May 21-24, 2016 Exhibit Dates: May 22-24 San Diego, California www.ddw.org Inside Advertising Opportunities DDW Daily News 3 DDW Blog 4 DDW Blog Email Advertising 4 DDW Exhibit Guide 5 DDW Daily Bag 6 Premium Hotel Room Drop 7 Elevator Clings 8 Perimeter Marketing 9
DDW Advertising Opportunities 2 Reach 15,000+ GI Professionals DDW is the world s largest gathering of digestive disease health professionals. No other meeting offers you this much exposure to GI professionals. Digestive Disease Week (DDW) is considered the premier global educational forum for GI professionals. Every year, DDW attracts more than 15,000 physicians, researchers and academics from around the world. DDW attendees are looking for insight into the newest products and cutting-edge technologies that will help them prevent, diagnose and treat digestive disorders. DDW offers marketing opportunities to maximize your exposure before, during and after the meeting. Our exclusive marketing partner, TriStar Publishing, will contact you to discuss these options. In the meantime, if you have any questions or wish to secure a premium position, please contact Nan Blunk at 913-491-4200 or nblunk@tristarpub.com. See you in sunny San Diego! Chris Adams DDW Industry Sales Manager Who Attends DDW? 52% 18% Clinical Research Patient Care 11% 2% Basic Research Administration Kaitlin Bolum DDW Industry Senior Coordinator 7% 10% Industry Education & Training Leverage your brand equity. Sell your products or services and generate leads for future sales. Network with the world s leaders in GI research and clinical practice.
Make your own news. DDW Daily News DDW Advertising Opportunities 3 DAILY DAILYNEWS Receive broad exposure by advertising in DDW Daily News, the official newspaper of DDW. The four issues deliver late-breaking science, updates on meeting events and schedules, and industry announcements. With 30,000 copies distributed throughout the meeting, DDW Daily News offers advertisers the most comprehensive visibility at DDW. DAILYNEWS DAILY NEWS April 8 Publication Dates Ad Space/Payment Due. Issue 1 Saturday, May 21 Issue 2 Sunday, May 22 Issue 3 Monday, May 23 Issue 4 Tuesday, May 24 Advertising Dimensions and Rates Quantity 7,500 issues distributed each day Distribution Inserted and distributed via the DDW Daily Bag. Handout personnel in high-traffic areas of the convention center. Distribution bins strategically placed throughout the convention center. Rates include placement in all four issues with the exception of inserts, stickers and bellybands. Ads changing out will be subject to a 10% changeout fee. Size Dimensions 4/color B/W Full page 10 1 4 x 14 $16,280 $13,595 Junior page 7 1 2 x 10 $12,335 $9,165 1 2 page 10 1 4 x 7 or 5 x 14 $5,995 $4,675 ASGE SATURDAY MAY 16, 2015 unday s SSAT State-of-the- Art Conference The Present and Future of Metabolic Surgery will review the latest outcomes research of metabolic surgery and its future potential for treating metabolic diseases. We typically think of metabolic surgery outcomes in terms of our traditional procedures, particularly the Roux-en-Y gastric bypass, but there are many new interventions and indications being trialed, said session moderator Dana A. Telem, MD. With new indications, techniques and devices on the horizon, it s important to assess what, if any, effect they are going to have on metabolic outcomes. It s important to look beyond just weight loss and assess the effect these surgeries have on the person as a whole in improving overall health. Dr. Telem is associate director of the Stony Brook Metabolic and Bariatric Weight Loss Center and assistant professor of surgery in the division of foregut, bariatric, general and advanced gastrointestinal surgery at Stony Brook University Medical Center, Stony Brook, NY. Hiroyuki Ono, MD, who invented endoscopic submucosal dissection (ESD) in the 1990s in Japan, will be faculty at a special ASGE Hands-On Workshop on Sunday. A separate registration fee is required to attend the ESD workshop, which is limited to 40 participants. It s our privilege to have him because he hasn t taught hands-on sessions at DDW in the past, said workshop course director Norio Fukami, MD, FASGE, associate professor of medicine at the University of Colorado School of Medicine, Aurora. He kindly agreed to do this for the first dedicated ESD hands-on. Drs. Ono and Fukami will be joined during Sunday s workshop by other ESD Sunday s 90-minute session, which is sponsored by the SSAT Research Committee, will begin with a review of current metabolic surgery options, including the Roux-en-Y gastric bypass, the duodenal switch and sleeve gastrectomy. The discussion will focus on short-term and long-term outcomes for metabolic syndromes such as diabetes, high blood pressure and high cholesterol. The next speaker will discuss patients who may benefit from metabolic surgery. Currently, the NIH criteria to qualify for bariatric surgery is a BMI of 35 with a comorbid condition, or a BMI of 40 without any comorbid condition, Dr. Telem said. But there are studies looking at lower-bmi patients and at different risk profiles of patients in terms of who should be offered these operations and who is going to benefit from them the most. The session s third speaker will discuss the biology behind metabolic surgery, assessing DAILY NEWS Digestive Disease Week ddwblog.org The present and future of metabolic surgery to be examined SSAT Norio Fukami, MD, FASGE pioneers and experts from Japan, Hong Kong, Europe and the U.S. During the interactive session, 10 faculty members will guide participants through the various procedures and answer attendee questions. They will review upper and lower ESD techniques with explanations about how to use ESD-specific knives and special techniques. In previous years at DDW, ASGE combined ESD with endoscopic mucosal resection (EMR) in one hands-on workshop, but Dr. Fukami said interest in ESD has grown to the point that it needs its own session. Even so, he said ESD remains vastly underutilized in the U.S. because of a lack of training, despite the the different gut hormones, how they interact, and mechanisms of action at a molecular and physiological level. Another speaker will discuss novel endoluminal devices, including the Maestro Rechargable System, manufactured by EnteroMedics, which was recently approved by the Food and Drug Administration for treating obesity. It s important to assess the data being accrued on this and other devices concerning their effect on metabolic outcomes and not just weight loss, Dr. Telem said. The final speaker, an interventional radiologist, will describe a potential future technique for weight loss involving embolization of the left gastric artery, and the procedure s effect on weight loss and weight-related medical comorbid conditions. Please refer to the schedule-at-a-glance in Sunday s issue for the time and location of this and other DDW events. DAILYNEWS INSIDE ESD pioneers will lead dedicated Experts to discuss rapidly evolving hands-on workshop on Sunday hepatitis C recommendations ESD continued on page 21 Dana A. Telem, MD AASLD Even with the groundbreaking oral regimens to fight hepatitis C, certain populations still require special care. Those populations will be a primary focus of Sunday s AASLD Clinical Symposium Hepatitis C Recommendations for 2015. The symposium will also provide a comprehensive overview of regimens to fight hepatitis C virus (HCV) treatment options that will be available for clinical use in 2015. The session will open with a review of current treatment protocols for patients across the disease spectrum, followed by three talks about the treatment of special populations. The special patient groups to be discussed are: recipients of liver transplants, patients with HIV co-infection and patients with renal failure, said Raymond T. Chung, MD, FAASLD, director of hepatology and the Liver Center at Massachusetts General Hospital, Boston. Dr. Chung will co-moderate the symposium 2 Schedule-at-a-Glance 6 DDW Meeting Overview 10 AASLD Hepatic Fibrosis 5 AGA Plenary Sessions 13 ASGE Post-Polypectomy Bleeding 14 SSAT Job Search Primer The DDW Blog is the new online home of DDW Daily News. Visit DDWBlog.org for special onlineonly content from the newspaper staff and DDW bloggers. with Paul Martin, MD, FRCP, FRCPI, chief of the division of hepatology at the University of Miami Miller School of Medicine, FL. Broadly, what we will see [this year] is an extension of treatment to populations that had been underserved by regimens that were interferon based, Dr. Chung said. Many more patients will become eligible for treatment. The new antiviral HCV drugs have been game-changers for liver transplant patients and persons with HIV co-infection, Dr. Chung added. This is particularly remarkable for recipients of liver transplants for HCV liver disease, he said, because essentially all of these patients experience a recurrence of hepatitis C, and previous interferon-based regimens produced limited response rates and often-intolerable side effects. Yet, Dr. Chung noted, the advent of new oral agents does not eliminate the need to take special steps with these populations. This is HEP C continued on page 14 1 4 page 5 x 7 $4,620 $1,440 Inserts (advertiser supplies printed pieces) 7 x 10 max $11,000 per issue Distribution Racks Premium Advertising Rates include placement in all four issues and four-color charge. Back Cover...$27,200 Inside Front Cover... $21,715 Inside Back Cover... $21,715 Front-page Sticker 3 x 3 circle Front-page Banner 10 1 4 x 2 Bellyband (advertiser supplies printed bands) 26 x 2 1 2 $11,915 per issue $24,900 with full-page, 4/color ad in all issues $24,800 with full-page, 4/color ad in all issues $11,915 per issue $24,900 with full-page, 4/color ad in all issues includes corporate or brand advertising on front and side panels, plus a full-page, fourcolor ad in all issues of DDW Daily News. $25,000 (seven racks total) YOUR AD HERE
Deliver your message online. DDW Blog DDW Advertising Opportunities 4 DDW Blog is the online home of DDW Daily News, and also features special online-only content from the newspaper staff and DDW bloggers. There are several advertising opportunities on the blog to reach DDW attendees and other GI professionals before, during and after the meeting. Fully optimized for all digital platforms, DDW Blog delivers: Featured news content from DDW Daily News. Online-only content from the newspaper staff and DDW bloggers. DDW social media feeds. Live meeting updates with links to event resources. Flexible advertising opportunities to drive traffic to your website or booth. March 25 Ad Space/Payment Due. Advertising Dimensions Full Banner Half-page Banner $5,500 per package Six packages available. Each package includes half-page and banner ad. Half-page ads will rotate every eight-10 seconds. Specifications See page 11. 468 x 60 pixels 300 x 600 pixels Your Full Banner Here Your Half-page Banner Here DDW Blog Email Advertising Advertorials Expand your market exposure before, during and after DDW 2016 with a skyscraper ad that will appear in six emails sent to approximately 35,000 DDW society members and attendees. The emails will be sent to 35,000 GI professionals April through June 2016 with links to content on the DDW Blog. March 25 Ad Space/Payment Due. Advertising Dimensions Skyscraper 120 x 600 pixels Distribution Dates 2, May 21, 22, 23, 24, 25 $12,600 (Includes skyscraper ad on six emails. Limited to one advertiser.) Reach 35,000 GI professionals again and again! Your Ad Here Advertorials deliver your message in a straightforward, in-depth format alongside important news from the meeting. This unique opportunity includes three to five paragraphs and a half-page ad. $8,500 per advertorial Guidelines to be provided at space commitment.
Highlight your booth and products. DDW Exhibit Guide Stand out at DDW by advertising in this must-have publication for all meeting attendees. Distributed at registration, the DDW Exhibit Guide provides general information about the meeting as well as a comprehensive guide to the Exhibit Hall, including exhibitor listings and floorplans. DDW Advertising Opportunities 5 March 25 Distribution Ad Space/Payment Due. Quantity 18,000 Included in your ad buy additional electronic exposure! Distributed at registration in the attendee conference bag. An electronic edition of the DDW Exhibit Guide will be posted at DDW.org. Advertising Dimensions and Rates Size Dimensions B/W 4/color Full Page Featured Exhibitor Showcase Ad Bleed 4 3 4 x 8 3 4 Trim 4 1 2 x 8 1 2 Non-bleed 3 7 8 x 7 7 8 $4,700 $6,100 2 x 4 N/A $350 Logo Upgrade 1 2 x 1 2 N/A $150 Bellyband 10 3 4 x 3 See premium advertising, right Map Banner Provided at space commitment See premium advertising, right Showcase advertising is a low-cost way to inform your target audience about product/service highlights, product launches and corporate profiles. Each showcase ad includes a 4/color logo with a 50-word description and a product/ service photo. Ad creation (layout and typesetting) is included in the price if designed materials are not available. Advertiser supplies photo, text and logo. Premium Advertising (Rates include 4/color charge) Back Cover....$9,145 Inside Front Cover...$7,315 Inside Back Cover....$7,315 Across from Welcome Letter...$6,385 Across from Table of Contents...$6,385 Bellyband...$9,520 (advertiser to supply printed bands) Exclusive Stitched Insert..$8,070 (advertiser to supply printed inserts) Tab...$7,920 Exhibit Hall Floor Map (foldout)...$12,800 (includes banner ad, booth highlight and full-page, 4/color ad)
Convention center distribution in high-traffic areas. DDW Daily Bag DDW Advertising Opportunities 6 The DDW Daily Bag provides advertisers high visibility through energetic handout personnel who distribute the bags directly to meeting attendees. Advertising options include promotional handouts for your symposia, products and/or booth. The current edition of DDW Daily News also will be included in each bag. April 8 5 Distribution Dates Ad Space/Prototype/Payment Due. Saturday, May 21 Sunday, May 22 (first day of exhibits) Monday, May 23 Tuesday, May 24 Quantity 7,000 per day Distribution Convention center handout in high-traffic areas. Rate $6,490 per insert, per day Prototype Submission Submit PDF prototypes to Paige Johnson at pjohnson@tristarpub.com. DDW also offers promotional opportunities in the attendee conference bag distributed at registration. For more information, please contact Chris Adams, at cadams@gastro.org or Kaitln Bolum, at kbolum@gastro.org for more information. Premium Advertising For even greater visibility, advertise on the outside of the DDW Daily Bag! This premium opportunity features your company/ product logo and booth number, as well as a clear 7 x 5 window pocket for a promotional insert. The DDW meeting logo will be placed on the other side of the bag. Choose this option and be seen in attendees hands all over the convention center. February 26 March 4 Ad Space/Payment Logo Artwork Due Premium $25,000 per day Advertising Dimensions Your logo, booth number and pocket insert here! Window pocket insert cannot exceed 5 1 2 x 4. Logo not to exceed 9 x 6. (displayed directly above pocket) Logo artwork will be printed in black for the participating advertiser.
Deliver your message where attendees can t miss it. DDW Advertising Opportunities 7 Premium Hotel Room Drop For dynamic brand or product exposure, DDW is offering premium hotel room drops every day of the meeting. Each daily door drop is available to only one company, and the participating company is allowed to distribute one item. April 22 May 12 May 19 Quantity Space/Prototype/Payment Due. Finished Product Samples Due to TriStar. (Quantity 20) Finished Product Due to Hotels. 6,000 per day (10 percent overage is added to accommodate last-minute additions to the room block.) Distribution Room drop promotions are distributed at DDW s officially designated hotels. Call your TriStar Event Media Strategist at 913-491-4200 for pricing. Special Notes See page 10. Material specifications provided upon space commitment. DDW Administration has established an advertising policy that applies to all property outside the convention center. This policy applies, but is not limited to, airport, hotels (including hotel room drops), transit, billboards, taxi/van wraps and pedicabs. All exhibitors must abide to this policy. Please visit www.ddw.org/exhibitors for more information. Distribution Dates Saturday, May 21 Sunday, May 22 (first day of exhibits) Monday, May 23 Tuesday, May 24
Take your marketing to the next level. Elevator Clings DDW Advertising Opportunities 8 Elevator Clings are one of the most popular trends in brand marketing. Covering the elevator doors at select meeting hotels, these high-quality clings are extremely visible and will be displayed every day of the meeting. 5 April 22 Ad Space/Payment Due. Call your TriStar Event Media Strategist at 913-491-4200 for pricing. Specifications To be provided upon space commitment.
Take your message to the streets. Perimeter Marketing DDW Advertising Opportunities 9 Designed to extend your marketing message beyond the walls of the convention center and meeting hotels, our exclusive perimeter marketing opportunities will garner the attention you re looking for! Gaslamp Quarter Banners Duration 10 days Space/Prototype Deadline Material Deadline April 8 $20,580 (includes 80 doublesided banners) Harbor Drive Banners Duration 14 days Space/Prototype Deadline Material Deadline April 8 $35,770 (includes 70 poles; 140 double-sided banners) Pedicab Circulation 3 days, 8 hours per day Space/Prototype Deadline April 8 Material Deadline 5 $25,300 (includes 10 pedicabs) Mobile Billboard Circulation 4 days, 8 hours per day Space/Prototype Deadline April 22 Material Deadline April 29 $12,650 (includes one mobile billboard) Wrapped Minivans Circulation 4 days, 8 hours per day Space/Prototype Deadline April 29 Material Deadline May 6 $20,225 (includes one minivan wrap) Additional quantities may be available for purchase. Please inquire with your TriStar Event Media Strategist. Specifications for all perimeter items to be provided upon space commitment. Perimeter marketing opportunities are subject to availability at time of reservation and may require prepayment. Opportunities listed are not exclusive. TriStar Publishing is the required agency through which exhibitors must book city-wide advertising. DDW Administration has established an advertising policy that applies to all property outside the convention center. This policy applies, but is not limited to, airport, hotels (including hotel room drops), transit, billboards, taxi/van wraps and pedicabs. All exhibitors must abide to this policy. Please visit www.ddw.org/exhibitors for more information.
Don t miss these important details. DDW Advertising Opportunities 10 Special Notes/Terms & Conditions DDW Daily Bag 1. All inserts must be submitted to TriStar Publishing for final approval by DDW. A copy of the insert must be approved by DDW regardless of prior approval for other promotional opportunities at the meeting. 2. TriStar will notify you of approval. If changes are necessary, a copy of the corrected insert must be resubmitted and TriStar will notify you of final approval. 3. TriStar will supply a shipping label for the advertiser to complete and place on the outside of each box that is shipped. 4. The advertiser is responsible for sending the correct number of pieces. TriStar will not be responsible for shortages due to an incorrect number of pieces being received. 5. Do not ship bag inserts to the TriStar office. The advertiser will be responsible for cost incurred to ship to the insertion fulfillment house. 6. A minimum of four pieces must be reserved per day for bag delivery to occur. 7. Insert specifications: Maximum dimensions are 8 1 2 x 11 ; maximum weight is 4 ounces. 8. Price based on an average-sized insert. Insertion fee is subject to change at publisher s discretion. 9. Due to weight and bulk of magazines, newspapers and other publications will not be permitted in the bag. Guest Check-In Promotion and Premium Hotel Room Drop 1. All advertisements and featured products are subject to DDW approval. 2. Fee is subject to change pending advertiser s selection of collateral to be distributed. 3. Company to supply all advertising material. Quantities may vary due to hotel policies and staff availability. 4. All shipments must be sent directly to hotels. TriStar will supply a shipping label for the advertiser to complete and place on the outside of each box that is shipped. 5. Due to stringent hotel labor policies, TriStar Publishing is not held liable for a hotel s failure to deliver to attendees or rooms in the designated hotel room block. There will be no discounts or refunds given. Off-Site Advertising DDW Administration has established an advertising policy that applies to all property outside the convention center. This policy applies, but is not limited to, airport, hotels (including hotel room drops), transit, billboards, taxi/van wraps and pedicabs. All exhibitors must abide to this policy. Please visit www.ddw.org/exhibitors for more information. General Notes 1. All advertisements are subject to approval by DDW. 2. Circulation is based on projected attendance and room blocks at the time of rate card distribution. 3. The advertiser is responsible for sending the correct number of pieces. TriStar will not be responsible for shortages due to an incorrect number of pieces being received. 4. TriStar reserves the right to cancel any publication or service in the event of revenue shortfalls. TriStar shall refund monies paid for participation in the publications or service. TriStar is not obligated to offer or replace the canceled publication or service with any other advertising vehicle. Financial Considerations 1. All signed agreements are firm. No cancellations. 2. Payment due upon space commitment. 3. Payments may be made via check, wire transfer or credit card. Payments made by credit card will have an additional fee of 3 percent added to the total purchase price. This fee cannot be waived. 4. No agency commission or cash discounts permitted. Rate card prices are NET. 5. Penalties apply with noncompliance of the shipping instructions or failure to fully complete shipping label provided. 6. A minimum $500 late fee will be charged for materials received after the specified due date. 7. TriStar will be diligent in providing the highest quality publications possible. The print quality of the daily newspapers is subject to the availability of the printer(s) in the event city. TriStar Publishing, Inc., will not provide any refunds or discounts on advertisements in the the daily newspaper due to clarity, ink saturation, or any other issues beyond the publisher s control, when in a city with limited print options. 8. Due to stringent hotel labor policies, TriStar Publishing is not held liable for a hotel s failure to deliver to rooms in the designated hotel room block. There will be no discounts or refunds given. Non-Exhibitor Advertising Non-exhibitors who wish to advertise will be subject to a 25 percent premium charge in addition to the advertising fee.
Maximize your exposure at DDW 2016. To Advertise For reservations contact Nan Blunk Brennah Tate Darcey Tenbrink nblunk@tristarpub.com btate@tristarpub.com dtenbrink@tristarpub.com For material submission questions contact Paige Johnson pjohnson@tristarpub.com TriStar Publishing, Inc. T: 913-491-4200 F: 913-491-4202 Send payments to Accounts Payable TriStar Publishing, Inc. 7285 W. 132nd Street Suite 300 Overland Park, KS 66213 DDW Advertising Opportunities 11 Payment options Payments may be made via check, wire transfer or credit card. Payments made via credit card will be charged an additional 3 percent fee added to the total purchase price. This fee cannot be waived. File Submission Specifications Acceptable file formats Adobe InDesign Fonts: Adobe Type 1 or outlined Images: at least 300 dpi at the desired print size Adobe Illustrator (fonts outlined) and Adobe Photoshop (flattened image) Press/print ready PDF (PDF/X compliant) All colors must be CMYK. Color proofs Color proofs are necessary for checking color and content at press time. Without a color proof, the publisher cannot be held responsible for the outcome of the color on press. Submitting files DVD/CD/Flash drive FTP: Contact your TriStar representative for login information and upload instructions. Email: Files less than 10MB can be emailed to ads@tristarpub.com with the subject line specifying the publication name and the advertiser name. Unacceptable programs Corel Draw Microsoft Publisher Microsoft Word and Microsoft PowerPoint Deviation from these guidelines may require additional time and costs, and/ or sacrifice reproduction predictability. Publisher cannot be held responsible for problems on press caused by improperly distilled PDF files. DDW Blog Please provide website URL if an external link is desired for all options below Half Page 300 x 600 pixels Format: Static JPG, 150 ppi Half page ads are available on either the homepage or individual content pages. Full Banner 468 x 60 pixels Format: Static JPG, 150 ppi Skyscraper Ad (Email Advertising) 120 x 600 pixels Format: Static PNG, 150 ppi JL 11.17.15