SEPT 29 OCT 3 aafp.org/fmx DENVER 2015 EXHIBITOR PROSPECTUS
Photo courtesy of: VISIT DENVER Formerly AAFP Assembly, the AAFP s annual meeting is now called AAFP Family Medicine Experience (FMX). FMX is the transformative live event where family physicians experience education, community, and solutions. WHY IT CHANGED: To enhance attendees favorite part of the meeting the experience of being with their peers and feeling inspired again. To meet attendees where they live in the real world in an experience economy. To evolve a richer learning experience where attendees can interact and contribute. Because you provide a huge part of that experience, we want you to have this early look at FMX. The new name and look will officially launch when registration opens in March 2015. YOU OFFER THE ANSWERS, PRACTICAL APPLICATIONS, and industry knowledge that attendees are seeking. You complete the experience.
H O W YO U C O M P L E T E T H E E X P E R I E N C E 92% 92% 89% of 2014 attendees visited the Expo Hall and spent an average of 4 hours exploring. of 2014 attendees say this is the premier meeting for family physicians. think it is a unique experience compared to other medical conferences. You can test and try out products and that s important. So many different educational opportunities in one spot is fantastic. I m looking for what s going to apply to my day-to-day practice. I actually need the education and there s no place better than here. It helps us refocus why we became family docs and how we love helping people. EXHIBITORS WERE PLEASED. AND THEY RE COMING BACK! 98% of 2014 exhibitors said the AAFP stands for something important to them. 85% reported meeting their marketing goals. 91% would recommend the meeting to their peers. 94% plan to return in 2015. We ve exhibited at Assembly for 11 years and each year the depth of conversations, questions about our products, and interest among the physicians and attendees has grown. We like the enthusiasm, the sincere interest on behalf of patients, and quest for knowledge among the attendees. Carolyn J. Sabatini, Director, Government and Corporate Relations, PHARMAVITE LLC For more information or customized solutions CONTACT CONTACT Keely McDannold, AAFP (913) 906-6297 kmcdannold@aafp.org
A SHOW DESIGNED to produce the results YOU NEED. The FMX exhibition floor is designed with your objectives in mind. Careful attention has been placed on traffic generators, floor design, and engaging activities to help you succeed. NEW IN 2015! Interactive Learning Gallery The Interactive Learning Gallery is a new educational area at FMX where attendees can get hands-on with exhibitors and attend learning sessions highlighting advances in clinical medicine, technologies, and tools. The gallery will draw attendees into the Expo Hall with an open gameroom feel, LCD touch screens, and live lectures. Sponsors can contribute to the educational experience at a variety of levels and support opportunities. New Exhibitors Pavilion First-time exhibitors will have the chance to be front and center in a designated pavilion at the main entrance. For more information or customized solutions contact Keely McDannold, AAFP (913) 906-6297 kmcdannold@aafp.org
NEW SUPPORT OPPORTUNITIES Portable Charging Devices The #1 requested service! These portable and brandable devices will give attendees the power they need to stay engaged. Blue Bear Photo Opportunity Attendees will snap and share your brand and the Blue Bear mascot with selfies and group portraits. Everybody WALK! Promote walking as a healthy habit. Display your brand on the main lobby staircase with floor clings. Participants will pick up their pedometer in your booth. ATTENDEE FAVORITES Wi-Fi Hotspots Keep attendees connected while they navigate through the Expo Hall. Strategic hot-spots will be placed throughout the floor for easy accessibility. Complimentary Coffee Attendees love the coffee bar. Next year, it will move into the Expo Hall. AAFP Challenge The one-and-only Expo Hall scavenger hunt allows attendees to visit your booth and enter to win a prize drawing. Expo Theaters Product specific presentations allow attendees to learn and stay abreast of the latest research and products while enjoying a complimentary lunch provided by the AAFP.
The FMX attendee at-a-glance... 84.7% Urban 55.6% Male 44.6% Female 15.3% Rural 6.6% International As first-time exhibitors, we had many fantastic conversations during the exhibit hours and generated some great leads. We were very pleased with the results and turnout, as well as the many conversations we had with show attendees. We will definitely be returning next year! Ddrops Company
Not in clinical practice 3.3% Solo practice owner 13.3% Practice 67.7% 15.7% Non-owner/employed Practice owner/shareholder Locum tenens 0.8% Physicians group 10.4% Managed care organization or insurance company 2.4% 3.1% Other 19.3% Employment Self-employed 10.7% Federal, state, or local government Private non-profit hospital or health system 30.9% 6.9% University-owned clinic or hospital 6.4% Private for-profit hospital or health system 9% t and devices 62% equipment 60% Attendees influence these purchases: Instruments Medical equipment and devices Diagnostic/testing equipment Pharmaceuticals Attendees intend to purchase these products: Publications CME resources Instruments Medical equipment/devices Diagnostic testing/equipment Practice management tools Hardware/software Imaging equipment Office equipment Lab equipment supplies Pharmaceuticals For more information or customized solutions Keely McDannold, AAFP (913) 906-6297 kmcdannold@aafp.org CONTACT
FMX is the transformative live event where 5,000-plus family physicians experience education, community, and solutions. You offer the solutions, practical applications, and industry knowledge that attendees are seeking. You complete the experience. DENVER SEPT 29 OCT 3 aafp.org/fmx 2015 For more information or customized solutions contact Keely McDannold, AAFP (913) 906-6297 kmcdannold@aafp.org