, (includes text, photos* and video* broadcasts on these channels; twitter, facebook, linkedin, youtube, google+, stumbleupon, flickr, delicious, dailymotion and reddit). 6x Pre-show messages 3x At-show messages 1x Post-show message Full management of your social media channel Program of audience building, through new follows, likes etc. Daily social media broadcasts in the run up to the show (minimum of 1 per day) Social media support throughout the show (3 days in total) Daily social media broadcasts post show (minimum of 1 per day) Personal Dropbox supplied for content (includes up to 2 channels) COST: 280 per channel (includes up to 2 channels) (includes up to 3 channels) 12x Pre-show messages 6x At-show messages 2x Post-show messages Personal Dropbox for upload of content COST: 350 per channel (includes up to 3 channels) * Please Note all photo and video content must be supplied and approved for use by the client COST: 540 per channel

5 BROADCAST PACKAGE We will deliver HTML and simple text based broadcasts about your chosen exhibition on your behalf, to your prospect and customer data. We can use your existing client or provide a new account for the duration of the campaign. The campaign will comprise two fortnightly broadcasts prior to the show and one post show broadcast. Their content will include: The campaign will comprise two fortnightly broadcasts prior to the event, one after day one of the show and one post show broadcast. Their content will include: The campaign will comprise four weekly broadcasts prior to the show, one after day one of the show and one post show broadcast. Their content will include: 1x Personalised pre-populated invitation to register for the event (through exhibitor s own free registration page) 1x Personalised, product specific/promotional s (content to be supplied by client) 1x Personalised pre-populated reminder to attend delivered after day one of the show including link to register if not already done (through exhibitors own free registration page) 1x Personalised post show to all scanned visitors 1x Personalised pre-populated invitation to register for the event (through exhibitor s own free registration page) 2x Product specific/promotional s (content to be supplied by client) 1x Personalised pre-populated reminder to attend the show and visit the stand including link to register if not already done (through exhibitor s own free registration page) 1x Personalised pre-populated reminder to attend delivered after day one of the show including link to register if not already done (through exhibitor s own free registration page) 1x Personalised post show to all scanned visitors 1x Generic pre-populated invitation to register for the event. (through exhibitor s own free registration page) 1x Generic pre-populated follow-up to attend the show and visit the stand. (through exhibitor s own free registration page) 1x Generic post show to all scanned visitors to the stand. Basic HTML template with company logo/top banner and space for content. COST: 450* Exhibitors can choose from one of three pre-designed HTML templates into which we will place their company logo/top banner and content. COST: 650* Exhibitors can choose from one of three pre-designed HTML templates into which we will place their company logo/top banner and content. COST: 850* PLEASE NOTE: Exhibitors must supply all contact data, accompanied by written approval for its use. All contact data will be held by Event Marketing Machine on a secure server and will be used solely for the purpose of marketing on behalf of the exhibitor in accordance with written approval. Event Marketing Machine will provide signed documentation to this effect. All held exhibitor data will be removed from the server and deleted, post show. *Additional charges may be incurred based on MailChimp s pricing structure for high volume users.

6 PRINT & ADVERTISING PACKAGE Still one of the most powerful ways in which you can connect with your customers, printed material is proven to increase customer engagement especially when used in conjunction with other channels such as and social media. Design and layout of A6 generic postcard invitation to attend the event, includes: 1. Design and layout of A6 personalised postcard invitation to attend the event, includes: Company logo/corporate guidelines Marketing copy (200 words) Stand number location details Contact details Link to pre-register for the event through exhibitors personal registration page. 1. Design and layout of A6 personalised postcard invitation to attend the event, includes: Company logo/corporate guidelines Marketing copy (200 words) Stand number location details Contact details Link to pre-register for the event through exhibitors personal registration page. 2. 1x standard animated banner advert listing stand location and link to register free for show (468 x 60 pixels) 2. Company logo/corporate guidelines Marketing copy (200 words) Stand number location details Contact details Link to pre-register for the event through exhibitors personal registration page. COST: 300 ( 400 including print & delivery of 250 copies) 3. 1x standard animated leaderboard advert listing stand location and link to register free for show (728 x 90 pixels) 4. 1x standard animated skyscraper advert listing stand location and link to register free for show (120 x 600 pixels) COST: 500 ( 600 including print & delivery of 250 copies) PLEASE NOTE: All content images and logo to be supplied in High resolution by exhibitor. A6 postcard will be generated from pre-designed template. A4 advert includes 1 re-size to similar page format. A4 advert supplied as Hi-res PDF document. All banner adverts will be animated with 4 up to 4 frames Package costs do not include print and mailing which will be priced separately Prices do not include print, delivery or mailing costs. 1x A4 advert design and layout, includes: Company logo/corporate guidelines Background image Up to 2x product images Marketing copy (up to 200 words) Stand number location details Contact details Link to pre-register for the event through exhibitors personal registration page. 3. 1x standard animated banner advert listing stand location and link to register free for show (468 x 60 pixels) 4. 1x standard animated leaderboard advert listing stand location and link to register free for show (728 x 90 pixels) 5. 1x standard animated skyscraper advert listing stand location and link to register free for show (120 x 600 pixels) COST: 650

7 P.R. PACKAGE Let the media know your coming and get them to work for you. You never know who might end up talking about you! 1. Downloadable press pack containing pre-show and post-show press release templates for you to use. 2. Downloadable list of relevant media contacts collated for your industry sector word pre-show press release to promote your presence at the show. COST: Downloadable press pack containing pre-show and post-show press release templates for you to use. 2. Downloadable list of relevant media contacts collated for your industry sector word editorial piece written for either magazine, online blog or web page word pre-show press release to promote your presence at the show word post-show press release. COST: Downloadable press pack containing pre-show and post-show press release templates for you to use. 2. Downloadable list of relevant media contacts collated for your industry sector word editorial piece written for either magazine, online blog or web page word pre-show press release to promote your presence at the show word post-show press release. 6. Media syndication & support, (Advice and contact with specific media sources related to your products services and target audience for placement of advertising/editorial content). 7. 1x Product launch/press briefing, (Professional management of your onsite product launch/press briefing). COST: 700 PLEASE NOTE: Basic content for all releases must be supplied by the client

8 V.I.P. INVITATION PACKAGE A personalised invitation service to ensure your most important prospects and existing clients join you on your stand during the event. An ideal vehicle for pre-booking meetings at the show or for delivering the people you want to those important product demonstrations. 1. Telephone call to all your VIP contacts inviting them to the show as your guest. 1. Telephone call to all your VIP contacts inviting them to the show as your guest. 1. Telephone call to all your VIP contacts inviting them to the show as your guest. 2. Booking of meeting or product demonstration with member of sales team. 2. Booking of meeting or product demonstration with member of sales team. 2. Booking of meeting or product demonstration with member of sales team. 3. Follow-up confirming their booking, (with link to your personalised registration page). 3. Personal event pre-registration completed on their behalf (through your registration page). 3. Personal event pre-registration completed on their behalf (through your registration page). 4. Follow-up confirming their booking and registration for the show. 4. Follow-up confirming their booking and registration for the show. 5. Feedback confirmation to sales team for follow-up. 5. SMS follow up reminder 24hrs prior to the event opening. COST: 300 (plus 2.40 per contact invited) Cost: 550 (plus 2.60 per contact invited) 6. Feedback confirmation to sales team for follow-up. Cost: 750 (plus 3.20 per contact invited)

9 POST SHOW FOLLOW-UP Did you know 80% of all trade show exhibitors NEVER follow up on the leads they collected at their event*? Thats just plain crazy. If your planning to just collect business cards then let us help you plan and deliver an effecive follow-up campaign. * The Association of Event Organisers Delivery of a follow-up reminder to all scanned contacts collected at the event, the basic service includes; 1. Follow-up reminder to all scanned contacts collected at the event, includes; Design and build of template. Upload and qualify all collected leads. Delivery of to qualified contacts. Report on campaign to client. 1. Follow-up reminder to all scanned contacts collected at the event, includes; Design and build of template. Upload and qualify all collected leads. Delivery of to qualified contacts. Report on campaign to client. 2. Follow-up telephone call to all scanned contacts, includes; Pre-scripted call to contact Re-call service to unanswered calls (up to 3 tries) Report to client. 2. Follow-up telephone call to all scanned contacts, includes; Pre-scripted call to contact Re-call service to unanswered calls (up to 3 tries) Appointment booking for sales team. Report to client. Design and build of template. Upload and qualify all collected leads. Delivery of to qualified contacts. Report on campaign to client. COST: 300* Cost: 550* (plus 1.50 per contact called) PLEASE NOTE: The Post Show Follow-Up packages assume that you have captured leads during the show using the data capture scanners or mobile app provided by the event organiser, If you have only collected business cards, you will need transfer this information into an Excel spreadsheet for us to use. *Additional charges may be incurred based on MailChimp s pricing structure for high volume users. 3. Follow-up to all non-attendee contacts, includes; Design and build of template. Upload and qualify all leads. Delivery of to qualified contacts. Report on campaign to client. Cost: 750 (plus 3.20 per contact invited)

10 MULTI-CHANNEL CAMPAIGNS HOW IT WORKS The ultimate lead generation tool, our tailored multi-channel campaigns are designed to deliver a specific goal ahead of your event - whether its pre-booking appointments on the stand or inviting customers to product demonstrations our tailored multi-channel campaigns will deliver a higher Return on Investment (ROI) than traditional campaigns. Each campaign is a unique automated process taking into account your current working practices, your resources and your goals for the event. It drives your customers to a personalised microsite (purl). From there we capture a unique data set and respond with highly individualised, relevant content across multiple channels, making them more likely to attend the event and visit your stand. Cost: Price on Application WHAT IT LOOKS LIKE Each campaign is unique. This is a simplified version of how a typical campaign can work: The system will notify your sales team at key points as well as update your CRM with a truly Single Customer View. Identify your campaign goals and key stakeholders. Strategically plan your campaign. Help you set realistic targets. Build the campaign model, templates, microsite and response forms. Implement the campaign. Provide dashboard access to follow the campaign in real-time. Provide reporting and campaign analysis as part of the process. Personalised Microsite (purl) Your Data Invitation Recommend a Colleague / Friend With Options to: Book Meetings Book Demonstrations Request Information View Products Register for the Event Register for Event if not already done Book a Meeting or Demonstration Form Automatic Notification to Sales Team Automatic Personalised Confirmation 48hrs Before Event Opens Like or Follow on Social Media Automatic Personalised Direct Mail Reminder Attend the Event and Visit Your Stand

11 If you would like more information about how our marketing support services can help you have a more successful trade show, please contact us directly Mary Buck, Sales Director mary@eventmarketingmachine.com THANK YOU