Rossel Advertising Powerful media for powerful campaigns
D A I L I E S 4.000.000 readers every day 920.000 newspapers distributed every day M A G A Z I N E S 2.800.000 readers every week D I G I T A L 850.000 unique visitors / day D A T A B A S E France - 480.000 e-mails Belgium - 900.000 e-mails 15.000.000 unique visitors / month H U M A N R E S O U R C E S ± 4.000 direct employees T O T A L R E V E N U E 550 million ± 2.000 in Brussels & Wallonia 1.000 journalists : most important pool in Belgium 450 people are working for the sales departments A N Y T I M E, A N Y W H E R E, A N Y P L A T F O R M
Think NEWSBRANDS THINKING POWER 6 Belgians out of 10 are in contact with a daily paper media brand every day! Source : CIM Press 2015
BELGIUM Antwerp East Flanders West Flanders Dutch Brabant Limburg Hainaut French Brabant Liège Namur BELGIUM : 11.203.992 inhabitants Dutch : Flanders + Dutch Brabant : 57% French : Wallonia + Brussels + French Brabant : 42% German : 1% (90.000 people) Brussels :1.178.406 million inhabitants (77% French / 7% Dutch / 16% others) Luxemburg
Think NEWSBRANDS NEW GENERATION PAPER DATABASE WEB SOCIAL NETWORKS PDF 17H TABLET/MOBILE
Source 1 : Dailymetrie april 2015 Belgian population 18-65 y Source 2 : Cim TGM Press 2014 Think NEWSBRANDS DIGITAL BECOMES MORE IMPORTANT New supports to read 11% 14% 38% Penetration rate NL 15% 28% 32% 37% 14% FR 41% 40%
Readers (000) Source: CIM Press 2015 Think NEWSBRANDS CIM NEW CURRENCIES 2100 2000 DAILY READERS FR NEWSPAPERS 2'009 1900 1800 1700 1'662 : +27% vs 1600 1'583 1500 Print Print+PDF+app Total brand Currency 1 Currency 2 Currency 3
Source : CIM 2014 v2 Quality Newspapers NEWSBRANDS CIM 2014 15% 28% 573890 12% 553080 375190 18% 27% 252560 177180 99760
Dutch daily newspapers Daily net audience : 3.110.280 paper + PDF + app / 3.710.240 paper + PDF + app + website (Total Brand) BELGIUM 2'000'000 1'800'000 1'600'000 1'400'000 1'200'000 1'000'000 800'000 600'000 400'000 200'000 0 (1) +44% +35% +53% +24% +28% +2% +63% +72% Het Laatste Nieuws Het Nieuwsblad De Standaard Gazet van Antwerpen Belang van Limburg De Morgen Metro nl De Tijd papier + PDF + app 1'279'030 1'013'900 361'550 419'600 386'190 230'030 337'550 102'790 total Brand 1'845'680 1'372'410 553'040 538'080 478'430 375'190 345'270 177'180 10% 3% 6% 8% 24% North 10% 32% 7% Het Laatste Nieuws De Morgen De Standaard Het Nieuwsblad Gazet van Antwerpen Belang van Limburg De Tijd Metro nl (1) Complementary audience % brought by websites Source : CIM 2014 v2
BELGIUM French daily newspapers Daily net audience : 1.960.160 paper + PDF + app* / 2.262.390 paper + PDF + app + website (Total Brand) 800'000 700'000 (1) +25% +36% +30% +33% +2% +44% +42% 600'000 500'000 400'000 17% 7% 3% 23% Sudpresse Le Soir La DH 300'000 200'000 100'000 15% South 17% Metro fr L'Avenir La Libre Belgique L'Echo 0 Sudpresse La DH Le Soir L'Avenir Metro fr La Libre Belgique L'Echo papier + PDF + app 608'640 435'940 442'100 428'800 514'110 175'240 70'370 total Brand 760'920 591'380 573'890 571'560 523'550 252'560 99'760 (1) Complementary audience % brought by websites 18% Source : CIM 2014 v2
readers x 1 000 MAPPING BELGIUM SOUTH 500 Press South Belgium social groups 1+2 VLAN 400 Proximag 300 Ciné Télé Revue Metro FR Soir 200 Vif L'Express Femmes d'auj 7 Dimanche Trends NL+FR Top Santé Paris Match Soir Magazine Sudpresse Dernière Heure Psychologies Touring Vif Weekend 100 Télépro Flair FR Moustique Elle Belgique Avenir Déco Idées fr+nl Sabato NL+FR Gael Victoire Focus Vif Télé Star Libre Belgique TV News Marie Claire Edition BelgeElle Décoration Echo Télé Pocket Sillon Belge 0 50 70 90 100 110 130 150 170 190 210 230 Affinity Bubble size = coverage Source : Cim 2015 11
ROSSEL PORTEFOLIO Le Soir Passion des Montres Twice a year May 2016 October 2016 573.890 readers (+11,3%) 5 editions Circulation : 74.202 ex. Paid circulation : 64.569 ex. Subscribers : 63% Social Group 1-2 : 45,8% Language : French 1/1 page FC : 26.619 (National) Passion VOITURE September 2016
Source: CIM Lectorat 2015 Brand Diffusion CIM 13 derniers mois à fin juin 2014 LE SOIR : SUPPLEMENTS Victoire Luxe editions 2016 NEW NEW 27/02 FASHION 26/03 MEN 23/04 DESIGN MILAN 21/05 BEAUTY 18/06 SUMMER EXPERIENCE 150.700 readers (+14,6%) Lifestyle supplement Saturday with Le Soir Circulation : 92.755 ex. 27/08 FASHION 24/09 MEN 22/10 DECO / DESIGN 26/11 GIFTS 9 Luxe editions in 2016 Social Group 1-2 : 47.4% Language : French 1/1 page FC : 7.500 (National)
LE SOIR : SUPPLEMENTS Every Wednesday in LE SOIR All you need to know about Music, Cinema, Art, & Games Every Friday with LE SOIR, every Saturday with SUDPRESSE The Free TV Magazine Every Thursday in LE SOIR Real estate info in the heart of the news Source: CIM Lectorat 2015 Brand Diffusion CIM 13 derniers mois à fin juin 2014
Sources : Cim 2015 Print + PDF + App Cim Internet traffic June-August 2015 Le Soir Quality news 24h/24 442.100 123,000 followers readers 160 500 fans 223.000 u.b. / day 111.600 downloads 192.900 downloads 16 200 downloads 178.700 downloads 21.400 downloads 20.100 downloads 351.700 readers
LE SOIR MAGAZINE Soir magazine The best for people and TV news 384.850 readers (+12%) 415.180 readers Issue date : Wednesday (in kiosks) Circulation : 75.000 ex. Paid circulation : 54.777 ex. Subscribers : 29,2% Language : French 1/1 page FC : 4.995 Source: CIM Lectorat 2013 Print & Brand Diffusion CIM 12 derniers mois à fin juin 2013