Media Pack
About us
About us Coleraine 96.4FM TRANSMISSION AREA Londonderry 102.4FM Ballymena 102.3FM Larne 97.1FM Belfast 1026AM Enniskillen 96.6FM Newry 103.1FM Newcastle 103.4FM Downtown Radio DAB Digital Northern Ireland s first commercial station, Downtown Radio began broadcasting on 16th March 1976, coincidentally the same day as Prime Minister Harold Wilson resigned. The station had a mini coup, breaking the news over an hour before BBC Radio Ulster and has continued to be an important source of news ever since. The station is the only province-wide commercial station broadcasting adult contemporary music to the over 35 s, using a network of FM and AM transmitters. Downtown Radio is at the heart of broadcasting in Northern Ireland, with many of its presenters being household names. Downtown Radio is one of the few Independent Local Radio stations that continues to cater for specialist music tastes such as gospel and jazz. Listening figures for Downtown s country music programmes are amongst the station s highest.
About us TRANSMISSION AREA Ballymena Larne Carrickfergus Belfast Bangor Lisburn Newtownards Portadown Armagh Banbridge Downpatrick Cool FM Newry 97.4FM /DAB Digital Launched on 7th February 1990, after its sister station Downtown Radio split its AM and FM frequencies in the Greater Belfast area. It created a brand new sound for a youth orientated market. Cool FM quickly became Northern Ireland s largest commercial station, targeting the much sought after 18 35 age demographic with a hit music format. Transmitting from the mast on top of Black Mountain just a few miles to the west of Belfast, Cool FM covers all the major towns in the east of the province (approximately 68% of the Northern Ireland population).
Presenters & Schedules
Presenters & Schedules Dougi Marshall Bursting with energy every morning, he loves keeping fit and the finer things in life. A skilful interviewer, he can disarm even the most difficult celebrities. Caroline Fleck Our very own yummy mummy loves to chat about anything and everything. Put the kettle on, put your feet up and enjoy. Warren Smyth An acclaimed country and gospel singer in his own right, his style is easy going and friendly which has gained him many fans. Ronnie Morrison Passionate about all things gospel and bluegrass, he has travelled around the world collecting music and stories from a host of interesting characters. Johnny Hero The man on the street, the one you d most like to have a pint with. A legend at quizzes and the unofficial owner of the world s biggest record collection. Trevor Campbell A Big personality with a Big voice, he s been keeping it country for legions of music fans. Tommy Sands His songs and performances have drawn the highest praise from politicians, recording artists and poets across the world. A unique humour and a gentleman. Jackie Flavelle He s played with them all and has the stories to prove it. A true jazz and blues hero but there s no chance of him hanging up the double bass just yet. Jerry Lang His Jukebox is classic gold all the way with every song you ve ever wanted to hear and The Beach Boys. Vanessa Jones A real lover of life, she creates a wonderful sense of quiet reflection with her choice of Christian music. Candy Devine Show business is in her blood since she first performed in her native Australia. A true entertainer with warmth and charm. Robert Skates A relaxed and friendly figure who s always up for a bit of mischief. Lisa Flavelle Almost a veteran after starting her career aged 14! She shares the joys of juggling her hectic work schedule with a busy family life. Linda Cullen Down to earth with the biggest laugh you ll ever hear. Not behind the door with her views, she s passionate about everything from vinyl to porridge! Paul Thomas No Saturday morning lie-in for this busy guy. A seasoned traveller with a passion for sailing our very own Action Man.
Presenters & Schedules WEEKDAYS 6am to 10 am 10am to 2pm 2pm to 6pm Dougi Marshall Caroline Fleck Johnny Hero 7pm to 10pm 10pm to 1am Big T (Country) Jerry Lang Jukebox (Thur & Fri) Lisa Flavelle (Mon-Wed) Candy Devine (Thur & Fri) 6pm to 7pm The All Time No.1 Hit List 1am to 6am Allnight Downtown SATURDAY 6am to 10 am 10am to 2pm 2pm to 6pm 6pm to 9pm 9pm to 1am 1am to 6am Paul Thomas Jerry Lang Candy Devine Saturday Night 70's Saturday Night 80's Allnight Downtown SUNDAY 6am to 9am Vanessa Jones 9am to 10am Ronnie Morrison 10am to 1pm Robert Skates 1pm to 4pm Jerry Lang 4pm to 7pm Hot 40 UK 7pm to 10pm Warren Smyth 10pm to 11pm Country Ceili Tommy Sands 11 to 11.30pm Ramblin' Man Bobbie Hanvey 11.30pm to 1am Jackie Flavelle Jazz n Blues 1am to 6am Allnight Downtown
Presenters & Schedules Pete Snodden Early starts don t stop this boy wonder from making the headlines. Saturday nights see him back to his first love with the latest tunes from clubland. Carl Kinsman Started behind the mic but he s more often found behind the scenes creating the sound of the station. Kirstie The breakfast show hotty making sure the girls always have something to say. Gary Myles Who knew an accountant could be so much fun to be around? His classic tracks are filed in exactly the right order. Sonya Mac Fast and furious is the order of the day for our very own speed demon. Always up for a challenge and raring to go. DJ Hix Exciting, hot and fresh. It s been a meteoric rise for this urban newcomer. Guaranteed to get the party started with his R n B vibe. PK Producing some of the best dance remixes around, he still has time to obsess about all things Star Wars. What a combination! Stephen Clements He s been around the world which might explain his unusual take on everyday situations. His cheeky sense of humour is irresistible. Gareth Stewart Non-stop best describes how he approaches life. Passionate about the music he plays, the clothes he wears and the cars he drives. Olga The champion of new music and unsigned bands, she can t wait to crank it up loud! Stephen Woods Smoother than a hot chocolate at bedtime, Woody s bedtime sessions are guaranteed to get you in the mood. Connor Phillips A totally interactive experience! He s afraid of nothing and takes up every challenge he s given.
Presenters & Schedules WEEKDAYS (Mon-Thur) 6am to 10 am Pete Snodden Breakfast Show 10am to 2pm Sonya Mac 2pm to 6pm PK's Afternoon Drive 6pm to 10pm 10pm to 2am 2am to 6am Gareth Stewart Stephen Woods Overnight Hits FRIDAY 6pm to 10pm Connor Phillips 10pm to 12am Stephen Clements SATURDAY 6am to 10 am 10am to 2pm 2pm to 6pm 6pm to 9pm 9pm to 12am 12am to 2am 2am to 6am Gareth Stewart Carl Kinsman Gary Myles The Source Pete Snodden DJ Hix Fierce Angel Overnight Hits SUNDAY 7am to 11am Gareth Stewart 11am to 3pm Gary Myles 3pm to 4pm Non Stop Future Hits 4pm to 7pm Hit 40 UK 7pm to 10pm Olga (includes The Z) 10pm to 2am Stephen Woods 2am to 6am Overnight Hits
Why Radio?
Why Radio? 7 Reasons to use radio 1. Radio talks to people at the right time and place with the lowest cost per thousand Radio works in real time so ads can be targeted at key touchpoint times e.g. on the school run, thereby reaching people at the time they are most ready to be influenced by the message. 2. Radio is a friend Listeners typically describe their favourite radio station as a friend, a valuable context for an advertiser to appear in. The effect is particularly enhanced for sponsorship and promotions. 3. Radio reaches out in an avoidance world Research shows that radio has one of the lowest levels of ad avoidance. People rarely switch stations and are available to listen to any message that is relevant, creative or intriguing. Radio is an ideal medium for reaching out to new customers. 4. Radio has a multiplier effect on other media. Radio s way of multiplying the effect of other media has been thoroughly researched. Studies show that in combination with television, outdoor or press, radio can substantially enhance campaign recall as well as increasing coverage and frequency. 5. Radio creates a large share of mind for a brand Radio can create a sense of ubiquity for a brand because of the following reasons: Radio is a cost effective medium enabling ads to be broadcast more frequently. Radio audiences engage with the medium for long periods of time. 6. Radio builds long term brand dominance Small businesses can become bigger businesses by using radio as their primary medium. Radio provides higher frequency and lower levels of ad avoidance, so the advertiser has more opportunity to be speaking to the listener at the critical time when they are making a purchase decision. 7. Radio is the most flexible medium Business conditions can change fast. Production of commercials is quick and relatively low cost.
Why Radio? The role that Radio plays in your daily life * (% of all media consumed) Before breakfast At breakfast During morning At lunchtime During afternoon During early evening During late evening During night 0% 25% 50% 75% 100% Radio TV DVD Newspapers Magazines Internet *Source: Radio Days 3
Understanding Advertising
Understanding Advertising Creative What you say, times the number of times you say it, is the only thing that works in advertising today. Dave Giff Gifford. Copywriting Copywriting is the art of What you say. A commercial that is well written, a treatment that is creative, will make your airtime more effective. When you advertise on Downtown Radio and Cool FM you have the service of our expert radio copywriter. Jingles A piece of music specifically composed to promote your service or product is an excellent tool for establishing and preserving your brand profile. We can guide you through the process of choosing the style of music that complements your brand and is attractive to your core customers. Please contact your sales representative to discuss a creative approach to radio advertising.
Understanding Advertising Media Summary of Schedule Terms Spots Reach Reach % OTH Impacts Ratings Number of actual advertisements. The total number of people in your target audience who will hear the commercial. The percentage of the population within the Total Survey Area (TSA) reached by the schedule. The average number of times the audience has an Opportunity To Hear an advertisement. The total number of times the commercial will be heard i.e. Reach x OTH = Impacts. Impacts expressed as a percentage of your target audience. Impacts x 100 Population = Rating.
Understanding Advertising Web advertising Skyscrapers MPUs (Multiple Purpose Units) Button ads Banner ads
RAJAR
RAJAR Market Share Local Commercial Radio Provincewide TOTAL HOURS LISTENED *Cool FM 37% 67% *Citybeat 12% Downtown Radio 30% *Q102.9/97.2/101.2 7% *Seven FM 2% *U105 10% *Six FM 2% RAJAR period ending 23rd March 2008 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.
RAJAR Market Share Local Commercial Radio Cool FM Area TOTAL HOURS LISTENED Cool FM 50% 70% *Citybeat 15% Downtown Radio 20% *U105 13% *Six FM 2% RAJAR period ending 23rd March 2008 97.4 Cool FM TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.
RAJAR Weekly Reach (000 s) All Stations Provincewide 828 896 900 505 600 330 269 348 Any Commercial *Cool FM Downtown Radio *U 105 *Citybeat 93 136 101 78 39 Classic FM Virgin AM *Q102.9/Q97.2/Q101.2 COMMERCIAL BBC 34 18 23 talksport *Six FM *Seven FM Any BBC Radio Ulster Radio 1 184 130 112 Radio 2 Radio 5 live Radio 4 23 Radio 3 300 0 RAJAR period ending 23rd March 2008 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.
RAJAR Weekly Reach (000 s) All Commercial Radio Cool FM Area 330 349 360 233 240 167 136 93 84 142 98 120 Cool FM Downtown Radio *Citybeat *U105 22 *6FM Classic FM TalkSport 24 34 Virgin Radio 1 Radio 2 18 Radio 3 Radio 5 live Radio Ulster 0 LOCAL NATIONAL BBC RAJAR period ending 23rd March 2008 97.4 Coool FM TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.
RAJAR 1 and 4 Week Reach (%) Combined Downtown Radio/97.4 Cool FM 54 54 54 67 58 58 57 53 55 40 ASll Adults Men 38 37 38 49 40 41 40 27 37 38 Women 15-25 25-34 35-44 45-54 55+ ABC1 C2DE WEEKLY REACH 4 WEEKLY REACH RAJAR period ending 23rd March 2008 Downtown Radio TSA. N.B. Total Downtown Radio consists of Downtown Radio and 97.4 Cool FM.
Rates
Rates Cost Per Thousand Net Annual Expenditure Up To 13,000 13,000-27,500 27,500-45,000 45,000-65,000 65,000-90,000 90,000-110,000 OVER 110,000 Pre Indexed 30 CPT Adults 2.94 2.79 2.65 2.50 2.35 2.20 2.06 Advertising Rates The CPT (cost per thousand) impacts system provides a consistent level of value for the advertiser, irrespective of audience variations with each research wave. Your overall campaign CPT may vary up or down from the appropriate one listed because of the effect of the different weighting applied to the days of the week through indexing of the base rate. The above 30 second rates apply to both Downtown Radio and Cool FM. CPT reduces on amounts exceeding next higher level. No retrospective discounts. New advertiser s discount 20% off appropriate CPT for 6 months. Conversion Factors (based on 30 second commercial) 10 Second Commercial 0.5 20 Second Commercial 0.8 30 Second Commercial 1 40 Second Commercial 1.3 50 Second Commercial 1.6 60 Second Commercial 1.8
Rates Downtown Radio and Cool FM Package Prices Prime Time (PT) Monday-Sunday 7am-7pm Single Spot 14 Spot Package 21 Spot Package 28 Spot Package 35 Spot Package Cool FM Downtown Both Spot Cost Overall Spot Cost Overall Spot Cost Overall 98 71 153 87 82 76 71 1,218 1,722 2,128 2,485 65 62 57 51 910 1,302 1,596 1,785 142 133 122 114 1,988 2,793 3,416 3,990 Tap Packages Monday-Sunday 6am-12 midnight Single Spot 14 Spot Package 21 Spot Package 28 Spot Package 35 Spot Package Cool FM Downtown Both Spot Cost Overall Spot Cost Overall Spot Cost Overall 76 60 120 65 60 54 49 910 1,260 1,512 1,715 51 46 41 37 714 966 1,148 1,295 109 100 95 85 1,526 2,100 2,660 2,975 Drivetime Package 7am-10am and 4pm-7pm Single Spot 14 Spot Package 21 Spot Package 28 Spot Package 35 Spot Package Spot Cost 128 113 107 99 93 Cool FM Overall 1,582 2,247 2,772 3,255 Spot Cost Overall Spot Cost Overall 93 85 80 74 66 Downtown 1,190 1,680 2,072 2,310 198 184 173 159 149 Both 2,576 3,633 4,452 5,215
Rates Downtown Radio and Cool FM Package Prices (cont) Weekend Package Wednesday-Sunday 7am-9pm Single Spot 25 Spot Package 35 Spot Package Nightsounds Package 7pm-1am Cool FM Spot Cost Overall Spot Cost Overall Spot Cost Overall 98 71 1,775 Downtown 71 55 1,375 Both 153 120 3,000 63 2,205 47 1,645 109 3,815 Cool FM Downtown Both Spot Cost Overall Spot Cost Overall Spot Cost Overall 35 Spot Package 23 805 22 770 38 1,330 Conversion Factors (based on 30 second commercial) 10 Second Commercial 0.5 20 Second Commercial 0.8 30 Second Commercial 1 40 Second Commercial 1.3 50 Second Commercial 1.6 60 Second Commercial 1.8 15% Surcharge on Monday-Friday only campaigns Less 10% new client discount Less 5% in every 13 week commitment
Rates Sponsorship costs on Broadcast Time Sponsorship Opportunity Media Cost 06.00-10.00 (Mon to Fri) Pete Snodden Breakfast Show 90,000 10.00-14.00 (Mon to Fri) Sonya Mac 70,000 14.00-18.00 (Mon to Fri) PK s Afternoon Drive 60,000 18.00-22.00 (Mon to Fri) The Gareth Stewart Show 25,000 08.00-19.00 (Mon to Sun) Weather 45,000 07.00-18.00 (Mon to Fri) Traffic and Travel 65,000 07.00-19.00(Mon to Sun) Sport 65,000 07.00-19.00 (Mon to Sun) Time Checks 60,000 09.00-21.00 (Mon to Sun) Entertainment News 50,000 Sponsorship costs on (12 months) Broadcast Time Sponsorship Opportunity Media Cost (12 months) 06.00-10.00 (Mon to Fri) Dougi Marshall Breakfast Show 60,000 10.00-14.00 (Mon to Fri) Caroline Fleck 55,000 14.00-18.00 (Mon to Fri) Johnny Hero 40,000 08.00-19.00 (Mon to Sun) Weather 40,000 07.00-18.00 (Mon to Fri) Traffic and Travel 35,000 07.00-19.00(Mon to Sun) Sport 30,000 07.00-19.00 (Mon to Fri) Time Checks 25,000
Rates Promotional costs on Media Minimum Broadcast Time Promotional Opportunity Cost Prize Value 06.00-10.00 (Mon to Fri) Pete Snodden Breakfast Show 5,000 2,000 10.00-14.00 (Mon to Fri) Sonya Mac 4,900 1,500 14.00-18.00 (Mon to Fri) PK s Afternoon Drive 4,700 1,500 18.00-22.00 (Mon to Fri) The Gareth Stewart Show 4,300 1,500 06.00-24.00 (Mon to Fri) Winning Day 3,500 1,500 06.00-24.00 (Wed-Sun) Winning Weekend 4,000 1,500 Cool FM Roadshow 3,500 Promotional costs on Media Minimum Broadcast Time Promotional Opportunity Cost Prize Value 06.00-10.00 (Mon to Fri) Dougi Marshall Breakfast Show 3,900 1,500 10.00-14.00 (Mon to Fri) Caroline Fleck 3,800 1,500 14.00-18.00 (Mon to Fri) Johnny Hero 3,700 1,500 06.00-24.00 (Mon to Sat) Winning Day 3,000 1,500 Downtown Radio Roadshow 3,500
Rates Online Rate Structure Formats Skyscrapers 1,000 per month MPUs 1,500 per month Banners 500 per month Button 450 per month Micro Site 500 per page (1 month) Feature Page 1,000 per month Viral Emails Over 30,000 1,500 Over 20,000 1,000 Under 20,000 500 Games To build initially 5,000 (inc.1 month s hosting) Built but to amend to suit 3,000 (inc.1 month s hosting) To host per month 1,000 Video production Client supplied video + web hosting for a month: 750 Filming + web hosting for a month: 1,500 Filming + custom creative (audio) + web hosting for a month: 1,750 Hosting cost after 1st month: 350 Additional Charges Data Capture 250 Competition Mechanic 250 Production Charges Basic Insert logo and small amount of text up to 2 hours of work FOC Design Image manipulation, artwork creation, page layout 500 Super Design Micro sites, print design, flash animation 750 Weekly Updates Charged out at an hourly rate 100 (per hour)
Rates Online Rate Structure Formats Skyscrapers MPUs Banners Button Micro Site Feature Page 15 CPM 18 CPM 10 CPM 8 CPM 500 per page (1 month) 1,000 per month Viral Emails Over 30,000 1,500 Over 20,000 1,000 Under 20,000 500 Games To build initially 5,000 (inc.1 month s hosting) Built but to amend to suit 3,000 (inc.1 month s hosting) To host per month 1,000 Video production Client supplied video + web hosting for a month: 750 Filming + web hosting for a month: 1,500 Filming + custom creative (audio) + web hosting for a month: 1,750 Hosting cost after 1st month: 350 Additional Charges Data Capture 250 Competition Mechanic 250 Production Charges Basic Insert logo and small amount of text up to 2 hours of work FOC Design Image manipulation, artwork creation, page layout 500 Super Design Micro sites, print design, flash animation 750 Weekly Updates Charged out at an hourly rate 100 (per hour)
Rates Commercial Production Rates Radio Commercial Copywriting, single voice-over & music 160 Additional voice-over 80* Tag or edit an existing commercial 80 Scripts and production costs must be approved by the client before recording. Subsequent amendments will be treated as a new production and will be charged accordingly. Copyright exists on the script(s), the voice-over(s) and the production music. The above rates apply to commercials produced for use on Downtown Radio/Cool FM only and cover copyright for one year from the date of recording. Charges for supplying a produced commercial for transmission on another station. Additional voice usage (per voice) 28* Music licence 88* Delivery 25 Please contact your sales representative for a comprehensive quote. * Some additional usage charges may apply for certain voice-overs and stations.
Rates Commercial Production & Studio Hire Radio Commercial Single voice-over & library music 300 Additional voice-over 165* Copywriting 60 per hour The above rates apply to commercials produced for use on Downtown Radio/Cool FM only and cover copyright for one year from the date of recording. Charges for supplying a produced commercial for transmission on another station. Additional voice usage (per voice) 28* Music licence 88* Delivery 25 Studio Hire Voice-over Studio & Control Room ISDN to voice-over s studio Additional Facilities 110 per/hour 120 per/hour POA Please contact your sales representative for a comprehensive quote. * Some additional usage charges may apply for certain voice-overs and stations.
Rates Terms and Conditions Airtime 1.1 You may cancel an order by giving written notice to us, no less than 7 days prior to the scheduled broadcast date provided that in such circumstances you shall pay the price of all airtime actually delivered under the relevant order prior to cancellation. 1.2 You shall be liable for the price of all orders which you seek to cancel within 7 days of the scheduled broadcast date. Price of Airtime 2.1 We shall invoice you for all orders at the end of each calendar month of the broadcast. 2.2 Payment of all invoices shall be due from you within 15 days of the end of the month of invoice date, subject to credit approval. 2.3 You will pay in advance a percentage of the price as notified by us to cover the costs incurred by us for Promotions and Sponsorship. 2.4 If you fail to make any payment on the due date then without prejudice to any right or remedy available to us, we shall be entitled to charge you interest (both before and after any judgement) on the amount unpaid at the rate of 5% per annum above the base rate of Barclays Bank, from time to time until payment in full is made (a part of a month being treated as a full month for the purposes of calculating interest). 2.5 In the event that payment is overdue from you for a period in excess of 60 days, we reserve the right:- 2.5.1 To refuse any further orders unless payment of the price is made by you at the time of placing the order-, and 2.5.2 To suspend any further supplies of airtime until payment is made in advance for the price of such airtime. 2.6 The time of payment of the price shall be of the essence of the contract. Receipts for payment will be issued only upon request. 2.7 We reserve the right to apply our current surcharges to the price in respect of certain items including without limitation solus advertisements- end of week bookings (Friday to Sunday); drivetime bookings (6am to 10am and 4pm to 7pm); FM only Broadcast; fixed spot Broadcast e.g. Newslink. Bauer Radio. Registered No. 1394141 (England) Registered Office: 21 Holborn Viaduct, London ECLA 2DY.
www.downtown.co.uk www.coolfm.co.uk