2015 Exhibitor Marketing Opportunities March 15-17, 2015 Boston Convention & Exhibition Center Boston, USA Make the most of your trade show investment! The following marketing opportunities will help you gain exposure before, during and after the expo to attract buyers to your booth and increase your sales. Contents Web & Email Advertising... 2 Expo Map... 3 Digital Program... 4 Mobile App Sponsorships... 6 Key Buyer Sponsorships... 9 Banners & Advertising Panels... 10 Other Sponsorships... 11 www.
Web & Email Advertising Display Advertising Last year during a 12 month period*, the exposition s website received more than 83,000 unique visitors and 140,000 total visits. Before, during, and after the show, visitors come to the event website to view the exhibitor list, special events, make travel arrangements, and plan their visit to the exposition. Display advertising run-of-site and subject to availability. Maximum of 3 advertisers per position. *Based on Google Analytics report May 1, 2012 April 30, 2013 Leaderboard 728 x 90 US$6,200 Small Rectangle 300 x 100 US$1,700 Medium Rectangle 300 x 250 US$3,200 View the Exhibitor Listing Packages to learn more about maximizing your exposure and increasing your return on investment! pg. 2
Email Banner Ad Sponsorship Target buyers before they arrive to the exposition by placing your company s message on emails sent during the attendee marketing campaign, including the visitor confirmation email, exhibitor newsletter, and post-show thank-you email to attendees. Banner ad: 468x60 pixels. Consult your sales representative for email schedule and availability. Visitor Registration Confirmation Visitor Pre-Reg Email Exhibitor Newsletter Exhibitor Newsletter (Package of 4) Post-Show Thank You Email US$4,200 US$3,000 US$1,600 US$5,700 US$3,000 Expo Map Visitors rely on the Expo Map to navigate the show and it is among the most distributed printed piece at the exposition. Floor maps are an optimal way for exhibitors to pique the interests of attendees. The new format this year offers you more opportunities to enhance visibility. Printed Front Cover Belly Band Back Cover Size: 7.5 w x 10 h Inside Front Cover Size: 7.5 w x 10 h Inside Back Cover Size: 7.5 w x 10 h Full Page Size: 7.5 w x 10 h Half Page Size: 7.5 w x 4.75h Quarter Page Size: 3 5/16 w x 4 7/8 h -OR- Size: 7.5 w x 2.75 h Cover Tip Size: 8.25 w x 4.5 h Loose Insert exclusive Provided by sponsor Size: 8 w x 10 h max US$5,200 US$5,700 US$4,500 US$4,000 US$2,750 US$1,500 US$800 US$8,500 US$4,000 Printed Belly Band Questions? +1 207.842.5517 pg. 3
Digital Program The digital program will be distributed to the buying audience prior to the event through multiple communications and is a vital planning tool for visitors. Advertising in the digital program offers you more opportunities to bring buyers to your booth. Section Divider: Includes logo on tab and 1 full page ad! Landing Page Sponsorship Landing Page Make a big splash by being the first name visitors see when they view the show program. Make your mark with the exclusive sponsorship and drive traffic to your website and generate leads before the event! Size: 7 w x 9 h. US$10,000 Section Divider Your logo will be placed on the navigation tab of the program, selected on a first-come first-serve basis. When a user clicks on the tab, they will be taken to your ad first. Size: 8 w x 10 h. US$3,500/divider pg. 4
Video With the Digital Program, exhibitors may now incorporate video into their sponsorships to really make their messaging stand out! Have a new product you d like to demonstrate? Showcase it with a video and drive traffic before the exposition even begins! Produced and supplied by the sponsor. Frame size: 640px x 480px max. File size limit: 50MB. US$1,500 Acceptable File Formats: mp4, mpg, mpeg, mov, ogv, ogg, wmv, ovi, flv Note: flv has the best quality for video files. Advertising Opportunities Interested in a more familiar approach that is tried and true? Advertising in the Digital Program is a great solution to make a lasting impression. The buying audience will be reading the program before the event, so make sure you re added to their agenda. Downloadable, searchable, printable the Digital Program is an interactive tool allowing buyers to contact you directly with a simple click. Get leads before you re at the expo! Add your hyperlink to your advertisement to generate traffic to your website! Inside Front Cover Inside Back Cover Printed Belly Band on Cover Page Full Page Half Page Quarter Page US$4,300 US$3,800 US$5,000 US$2,500 US$1,200 US$800 pg. 5
Mobile App Sponsorship Title Sponsorship - Exclusive! Be seen every time, everywhere Get maximum exposure within the app as well as in all communications related to the app (print, on-site signage and digital communications). Keep your company in the spotlight the entire exposition and only a touch away! US$8,900 Title Sponsorship includes: Exclusive full page ad, displayed when app is opened Homepage banner in rotation Exclusive banner on map page Free mobile showroom featuring up to 5 product profiles Company logo and booth number on all signage and assets related to the app One special announcement each day within the app, sent to all attendees who downloaded it Be the most visible exhibitor listed in the app and make a big impression at the exposition! Why Mobile? Showcase your special products Be seen by potential buyers Complement your other marketing strategies Stand out from the competition! pg. 6
Mobile Showroom Stand out by becoming a Featured Exhibitor in the mobile app, one of the most important tools to attendees navigating the exposition. All advertisers receive a free mobile showroom. Make it easy for attendees to contact you for appointments and increase your brand exposure. US$500 All mobile showrooms are featured under the Featured Exhibitor section of the application, one touch away from the home screen. In addition, the mobile showroom also includes: Your company name and photo Booth number with link to your location on the map 200-word company description Full contact information with URL, phone and email With interactive features, buyers can: Book an appointment to meet you during the show Request a call back Get directions to your booth with one simple touch Add your company to their Shortlist and Agenda Homepage Banner The homepage banners are seen by all users and are featured on the navigation page of the app, seen each time the page is opened. Limited to four banners and are displayed in rotation. US$2,500* Rotating Banners Rotating banners throughout the app give you optimal, affordable exposure. With a single touch, potential clients will be brought to your free mobile showroom. Rotating banners see a high click through rate and brings up to 20 to 30 times more traffic to your mobile showroom. US$1,250* pg. 7
Product Category Banners These are the most cost-effective option for banner advertising within the mobile app. By purchasing a product category banner, your company will be seen at the top of your desired category. People seeking your specific products or services will find you before your competitors. This option includes a free mobile showroom and is limited to maximum of three banners per category. US$650* Special Announcements Send every app user a special announcement. This is a great place to mention live demonstrations, new products, or events. Your special announcement may contain up to 200 characters and link to your profile. Users can easily add your announcement to their agenda, generating direct traffic to your booth! Limited to 4 messages per day. US$750/each *Deduct US$500 off list price with the purchase of an Exhibitor Listing Package. All banner advertisements come with a FREE mobile showroom and listing as a Featured Exhibitor in the mobile app! pg. 8
Sponsorship Opportunities Key Buyers have high-volume purchasing responsibility for large, multi-unit retail or foodservice establishments. Marking the largest key buyer attendance at the exposition, last year the exposition welcomed over 400 key buyers from the largest, multi-unit retail and foodservice establishments. Make a lasting impression on these decision makers and attract them to your booth with the following opportunities. Key Buyer Bag Inserts Include one product brochure or gift in the Key Buyer welcome bags to be dropped off at hotels and in the Key Buyer Lounge at the show. Insert or gift must fit in a 12 x12 bag. Includes recognition in all Key Buyer-related materials. Sponsor must produce materials and supply to show management during exhibitor move-in period. Sponsorships available: 5. US$2,500 Key Buyer Pens Give the write stuff. Insert your company-branded pens into the Key Buyer nylon badge carrier. Sponsors must provide the insert no later than during exhibitor move-in period. Sponsorships available: 2. US$2,500 Business Card Insert Insert a business-card size advertisement into the Key Buyer nylon badge carrier. Sponsors must provide the insert no later than during the exhibitor move-in period. Sponsorships available: 2. US$2,500 pg. 9
Banners & Advertising Panels Column Wraps Place your company name and message on a four-sided, four-color column wrap. Multiple locations available. US$6,300 Advertising Panels Prominently display your company name and message on a huge, single or double-sided, four-color, 8-foot advertising panel. Multiple locations available. One-sided: US$3000, Two-sided: $3,750 Window Cling Banners Feature your brand and ad on a 50 x100 vinyl vertical window adhesive banner visible from the show floor and outside the exhibit area. Cling banners are available in the North Lobby (single sided) and the Sky Bridge (double sided). Both overlook the exhibit floor. Available on a first-come, first-serve basis. North Lobby: US$3,800/panel, Sky Bridge: US$4,000/panel Banner Sponsorship Display your company name and message prominently in a four-color show banner. Locations available: multiple. Large size banners and multi-banner packages. US$7000 US$9 300 pg. 10
Other Sponsorships Back-of-Badge Sponsorship- Exclusive! Over 19,000 attendees come to the show, and they all need a badge to get in. Place your sales message on the back of the visitor s name badge and make a huge impact. Exclusive sponsorship. US$6,200 Transportation Sponsorship- Exclusive! Visitors and exhibitors ride the free shuttles to and from the Convention Center and their hotels. Take advantage of this captive audience by showing a video promoting your company, brand, and products. US$12,500 Media Tower Promote your company name and message in 2.3 million LED lights! With over 5,000 square feet of space and visibility from over a half mile away, the Media Tower at the Boston Convention and Exhibition Center is the only one of its kind at any convention center in the United States. Floor Tiles Sponsorship Promote your brand and booth number on a highly-visible floor tile on the exhibit floor or at the top of the high-traffic escalator outside the exhibit floor. Tile sizes: 5 x5, 13 x10 and 13 x16. Single-tile or multiple-tile packages. Available on a first-come, first-serve basis. US$3000 (small), US$6800 (medium), US$8800 (large) Registration Giveaways Provide a give-away in the registration area that attendees will want to keep. Make sure your company name is on the item visitors take home! Examples: Pens; lanyards; USB sticks/flash drives; bags; flashlights; key chains. Limited opportunities. US$3,100-US$3,600 Custom Packages We will work with you to create a sponsorship package designed for maximum exposure, increasing the odds of buyers noticing your company message and product above the rest. For additional exhibitor marketing and sponsorship ideas, contact your sales representative at +1 207-842-5538 or email. pg. 11