Hamburg, April 2015 SPIEGEL ONLINE MOBIL Forms of advertising 2015
Mobile special forms of advertising Overview Non-binding visualisation examples 2
Content Ad 1:1 Maximum attention with the Content Ad 1:1 Content Ad 1:1 Special form of the classical Content Ad Placement Sections Position Centre Can be realised on MEW, iphone app, Android app Placement costs* Run of channel: CPM 50.00 gross Run of site: CPM 40.00 gross Visualisation example Position center 3
Content Ad 1:1 Fixed prices 2015 section position: center garantee (Tsd. PI) MCA 1:1 Homepage (fixed price per day) 2.200 38.500 Politik (fixed price per week) 7.000 122.500 Wirtschaft (fixed price per week) 2.600 45.500 Netzwelt (fixed price per week) 1.500 26.250 Auto (fixed price per week) 850 10.500 Wissenschaft (fixed price per week) 1.500 18.400 Kultur (fixed price per week) 2.000 24.500 Sport (fixed price per week) 4.000 49.000 Panorama (fixed price per week) 4.500 44.100 Gesundheit (fixed price per week) 1.000 9.800 Uni/SchulSPIEGEL (fixed price per week) 800 7.900 Reise (fixed price per week) 700 6.900 4
Content Ad 1:1 Technical specifications Formats for all device classes: 600x600 Px or 640x600 Px File size: max. 60 KB Special features Static or animated JPEG or GIF For delivery of the means of advertising / further questions: banner@spiegel-qc.de General technical information can be found at http://www.spiegelqc.de/uploads/technik/werbemittelgroessen/werbemittelgroessen.pdf 5
Content Ad 2:1 More advertising space with the Content Ad 2:1 Content Ad 2:1 Special form of the classical Content Ad Placement Homepage and sections Position From centre Can be realised on MEW, iphone app, Android app Placement costs* Run of channel: CPM 45.00 gross Run of site: CPM 30.00 gross Visualisation example *position center 6
Content Ad 2:1 Fixed prices 2015 section position: center guarantee (Tsd. PI) MCA 2:1 Homepage (fixed price per day) 2.200 26.950 Politik (fixed price per week) 7.000 85.750 Wirtschaft (fixed price per week) 2.600 31.850 Netzwelt (fixed price per week) 1.500 18.380 Auto (fixed price per week) 850 7.300 Wissenschaft (fixed price per week) 1.500 12.900 Kultur (fixed price per week) 2.000 17.200 Sport (fixed price per week) 4.000 34.300 Panorama (fixed price per week) 4.500 30.900 Gesundheit (fixed price per week) 1.000 6.900 Uni/SchulSPIEGEL (fixed price per week) 800 5.500 Reise(fixed price per week) 700 4.900 7
Content Ad 2:1 Technical specifications Formats for all device classes: 600x300 Px or 640x300 Px File size: max. 50 KB Special features Static or animated JPEG or GIF For delivery of the means of advertising / further questions: banner@spiegel-qc.de General technical information can be found at http://www.spiegelqc.de/uploads/technik/werbemittelgroessen/werbemittelgroessen.pdf 8
Content Ad 4:1 Advertise the mobile way with the classical Content Ad Content Ad 4:1 Classical Content Ad Placement Homepage and sections Position All positions Can be realised on MEW, iphone app, Android app Placement costs Position top Run of channel: CPM 35.00 gross Run of site: CPM 30.00 gross Position center Run of channel: CPM 25.00 gross Run of site: CPM 20.00 gross Visualisation example 9
Content Ad 4:1 Fixed prices 2015 section guarantee (Tsd. PI) position: top position: center MCA 4:1 MCA 4:1 Homepage (fixed price per week) 2.200 27.000 19.250 Politik (fixed price per week) 7.000 85.700 61.250 Wirtschaft (fixed price per week) 2.600 31.900 22.750 Netzwelt (fixed price per week) 1.500 18.400 13.200 Auto (fixed price per week) 850 7.300 5.300 Wissenschaft (fixed price per week) 1.500 12.900 9.200 Kultur (fixed price per week) 2.000 17.200 12.300 Sport (fixed price per week) 4.000 34.300 24.500 Panorama (fixed price per week) 4.500 30.900 22.100 Gesundheit (fixed price per week) 1.000 6.900 4.900 Uni/SchulSPIEGEL (fixed price per week) 800 5.500 4.000 Reise (fixed price per week) 700 4.900 3.500 10
Content Ad 4:1 Technical specifications Format: 600x150 Px or 640x150 Px File size: max. 40 KB Special features Static or animated JPEG or GIF For delivery of the means of advertising / further questions: banner@spiegel-qc.de General technical information can be found at http://www.spiegelqc.de/uploads/technik/werbemittelgroessen/werbemittelgroessen.pdf 11
Content Ad 6:1 Advertise the mobile way with the classical Content Ad Content Ad 6:1 Classical Content Ad Placement Homepage and sections Position All positions Can be realised on MEW, iphone app, Android app Placement costs Position top Run of channel: CPM 35.00 gross Run of site: CPM 30.00 gross Position center Run of channel: CPM 25.00 gross Run of site: CPM 20.00 gross Visualisation example 12
Content Ad 6:1 Fixed prices 2015 section Garantie (Tsd. PI) position: top position: center MCA 6:1 MCA 6:1 Homepage (fixed price per day) 2.200 27.000 19.250 Politik (fixed price per week) 7.000 85.700 61.250 Wirtschaft (fixed price per week) 2.600 31.900 22.750 Netzwelt (fixed price per week) 1.500 18.400 13.200 Auto (fixed price per week) 850 7.300 5.300 Wissenschaft (fixed price per week) 1.500 12.900 9.200 Kultur (fixed price per week) 2.000 17.200 12.300 Sport (fixed price per week) 4.000 34.300 24.500 Panorama (fixed price per week) 4.500 30.900 22.100 Gesundheit (fixed price per week) 1.000 6.900 4.900 Uni/SchulSPIEGEL (fixed price per week) 800 5.500 4.000 Reise (fixed price per week) 700 4.900 3.500 13
Content Ad 6:1 Technical specifications Format: 600x100 Px or 640x100 Px File size: max. 40 KB Special features Static or animated JPEG or GIF For delivery of the means of advertising / further questions: banner@spiegel-qc.de General technical information can be found at http://www.spiegelqc.de/uploads/technik/werbemittelgroessen/werbemittelgroessen.pdf 14
Expandable Content Ad 6:1 More space thanks to the expanding means of advertising Expandable Content Ad 6:1 This special form of advertising is based on the Mobile Content Ad, which expands when clicked on. The expandable lays as a flat area on top of the content in a centred position. Placement Homepage and sections Klick Position All positions Can be realised on MEW, iphone app, Android app Placement costs* Run of channel: CPM 46.00 gross Run of site: CPM 39.00 gross Visualisation example *position top 15
Expandable Content Ad 6:1 Fixed prices 2015 section guarantee (Tsd. PI) position: top MAC expandable 6:1 Homepage (fixed price per day) 2.200 32.400 Politik (fixed price per week) 7.000 102.900 Wirtschaft (fixed price per week) 2.600 38.300 Netzwelt (fixed price per week) 1.500 22.100 Auto (fixed price per week) 850 8.800 Wissenschaft (fixed price per week) 1.500 15.500 Kultur (fixed price per week) 2.000 20.600 Sport (fixed price per week) 4.000 41.200 Panorama (fixed price per week) 4.500 37.000 Gesundheit (fixed price per week) 1.000 8.300 Uni/SchulSPIEGEL (fixed price per week) 800 6.600 Reise (fixed price per week) 700 5.900 16
Expandable Content Ad 6:1 Technical specifications Formats for all device classes: Content Ad 6:1: 600x100 Px or 640x100 Px Expandable: width 600 Px or 640 Px, height: 200 Px up to max. 500 Px File size: Content Ad max. 40 KB, Expandable max. 30 KB Special features Static or animated The Expandable must have a clearly marked Quit symbol The Expandable can contain up to 3 clickable (differently linked) areas The position of the clickable surfaces must remain the same during animation JPEG or GIF Tip Integrate a graphical element (e.g. an arrow) into the Content Ad, thereby indicating that the means of advertising expands when clicked on For delivery of the means of advertising / further questions: banner@spiegel-qc.de General technical information can be found at http://www.spiegelqc.de/uploads/technik/werbemittelgroessen/werbemittelgroessen.pdf 17
Gallery Ad Use the product s versatility by way of a picture gallery Gallery Ad After being clicked on, the mobile Content Ad expands to the format 6:1 and a picture gallery opens for the user to browse through. Placement Homepage and sections Click Position All positions Can be realised on MEW Placement costs* Run of channel: CPM 46.00 gross Run of site: CPM 39.00 gross Remarks This means of advertising is also possible with the starting format Content Ad 4:1 or 2:1**. Visualisation example *Position top **Position centre 18
Gallery Ad Fixed price 2015 section guarentee (Tsd. PI) position: Top Homepage (fixed day price) 2.200 32.400 Politik (fixed price per week) 7.000 102.900 Wirtschaft (fixed price per week) 2.600 38.300 Netzwelt (fixed price per week) 1.500 22.100 Auto (fixed price per week) 850 8.800 Wissenschaft (fixed price per week) 1.500 15.500 Kultur (fixed price per week) 2.000 20.600 Sport (fixed price per week) 4.000 41.200 Panorama (fixed price per week) 4.500 37.000 Gesundheit (fixed price per week) 1.000 8.300 Uni/SchulSPIEGEL (fixed price per week) 800 6.600 Reise (fixed price per week) 700 5.900 19
Gallery Ad Technical specifications Formats for all device classes: Content Ad 6:1: 600x100 Px or 640x100 Px Expandable: width 600 Px or 640 Px, height: 200 Px up to max. 500 Px File size: Content Ad max. 40 KB, Expandable max. 30 KB Special features Static or animated The Expandable must have a clearly marked Quit symbol The Expandable can contain up to 3 pictures The position of the clickable surfaces must remain the same during animation JPEG or GIF Tip Integrate a graphical element (e.g. an arrow) into the Content Ad, thereby indicating that the means of advertising expands when clicked on For delivery of the means of advertising / further questions: banner@spiegel-qc.de General technical information can be found at http://www.spiegelqc.de/uploads/technik/werbemittelgroessen/werbemittelgroessen.pdf 20
Gesture Ad Receive information through interaction Gesture Ad A Content Ad that expands when clicked on and offers users additional information within a larger area. The interactive usage options of the mobile terminal, such as swiping, scrolling, zooming, etc. are also used. The starting format is das Content Ad 6:1. Placement Homepage and sections Position All positions Can be realised on MEW, iphone app, Android app Placement costs* Run of channel: CPM 46.00 gross Run of site: CPM 39.00 gross Visualisiation examples *position top 21
Gesture Ad Fixed prices 2015 section guarantee (Tsd. PI) position: top Homepage (fixed day price) 2.200 32.400 Politik (fixed price per week) 7.000 102.900 Wirtschaft (fixed price per week) 2.600 38.300 Netzwelt (fixed price per week) 1.500 22.100 Auto (fixed price per week) 850 8.800 Wissenschaft (fixed price per week) 1.500 15.500 Kultur (fixed price per week) 2.000 20.600 Sport (fixed price per week) 4.000 41.200 Panorama (fixed price per week) 4.500 37.000 Gesundheit (fixed price per week) 1.000 8.300 Uni/SchulSPIEGEL (fixed price per week) 800 6.600 Reise (fixed price per week) 700 5.900 22
Gesture Ad Technical specifications Formats for all device classes: Content Ad 6:1: 600x100 Px or 640x100 Px Expandable: width 600 Px or 640 Px, height: 200 Px up to max. 500 Px File size: Content Ad max. 40 KB, Expandable max. 30 KB Special features Static or animated The Expandable must have a clearly marked Quit symbol The Expandable can contain up to 3 pictures The position of the clickable surfaces must remain the same during animation JPEG or GIF Tip Integrate a graphical element (e.g. an arrow) into the Content Ad, thereby indicating that the means of advertising expands when clicked on For delivery of the means of advertising / further questions: banner@spiegel-qc.de General technical information can be found at http://www.spiegelqc.de/uploads/technik/werbemittelgroessen/werbemittelgroessen.pdf 23
Interstitial Use the means of advertising s whole surface between the sections Interstitial The Interstitial lays itself on top of the content for max. 7 seconds. Placement Sections Position On top of the editorial content Can be realised on MEW, iphone app, Android app Placement costs Run of channel: CPM 75.00 gross Run of site: CPM 65.00 gross Recommendation Book a permanently-placed Mobile Content Ad as a reminder and benefit from our combination discount! Visualisiation example 24
Interstitial Technical specifications Format: 600x656 Px or 640x656 Px File size: max. 60 KB Special features Static JPEG or GIF A clearly marked Quit button must be integrated Delivery with FC1/user/day For delivery of the means of advertising / further questions: banner@spiegel-qc.de General technical information can be found at http://www.spiegelqc.de/uploads/technik/werbemittelgroessen/werbemittelgroessen.pdf 25
Magnetic Ad Permanent presence at the foot of the screen Magnetic Ad The Magnetic Ad is faded in at the bottom of the browser s window. It fades out upon interaction by the user (scrolling). If there is no such interaction, it fades in again within one second. The format is the Content Ad 6:1. Placement Sections Position Below Can be realised on MEW, iphone app, Android app Placement costs Run of channel: CPM 46.00 gross Run of site: CPM 39.00 gross Visualisation example 26
Gesture Ad Fixed prices 2015 section guarentee (Tsd. PI) position: footer Magnatic Ad MAC 6:1 Homepage (fixed day price) 2.200 32.400 Politik (fixed price per week) 7.000 102.900 Wirtschaft (fixed price per week) 2.600 38.300 Netzwelt (fixed price per week) 1.500 22.100 Auto (fixed price per week) 850 8.800 Wissenschaft (fixed price per week) 1.500 15.500 Kultur (fixed price per week) 2.000 20.600 Sport (fixed price per week) 4.000 41.200 Panorama (fixed price per week) 4.500 37.000 Gesundheit (fixed price per week) 1.000 8.300 Uni/SchulSPIEGEL (fixed price per week) 800 6.600 Reise (fixed price per week) 700 5.900 27
Magnetic Ad Technical specifications Format: 600x100 Px File size: max. 40 KB Special features Static or animated JPEG or GIF For delivery of the means of advertising / further questions: banner@spiegel-qc.de General technical information can be found at http://www.spiegelqc.de/uploads/technik/werbemittelgroessen/werbemittelgroessen.pdf 28
Multi Ad Use the entire homepage for your presence Multi Ad With the Multi Ad, four Content Ads appear on the SPIEGEL ONLINE MOBIL homepage. Placement Homepage Position 4 positions Can be realised on MEW, iphone app, Android app Placement costs Permanent placement per day: 40,440 gross Guarantee 2,2 million PIs Remarks Upper positions: 6:1 or 4:1 Lower positions: up to size 2:1 Visualisiation example 29
Multi Ad Technical specifications Formats: Content Ad 6:1: 600x100 Px or 640x100 Px Content Ad 4:1: 600x150 Px or 640x150 Px Content Ad 2:1: 600x300 Px or 640x300 Px File sizes: 6:1 max. 40 KB, 4:1 max. 40 KB, 2:1 max. 50 KB Special features Static or animated JPEG or GIF For delivery of the means of advertising / further questions: banner@spiegel-qc.de General technical information can be found at http://www.spiegelqc.de/uploads/technik/werbemittelgroessen/werbemittelgroessen.pdf 30
Prestitial Welcome users with your means of advertising Prestitial The startscreen Interstitial opens up for max. 7 seconds when the app is started, before the user is taken to the homepage. It is clickable and the landing page opens up in the in-app browser. Placement Homepage Position Above the editorial content Can be realised on iphone app, Android app Placement costs Permanent placement per day: 25,200 gross Performance: Guarantee 700.000 PIs Run of channel: CPM 80.00 gross Visualisation example l 31
Prestitial Technical specifications Format: 600x656 Px File size: max. 60 KB Special features Clickable JPEG or GIF Delivery only on the load screen Time out after 7 seconds or Next button A clearly marked Quit button must be integrated For delivery of the means of advertising / further questions: banner@spiegel-qc.de General technical information can be found at http://www.spiegelqc.de/uploads/technik/werbemittelgroessen/werbemittelgroessen.pdf 32
Pushdown Ad Enlarging the means of advertising through interaction Pushdown Ad The Pushdown Ad shifts the Content Ad and the page s content downwards onto the means of advertising by clicking, and opens up a larger area for max. 7 seconds. Touching this area calls up the landing page. When the Content Ad is clicked on again, a new pushdown is initiated. Klick Placement Homepage and sections Position All positions Can be realised on MEW Placement costs* Run of channel: CPM 46.00 gross Run of site: CPM 39.00 gross Visualisation example *position top 33
Pushdown Ad 6:1 Fixed prices 2015 section guarantee (Tsd. PI) position: top Pushdown Homepage (fixed price per day) 2.200 32.400 Politik (fixed price per week) 7.000 102.900 Wirtschaft (fixed price per week) 2.600 38.300 Netzwelt (fixed price per week) 1.500 22.100 Auto (fixed price per week) 850 8.800 Wissenschaft (fixed price per week) 1.500 15.500 Kultur (fixed price per week) 2.000 20.600 Sport (fixed price per week) 4.000 41.200 Panorama (fixed price per week) 4.500 37.000 Gesundheit (fixed price per week) 1.000 8.300 Uni/SchulSPIEGEL (fixed price per week) 800 6.600 Reise (fixed price per week) 700 5.900 34
Pushdown Ad Technical specifications Formats for all device classes: Start Content Ad 6:1: 600x100 Px or 640x100 Px Pushdown: width 600 Px or 640 Px, height: 300 Px File size: max. 40 KB; pushdown: max. 30 KB Special features Static or animated JPEG or GIF Autoclose: The animation may be no more than 7 seconds long A clearly marked Quit button must be integrated For delivery of the means of advertising / further questions: banner@spiegel-qc.de General technical information can be found at http://www.spiegelqc.de/uploads/technik/werbemittelgroessen/werbemittelgroessen.pdf 35
Tandem Ad Advertise with a combination of two Content Ads Tandem Ad This form of advertising consists of two Mobile Content Ads: a 4:1 with a 2:1. Placement Homepage and sections Position Top and centre 1 Can be realised on MEW, iphone app, Android app Placement costs Run of channel: CPM 44.00 gross Run of site: CPM 35.00 gross Visualisation example 36
Tandem Ad Fixed prices 2015 section guarantee (Tsd. PI) Tandem Ad 4:1 (oben) + 2:1 (mitte1) Homepage (fixed price per day) 2.200 33.700 Politik (fixed price per week) 7.000 107.100 Wirtschaft (fixed price per week) 2.600 39.820 Netzwelt (fixed price per week) 1.500 23.000 Auto (fixed price per week) 850 9.200 Wissenschaft (fixed price per week) 1.500 16.100 Kultur (fixed price per week) 2.000 21.500 Sport (fixed price per week) 4.000 42.900 Panorama (fixed price per week) 4.500 38.600 Gesundheit (fixed price per week) 1.000 8.600 Uni/SchulSPIEGEL (fixed price per week) 800 6.900 Reise (fixed price per week) 700 6.100 37
Tandem Ad Technical specifications Formats: Content Ad 4:1: 600x150 Px or 640x150 Px Content Ad 2:1: 600x300 Px or 640x300 Px File size: 4:1 max. 40 KB, 2:1 max. 50 KB Special features Static or animated JPEG or GIF For delivery of the means of advertising / further questions: banner@spiegel-qc.de General technical information can be found at http://www.spiegelqc.de/uploads/technik/werbemittelgroessen/werbemittelgroessen.pdf 38
Klick-to-Video Ad Use moving pictures on mobile devices as well Klick-to-Video Ad After being clicked on, the mobile Content Ad expands to the format 6:1, then a player opens and shows the commercial. Placement Homepage and sections Klick Position All positions Can be realised on MEW Placement costs Run of channel: CPM 46.00 gross Run of site: CPM 39.00 gross Remarks This form of advertising is also possible with the starting format Content Ad 4:1 or 2:1*. Visualisation example *Position centre 2 39
Klick-to-Video Ad Fixed price 2015 section guarantee (Tsd. PI) position: top Klick-to-Video Ad Homepage (fixed price per day) 2.200 32.400 Politik (fixed price per week) 7.000 102.900 Wirtschaft (fixed price per week) 2.600 38.300 Netzwelt (fixed price per week) 1.500 22.100 Auto (fixed price per week) 850 8.800 Wissenschaft (fixed price per week) 1.500 15.500 Kultur (fixed price per week) 2.000 20.600 Sport (fixed price per week) 4.000 41.200 Panorama (fixed price per week) 4.500 37.000 Gesundheit (fixed price per week) 1.000 8.300 Uni/SchulSPIEGEL (fixed price per week) 800 6.600 Reise (fixed price per week) 700 5.900 40