Heartland FM The Voice of Perthshire The only independent radio station broadcasting across Perthshire. Advertising and Sponsorship 2015

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1 The only independent radio station broadcasting across Perthshire Advertising and Sponsorship 2015 Heartland FM 9 Alba Place Pitlochry Perthshire Scotland PH16 5BH Office: sales@heartlandfm.co.uk Registered in Scotland; Company No:

2 Join the #HeartlandFMFamily Our Ethos Community not commercial 24/7 radio broadcasting Established in the UKs longest running community owned radio station Dynamic communication channel, broadcasting, and social media Our Activity per annum Broadcasting to over 112,000 people in the Perthshire region Supporting social, sport and cultural group activities; broadcasting news and events Shop window for locally-based businesses and commercial activities Record & promote local events and musicians Our Activity per day Estimated daily listenership of 28,000 plus substantial online (many overseas) and DAB audience Receive high listener engagement on a daily basis Each Facebook listing reaches at least 1,000+ followers Our Awards Scottish New Music Radio Station of the Year 2012 Runner up - Scottish New Music Media Person, Radio Presenter 2012 Finalist 2012 Perthshire Chamber of Commerce Business in the Community Sunday Heart & Soul show shortlisted for Jerusalem Award 2013 & 2014 With 50+ presenters check the daily schedule Your Campaign We offer a wide range of promotional opportunities to organisations who want to increase brand perception, build awareness, provoke response and footfall Heartland FM can help you reach a wide, diverse listenership. Contact us now to kick off your campaign.

3 Join the #Heartland FM Family Broadcasting coverage 112,000 target area population 75% of Perthshire Aberfeldy PH15 Auchterarder PH3, PH4 Blair Atholl PH18 Blairgowrie PH11, PH12, PH13 Crieff PH5, PH6, PH7 Dunkeld PH8 Perth, PH1, PH2, PH10, PH14, PH15 Pitlochry PH9, PH16 Unique regional coverage, down the busy A9 a captive audience 2,244 million motors travel across Perth & Kinross (2010) Reaching some of the wealthiest ABC1 in Perthshire Broadcast output Transmission coverage as of 2013 X X Plus worldwide, online at regular listeners in USA, Canada and Europe Speech/music ratio is 40/60. Live programming is Mon-Fri , Sat and Sun All programming is locally produced with no networking or imported programmes. We do not operate a playlist system meaning that listeners can request tunes and the Heartland FM presenters can tailor the playlist to their target audience. Daytime music output is heavily listener driven with Chart, Country and Rock added in at presenter choice. After all programming is specialist, with shows specifically covering Country, Classical, Scottish, Folk, Celtic, Heavy Rock, Punk, Indie Unsigned and New talent, Blues, Christian, Bluegrass & Hillbilly. Heartland FM is also broadcast on Bridge FM's Hospital Radio frequency in Dundee, Monifieth, Ninewells hospital complex, Royal Victoria Hospital and Ashludie Hospital in Fife. "Listening from Mesquite. Texas! Love the music, my ancestors are from Scotland, wish one day to visit... Mary Miner Meshell, December 2014

4 Join the #Heartland FM Family Our listeners "Heartland FM saved the day, promoting our appeal for Duke of Edinburgh's Award volunteers, thank you very much for the opportunity" Steve McQueen, Senior Development Officer, Perth & Kinross Association Around 28,000 daily listeners 8,000 website hits per month Voted us Scottish New Music Radio Station of the Year 2012 HFM listener demographics More year olds listen during the day More year olds listen in the evenings Listeners send in 100+ requests per day Each Facebook listing reaches at least 600 followers Aberdeen, Inverness London Stirling Auchterarder, Crieff International Dundee, Kirkcaldy Perth Edinburgh Glasgow Pitlochry, Blair Atholl, Kinloch Rannoch, Aberfeldy, Blairgowrie, Dunkeld Heartland FM Facebook demographics Social Media 62,000+ page views a year Facebook friends 700+ Facebook page impressions per day 1,700+ Twitter followers Designated YouTube ad Flickr profile Heartland FM Facebook follower locations "Just up on holiday in Aberfeldy this is the best radio station in the UK where else can you hear Sam Cook, Otis Redding, Stevie Wonder, Jackie Wilson and then the Clash singing White Man in Hammersmith Palais great stuff" Tom Docherty, October 2014

5 Package Description Daypart Price Sponsorship Sponsor of a on show Heartland FM for a minimum of 12 weeks -Bumper within show including sponsor message on show trailer -Bumper trailer outside show hours - x3 mentions per hour - Website listing - Facebook and Twitter promotion Daytime Evening From VAT (based on 1 show airing once per week) Title Weather 10 second introduction to the weather, mention of business and key message Twice every hour each weekday x320 plays over 4 weeks Title Traffic 10 second introduction to the traffic, mention of business and key message Every hour each weekday x320 plays over 4 weeks VAT for 4 weeks VAT for 4 weeks Advert One week campaign (6 days) 6 plays per day 147+ VAT Four week campaign x18 plays a week VAT 6 month campaign (3 script changes) 12month campaign (6 script changes) x18 plays per week interviews; Boost Messages; web & social media promotion 3,000 + VAT (6 months) 6,000 + VAT (12 months) Website Logo on the Heartland FM website plus redirection link back to business web advert online VAT for 4 weeks Social Media Facebook & Twitter Share business link on our Facebook/Twitter (in conjunction with another package) x1 online post per week 20 + VAT for 4 weeks Small Trader Do you have four or less employees? Then ask about our excellent value small traders package. 6 or 12 month campaign From 100 per month + VAT Advertising process Heartland FM have a creative team to assist the production of your radio campaign, from script to voice, editing & production. We work with you to tailor a campaign featuring any of the above mechanisms. Additionally our team can also create bespoke packages to suit your needs VAT VAT with music Heartland FM can also play adverts created by other radio stations, helping you communicate a consistent message to listeners.

6 Join the #Heartland FM Family History Heartland began broadcasting in 1989 for short periods from Mrs Honeyman s big shed, then began live outside broadcasts from the Aberfeldy Raft race and gained a community radio license in 1992, moved into a permanent premises at Pitlochry curling rink. Initially, the output was limited to Monday to Friday and at the weekend. However, the hours were extended and now the station broadcasts 24 hours a day, every day of the year. Furthermore, our license is commercial as opposed to the community license. In 2009 the station moved to new premises, which was financed by a LEADER grant matched by P&K. The move into Pitlochry town centre made the premises more accessible for the public and brought new enthusiasm with more presenters coming forward and a change in key personnel. At the beginning of 2011 HFM bought the license to broadcast on in Perth from the former Perth FM. As a result we have a number of new presenters from Perth on air, strong links with the Arts in Perth, St Johnstone FC, the city music scene, as well a new audience potentially increasing our listenership eightfold. Throughout our daytime programming, we include local interviews to promote events, groups and organisations plus the free What s On service. This is open to all community groups, non-profit organisations as well as tourist orientated operations helping to raise awareness of services and attractions. Various regular features are broadcast, including television reviews, cinema listings, local sports, health and beauty, political, theatre and nature news being a few examples. Importantly, we read out up to date travel information and school closures. We find this extremely important in the winter, with a great deal of our catchment area being rural. Our community links continue on our website and social media where we continually feature a story of local importance on our homepage. We also dedicate a space on our homepage to Local band of the month which correlates with our involvement in Battle of the Bands- allowing Heartland to be a platform for unsigned, local talent. The web allows us to stream online giving a potential worldwide audience and provides a platform for Perthshire to showcase itself to the world through art performances and the spoken word. Future plans Future plans are to have a purpose built station with satellite studios around the county allowing those further afield to access our station, for example with live performances, more outside broadcasts, debates on local issues or live political discussion. We want Heartland to become a major voice for Perthshire across Scotland by providing training in all aspects of the media from basic music presenting to journalism, editing, producing, copy writing and engineering and using these skills to increase and improve its output as well as helping Perthshire people into a career, which may not necessarily be in radio, or simply to boost self confidence and get themselves back into a working routine. Bruce & Frankie picking up Scottish New Music Radio Station of the Year Award at the Scottish New Music Awards ceremony 2012