EXHIBITOR & SPONSOR GUIDE

EXHIBITOR & SPONSOR GUIDE

Where the Nation s Top Educators Meet. As the most important conference for middle level and high school principals in North America, Ignite 16 offers you the cost-effective opportunity to reach a valuable audience of your best prospects. Take advantage of this unique chance to get in front of decision makers who are in the market for new ideas, tangible solutions, and practical innovations to advance their schools and keep them on the cutting edge. If your company provides products or services for school systems, this is where your buyers are. Do business with the people that make the decisions. 3 days } YOU LL REACH 1,800+ School-based leaders who have actual buying power during the expo $ 87 % of them make purchasing decisions for their school Get direct access to hard-to-reach prospects, all in one place. School leaders are BUSY and they take advantage of the efficiency of Ignite s expo to purchase new educational solutions and technologies for their schools. With an exhibit at Ignite 16, you ll find all of these ready buyers in one place, under one roof. Generate strong leads. Connect face-to-face with decision makers in a tight-knit environment that s known for its top-quality prospects and excellent selling opportunities. I give the Ignite conference a 10 out of 10. The attendees are top quality. ~Matt Sterenberg, Parchment, Inc.

Where challenges meet solutions. Ignite is a proven must-exhibit event that delivers an impressive concentration of motivated buyers, giving you unrivaled access to principals and the powerful purchasing clout they represent. Who attends Ignite? 78% Principals/Assistant Principals 87% With Purchasing Power How does Ignite help you? Ignite attracts principals with a wide range of needs and interests and at all career stages: 32% new in the position (1-4 years) 23% experienced (5-9 years) 45% senior (10+ years) 57% of attendees in 2015 learned about Ignite from a colleague this conference has great word of mouth! Seal the deal. Attendees report a high level of interest in these products supplied by Ignite 15 exhibitors make sure they re buying from you. Technology Resources Curriculum Resources Professional Development Tools 1 2 3 Ignite s nonstop educational opportunities inside the Exhibit Hall featuring the attention-getting Technology Studio and Learning Labs drive prospective buyers right to you. You ll connect one-on-one with principals and assistant principals during the Ignite 16 networking reception in the Exhibit Hall on Thursday evening, where they re on the lookout for new products and solutions for their schools. Take advantage of attending Ignite s full conference program to problem solve with your prospective buyers in educational sessions, and better understand their challenges so you can help them.

trade shows deliver top sales results. Ignite is no exception research shows that industry trade events are THE most cost-effective tool for generating qualified leads and top-quality sales opportunities, all in just a few productive, highimpact days. And, Ignite fully backs you, with aggressive marketing and extensive exhibitor support to ensure that your show investment is as successful as it can be. SALES CONVERSION RATES BY PROMOTIONAL TOOL 62.6% In-person Events 47.4% Industry-specific Trade Magazines 45.4% Public Relations 42.1% Online Marketing 42.0% Direct Mail 41.3% Custom Publications 36.3% TV 35.3% Printed Newsletters 34.6% General Business Magazines 33.3% Newspaper 31.7% Printed Directories Trade shows are the most effective tool for generating qualified leads. 30.7% Radio $997 average to close with a sales call $ $550 average to close from and exhibit to a lead Closing a deal from a personal sales call costs almost twice as much as closing an exhibition lead. Ignite s national marketing campaign includes: Multi-tiered direct mail campaign more than 200,000 targeted impressions. Promotion of Ignite s cutting-edge educational program attended by 1,800+ qualified buyers. Online advertising, comprehensive website, and broadcast email campaigns with more than 1 million impressions. Robust social media and public relations campaign. We exhibit every year at Ignite and will exhibit next year. This is our target audience. ~LaTonya Page, National Student Clearinghouse

innovation meets next-generation technology at ignite 16. Ignite 16 offers a variety of packages to fit your budget and business objectives. Leverage the promotional and selling power that Ignite offers make your plans today. All Sponsorships Include Acknowledgement of sponsorship level with company logo on the Ignite 16 website and within the conference app. Inclusion in the Featured Exhibitors email issued by NASSP to conference attendees and prospects (includes company name and live link to event listing on conference website) Sponsorship ribbon(s) for visible display by your staff Gold Sponsorships \\ $20,000+ (1) 20-minute speaking opportunity scheduled during exclusive time presented in a learning lab set up on the floor of the Ignite 16 Exhibit Hall! Session promoted to attendees and prospects in advance and on-site via the mobile app. (5) Complimentary Ignite 16 conference registrations to extend to VIP customers and prospects (Requires completion of registration form by customer/prospect attending) (1) Use of the opt-in attendee mailing list Use of either pre-registration list available 21-days in advance of Ignite 16; or post-show list available 14 days post-conference (Distributed via third party mailhouse, physical addresses only). (1) Flyer or promotional item placed in conference bag distributed to all attendees produced by sponsor (with advance review/approval by NASSP) Silver Sponsorships \\ $10,000 - $19,999 (4) Complimentary Ignite 16 conference registrations - to extend to VIP customers and prospects (Requires completion of registration form by customer/prospect attending) (1) Use of the opt-in attendee mailing list Use of either pre-registration list available 21-days in advance of Ignite 16; or post-show list available 14-days post-conference (Distributed via third party mailhouse, physical addresses only). Bronze Sponsorships \\ $5,000 - $9,999 (3) complimentary Ignite 16 conference registrations to extend to VIP customers and prospects (Requires completion of registration form by customer/prospect attending) Note: Sponsorships, including a la carte options, cannot be combined for purposes of upgrading levels.

GOLD SPONSORSHIPS 100th Anniversary Lunch and Learn Session A high-visibility event honoring NASSP s 100th anniversary, with crowd favorite speakers Todd Whitaker and Rick Wormeli, held on Friday and open to all attendees $50,000 Welcome Reception An exclusive sponsorship for this high-visibilty event and favorite of attendees. Reception hosted in the Exhibit Hall on Thursday, opening night of the conference, immediately following the Opening Thought Leader Session $30,000 NASSP Leaders Reception & Assembly Exclusive opportunity to meet and network with distinguished leaders of NASSP $25,000 Ignite 16 Conference Bag Exclusive sponsorship which features company logo (including website address) on all bags distributed to attendees $24,000 SOLD SILVER SPONSORSHIPS Technology Studio Your corporate brand highly visible in the Technology Studio staging area (set up in rear of exhibit hall) with programming scheduled throughout each show day $16,000 Opening Thought Leader Session Display your company logo on the stage screen. Up to 2 company representatives can be recognized (from the floor) in scripting and publicly thanked by an NASSP official $12,000 Exclusive BRONZE SPONSORSHIPS Neckwallet Features company logo on lanyards distributed to attendees at registration $10,000 Closing Thought Leader Session Display your company logo on the stage screen. Up to 2 company representatives can be recognized (from the floor) in scripting and publically thanked by an NASSP official $8,500 Refreshment Breaks Company logo appears on signage set up at designated refreshment station(s) $7,500 each Hotel Keycard Company name and logo on keycard passed out to all conference attendees at hotel check-in. (Sponsor is responsible for all additional production costs and hotel fees that may apply) $6,500 Special Sessions Though each program features a speaker or panel appropriate to the respective audience noted, any conference attendee may participate Safe and Secure Schools Session J. Lloyd Trump State of Education Session Perspectives Sessions Urban Rural Middle Level Assistant Principal $5,000 - $8,000 each A LA CARTE SPONSORSHIPS Floor Carpet Clings Drive traffic to your booth with floor clings in the Exhibit Hall (Sponsor is responsible for all additional production and labor costs that may apply) $1,500 Mobile App Banner Ad Rotating banner ad that clicks to a full-screen landing page ad with your own customized video link embedded, or to your exhibitor/sponsor listing page (if applicable) $1,500 Attendee Bag Insert Based on availability (content and design approved in advance by NASSP; insert supplied by sponsor, and separate from cost of sponsorship) $1,200 Learning Lab Session Learning Labs are available only to companies exhibiting at the NASSP Ignite Conference scheduled during noncompete times inside Exhibit Hall $500 per session

BOOTH PACKAGES All booth packages include 8 back and 3 side drape, a complimentary ID sign, three (3) complimentary exhibit booth name badges per 10x10, complimentary conference, Wi-Fi Internet access, exhibitor lounge with beverage service, 24-hour security, and general Exhibit Hall cleaning. In-line 10x10 = $1,500 10x20 = $3,000 Corner 10x10 = $1,700 10x20 = $3,200 20x20 = $6,400 Premium (booths 303-703) 10x10 = $1,700 10x20 = $3,200 20x20 = $6,400 ENTRANCE