PRINT DIGITAL EVENTS. Quick Read: RedEye Mon-Tues: 150,000 Wed-Fri: 200,000

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1 Chicago, IL #3 DMA Reach 3.1 million consumers with Chicago Tribune The Chicago Tribune is the #1 newspaper and #1 news & information website in market RedEye is the #1 daily commuter paper in market PRINT DIGITAL Quick Read: RedEye Mon-Tues: 150,000 Wed-Fri: 200,000 chicagotribune.com UVs: 11.3MM/ 6 month average PVs: 82.8 MM/ 6 month average touch.chicagotribune.com UVs: 5.7MM/ 6 month average PVs: 35.9 MM/ 6 month average Newspaper: Chicago Tribune Circulation Daily: 438,935 Sunday: 789,917 Audience Daily: 1,069,117; Sunday: 1,956,592 Hispanic: Hoy, Fin de Semana Mon-Thurs: 72,500 Friday: 100,000 Weekend: 389,600 chicagonow.com redeyechicago.com Magazine: Chicago Tribune Magazine Sunday: 789,917 (distributed in newspaper) Magazine: Chicago Magazine Monthly: 150,000 chicago.metromix.com Mobile apps are also available for ipad, iphone, Android and Blackberry platforms. EVENTS vivelohoy.com 78+ annual events Over 180,000 attendees Source: AAM Snapshot, March 2014 ; comscore Nov 2013 April 2014; Omniture, Nov April 2014; 2014 Scarborough Release 1; Tribune Circulation Department

2 The Dominant Voice of the Chicago DMA 1,069,117 Daily Readership 202, , ,074 Chicago Tribune Wall Street Journal USA Today NY Times Extend Your Reach with chicagotribune.com Chicago Tribune Print Version Exclusive Readers 1,714,064 Print & Online Shared Audience 447,842 Total Audience 2,588,793 Market Coverage 35.2 % chicagotribune.com Exclusive Online Visitors 426,887 Source: Scarborough 2014 Release 1. Note: Newspaper Audience = Chicago Tribune average daily or average Sunday; Website Audience = visited chicagotribune.com in past 7 days. Chicago DMA

3 Market Profile: #3 DMA in America 9.7 million people Population 18+ 7,350,363 Median Age 45.7 Median HHI $62,544 College Education 60% Employed 63% Own Home 65% Demographics: Chicago Tribune Profile: Daily/Sunday % Composition % Coverage Index Male/Female 50/50 30 /29 103/97 College Educated Own Their Home HHI $100K Professional/Managerial Median HHI $69,218; Median Age 52.5 chicagotribune.com Profile: Visited Site in Past 7 Days % Composition % Coverage Index Male/Female 59/41 15/10 122/79 College Educated Own Their Home HHI $100K Professional/Managerial Median HHI $90,630; Median Age 40.1 Sources: 2014 Scarborough Rel. 1; 2014 Claritas

4 Content and Media Opportunities SU MO TU WE TH FR SA Main News Business * Sports Travel Arts & Entertain. * Real Estate Rides Life+Style Good Eating Health & Family Dining On The Town Homes GENERAL DEADLINES Space: Color: 3 days prior to pub date B&W: 2 days prior to pub date Material: Color: 3 days prior to pub date B&W: 2 days prior to pub date DIGITAL OPPORTUNITIES #1 platform for Chicago s diverse online voice 350 blogs and growing Behavioral and geo-targeting Data capturing * Part of Main News Other Advertising Opportunities RedEye & The Mash RedEye & redeyechicago.com Engaging young, social, on-the-go Chicagoans with to-the-point news, pop culture and entertainment The Mash & themash.com Chicago's only teen-targeted publication, distributed weekly in 200 Chicagoland schools

5 Distribution Map: Chicago Tribune Circulation Sunday: 789,917 Daily: 438,935 Source: AAM Snapshot, March 2014

6 Preprint Capabilities: Increase market penetration by adding a preprint option to your buy NOTE: Estimated distribution quantities are subject to change. Based on Q Data Solutions: Ensuring every dollar spent in a market, is working harder and more efficient than it ever has What we do: Profile best customers to understand and uncover how each engages with different Publisher media channels Identify points of engagement that connect with them when and where they are most receptive Develop the most effective and efficient program that aligns your message with relevant content delivered through integrated connection points Prove performance by delivering measurable ROI results How we re unique: Proprietary household level data powers optimization model and allows us to identify specific media channels within our portfolio that engage your customers and shoppers most Measurable results highlight what is/is not working in media campaigns to improve campaign ROI Scalable and executable across multiple markets