Market Research Officer - Job Description and Salary Report

Transcription

1 ASSISTANT MARKET RESEARCH OFFICER Grade: E (Salary Point 20 to 26) Salary: Status: Hours: 20,076 to 25406, per annum pro rata Permanent hours per week (2 days Thursday/ Friday) CLOSING DATE: Friday 5 February 2010 SELECTION EVENT: Wednesday 10 February 2010

2 job description and person specification Job Title: Assistant Market Research Officer Name: Reports To: Department/Location: Market Research Manager Planning and Research/ Head Office Date: December 2009 Job Purpose: Assist the Market Research section with the day to day management of the fieldworkers, the design of questionnaires, the input and analysis of resultant data and the production of reports/information based on that analysis to a variety of clients. Organisational Chart: Market Research Manager Market Research Officer Market Research Officer Assistant Market Research Officer

3 Dimensions: Part of the Market Research team responsible for commissioning, carrying out and analysing market research and public involvement studies and programmes. General Responsibilities: SYPTE s aim is to provide the best Public Transport system possible. The objective is the pursuit of excellence in meeting the needs of all potential passengers. SYPTE is fully committed to the active promotion of equal opportunities in its capacity as an employer. It is the individual responsibility of every employee to seek to ensure the practical application of this policy. Under the Health and Safety at Work Act, all employees are required both to take care of their own health and safety and that of other employees and to co-operate with their employers in complying with their statutory duties. SYPTE and its Managers are fully committed to the learning and development of employees. Responsibilities/Key Accountabilities: 1. Liaise with the fieldwork supervisor to ensure efficient use of internal fieldwork resources and assist in timely preparation of materials for interviewers packs. 2. Assist with the design, implementation and analysis of questionnaires, surveys and public involvement exercises to support decision making, gain community support and inform strategy and programme development. 3. Organise the efficient movement and secure storage of completed interviews and questionnaires to maintain data integrity and confidentiality. 4. When data is returned, assist in data entry and creation of datasets for its analysis.

4 5. Undertake data analysis, either using SPSS or by coding responses to open questions, generating meaningful results from the research. 6. Produce reports, graphs and conclusions as directed, including assisting with presentations to client sections, when necessary, to inform decisionmaking processes. 7. Provide cover for the Market Research Officers during holiday or sickness leave periods so that the section continues to function efficiently. 8. Any other duties commensurate with the post that the Market Research Manager may require. Planning and Organisation: Assist in the management of projects, identifying resource availability and timescales as directed by the Market Research Manager. Decision Making and Use of Judgement: Contribute to the team and section decision-making processes both informally and at formal team meetings. Make day-to-day decisions on operational matters within the team. Level of autonomy will be guided by the Market Research Manager. Essential Internal and External Relationships: Contribute to the effective functioning of the Planning and Research section. Liaise with clients and other organisations (such as Market Research agencies, data entry companies, Local Authorities, etc.) as necessary to ensure projects run smoothly and on time. Contribute to team working within the Market Research Section and liaise with others to continually improve cross-functional efficiency.

5 Opportunities will be available to become involved in projects led by other sections within Planning and Research. Knowledge, Skills and Experience Required: Knowledge: A relevant degree or equivalent ability demonstrated through work experience/professional attainment essential Understanding of market research and analysis techniques essential Appreciation of fieldwork processes and operations desirable Membership of relevant professional institution desirable Skills: Ability to handle all issues related to the fieldwork process - essential Ability to communicate research findings to clients verbally and through clear and concise written reports essential Ability to work effectively within a small team of researchers essential Ability to work under own initiative essential IT literate, with an aptitude for learning new pieces of software rapidly essential Statistical knowledge essential Working knowledge of SPSS software desirable Experience: Experience of questionnaire design, sampling, market research fieldwork and report writing (could be as part of academic course) essential Experience of creating datasets and data entry essential Experience of analysing and drawing conclusions from statistical data essential

6 Experience of using Desktop Publishing software (e.g. Publisher, Pagemaker) to produce reports - desirable Post Holder: Line Manager: Agreed by: Date: Agreed by: Date: ACCEPTED AND REGISTERED IN HUMAN RESOURCES: Agreed by: Date:

7 SOUTH YORKSHIRE PASSENGER TRANSPORT EXECUTIVE EMPLOYEE SPECIFICATION POST TITLE: DEPARTMENT: Knowledge: Assistant Market Research Officer Strategic Planning Essential Desirable How Identified A relevant degree or equivalent ability demonstrated through work experience/ professional attainment Application Form Understanding of market research and analysis techniques Appreciation of fieldwork processes and operations Membership of relevant professional institution Application Form Skills: Ability to handle all issues related to the fieldwork process

8 Essential Desirable How Identified Ability to communicate research findings to clients verbally and through clear and concise written reports Ability to work effectively within a small team of researchers Ability to work under own initiative IT literate, with an aptitude for learning new pieces of software rapidly Statistical knowledge Working knowledge of SPSS software Experience: Experience of questionnaire design, sampling, market research fieldwork and report writing (could be as part of academic

9 course) Essential Desirable How Identified Experience of creating datasets and data entry Experience of analysing and drawing conclusions from statistical data / Test Experience of using Desktop Publishing software (e.g. Publisher, Pagemaker) to produce reports - desirable

10