TWC_RateCard_2011:TWC 2011 Rate Card.qxd 11/16/10 11:31 AM Page 1, LLC www.hmpcommunications.com 0 Wound, LLC NPWT: Contemporary approaches to wound clinic management 2011 Rate Card and Mechanical Requirements Guide www.todayswoundclinic.com NEGATIVE PRESSURE WOUND THERAPY CONSUMER REPORTS CHART CLINICAL ISSUES/CHALLENGES COMPARISON OF GAUZE VS. SPONGE June 2010 www.todayswoundclinic.com
GENERAL INFORMATION 1. EDITORIAL DESCRIPTION: Today s Wound Clinic provides practical, timely insight into clinical and operational issues inherent to the success of an outpatient wound center. Program Directors, medical directors, and clinical managers will benefit from the interactive nature of feature articles and regular departments that address medical and practice management options and perspectives affecting fiscal and, most importantly, patient outcomes of wound clinics. Articles from knowledgeable, experienced practitioners are invited and will be subject to editorial board review. 2. ISSUANCE: Print Issues: 9 issues per year 3. ESTABLISHED: Spring 2007 4. AD PLACEMENT POLICY: Advertising is interspersed throughout the publication. 5. ADVERTISERS INDEX: Yes 6. SUBSCRIPTION RATES: Annual rates for US subscriptions: $99.00 annual; single copies, $39.00. Foreign subscriptions: $240.00 annual; single copies, $46.00. 7. ADVERTISING ACCEPTANCE AND COPY: All advertising subject to publisher s approval. 8. SERVICES TO ADVERTISERS: Reprints, enduring materials, outserts, cover tips, sponsored columns, ad testing, meeting planning, classified and recruitment advertising, Marketplace Section, advisory panels, focus groups, educational supplements, selective binding. Internet banner, video, e-news and e-blast advertising also available. CLASSIFIED SALES CONTACT: Tara Fields tfields@hmpcommunications.com (800) 237-7285, ext. 259 Reprint Contact: Jim Calder jcalder@hmpcommunications.com (800) 237-7285, ext. 226 9. CIRCULATION: Guaranteed Circulation 2,200 Recipients of Today s Wound Clinic include program directors, medical directors, and clinical directors of wound care centers and facilities. Program Directors.........791 Medical Directors..........903 Clinical Managers..........415 Other.....................91 Total...................2,200 10. STAFF: EXECUTIVE VICE PRESIDENT: Peter Norris pnorris@hmpcommunications.com (800) 237-7285, ext. 222 VICE PRESIDENT, GROUP PUBLISHER/WOUND CARE AND PODIATRY DIVISION: Jeremy Bowden jbowden@hmpcommunications.com (610) 560-4154 NATIONAL SALES MANAGER: Kristen Membrino kmembrino@hmpcommunications.com (610) 560-4175 SALES ASSOCIATE: Sydney Slater sslater@hmpcommunications.com (610) 560-4197 SALES ASSOCIATE: Kelly Lemly klemly@hmpcommunications.com (610) 560-4151 CLASSIFIED ADVERTISING SALES: Tara Fields (800) 237-7285, ext. 259 CLINICAL EDITORS: Caroline Fife, MD, FAAFP, CWS, and Dot Weir, RN, CWON, CWS MANAGING EDITOR: James Calder jcalder@hmpcommunications.com (800) 237-7285, ext. 226 WEB EDITOR: Caitlin Quarles cquarles@hmpcommunications.com (800) 237-7285, ext. 254 VICE PRESIDENT, SPECIAL PROJECTS: Jeff Hall jhall@hmpcommunications.com (800) 237-7285, ext. 214 SPECIAL PROJECTS EDITOR: Stephanie Wasek swasek@hmpcommunications.com (800) 237-7285, ext. 209 PRODUCTION/CIRCULATION DIRECTOR: Kathy Murphy kmurphy@hmpcommunications.com (800) 237-7285, ext. 252 AUDIENCE DEVELOPMENT MANAGER: Bill Malriat bmalriat@hmpcommunications.com (800) 237-7285, ext. 350 CIRCULATION MANAGER: Bonnie Shannon bshannon@hmpcommunications.com (800) 237-7285, ext. 246 CREATIVE DIRECTOR: Vic Geanopulos vgeanopulos@hmpcommunications.com (800) 237-7285, ext. 207 SENIOR PRODUCTION MANAGER: Andrea Steiger asteiger@hmpcommunications.com (800) 237-7285, ext. 267 DIRECTOR OF INFORMATION TECHNOLOGY: Tim Shaw tshaw@hmpcommunications.com (800) 237-7285, ext. 240 PRESIDENT: Bill Norton CONTROLLER: Meredith Cymbor-Jones, LLC
CIRCULATION, RATES 11. 2011 4-COLOR ADVERTISING RATES: Frequency Full Page 1x $3,450 6x $3,255 12x $3,175 24x $2,950 36x $2,860 48x $2,785 72x $2,575 96x $2,500 12. PREFERRED-POSITION RATES: a. Second Cover...35% premium b. Third Cover...25% premium c. Fourth Cover...50% premium d. Print Table of Contents...25% premium d. Online Table of Contents...25% premium e. Editor s Note...20% premium f. News & Trends...20% premium 13. COVERAGE & MARKET: TWC is the only wound care journal dedicated to covering wound care in a clinic setting. 14. 2011 CLOSING DATES: Issue Date Ad Closing Materials Due Mailing Jan/Feb Jan 21 Jan 28 Feb 15 March Feb 22 Feb 28 March 16 April Mar 18 Mar 25 Apr 12 May April 21 April 28 May 16 June May 24 May 31 June 15 July/Aug July 21 July 28 Aug 15 Sept Aug 19 Aug 26 Sept 14 Oct Sept 20 Sept 27 Oct 14 Nov/Dec Nov 21 Nov 28 Dec 14 15. BONUS PRINT DISTRIBUTION: Jan/Feb: NPUAP Apr: SAWC & WHS Spring May: WOCN Sept: SAWC Fall, Diabetic Limb Salvage 16. ONLINE ADVERTISING Today s Wound Clinic also offers advertising opportunities at www.todayswoundclinic.com. 17. CLASSIFIED ADVERTISING: Type is set at a charge of $50.00. This fee will be added to the cost of your ad and is non-commissionable. All prices are net. For additional details, please contact Tara Fields (800) 237-7285, ext. 259. 18. BLEED: No charge. 19. AGENCY COMMISSION: 15% for accounts paid within 30 days of invoice date only. 20. EARNED RATES: Rates are based on number of insertions placed during each 12-month period. Insertions used by a parent company and its subsidiaries are combined to determine the earned rate. Frequency discounts are in combination with OWM, WOUNDS, and Podiatry Today. 21. RATE GUARANTEE: Rates subject to change within 45 days notice. Contracts accepted with the understanding that rates will be guaranteed for 2 months beyond last issue closed. In the event of a rate increase, contracts may be terminated without penalty of short rate. 22. TRIM SIZE: 7.875" x 10.75" 23. MECHANICAL REQUIREMENTS: Bleed Ads: Bleed Size Trim Size Spread............ 16.25" x 11"....... 15.75" x 10.75" Full page............8.125" x 11"....... 7.875" x 10.75" 2 /3 page vertical......5.125" x 11"....... 5" x 10.75" 2 /3 page horizontal.... 8.125" x 7"........ 7.875" x 6.875" 1 /2 page vertical..... 3.875" x 11"...... 3.75" x 10.75" 1 /2 page horizontal.... 8.125" x 5.375".... 7.875" x 5.25" 1 /3 page vertical...... 2.625" x 11"...... 2.5" x 10.75" 1 /3 page horizontal....8.125" x 3.75"..... 7.875" x 3.625" French Gatefold Cover: Left flap........... 4.5" x 11"......... 4.25" x 10.75" Center............. 7.875" x 11"....... 7.625" x 10.75" Right flap.......... 4.5" x 11"......... 4.25" x 10.75" Non-Bleed Ads: Full Page............................. 6.875" x 9.75" 2 /3 page vertical....................... 4.5" x 9.75" 2 /3 page horizontal..................... 6.875" x 6 3 /8" 1 /2 page vertical....................... 3.25" x 9.75" 1 /2 page horizontal..................... 6.875" x 4.75" 1 /3 page vertical....................... 2" x 9.75" 1 /3 page horizontal..................... 6.875" x 3 1 /8" 1 /4 page............................. 3.25" x 4.75" Allow 1 /8" trim on all four sides for full bleed ads. Allow 1 /4" safety margin on all four sides to clear trim. 24. PAPER STOCK: Text: 60 lb. coated enamel, Cover: 100 lb. UV coated, book weight 25. TYPE OF BINDING: Saddle stitched
GENERAL INFORMATION 26. INSERT REQUIREMENTS: Please furnish multiple-page inserts folded. Any unusual gatefolds or devices must be submitted in advance for approval. All inserts are subject to acceptance by the publisher. Insert closing date is one month prior to publication date. Insert Sizes: Standard inserts: Call for specs Minimum stock weight = 70 lb text; Max. weight = 100 lb text. Quantity: 4,000 (includes spoilage) Trimming: Ads: 1 /8" off head and foot; 1 /8" off face and bind edge. Live matter should be kept 1 /4" inside final trim of 7 7 /8" x 10 3 /4" Ship all inserts to: Publishers Press, Attn: Today s Wound Clinic 100 Frank E. Simon Avenue Shepherdsville, KY 40165 (877) 468-1970 Each carton must be identified with the publication s name, issue date, and quantity. 27. DIGITAL ADVERTISING REQUIREMENTS: Preferred File Format PDF (Acrobat 4.0 or later version); EPS; TIFF, and EPS files must have the following resolution specifications: grayscale and color images = 300 dpi; combination grayscale and color images = 500 to 900 dpi; line art = 900 to 1200 dpi. Page Layout Requirements Supply page files at journal trim size plus 1 /8" bleed all around and as single pages (see Mechanical Requirements Bleed Size). Create spreads as two facing pages. Keep live matter 1 /4" from trim and include crop marks. All high-resolution images and fonts must be embedded in final file format. Color Requirements All color pages must be supplied as CMYK. RGB will not be accepted. PMS colors will be converted to process unless otherwise specified. Proofs A contact color proof must accompany file (output at 100%). Proofs must meet SWOP standards and must be from the final file submitted. Preparing PDF Files (1) Use press optimized job options and a universal virtual print driver. (2) Set registration at center and set paper width at 10" for a standard size publication. (3) For all other questions regarding PDF files, contact the Production Manager. HMP Policies for Advertisements HMP will accept digital files with the understanding that files are furnished as final and are ready to print. HMP will not alter or change ads in any way. The file will be printed as is. HMP will not be responsible for omitted information. 28. SUBMITTING AD MATERIALS: You may submit ad materials one of two ways: 1) Via mail addressed to Andrea Steiger Senior Production Manager HMP Communications 83 General Warren Blvd, Suite 100 Malvern, PA 19355 2) Via FTP: ftp.pubpress.com user ID: hmptwo password: tour33 Please notify Andrea Steiger at (610) 560-0500 or (800) 237-7285, ext. 267, or asteiger@hmpcommunications.com once the file has been uploaded. Please indicate the file name, journal title, and issue month in which it is to appear. 2011 DEPARENTS: Business Briefs. Our resident expert Kathy Schaum offers invaluable advice and tips in the areas of coding and reimbursement. Front Lines. This department features a different wound care center or clinic in each issue of the journal. Readers get to find out what other successful clinics are doing, what products or services they recommend and more. Opening Arguments. This department provides the readership with the highly read Editor s message from TWC s Clinical Editors, Dot Weir and Caroline Fife. TOC. This department provides the readership with the Table of Contents of articles for each print issue. News & Trends. This department features the latest in news and trends from Industry covering new product launches and services. Ad Index. Highlighting companies that support the journal. 2011 FEATURES: Feature Articles. Each issue contains one to three feature articles exploring a targeted area of wound care. These are detailed pieces by experts in the wound care clinic setting.
PRINT BREAKDOWN Today s Wound Clinic will be published 9 times in 2011. This offers our advertisers high-impact exposure to our readership. JANUARY/FEBRUARY Ads Close: January 21 Materials Due: January 28 Mail Date: February 15 Debridement Product Providers TWC PRINT CALENDAR JUNE Ads Close: May 24 Materials Due: May 31 Mail Date: June 15 JULY/AUGUST NPWT EHR and HITECH Joint Commission Surveys NPUAP MARCH Ads Close: February 22 Materials Due: February 28 Mail Date: March 16 Off Loading Devices The Clinician s Role By Position Pressure Ulcers/Diabetic Foot Ulcers Ads Close: July 21 Materials Due: July 28 Mail Date: August 15 SEPTEMBER Technology in the Clinic Education Providers Diversifying The Wound Center APRIL Ads Close: March 18 Materials Due: March 25 Mail Date: April 12 SAWC & WHS Spring MAY Ads Close: April 21 Materials Due: April 28 Mail Date: May 16 WOCN EMR Systems Work Before The First Visit HBOT Compression Therapy Treating The Under Insured Scheduling/Software Solutions Management Solutions Reimbursement Issue Ads Close: August 19 Materials Due: August 26 Mail Date: September 14 DLS SAWC Fall OCTOBER Ads Close: September 20 Materials Due: September 27 Mail Date: October 14 NOVEMBER/DECEMBER Ads Close: November 21 Materials Due: November 28 Mail Date: December 14 Antimicrobial Dressings HBOT Chambers How To Survive a Medicare Audit Foam Dressings Debridement Products DME Companies Antibiotics Infection Control Products Pneumatic Compression Devices
INDUSTRY FEATURED DEPARENTS ONLINE ONLY PRINT AND ONLINE TWC SOCIAL NETWORKING TWC utilizes the following social websites to plug our editorial content about our partnering advertising clients to help them grow their reach: Facebook, Twitter, LinkedIn, and YouTube. CLINICIAN S REPORT Each issue of TWC has a main focus. The Clinician s Report breaks down that focus with an intensive survey from advertising partners that specialize in that specific area of Industry. Questions on growth, challenges, expectations and more are covered in thissection. www.todayswoundclinic.com/clinicians-report WOUND CARE BRANDS Wound Care Brands is a new staff operated blog housed on the todayswoundclinic.com homepage. The blog discusses cutting edge news and happenings in the wound care clinic setting. www.todayswoundclinic.com/wound-care-brands NEWS WIRE TWC regularly publishes our advertising partner s press and news releases on the homepage of Todayswoundclinic.com as an added bonus to our partners in industry. PRODUCT FOCUS The Product Focus is a 1-2 page article that spotlights an advertising partner s key product or service. This is an extremely valuable tool that results in having your product or service stand out to our audience. www.todayswoundclinic.com/product-focus PRODUCT ROUNDUP Each issue contains a section that takes a look at specific products or services. While this section is shorter and less detailed than the Clinician s Report, it has proven to be a valuable tool for the reader when deciding, which products or services to use in the clinic. www.todayswoundclinic.com/product-roundup INDUSTRY INSIDER The Industry Insider section is a 1-2 page article that profiles a specific advertising partner. Today s Wound Clinic enjoys promoting our partners products and services as often as we can. www.todayswoundclinic.com/industry-insider It s About Focus 2011 CLINICIAN S REPORT January/February Debridement Product Providers: The Clinician s Report for this issue will feature a comprehensive survey from companies in the debridement arena from equipment to drugs and more. March Pressure Ulcers/Diabetic Foot Ulcers: This report will take a close look inside podiatry and focus on two of the major problem areas in the clinic: pressure ulcers and diabetic foot ulcers. April HBOT: The April issue report will focus on companies working in the hyperbaric oxygen therapy area of wound care. Products in this area change and advance quickly making this a not to miss report. May Scheduling/Software Solutions: This report takes a deep look at scheduling and software providers in the clinic environment. June Negative Pressure Wound Therapy: This report features an expansive look at companies making NPWT products and options for use in the clinic. July/August Technology in the Clinic: Interview with companies utilizing advances in technology to move care in the clinic forward. September Antimicrobial Dressings: Companies manufacturing antimicrobial dressings are interviewed in this targeted segment of wound care dressings. October Foam Dressings: Companies manufacturing foam dressings are interviewed in this targeted segment of wound care dressings. December Antibiotics: Approximately 52% of wound care outpatients are on antibiotics at some time. This Clinician s Report compares antibiotics for different types of wounds, known side effects and more.