ADVERTISING MEDIA KIT
About OceanSchedules.com About OceanSchedules.com OceanSchedules.com is the premier Internet provider of ocean container carrier and voyage data to all shippers and forwarders. Using advanced Web-based technology, we deliver global, comprehensive carrier schedules with an interactive interface that enables shippers and forwarders to more quickly and easily search global voyage data. Advertising Value Through Targeting and Measurement Our aim is to provide advertising opportunities that increase the impact of your brand and improve response. We use an industry leading advertising server solution to provide targeted advertising opportunities and provide you with access to real-time performance reports to monitor your campaign. OceanSchedules.com offers a variety of advertising options: General Branding and Promotional Opportunities Port Search highly targeted display and text ads Special Branding Opportunities for Carriers OceanSchedules.com advertisers can strategically target their audience Global Audience: The home page will deliver your message to all site users. This highly visible media channel communicates your message to a global audience of buyers. Targeted Audiences by Country: The search results page will maximize your ad impressions by delivering customized messages to geographically targeted audiences based on user search criteria. For example, you can target a message to exporters out of Brazil. Or importers to the United States. Targeted Audiences by Region: Advertisers can also group countries of export or import into regions. For example, exporters out of Central EU, or importers to Southeast Asia. 1
An Influential Audience OceanSchedules.com is used by active buyers of ocean container transportation, a global audience representing billions of dollars of ocean transportation purchases annually. OceanSchedules.com research indicates that the average user purchased transportation services from at least six carriers during the past twelve months, a highly desirable audience for ocean transport advertisers. OceanSchedules.com statistics: More than 8 million voyage records available Our customers spend over US$ 103 billion in freight transportation Over 31,000 unique visitors per month Your ads are seen by users who are: Decision makers for ocean freight Logistics managers responsible for trucking, warehousing, packing, and related software services Buyers and planners responsible for booking cargo Buy Influence Company Size 0-100 employees 58% 101-1000 employees 24% 1000+ employees 18% Purchase Responsibility Ocean Transportation 61% 39% Packing 58% 42% Trucking 58% 42% Warehousing 51% 49% Software 43% 57% Other 46% 54% Business Type Types of Cargo Importer 11% Exporter 32% Both 57% Reefer 34% Hazmat 5% General 61% Company Type Site Usage by Region Usage by Region Carrier 7% Consignee 10% Customhouse Broker %4 Logistics 52% Shipper 27% Africa/ROW 5% Australia 2% South America 30% Europe 8% Asia 21% North America 34% Source: Oceanschedules.com user registration May 2010 2
Advertising Opportunities Advertising Packages OceanSchedules.com has a clear interactive design for users that includes large sized leaderboard, rectangle and skyscraper advertisement spaces. The site combines the widest global reach with sophisticated targeting options. Our site complies with the Interactive Advertising Bureau s (IAB) standards for Interactive Marketing Units. 1. Home Page Sponsorship (Leaderboard or Rectangle) This page offers the highest traffic and provides the furthest reach for advertisers seeking to communicate their leadership role to a global audience. Leaderboard 728 X 90 Rectangle 180 X 150 2. Vessel Search Page (Leaderboard, Rectangle or Banner) This page can be referred to as the search by Vessel Home Page for this Tab feature. Users now have the ability to search by vessel name and can view the vessels entire rotation based on the carrier or carriers with cargo bookings on this vessel. Your Ad Here 468 x 60 3
Advertising Opportunities 3. Results Page Sponsorship (Leaderboard or Skyscraper) Targeted advertising can be positioned on the search results page by location or by vessel delivering your message to your market audience for specific countries, regions, direction, ports or vessels. Leaderboard 728 X 90 Home Advertise With Us News About Us Help click here to be contacted Search results for: Hong Kong (HKHKG) to Long Beach (USLGB) 07-Apr-2009 to 14-Apr-2009 Schedules Manager 52 of 75 schedules shown Dates Ports Carriers Departure Transit Time Arrival 09-Apr-2009 15-Apr-2009 11 days 69 days 22-Apr-2009 20-Apr-2009 M T W T F S S M T W T F S S Skyscraper 120 X 600 It s Free Register Now! Vertical Banner 120 X 240 Your company name Your business description and advertising message Your website here 4. Port Search Advertisements OceanSchedules.com allows highly targeted advertising opportunities with Port Search text advertisements on the search results page where advertisers can create their own text message (headline, content, and URL link), or animated GIF ad, and target users by search query of origin, destination, or trade lane. 4
Advertising Opportunities 5. E-lead Generation Opportunities 5A. - Contact Carrier Button Every schedule that is displayed in response to a user s query is a potential lead. Activation of OceanSchedules.com contact button allows the user to submit a request to the carrier to make contact about the specified voyage. A contact button feature will also be added to the Vessel info box to provide an additional opportunity for users to contact a carrier. OceanSchedules. com sends the lead to the carrier s specified email address for rapid follow-up. A confirmation email is also sent to the requestor. Both emails include branding opportunities. (see sample below) Contact Carrier Icon Button Additional Contact Button within Info Box 5B. - Advertiser E-lead Generation Process Any advertiser can add the OceanSchedules.com e-lead process to their advertising banners. Clicking on the ad allows the user to submit a request to the advertiser. OceanSchedules.com captures the users request automatically and sends to the advertisers specified email address for rapid follow up. A confirmation email is also sent to the requestor. All response data is captured for analysis. Both emails include branding opportunities. (see sample below) Sample Branded Email 5
Advertising Opportunities 6. Vessel Info Box Every schedule that is displayed in response to a user s query is a potential booking. Advertising on the OceanSchedules.com info button gives you added visibility to a user interested in a specific voyage. Each Vessel Info Box pop-up has 2 advertising options: a full banner below the vessel information, or one of four ad/link buttons below the vessel information. Home Advertise With Us News About Us Help click here to be contacted Search results for: Hong Kong (HKHKG) to Long Beach (USLGB) 07-Apr-2009 to 14-Apr-2009 Schedules Manager 52 of 75 schedules shown Dates Ports Carriers Departure Transit Time Arrival 09-Apr-2009 15-Apr-2009 11 days 69 days 22-Apr-2009 20-Apr-2009 M T W T F S S M T W T F S S It s Free Register Now! 7. Page Wrapping Advertisers can also design campaigns to wrap a site page (spread a single message across multiple ad placements such as a leaderboard and skyscraper), to further increase the impact of their message. 6
Rate Card Online Advertising Rates Ad Opportunity Available Size Cost* Note Home Page Leaderboard or Rectangle US$ 5,000/month Leaderboard Max of 3 Rectangle Max of 2 per position Search Results (Region of export or import**) Leaderboard or Skyscraper Vertical US$ 3,000/month US$ 2,000/month Maximum of 3 advertisers per position, per region Search Results (Country of export or import) Leaderboard or Skyscraper Vertical US$ 1,500/month US$ 1,000/month Maximum of 3 advertisers per position, per country Vessel Search Page Banner US$ 4,000/month Maximum of 3 advertisers per position Vessel Results Page Leaderboard or Skyscraper Vertical US$ 1,500/month US$ 1,000/month Maximum of 3 advertisers per position Vessel Info Box Banner Buttons US$ 500/month 1 @ US$ 250/month 4 @ US$ 750/month Maximum of 3 advertisers per position, Minimum of 3months Port Results (Origin, destination or trade lane) 120 x 60 GIF US$ 125/month*** US$ 1,200/year Minimum of 3 months 17% discount (annual rate) Port Results (Origin, destination or trade lane) Text US$ 100/month*** US$ 1,000/year Minimum of 3 months 17% discount (annual rate) * Ad prices do not include applicable sales, use or value-added taxes ** Refer to map on page 8 for regional breakdown *** Multi-port rates available upon request E-Lead Generation Rates Ad Opportunity Cost Note Activation of contact carrier button Advertiser E-Lead contact form * Fee TBD and based on customer criteria US$ 1,000/month *One time set up fee US$ 1,000/month in addition to banner space *One time set up fee Available to carriers with schedules only Available to all advertisers 7
Advertising Regions Africa & Middle East Central EU/Russia Mediterranean North America North Asia North Europe Pacific South East Asia South, Central America / Caribbean 8
Ad Specifications Technical Information Ad Size Dimensions File Size Animations Notes Leaderboard 728 x 90 36k Up to 30 Seconds Home/Results pages Skyscraper 120 x 600 36k Up to 30 Seconds Results page only Rectangle 180 x 150 36k Up to 30 Seconds Home page only Vertical Banner 120 x 240 36k Up to 30 Seconds Results page only Banner 468 x 60 36k Up to 30 Seconds Vessel search pages only Port Search 120 x 60 GIF, JPG Results page only Port Search Header: 22 char max Content: 52 char max Footer: 22 char max Results page only Button 120 x 60 GIF, JPG Info Box Button Header: 22 char max Footer: 22 char max Info Box E-lead Branding Banner 775 x 195 GIF only Confirmation/ Thank You Email Acceptable File Formats OceanSchedules.com currently accepts the following advertising file formats:.jpg.bmp.gif / Animated GIF.PNG.SWF (not to exceed 1MB) Text HTML Third Party Hosted Code Design While advertisers have creative liberty designing their ads, OceanSchedules.com reserves the right to decline ads which OceanSchedules.com deems inappropriate, such as negative ads or ads containing unsubstantiated claims. Ads with a white or transparent background must include a 1 pixel-wide border. Sales executives and advertising-services staff can provide more detailed information. 9
Ad Specifications Guidelines - Leaderboard, Skyscraper, Rectangle Advertisement 1. All ads should be coded so that click-thrus launch a new browser window using target= _blank. 2. Flash Specifications: - must be published for Flash plug-in 8 or lower. - all locally served Flash ads need to have a clicktag encoded rather than a hard coded click-thru command. The following code needs to be manually added to the.swf file before the Ad is sent to OceanSchedules.com. Code can be added to a symbol or a button( NOT a movie clip): on(release) { geturl(clicktag, _blank ); } - a default gif must be submitted for visitors without Flash or JavaScript 3. No ad can prompt the download of a plug-in, and must be coded to search for any required plug-ins and display an alternate ad to those who don t have it. Guidelines for Port Text Advertisements Each ad should include the following five elements: 1. Header text (30 character limit) 2. Header URL 3. Body text (appears on two lines with a 58 character limit) 4. Footer text 5. Footer URL (26 character limit) Creative Delivery Information Please send advertising creative to: ads@oceanschedules.com Include identifying information such as client s and/or agency s contact name, email address, telephone number, and a short description of the campaign and run date. Ads should be delivered via email or disk at least five days prior to the start of a campaign. Commercial Terms OceanSchedules.com requires that an advertiser execute an Advertising Master Agreement before any ads can be placed on the site. OceanSchedules.com and the advertiser then create campaigns which consist of one or more creatives. The campaigns are executed under the terms of the Master Agreement and are at least one month in duration. Payment terms are Net 30 from the date of invoicing for existing customers. Invoices are issued at the start of a campaign. New customers may require prepayment. 10
Special Branding Opportunities for Carriers Free Schedules Hosting for Carriers OceanSchedules.com invites all carriers to display their schedules on OceanSchedules.com at no charge. This allows any carrier to be included with its competitors for user queries. Simply send an electronic file in one of OceanSchedules.com s approved formats to OceanSchedules.com and it will be displayed on the site. Please contact Andy Barrons at: andy.barrons@oceanschedules.com for more information. Free Branding on the Information Pop-Up Every schedule record displayed on the site has an info icon, which provides a free branding opportunity for a carrier. The carrier is invited to provide a 180 x 150 rectangle advertisement to communicate the carrier s branding message when a user inquires about more information on a particular sailing. This ad can provide free click-thrus to any web page specified by the carrier. Campaign Reports OceanSchedules.com monitors real-time site traffic, and can provide usage data on the most frequently requested origins, destinations, or trade lanes, supplying advertisers with key data to help target messages to an attractive audience of ocean transportation buyers. When an ad or campaign is online, advertisers can access these reports and performance data including: - Monthly Report of impressions and click-thrus - Life-of-Campaign Report that include: Campaign summary Day of the month delivery Creative delivery information Continent delivery information Country delivery information City delivery information Additionally, advertisers can track performance by single ad, campaign group or an entire ad campaign to compare performance statistics and maximize budget. Native-Language Advertising Advertisers can use OceanSchedules.com to communicate to prospective customers in many different languages. Users have the option to view OceanSchedules.com in Spanish, Portuguese and Simplified Chinese with specified preferencing. 11 09.10