MEDIA GUIDE PRINT+ONLINE 2016 Online geprüft
Contact Media Volker Winzer Sales Director Phone +49 89 25556-1308 vwinzer@weka-fachmedien.de Tiffany Dinges Sales Phone +49 89 25556-1363 tdinges@weka-fachmedien.de Janette Mirkovic Sales Phone +49 89 25556-1343 jmirkovic@weka-fachmedien.de Andreas Zepf Sales Phone +49 89 25556-1364 azepf@weka-fachmedien.de Service Katrin Scheinig Sales Manager Events Phone +49 89 25556-1393 kscheinig@weka-fachmedien.de Rosi Böhm Assistant Phone +49 89 25556-1307 Fax +49 89 25556-1670 rboehm@weka-fachmedien.de Lydia Sattelberger Database Management Phone +49 89 25556-1303 lsattelberger@weka-fachmedien.de ADS CAREER MARKET Hotline +49 89 25556-1308 stellenanzeigen@elektroboerse-smarthouse.de Uschi Wittmann Database Management Phone +49 89 25556-1847 uwittmann@weka-fachmedien.de Borghild Bernhard Disposition print ads Phone +49 89 25556-1480 bbernhard@weka-fachmedien.de Nelli Schulz Disposition banners, newsletter ads Phone+49 89 25556-1483 nschulz@weka-fachmedien.de Petra Otte Disposition banners, newsletter ads Phone +49 89 25556-1479 potte@weka-fachmedien.de Editorial office Peter Wintermayr Editor-in-chief Phone +49 89 25556-1310 pwintermayr@weka-fachmedien.de Cornelia Meier Editor Phone +49 89 25556-1391 cmeier@weka-fachmedien.de Publishing house Peter Eberhard Publishing house manager Phone +49 89 25556-1385 peberhard@weka-fachmedien.de 2 Richard-Reitzner-Allee 2 85540 Haar Phone +49 89 25556-1308 Fax +49 89 25556-1670 media@elektroboerse-smarthouse.de
Media Portrait Media Portrait 1 3 1 Title: elektrobörse smarthouse 2 Characteristics: There is much potential to electrician trade due to great technical development and rising market needs. elektrobörse smarthouse offers well-grounded information and proficient coverage about electric installation, intelligent building technology, technical lighting and renewable energies, photovoltaics and heat pumps. 3 Target group: Electrician trade 4 Publication frequency: 14 issues (including special issues) 5 Format: A4 6 Volume: 68 th volume 2016 7 Subscription rates: Domestic subscription: 50.00 (incl. special issues) 8 Organ: - 9 Membership: IVW Overseas subscription: 62.00 (incl. special issues) bus-guide only Domestic subscription 15.00 Overseas subscription 19.00 Single copy rate: smarthouse 5.00 bus-guide 10.00 10 Publishing house: WEKA FACHMEDIEN GmbH Richard-Reitzner-Allee 2, 85540 Haar Phone: +49 89 25556-1307 www.elektroboerse-smarthouse.de www.weka-fachmedien.de 11 Publisher: - 12 Advertising: Volker Winzer Sales Director Phone: +49 89 25556-1308 vwinzer@weka-fachmedien.de 13 Editorial office: Peter Wintermayr E-Mail: pwintermayr@weka-fachmedien.de 14 Editorial to advertising ratio: 2014 = 13 issues */** total pages: 660 pages = 100% editorial content 551 pages = 83.48% advertising content 109 pages = 16.52% of which bound inserts 0 pages = 0.00% loose inserts 4 pieces 15 Editorial content analysis 551 pages = 100% editorial content per topic 486 pages = 88.2% building technology 114 pages = 20.7% building automation 36 pages = 6.5% electroinstallation 66 pages = 12.0% operating 28 pages = 5.1% test & measurement 7 pages = 1.3% technology & trends 75 pages = 13.6% electromobility 7 pages = 1.3% lighting 44 pages = 8.0% industry news, trade fairs 61 pages = 11.1% products 23 pages = 4.2% renewable energies (PV, heat pumps, power storage) 25 pages = 4.5% emitters 11 pages = 2.0% others (title, editorial, contents, imprint, advertiser index) 54 pages = 9.8% (incl. *bus-guide / **supplement `renewable energies)
Circulation / distribution / technical data media information 2016 Circulation and distribution analysis 4 Circulation audit: Circulation breakdown: print run: 25,279 * copies per issue/annual average (July 1 st 2014 to June 30 th 2015) total circulation: 24,868 abroad: 95 sold circulation: 58 abroad: 5 Abonnements: 57 member copies: other sales: 1 controlled circulation: 24,810 remainder, archive and voucher copies: 411 Geographic circulation breakdown: economic region share of total circulation % copies Germany 99.6 24,773 abroad 0.4 95 total circulation 100.0 24,868 * except special issues Structure of the domestic market circulation by Nielsen-areas (plus distribution Austria and Switzerland) Nielsen I 13.2 % = 3.271 Ecopies Nielsen II 2 1 21.0 % = 5.210 copies Nielsen VII Cologne 7 11.1 % = 2.731 copies 3a Erfurt Dresden Nielsen IIIa 15.7 % = 3.894 copies Nielsen IIIb 12.0 % = 2.981 copies Koblenz Muenster Bremen Frankfurt Freiburg Stuttgart 3b Summary of the survey methodology universe (domestic total circulation): 24,773=100% period of analysis: July 2015 Kiel 4 Rostock 6 Nuremberg Munich 5 Berlin Nielsen V + VI 12.9 % = 3.187 copies Nielsen IV 14.1 % = 3.499 copies Nielsen Marketing Research
media information 2016 Technical data Adverts printing technique: magazine format: Type area: web-fed offset, saddle stitching Paper: 90gr/m² improved LWC 210 mm width x 297 mm height 184 mm width, 260 mm height, 4 column (each 43 mm) Digital data transfer: your contact person: Borghild Bernhard, Disposition print ads, Phone: +49 89 25556-1480, Fax +49 89 25556-1690, bbernhard@weka-fachmedien.de Please transmit your digital data by data medium (CD-ROM), e-mail or FTP. For detailed specifications please ask your contact person. File names should be given as in the example: Customer name_elboe-smarthouse_issue (for example: Mustermann_elboe_smarthouse_1_16) Fonts: File format: Proof: FTP access: Please deliver all fonts. In case of absent fonts, we use alternative fonts which may change the appearance and layout of the ad. The minimum line width is 0.5 mm. Please avoid motifs with very fine structures (due to moiré effect). We prefer non-separatet single-page PDFs. Fonts must be integrated and colours must be in CMYK. Please avoid open data formats. Otherwise we do not guarantee a correct appearance. Content proofs must be delivered in 4c based on the standard PSO_LWC_Improved_eci.icc for offset printing. The appropriate profiles may be downloaded at www.eci.org. Cover proofs must be delivered in 4c based on the standard ISOcoated_v2_eci. icc for offset printing, unless we may not print your ad. In case of questions or problems please ask your contact person. ftp3.journalmedia.de jm_ftp_public QUOglioutPLO Please announce every FTP transfer in advance by e-mail. Loose inserts, bound inserts, tip-on ads, CDs loose inserts: minimum size: 105 x 148 mm maximum size: 10 mm smaller than the magazine on each side minimum weight: 150 gsm for single leaf maximum weight: on request positioning: best possible loose inserts must be delivered cut and folded and as a finished product and be adapted for mechanical processing placement possibilities: print run, part of circulation by zip-codes or by qualified addresses bound inserts: minimum size: 105 x 148 mm maximum size: format of the magazine trimmed pages should have an additional 4 mm on each border to be cut off minimum weight: 100 gsm bound inserts must be folded and delivered in uncut format and be adapted for mechanical processing, please allow an additional 3 mm gutter bleed for bound inserts placement possibilities: print run and part of circulation by post code or Nielsen area tip-on ads: folded products must be close to the gutter and be adapted for mechanical processing, positioning on request placement possibilities: print run and part of circulation of the tip-on inserts by zip codes CDs: CDs must be wrapped in standard paper cover without adhesive tape positioning on request Delivery date for loose and bound inserts and tip-on ads: Please ask your contact person. Delivery address for loose and bound inserts and tip-on ads: hofmann infocom GmbH Emmericher Str. 10 90411 Nürnberg Germany Delivery note: please mark clearly: loose/bound insert CUSTOMER, for smarthouse issue xy/2016 5
Copytest media information 2016 Recipient structure analysis Business sectors Position Share of average recipients percent projection ca. electrical wholesale 9 22,700 electrical ratail 34 3,620 electric installation 74 1,200 engineering office for technical planning 34 480 others 17 480 Multiple answers (100% = total circulation 24,868 copies) Share of average recipients percent projection ca. owner 61 15,169 CEO 15 3,730 head of department / factory 8 1,989 master (with craftsman s diploma) 5 1,243 executive positions total 89 22,132 commercial / other employee 11 2,735 rounding difference total distribution 100 2 24,868 Size of economic entity Share of average recipients percent projection ca. 1-9 employees 74 18,402 10-19 employees 9 2,238 20-49 employees 11 2,735 50 employees or more 6 1,492 rounding difference total distribution 100 1 24,868 Summary of the survey methodology 1. Methodology: Recipient structure analysis via telephone survey random sampling 2. universe (total circulation): 359 = 100% not covered in survey: 107 = 29.8% 3. Sample: 252 interviews net, 70.2% exhaustion, random sampling 4. Target person of survey: main recipient in the company 5. Period of analysis: August 28 September 18, 2015 6. Conduction of analysis: IFAK Institut 6
Competency Reading behavior Share of decision makers percent projection ca. I decide on my own 65 16,164 I decide in agreement with colleagues 35 8,703 I make recommendations 48 11,937 I prepare decision-making through analysis/ 45 11,191 evaluation I make suggestions 45 11,191 I obtain information material 47 11,687 total 98 24,370 Multiple answers (100% = total circulation 24,868 copies) Share of decision makers percent projection ca. read/ flipped open once 50 12,434 read/ flipped open twice 25 6,217 read/ flipped open three times 10 2,486 read/ flipped open four times 3 746 read/ flipped open five times + 12 2,984 rounding difference total distribution 100 average: twice 1 24,868 Umsatz Share of average turnover Readers per copy Share of decision makers percent projection ca. up to 50,000 6 1,492 up to 100,000 9 2,238 up to 250,000 12 2,984 up to 500,000 15 3,730 up to 1M 21 5,222 1M and more 11 2,735 n/a 26 6,466 rounding difference total distribution 100 1 24,868 percent projection ca. only me 35 8,703 2 persons 23 5,719 3 persons 22 5,471 4 persons 10 2,487 5 persons 5 1,243 6 persons + 5 1,243 rounding difference total distribution 100 average: 3 persons 2 24,868 7
Copytest media information 2016 Topics for builders Which of the following topics are interesting for you at the moment? (Multiple answers possible) Recipients of elektrobörse smarthouse recognize growth potentials In what fields do you think there are growth potentials? (Multiple answers possible) 8 Source: Copytest elektrobörse smarthouse October 2015, IFAK-Institut, Taunusstein
Order of goods How do you order your goods? (Multiple answers possible) Base: Orders via electrical wholesale Base: Orders via manufacturer 9 Source: Copytest elektrobörse smarthouse October 2015, IFAK-Institut, Taunusstein
Date / Topics 2016 10 Issue including copytest Date 1 PD: Jan 29, 2016 AD: Jan 13, 2016 DP: Jan 19, 2016 DE: Dec 10, 2015 2 PD: Feb 26, 2016 AD: Feb 10, 2016 DP: Feb 16, 2016 DE: Jan 27, 2016 3 PD: Mar 11, 2016 AD: Feb 24, 2016 DP: Mar 1, 2016 DE: Feb 10, 2016 4 PD: Apr 8, 2016 AD: Mar 21, 2016 DP: Mar 29, 2016 DE: Mar 7, 2016 5 PD: May 6, 2016 AD: Apr 19, 2016 DP: Apr 25, 2016 DE: Apr 5, 2016 6 PD: Jun 17, 2016 AD: Jun 1, 2016 DP: Jun 7, 2016 DE: May 18, 2016 7 PD: Jul 8, 2016 AD: Jun 22, 2016 DP: Jun 28, 2016 DE: Jun 8, 2016 operating electroinstallation building automation working security marketing in the trades working clothes technical software utility vehicles & equipment storage equipment new laws, orders and norms joining technique, socket terminal blocks, drive coupling, plug connectors, etc. fire protection switches, circuit breakers, protection fuses electroinstallation outdoors electromobility: charging poles and plugs operating panels, input devices controllable thermostats building technology CCTVs motion and presence detectors drives, tube motors digital TV time switch technology, timers under floor installations, distribution climate control boxes, connector units, cable routing, etc. electric meters, smart meters network technology window blind control Main topics and product news lighting dimmers, LED/ ballast units illuminants lighting management, lighting control renewable energies smart grid, smart metering PV solutions for facades assembly systems for PV assets emergency lighting inverters lighting planning software solar modules home security access control technical lighting batteries / storage solutons cables and routing sun protection emergency and reporting systems indoor lighting energy analysis systems special market overview trade fairs smart home: refitting existing properties fire and smoke detectors apple home kit cables and routing & co. how smart are the solutions for house automation? light and lighting control: changes due to LED technology control elements: CCTV the design is important. winners of the product of the year! Internet of things and the impact on the smart house the three-steps sales model in the age of digitalization measurement devices for electricians light planning plugs & switches components and systems for photovoltaics access control systems EMS Feb 16 - Feb 18, 2016 trade fair preview light+building trade fair preview light+building Mar 13 - Mar 18, 2016 New Energy Husum Mar 17 - Mar 20, 2016 Hanover Messe Apr 25 - Apr 29, 2016 bauma Apr 11 - Apr 17, 2016 trade fair preview ANGACOM trade fair preview Intersolar Jun 22 - Jun 24, 2016
bus guide 1 PD: Jul 29, 2016 AD: Jul 13, 2016 DP: Jul 19, 2016 DE: Jun 29, 2016 products and solutions, practice and technology around the building bus systems available on the market, such as KNX, LON, LCN, e-net, Bluetooth, EnOcean, DigitalStrom, Zigbee and other standardised and proprietary systems The bus guide is official organ of KNX-Professionals Germany e.v. KNX products 8 PD: Aug 26, 2016 AD: Aug 9, 2016 DP: Aug 16, 2016 DE: Jul 26, 2016 devices for test & measurement emergency power supply, USV assets smart metering multimedia cabling, multi room systems LED lamps and illuminants power-heat coupling climate control: ventilation, cooling, heating antennas and SAT receivers trade fair preview IFA 2016 Sep 2 - Sep 7, 2016 9 PD: Sep 23, 2016 AD: Sep 7, 2016 DP: Sep 13, 2016 DE: Aug 24, 2016 workshop eqipment and working tools lighting arresters visualization systems break-in protection light planning wind power plants risk of hackers: how safe is the smart house? LED lighting trade fair preview security essen Sep 27 - Sep 30, 2016 trade fair preview belektro Oct 11 - Oct 13, 2016 10 PD: Oct 21, 2016 AD: Oct 5, 2016 DP: Oct 11, 2016 DE: Sep 21, 2016 commercial software test & measurement for electroinstalltion profile rail PCs, gateways fire and smoke detectors outdoor lights tracking systems for PV plants ambient assistance living: chance for the electrician trade? commercial software trade fair preview GET NORD Nov 17 - Nov 19, 2016 trade fair preview ecartec 2016 Oct 18 - Oct 20, 2016 trade fair preview SPS IPC DRIVES bus guide 2 PD: Nov 4, 2016 AD: Oct 18, 2016 DP: Oct 24, 2016 DE: Oct 4, 2016 products and solutions, practice and technology around the building bus systems available on the market, such as KNX, LON, LCN, e-net, Bluetooth, EnOcean, DigitalStrom, Zigbee and other standardised and proprietary systems The bus guide is official organ of KNX-Professionals Germany e.v. KNX system integrators trade fair preview SPS IPC DRIVES Nov 22 - Nov 24, 2016 11 PD: Nov 11, 2016 AD: Oct 25, 2016 DP: Oct 31, 2016 DE: Oct 11, 2016 taxation law operating elements: keys, switches, radio systems, etc. door drives building communications DALI software for energy management caution: burglars. what safety measures are reasonable? door drives trade fair preview SPS IPC DRIVES Nov 22 - Nov 24, 2016 12 PD: Dec 19, 2016 AD: Dec 1, 2016 DP: Dec 7, 2016 DE: Nov 17, 2016 light planning software service pools, cable channels, empty conduits actuators door intercom, door cameras lighting energy meters readers vote products of the year 2017 door communication systems Subject to alterations PD = publication date; AD= ad closing date; DP = deadline for printing material; DE = Deadline for editorial contents 11
Advertising rates P advertising rates no. 11, valid from Jan 1 st, 2016 1 Advertising formats and rates (in ) P Format b/w 2c 3c 4c 1/1 page 4,800,- 5,600.- 6,360.- 7,100.- 3/4 page vertical 3/4 page horizontal 3,610,- 4,400.- 5,160,- 5,900.- A5 (Juniorpage) 2,690.- 3,250.- 3,730.- 4,170.- 1/2 page vertical 1/2 page horizontal 1/3 page vertical 1/3 page horizontal 1/4 page vertical 1/4 page horizontal 1/4 page 2-column 1/8 page 2-column 1/8 page vertical 1/8 page horizontal 2,400.- 2,900.- 3,370.- 3,830.- 1,600.- 2,100.- 2,570.- 3,030.- 1,200.- 1,570.- 1,900.- 2,210.- 600.- 840.- 1,080.- 1,300.- cover page Advertising formats and rates 2016 logo in the market overview 390.- 7,410.- (no discounts) 2 nd /3 rd cover page 7,670.- 4 th cover page 7,830.- per mm (1-column) 4.70 5.80 6.70 7.50 loose insert loose insert up to 25g incl. postage min. order sum 5,625.- 600.- 2 Additional charges: Position: 2 nd and 3 rd cover page 7,670.- 4 th cover page 7,830.- We charge 10% of the basic price for requested and confirmed placements (at least 200.-) Colour: additional charge for each special colour on request Prices apply to Euroscale. Additional charges for colours are rebateable. Format: There is no additional charge in 2016 for trim / printing gutter bleed. 3 Discounts: (within a 12 month period, starting from the publication date of first ad) Frequency discount Volume discount 3 or more insertions 5% 3 or more pages 10% 6 or more insertions 10% 6 or more pages 15% 9 or more insertions 15% 9 or more pages 20% 12 or more insertions 20% 12 or more pages 25% 4 Categories: Recruitment ads / applications for a job: 50% discount 5 Special adverts: See page 14 6 Contact Consultation and booking: Volker Winzer, Sales Director, vwinzer@weka-fachmedien.de Digital data transfer: Borghild Bernhard, bbernhard@weka-fachmedien.de 7 Terms of payment: Bank details: HypoVereinsbank München Bank code: BLZ 700 202 70 Account No. 35 704 981 VAT No.: DE 811 190 616 IBAN: DE37 7002 0270 0035 7049 81 SWIFT (BIC): HYVEDEMMXXX 2% discount for advance payment within 8 days after date of invoice or net payment within 21 days of invoicing 12 VAT excluded total circulation: 24,868 copies
media information 2016 formats Examples advertising formats 2/1 pages spread across gutter width x height 420 x 297 mm u 394 x 260 mm 2 x 1/2 across gutter width x height 420 x 143 mm u 394 x 128 mm 1/1 page width x height 210 x 297 mm u 185 x 260 mm 3/4 page horizontal width x height 210 x 215 mm u 185 x 195 mm 3/4 page vertical width x height 148 x 297 mm u 136 x 260 mm Junior Page width x height 135 x 190 mm trim size width x height 147 x 210 mm u 1/2 page horizontal width x height 210 x 143 mm u 185 x 128 mm 1/2 page vertical width x height 102 x 297 mm u 90 x 260 mm 1/3 page horizontal width x height 210 x 110 mm u 185 x 90 mm 1/3 page vertical width x height 72 x 297 mm u 60 x 260 mm 1/4 page width x height 102 x 143 mm u 90 x 128 mm 1/4 page vertical width x height 210 x 82 mm u 185 x 62 mm 1/4 page horizontal width x height 54 x 297 mm u 42 x 260 mm 13 1/8 page width x height 102 x 82 mm u 90 x 62 mm 1/8 page vertical width x height 54 x 143 mm u 42 x 128 mm 1/8 page horizontal width x height 210 x 51 mm u 185 x 31 mm u trim size: add 4mm per trimmed edge for bleed size
Special advertising forms / special issues Cover picture format: on request 7,410.- (no discounts) Flap Format front: 105 x 297 mm Format inside: 105 x 238 mm Rate: on request Banderole Format: 624 x 100 mm with 4 mm bleed: 632 x 108 mm Rate: on request Advertorial Format: 210 x 297 mm with 4 mm bleed: 218 x 305 mm Rate: 6,930.- Loose inserts: including postage up to 25g: 5,625.- including postage up to 50g: 7,375.- split-run by zip-codes / Nielsen area per 1,000: 220.- split-run by qualified addresses per 1,000: 430.- minimum order sum: 600.- further loose inserts over 50g, on request calculation run: 25,000 copies 14 Delivery address vor loose and bound inserts: hofmann infocom GmbH, Emmericher Str. 10, 90411 Nürnberg Please mark clearly loose/bound insert CUSTOMER, for elektrobörse smarthouse issue xy/2016 Technical Date see page 5 Bound inserts: (including postage) 2 pages 5,500.- 4 pages 7,500.- 8 pages 11,500.- 12 pages 14,500.- further bound inserts on request calculation run: 25,000 copies
media information 2016 special issues s The special issue bus-guide covers all topics about the bus systems KNX, LON, LCN and other proprietary systems available on the market.it shows system integrators how to use modern bus systems in building system technology. Practical professional articles and product news make the bus-guide a high-quality information source for the work routine leading to the intelligent building. The bus-guide is official organ of KNX-Professionals-Deutschland e.v. In 2014 the special issue mess- & prüfgeräte (measurement and control devices) was published for the first time. Measurement and control devices are very important work equipments for the electrician trade. From the phasing tester up to the network tester, these are necessary for error diagnostics as well as accident precautions. The special issue covers all measurement methods available on the market. Practical professional articles explain how to use these devices and introduce new products. The special issue regenerative energien (renewable energies) is published six times a year and covers energy generation from renewable sources, especially photovoltaics,inverters and heating pumps regenerative energien also covers intelligent energy management systems and components and energy storage solutions. It is very useful to the solar installer ins his work routine. The lighting technology is under great transition. LEDs already replace the widely prohibited bulbs. The new special issue licht (lighting) covers the differences between light sources and provides in-depth knowledge for the usage of LEDs. From changed planning demands up to lamp news the special issue licht gives orientation to the electrician trade. 15
elektroboerse-smarthouse.de Looking for new energy sources? 16 Know how and news about energy & building technology www.shutterstock.com Hannamariah
media information 2016 media portrait www.elektroboerse-smarthouse.de www.elektroboerse-smarthouse.de is the IVW online audited web service for decisionmakers in the electrician trade. It reports about up-to-date developments and trends and provides tailor-made information for the work routine within the industry. Together with the print medium elektrobörse smarthouse and the special issues bus-guide, regenerative energien (renewable energies), licht (lighting) and mess- & prüfgeräte (measurement & control devices), the web service addresses to electricians, system integrators and solar installers. There is much potential to electrician trade due to great technical development, rising market needs and the energy transition in Germany. www.elektroboerse-smarthouse.de offers well-grounded information and proficient coverage as well as product news from building technology, electric installation, technical lighting, building automation and renewable energies. www.elektroboerse-smarthouse.de is a target group specific communications platform for advertisers of the electro industry. It offers amongst others sponsoring, newsletter advertising, banner advertising, event announcements, webcasts and whitepapers. Host: Contact: Editorial office: Media: WEKA FACHMEDIEN GmbH elektrobörse smarthouse Richard-Reitzner-Allee 2, 85540 Haar Phone: +49 89 25556-1308 Fax: +49 89 25556-1670 e-mail: media@elekroboerse-smarthouse.de Peter Wintermayr pwintermayr@weka-fachmedien.de Volker Winzer, sales director vwinzer@weka-fachmedien.de Categories: Topics: jobs, pictures, videos, encyclopedia, market place, job market, events, shop, newsletter, media Office equipments, business management, electric installation, building automation, building technology, lighting, photovoltaics Status: URL: web service for the electrician trade www.elektroboerse-smarthouse.de Online geprüft 17
elektroboerse-smarthouse.de Overview advertising formats Calendar entries Billboard Newsletter advertising Leaderboard / Super Banner Make your customers aware of your important events! Ask our media experts for more information. More information on banner advertising see page 20 The elektroboerse-smarthouse.de newsletter delivers tailor-made up-todate news, product reports and professional articles to your customers of the electrician trade. The newsletter is the ideal platform for product presentations and company or seminar events. See page 28 for our newsletter advertising formats More information on banner advertising see page 20 Video advertising Suppliers compass Benefit from the high click-rates on elektroboerse-smarthouse.de and use the media center as a platform for your adverts for your pre-roll, overlay or trade show clip. Host your own video on elektroboerse-smarthouse.de! More information on page 24 Wide Skyscraper More information on banner advertising see page 20 Premium entries in the suppliers compass are highly-visible to your customers! The exclusive ranking system ranks premium customers first when a product is searched for in the suppliers compass Keywords additionally boost your visibility in the right context Premium entries are mentioned in the newsletter and much more! More information on pages 22-23 Rectangle 300 x 200 More information on banner advertising see page 20 18
Medium Rectangle More information on banner advertising see page 20 Showroom with our online advertising formats at www.elektroboerse-smarthouse.de/media/showroom (also in an English version!) Image gallery advertising On request 19
elektroboerse-smarthouse.de Banner advertising Bannerwerbung Tape Ad 20 Leaderboard / Super Banner 250.- / 1,000 ad impressions (728 x 90 pixel, max. 100 KB) Wide Skyscraper 1 position 1: 160.- / 1,000 ad impressions (160 x 600 pixel, max. 100 KB) Wide Skyscraper 2 position 2: 80.- / 1,000 ad impressions (160 x 600 pixel, max. 100 KB) Floating Wide Skyscraper 270.- / 1,000 ad impressions (160 x 600 pixel, max. 100 KB) Billboard 380.- / 1,000 ad impressions (960 x 250 pixel, max. 100 KB) Full Banner 125.- / 1,000 ad impressions (468 x 60 pixel, max. 100 KB) Rectangle 300 x 200 190.- / 1,000 ad impressions (300 x 200 pixel, max. 100 KB) 1st or 2nd position at random More information on our advertising formats on www.elektroboerse-smarthouse.de and in the showroom at www.elektroboerse-smarthouse.de/media/showroom. Or ask your media contact Volker Winzer, vwinzer@weka-fachmedien.de We are happy to help with your banner design. Please ask your contact person. Page Peel 210.- / 1,000 ad impressions (100 x 100 pixel bzw. 500 x 500 pixel, max. 100 KB), Dateiformat: nur JPEG Tape Ad 160.- / 1,000 ad impressions (958 x 30 pixel, max. 100 KB) data formats: GIF, JPEG, PNG, HTML Wallpaper 370.- / 1,000 ad impressions Leaderboard (mit 728 x 90 pixel) + Wide Skyscraper (160 x 600 Pixel, max. 100 KB) Medium Rectangle / Boombox 380.- / 1,000 ad impressions (300 x 250 pixel, max. 100 KB) Ad Words Ad Words: 50.- / 1,000 ad impressions Ad Words + logo: 65.- / 1,000 ad impressions Header + 2 lines max 25 characters per line incl. space characters logo 100 x 53 pixel All types of ads are also available expanded! Banners open per click or mouseover. Choose between: 20% mark-up for expanding banners per click 50% mark-up for expanding banners per mouseover
Sponsoring of a category Combine one and more advertising spaces simultaneously and show constant presence on elektroboerse-smarthouse.de! Mobile advertising NEW! From mid-year 2016 20% of the elektroboerse-smarthouse.de users access the website via their mobile devices (source: Google Analytics, September 2015) Present your products and services through our mobile ads and reach your target audience on their own smartphones! Mobile Banner 320 x 50 125.- / 1,000 ad impressions (320 x 50 pixel, max. 100 KB) Mobile Banner 320 x 80 160.- / 1,000 ad impressions (320 x 80 pixel, max. 100 KB) Fireplace Wide Skyscraper left + Wide Skyscraper right + top 960 x 90 pixel 490.- / 1,000 ad impressions incl. Billboard: 650.- / 1,000 ad impressions Gold I Leaderboard + Wide Skyscraper + Rectangle 300 x 200 450.- / 1,000 ad impressions Gold II Leaderboard + Wide Skyscraper + Medium Rectangle 560.- / 1,000 ad impressions Silber I Wide Skyscraper left + Wide Skyscraper right + Tape Ad 360.- / 1,000 ad impressions Silber II Rectangle 300 x 200 + Medium Rectangle 430.- / 1,000 ad impressions Mobile Banner 320 x 100 250.- / 1,000 ad impressions (320 x 100 pixel, max. 100 KB) Docking Footer 410.- / 1,000 ad impressions (file dimension dependent on screen dimension, max. 100 KB) Scale of discount Gross annual revenue concerning all ad types Discount From 2,000 Euro 3% From 5,000 Euro 8% From 10,000 Euro 10% From 25,000 Euro 15% From 50,000 Euro 18% From 75,000 Euro 20% From 100,000 Euro 22% From 150,000 Euro 25% From 200,000 Euro 27% 21 data formats: GIF, JPEG, PNG, HTML
elektroboerse-smarthouse.de Suppliers compass media information 2016 Advertising formats / rates 2016 Suppliers compass About 1,600 companies are listed in the suppliers index of www.elektroboerse-smarthouse.de. It offers various possibilities to present your company: from a complete company portrait including images and videos to company events and trade shows. Advantages for premium suppliers: each editorial article containing your company name features a box with all other articles about your company each editorial article containing a booked keyword features a box with your company logo your company news within the editorial contents will also be shown in the premium entry editorial mentioning of the premium entry on the website and in the newsletter the exclusive ranking system displays premium customers first when a product is searched for high visibility of the premium entry when a product is searched for in the suppliers compass: your logo is displayed as well add events, pirctures, videos or whitepapers to your premium entry 22 Rate: 1,990.- / 12 months (no discounts) Including one keyword for free! (36,000 impressions max.)
media information 2016 Advertising formats / rates 2016 Keyword booking (context sensitive advertising) (only in combination with a premium listing) Market overviews Keyword Benefit from the new interactive market overviews at elektroboerse-smarthouse.de with extensive search and select functions. Only premium suppliers are able to book keywords (for example keys, smoke detectors, lightning arresters, etc.) Every article that includes the booked keyword features your logo together with a link to your premium listing. Rate: 990.- / year and keyword (no discounts) 36,000 impressions max. per booking period (12 months max.) Your premium listing includes logo (data format JPEG or PNG) display of your entry in colour Rate: 200.- / market overview (no discounts) Rate Print & Online: 390.- / market overview (no discounts) 23
elektroboerse-smarthouse.de Whitepaper, Webinar, Video Whitepaper Introduce your whitepaper within the editorial environment of elektroboerse-smarthouse.de and generate high-quality leads! The hosting of the whitepaper is free. You choose whether to buy leads! Service and technical specifications: Infobox to announce the whitepaper Display of the whitepaper including your corporate logo within the download area Format whitepaper:.pdf,.doc,.xls,.ppt Company URL (linked to your website) Information page: headline, teaser and short description Format corporate logo:.jpg,.tif,.gif,.eps Hosting for free Leads available on request 19.- / lead Compulsorily registrable on-demand webcast (see following page) Rate: 1,750.- (no discounts) Webinar Transfer your specific know-how to your customers and actively involve them in a live event. Your audience can ask questions via chat. Emphasize the advantages of your company s products and competence in a dynamic and interactive presentation. Service: advance notice of the webinar in 2 newsletters of elektroboersesmarthouse.de and in one category for one month a customized newsletter to elektroboerse-smarthouse.de users registration of users technical realization of the webinar and guidance to speaker one live broadcast incl. moderation Incl. leads (max. 50 leads) each further lead: 19.- archived webinar is available for registered users as an on-demand webcast for download Rate: 3,990.- (no discounts) Lead Generation 24
media information 2016 Advertising formats / rates 2016 Video Host your video or compulsorily registrable on-demand webcast in the media center of elektrooerse-smarthouse.de Display of your video in the video channel of elektroniknet.de promotion in a newsletter 1,750.- (no discounts) The webcast production includes briefing via telephone video production (max. four hours shooting with a cinematographer and an editor) post production for a five-minute movie camera and sound for movies in web quality travel costs: free up to 50 km, then 0.30 per km min. 2,490. (no discounts) TV quality in Full HD: add 1,500.- optional: Customized Newsletter more information on page 26 25
elektroboerse-smarthouse.de Customized Newsletter media information 2016 Advertising formats / rates 2016 Customized Newsletter Benefit from the high quality newsletter database of elektroboerse-smarthouse.de. The customized newsletter will be sent out to recipients as defined. Specifications: includes 1 image + 1 report + 1 logo text: 1,500 characters max (incl. spaces) image width: 270 pixel; image height: 200 pixel subject: 150 characters max. (incl. spaces) max. 5 links sender: elektroboerse-smarthouse.de and advertiser 1 Customized Newsletter per company a week. Due dates on request Prices: subgroup (per product interest): basic rate: 1,490.- (no discounts) plus per thousand recipients: 270.- (no discounts) Alternativ: Exklusiv Sponsoring siehe Seite 29 subject to alterations 26
media information 2016 Customized Newsletter Request without obligation for a Customized Newsletter Fax: +49 89 25556-1670 Select the recipients of your Customized Newsletter per product interest and get a bespoke offer from our media experts without obligation! Building technology (all) Lightning arresters Multimedia Security systems Smart metering Door communications Heat pumps Electroinstallation (all) Constructional fire safety Lighting Electromobility Cables joining technology Building automation (all) Observing & monitoring Presence & motion detectors Bus systems Energy efficiency Home automation Photovolaics (all) Lightning arresters Energy storage Modules Assembly robotics Inverters Name Company Address Adress E-mail Test & measurement (all) Network systems Norms & comments Switches & plug sockets Operating (all) Company management Hardware/ software Car pool Tools 27
elektroboerse-smarthouse.de Newsletter Newsletter advertising formats The elektroboerse-smarthouse.de newsletter delivers tailor-made upto-date news, product reports and professional articles to your customers of the electrician trade. The newsletter is the ideal platform for product presentations and company or seminar events. Leaderboard / Super Banner (728 x 90 pixel, max. 60 KB), Data format: PNG, GIF, JPEG, HTML* 990.- Ad Words Premium Header + 2 text lines + Logo + URL 25 characters max. per line incl. spaces Logo: 67 x 62 px, max. 60 KB Data format: GIF, JPEG, PNG* Premium placement 690.- Premium placement Special placement for all possible types of advertising below or next to the editorial in the first place 1,490.- Rectangle 230 x 200 (230 x 200 pixel, max. 60 KB), Data format: PNG, GIF, JPEG, HTML* 990.- Billboard (728 x 200 pixel, max. 60 KB), Data format: PNG, GIF, JPEG, HTML* 990.- Wide Skyscraper (160 x 600 pixel, max. 35 KB), Data format: PNG, GIF, JPEG,,HTML* 990.- 28
Text ad with max. 500 characters (max. 3 text ads per newsletter) Corporate logo (150 x 50 pixel) and product picture (150 x 150 pixel) Data size: max. 60 KB Data format: GIF, JPEG, PNG* max. 1 links per text ad Alternative delivery of a banner in the dimensions 708 x 250 pixel 990.- Ad words in the newsletter Headline + 2 text lines and ad URL 390.- Headline + 2 text lines + logo and ad URL 500.- 25 characters max. per line incl. spaces Logo: 67 x 62 Pixel, max. 60 KB Data format: GIF, JPEG, PNG* Text ad 3rd position (max. 1 links per text ad, max. 500 charcters) Corporate logo (150 x 50 pixel) and product picture (150 x 150 pixel) Data size: max. 60 KB Data format: PNG, GIF, JPEG* 790.- The editorial staff reserves the right to edit the articles in corporation with the customer. Technical details at elektroboerse-smarthouse.de/media/showroom (in English) * for the reporting concerning the data format HTML please contact potte@weka-fachmedien.de, GIF without animation Event listing in the newsletter Event listing in the newsletter as text ad in the sector events /congresses. 390.- with logo: 500.- Exclusive sponsoring choose 3 ads + Editorial service: 1 product announcement 1 news announcement 1 specialized article Mention within the subject heading 6,370.- exclusive 29
elektroboerse-smarthouse.de Newsletter, Microsite Newsletter schedule 2016 Date CW Topic Date CW Topic Date CW Topic 30 APRIL MARCH FEBRUARY JANUARY Jan 8, 16 1 Newsflash Jan 12, 16 2 Regular newsletter Jan 15, 16 2 Newsflash Jan 19, 16 3 Regular newsletter Jan 22, 16 3 Newsflash Jan 26, 16 4 light+building newsletter Jan 29, 16 4 Newsflash Feb 2, 16 5 Regular newsletter Feb 5, 16 5 Newsflash Feb 9, 16 6 light+building newsletter Feb 12, 16 6 Newsflash Feb 17, 16 7 Regular newsletter Feb 19, 16 7 Newsflash Feb 23, 16 8 light+building newsletter Feb 26, 16 8 Newsflash Mar 1, 16 9 Regular newsletter Mar 4, 16 9 Newsflash Mar 8, 16 10 light+building newsletter Mar 11, 16 10 Newsflash Mar 15, 16 11 Regular newsletter Mar 18, 16 11 Newsflash Mar 22, 16 12 light+building review Mar 25, 16 12 Newsflash Mar 29, 16 13 Regular newsletter Apr 1, 16 13 Newsflash Apr 5, 16 14 Regular newsletter Apr 8, 16 14 Newsflash Apr 12, 16 15 Regular newsletter Apr 15, 16 15 Newsflash Apr 19, 16 16 Regular newsletter Apr 22, 16 16 Newsflash Apr 26, 16 17 Regular newsletter Apr 29, 16 17 Newsflash MAY JUNE JULY AUGUST May 3, 16 18 Regular newsletter May 6, 16 18 Newsflash May 10, 16 19 Regular newsletter May 13, 16 19 Newsflash May 17, 16 20 Regular newsletter May 20, 16 20 Newsflash May 24, 16 21 Regular newsletter May 27, 16 21 Newsflash May 31, 16 22 Regular newsletter Jun 3, 16 22 Newsflash Jun 7, 16 23 Regular newsletter Jun 10, 16 23 Newsflash Jun 14, 16 24 Regular newsletter Jun 17, 16 24 Newsflash Jun 21, 16 25 Regular newsletter Jun 24, 16 25 Newsflash Jun 28, 16 26 Regular newsletter Jul 1, 16 26 Newsflash Jul 5, 16 27 Regular newsletter Jul 8, 16 27 Newsflash Jul 12, 16 28 Regular newsletter Jul 15, 16 28 Newsflash Jul 19, 16 29 Regular newsletter Jul 22, 16 29 Newsflash Jul 26, 16 30 Regular newsletter Jul 29, 16 30 Newsflash Aug 2, 16 31 Regular newsletter Aug 5, 16 31 Newsflash Aug 9, 16 32 Regular newsletter Aug 12, 16 32 Newsflash Aug 16, 16 33 Regular newsletter Aug 19, 16 33 Newsflash Aug 23, 16 34 IFA newsletter Aug 26, 16 34 Newsflash Aug 30, 16 35 IFA newsletter SEPTEMBER OCTOBER NOVEMBER DECEMBER Sep 2, 16 35 Newsflash Sep 6, 16 36 Regular newsletter Sep 9, 16 36 Newsflash Sep 13, 16 37 Regular newsletter Sep 16, 16 37 Newsflash Sep 20, 16 38 Regular newsletter Sep 23, 16 38 Newsflash Sep 27, 16 39 Regular newsletter Sep 30, 16 39 Newsflash Oct 4, 16 40 Regular newsletter Oct 7, 16 40 Newsflash Oct 11, 16 41 Regular newsletter Oct 14, 16 41 Newsflash Oct 18, 16 42 Regular newsletter Oct 21, 16 42 Newsflash Oct 25, 16 43 Regular newsletter Oct 28, 16 43 Newsflash Nov 1, 16 44 Regular newsletter Nov 4, 16 44 Newsflash Nov 8, 16 45 Regular newsletter Nov 11, 16 45 Newsflash Nov 15, 16 46 Regular newsletter Nov 18, 16 46 Newsflash Nov 22, 16 47 Regular newsletter Nov 25, 16 47 Newsflash Nov 29, 16 48 Regular newsletter Dec 2, 16 48 Newsflash Dec 6, 16 49 Regular newsletter Dec 9, 16 49 Newsflash Dec 13, 16 50 Regular newsletter Dec 16, 16 50 Newsflash Regular newsletter = with editorial Newsflash = news without editorial
media information 2016 Microsite Create your own online presence with a microsite of www.elektroboerse-smarthouse.de. Services Product reports, professional articles and videos can be put online (max. 20 contributions displayable. We recommend 5 news, 5 product reports, 5 articles and 5 videos) newsletter with a link to the microsite each week Infobox for seminars, job offers, picture galleries Free placement of banners on microsite Placement of whitepaper free of charge Link to the microsite in a category of your choice max. 12 new contributions per month possible Monthly reporting Design: Free design of content possible Layout of microsite will be adjusted to the style of www.elektroboerse-smarthouse.de (optic and navigation) Microsite will be marked (sponsor-infocorner) Masthead with responsibilities will be placed in the infobox We recommend to adapt the www.elektroboerse-smarthouse.de structure: max. 5 news visible max. 5 product reports visible max. 5 professional arcticles visible max. 5 videos visible (= in total max. 20 contributions visible) Booking and supply of data: Booking at least 4 weeks before going online Delivery of data 2 weeks before going online Measurement of pictures: min. 150 px x 150 px Delivery of videos preferably in flv-format (width 420 px), Videos will be hosted by WEKA FACHMEDIEN GmbH 4,950.- / month Min. booking period: 2 months 31
Partner websites, General Terms and Conditions media information 2016 Advertising formats / rates 2016 Partner websites, General Terms and Conditions Great partners for your media campaign! elektroboerse-handel.de elektroboerse-handel.de offers retailers and organisations information about large and small electrical appliances, lighting technology nd energy efficiency as well as hints for the right placement at the POS. target group: electrical whole sale and retail, kitchen studios, relevant associations and cooperations energie-und-technik.de energie-und-technik.de is the medium for energy efficiency and intelligent energy supply. Topics include smart power, smart components, smart energy, smart automation/internet of things, smart generation, smart utilities and smart career. target group: technical and commercial management, designers and board of management as well as purchasers and managers responsable for energy elektroniknet.de According to IVW Online elektroniknet.de is by far the leading web service in the segment professional electronics in Germany. Already since 1998 elektroniknet. de reports 24 / 7 hours about all important trends, products and company news of the whole electronics world. target group: decision makers in development, purchasing and management computer-und-automation.de www.computer-automation.de, the web service of Computer&AUTOMATION with 2,36M page impressions a year (IVW Online Aug 2014 Jul 2015) reports 24 / hours a day about all topics from the complete automation pyramid of the manufacturing and processing industries. The automation newsletter reaches about 23,000 decision makers in manufacturing and processing industries each week (as per August 2015). The newsletter offers high quality editorial on news, products and expert knowledge. target group: decision makers, purchasers and designers in automation 32 Any questions? Our media experts are happy to help
General Terms and Conditions for Advertisements and Advertising of WEKA FACHMEDIEN GmbH (August 2015) 1. An order in the sense of the general terms and conditions that follow is a contract relating to the publication of one or more advertisements of an advertiser or other advertising space buyer in the magazines of the publisher for the purpose of distribution, and to the placement of online advertising on the web sites of the publisher. These terms and conditions will also apply to an order for third-party inserts in the magazines brought out by the publisher. Online advertising will cover banners, pop-ups, special interest and keyword placements. 2. Differing, conflicting or supplemental general terms and conditions of advertising clients will not be recognized as an integral part of the contract, that is unless the publisher expressly agrees to them. 3. The publisher may alter these terms and conditions at any time. They will inform their clients in good time of any alteration, at the latest one month in advance. The publisher is authorized in particular in the event of the inoperativeness of a term or condition, to add to or replace the latter with effect for existing contracts, and upon the alteration of a legal provision or supreme court decision if said alteration affects one or more terms and conditions of the contractual relationship, to adapt the affected terms and conditions to suit the purpose of the altered legal situation. 4. The order will be concluded with the acceptance of the client s order by the publisher. Such acceptance may be in writing or by e-mail. 5. Should an advertising agency commission advertising orders on behalf of third parties, the contract will be concluded strictly with the advertising agency and not with its ordering party. If the ordering party of the advertising agency is to be the contractual partner, it will be named by the advertising agency as the ordering party and the issue of an order to the advertising agency verified in writing. 6. Advertising brokers and advertising agencies are duty bound to abide by the price list of the publisher in their proposals, contracts and billing with advertising parties. The commission granted by the publisher may not be passed on to the client, either wholly or in part. 7. The client is not entitled to the inclusion of advertisements in certain numbers, certain editions or at certain places of magazines. The publisher is free to insert an advertisement at a suitable spot, that is unless insertion was agreed for a certain number, in a certain edition or for a certain place of the particular magazine. The requirement for this is punctual availability of the ready to print copy. If the order cannot be performed in the particular number, the particular edition or at the particular place of the magazine, the publisher is authorized to insert in another number at a suitable spot. Categorized ads will be printed in the particular column without the need for an express agreement. 8. Placement of online advertising will be made as reasonably seen fit with the greatest possible consideration of the client s interests. The client is not entitled to placement of online advertising at a certain position of the particular web site. The publisher reserves the right to change the date of appearance of online advertising for technical or other comprehensible reasons. 9. The client may cancel orders for online advertising after conclusion of the contract. Cancellation must be in writing. The publisher will terminate insertion of the online advertising immediately after receipt of the cancellation. 10. Cancellation fee online: Cancellation until two weeks before the commencement of insertion is free of cost. In the event of cancellation within a shorter term the publisher is entitled to bill the following costs: - 30% of the net value of the order for cancellation less than two weeks before the commencement of insertion; - 50% of the net value of the order for cancellation within one week of the commencement of insertion; - for cancellation after the commencement of insertion 50% of the net value of the order that is still due at the time of terminating insertion of online advertising. The price of online advertising already inserted will also be billed. Cancellation terms print: Cancellation is possible free of charge until the ad closing date. 11. Different to the above provisions, cost-free cancellation of scheduled postings is only possible until two weeks before the date of insertion at the latest. 12. The publisher reserves the right to decline advertisement orders, also single insertions, advertisement texts and supplement orders because of the content, origin or technical form according to uniform, factually justified principles of the publisher if their content violates laws or official stipulations, or their publication is unacceptable for the publisher. Supplement orders are not binding for the publisher until the presentation of a specimen of the supplement or their approval. Supplements that create the impression with the reader, through their format or layout, of being a constituent part of the magazine or that contain third-party advertisements will not be accepted. Refusal of an order will be communicated to the client immediately. Advertisements that are not recognizable as advertisements because of their editorial composition may be identified by the publisher by the word Anzeige [Advertisement]. In as much as online advertising is not obviously advertising, the publisher may also identify it as such, in particular by the word Anzeige [Advertisement], and/or set it off from the editorial content to make its advertising nature plain. 13. The client is responsible for punctual delivery of proper ready to print copy or supplements or for punctual delivery of materials required for online advertising. In the case of digital ready to print copy the client undertakes to deliver proper copy, complying in particular with the format or the technical specifications of the publisher, punctually for the print copy deadline. 14. All services rendered by the publisher are subject to punctual fulfillment and execution of obligations and assistance on the part of the client. In the case of audio and/or video linked advertising (e.g. banners that cause a pop-up window to open when clicked on, in which audio and/or video content is reproduced) the client is responsible for concluding the necessary agreements with GEMA [society for musical performing and mechanical reproduction rights in Germany] or other copyright associations and/or owners. 15. In cases where a number of related files are sent, the client will ensure that these data are sent and/or saved in a common directory (folder). 16. Digitally transmitted artwork for color advertisements can only be reliably processed with a color proof supplied on paper. Differences in color are unavoidable without a color proof, but are no entitlement to a price reduction. In every case a printout is to be sent by fax to the print shop to be able to check factual correctness. The client must expressly request a faxed correction. Only correct color adjustment ensures correct color implementation within the usual tolerances. 17. Before a digital transmission of artwork the client is responsible for ensuring that the transmitted files are free of any computer viruses. Should the publisher discover computer viruses in a file transmitted by e-mail, said file will be deleted immediately without the possibility of the client making any related claims. The publisher also reserves the right to claim for damages of the client should the publisher suffer damages as a result of such computer viruses being infiltrated by the client. 18. If artwork is transmitted to the publisher digitally by a data medium, it will only be returned on special request to the client. 19. Discernibly unsuitable or damaged ready to print copy and/or advertising material will be replaced by the client immediately when requested to do so by the publisher. The cost of producing ordered ready to print copy and/or of producing ordered advertising material and of substantial alterations to originally agreed versions that are wished by the client and for which the latter is responsible because of the technical quality of the supplied ready to print copy and/or advertising material will be borne by the client. Should any deficiencies in the ready to print copy and/or advertising material not be immediately discernible but only become so in the printing operation and/or upon insertion, the client is not entitled to raise any claims for an inadequate impression and/or poor insertion. 20. The client avouches that they are the unconditional owner of all rights of use to the advertising material necessary for publication and distribution. In this respect they indemnify the publisher from all claims by third parties, and grant the publisher the rights of usage necessary for publication of the advertising material. 21. The client avouches that they are entitled to set the hyperlinks connected to the online advertising. The client furthermore affirms that they will abide by the applicable data privacy legislation in particular of the Federal and Teleservices Data Protection Act and also impose such a responsibility on their employees. Should the client use special techniques such as cookies or tracking pixels to obtain or collect data from the insertion of advertising material in the online offering of the publisher, the client also affirms that they will abide by the precepts of the German Telemedia Act (TMG) and/or of the Interstate Broadcasting Treaty (RfStV) as well as the Federal Data Protection Act (BDSG) in the collection, processing and use of personal data. 22. In the event of wholly or partly illegible, incorrect or incomplete impression of an advertisement, the client may claim impression of a faultless substitute advertisement, but only to the extent to which the purpose of the advertisement was adversely affected. Should the publisher allow a reasonable term set them for this purpose to pass by, or if the substitute advertisement is again not free of faults, the client may claim a reduction of payment (abatement) or cancellation of the order (redhibitory action). 23. In the event of insufficiencies in online advertising the publisher will initially of their own choice offer rectification or replacement. Should subsequent fulfillment fail, the client may of their own choice demand a reduction of payment (abatement) or cancellation of the order (redhibitory action). 24. The client must report evident insufficiencies of online advertising in writing within three workdays after said online advertising goes live; otherwise a warranty claim may no longer be enforced. 25. In other respects the publisher is only liable in as much as they, their auxiliary persons and/or legal representatives are accused of deliberate or grossly negligent behavior. This does not apply in as much as the publisher violates principal obligations of the contract. 26. In cases of petty negligence the publisher and/or their auxiliary persons and legal representatives cannot be held liable for financial losses especially in terms of consequential damages, unpredictable or atypical damages and loss of profit. Otherwise in the event of financial losses in cases of petty negligence the liability of the publisher is limited to the payment to be made by the client. For claims under the Product Liability Act and for injury to life, body or health the publisher is liable according to statutory provisions. 27. All claims by the client of the publisher resulting from malperformance or insufficiencies of online advertising expire one year after the origination of such claims, that is unless they are founded on claims of deliberate negligence. 28. Proofs will only be supplied if expressly wished. The client bears responsibility for the correctness of the sent proofs. The publisher will include all error corrections of which they are informed by the print copy deadline or within a term agreed upon by the two parties. 29. If no particular sizes are specified, pricing will be based on the actual impression height that is usual for the type of advertisement. 30. If the client does not pay in advance, the invoice will be sent immediately or within 14 days of publication of the advertisement. Prices for advertising material are taken from the valid price list. Price reductions resulting from changed terms and conditions apply immediately to ongoing orders, price increases one month after announcement of the terms and conditions. If payment for online advertising is billed on a CPM basis, the publisher will inform the client on request of the number of ad impressions, the ad clicks and the ad click rate (ratio of ad clicks to ad impressions) of the web sites where the online advertising of the client is placed or, if payment is billed on a pay-per-click basis, of the number of actual clicks. 31. Payment is due within the term shown on the price list, that is unless from case to case a different term of payment or advance payment is agreed in writing. Any discounts for early payment are granted according to the price list. Agreed or allowed discounts for the insertion of a number of advertising means or upon the conclusion of blanket orders are only valid if the particular quantity and the time frame are adhered to. Upon non-adherence to the agreed quantity or time frame, the publisher is entitled to recalculate the discount proportionally to the difference between the discount granted and that corresponding to the actual quantity. 32. Upon default of payment or granting of a respite, interest of 8% above the prime lending rate will be billed or, if the client is a consumer in the sense of para. 13 of the German Civil Code, of 5% above the prime lending rate. Upon default of payment the publisher may put further execution of the current order on hold until payment, and demand advance payment for remaining advertisements. If there are well-founded doubts about the solvency of the client, the publisher is entitled even during the running time of agreed advertisements to demand advance payment of the amount due when the advertisements are completed and payment of any outstanding invoices, regardless of any originally agreed time for payment, before publishing any further advertisements. 33. On request the publisher will supply an advertisement proof. Depending on the nature and scope of the advertising order, advertisement cutouts, proof pages or complete proof numbers will be supplied. If a proof can no longer be obtained, it is replaced by legally binding certification by the publisher of the publication and distribution of the advertisement. 34. In the case of box number advertisements the publisher applies due diligence in safekeeping and forwarding the offers. Registered letters and express letters in response to box number advertisements are only forwarded by regular mail. Receipts from box number advertisements are kept for four weeks. Letters that are not collected during this time are destroyed. 35. If a joint discount is claimed for affiliated enterprises, written evidence of the affiliation status of the client is necessary. Affiliated enterprises in the sense of this condition are enterprises between which there is a capital share of at least 50%. Evidence must be produced before claiming such a joint discount. Joint discounts for affiliated enterprises are subject in every case to express written confirmation by the publisher. Termination of the affiliation of an enterprise is to be reported immediately; termination of the affiliation of an enterprise also terminates any joint discount. 36. The publisher is not responsible for delays in performance resulting from force majeure (strike, lockout, disruption of operations, etc). After removal of the obstruction the publisher can immediately publish advertisements in the next possible issue of the publication and online advertising, or wholly or partly withdraw from the contract. The client has no right to claims for compensation. 37. Alterations or additions to these general terms and conditions must be communicated in writing, by telefax or by e-mail. That also applies to alterations to this clause. 38. Any inoperativeness of a term or condition of these terms and conditions shall not affect the operativeness of the remaining terms and conditions. An inoperative term and condition is to be replaced by a term and condition that comes closest to the intended business import of the term and condition now considered inoperative. 39. The place of jurisdiction is that of the registered office of the publisher if the client is a merchant in the sense of the code of commercial law, a legal person governed by public law or a special fund under public law. The same shall apply in as much as the client, upon filing an action, possesses an office or a habitual residence in the Federal Republic of Germany. 40. The legal code of the Federal Republic of Germany shall be applicable under exclusion of the United Nations Convention on Contracts for the International Sale of Goods. 33
Media elektrobörse smarthouse Richard-Reitzner-Allee 2 85540 Haar Phone +49 89 25556-1308 Fax +49 89 25556-1670 E-mail media@elektroboerse-smarthouse.de www.elektroboerse-smarthouse.de www.weka-fachmedien.de