PRIVATE LABEL PLAYERS BRINGING TOGETHER.
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1 PRIVATE LABEL PLAYERS BRINGING TOGETHER
2 Develop Your Exports on the 120 Bn Private Label Market in Europe
3 37% 47% 35% 49% 36% 50% 41% 47% 43% 54% 18% 22% 52% 57% 14% 22% 16% 18%
4 RETAILERS IN FRANCE Retailers Sales in 2013 in M % Number of stores in France % ELeclerc % 642 5% Intermarche % % Carrefour Hyper % 221 2% Super U % 773 6% Auchan % 139 1% Carrefour Market % 920 8% Lidl % % Cora % 58 0% Geant Casino % 126 1% Carrefour Proxi (City, Contact, Express % % Promocash) Hyper U % 71 1% Monoprix % 584 5% Supermarches Casino % 444 4% Simply Market % 410 3% Aldi France % 965 8% Source: LSA Commerce et Consommation
5 Frequency of purchase total France Of consumer baskets in France contain PL
6 CASINO Private Label Grocery and Chilled products
7 CASINO Global information 1898, Turnover (2013): 48,645 Billion // Profit : 618 Billion International group: 9450 stores in France & over 2550 stores abroad. Private Label focus The development and the sales of its private labels is run by CASINO Casino owns 3 private labels: Monoprix, Leader Price & Casino (France s leading private label brand based on the percentage of its products in the sales mix.) Stores: With 6500 convenience stores, Casino leads this segment in France Spar and vival (urban and rural superettes Monoprix and Franprix (centre-city stores) Leader Price (discount outlets) Naturalia (organic food)
8 Casino Grocery Section : PRODUCTS & PRICE POSITIONNING APPETIZERS : PRODUCTS Discount Top Budget : 0.75 * Core, Casino: 1.46 * Core, Casino: 1.11 * PRODUCT CATEGORY RETAILER BRAND REFERENCE U.V P. U P. Kilo Pickles Casino Casino Cornichons Aigre-Doux 360g 1,56 4,33 Pickles Casino Casino Cornichons Extra-Fins 185g 1,11 6,00 Pickles Casino Maille Cornichons Extra-Fins 220g 2,31 10,50 Pickles Casino Casino Cornichons Extra-Fins 360g 1,46 4,06 Olives Casino Casino Green Olives Stuffed With Almonds 120g 1,59 13,25 Olives Casino Tous Les Jours greek Black Olives 250g 0,74 2,96 Olives Casino Tous Les Jours Pitted Green Olives 160g 0,75 4,96 Olives Casino Casino Capers In Vinegar 125g 1,75 14,00 * store price
9 Casino Grocery Section : PRODUCTS & PRICE POSITIONNING SAUCES & MUSTARDS Core, Casino: 0.91 * Core, Casino: 1.70 * Core, Casino: 0.80 * PRODUCT CATEGORY * store price RETAILER BRAND REFERENCE U.V P. U Sauces Casino Casino Tomato Sauce 3x200g 1,36 2,26 Sauces Casino Casino Bolognese Sauce 420g 0,87 2,07 Sauces Casino Casino Pesto Genovese 190g 1,70 8,95 Sauces Casino Casino Sce Basquais 350g 1,25 3,57 Sauces Casino Casino Tomato And Olive Sauce 190g 1,76 9,00 Sauces Casino Casino Tomato. Pepper And Aubergine Sauce 190g 1,76 1,76 P. Kilo/L Sauces Casino Casino Sce Bourguig 250g 1,07 4,28
10 Casino Grocery Section : PRODUCTS & PRICE POSITIONNING CANNED FOOD Core, Casino: 1.09 * Core, Casino: 1.49 * Core Casino : 1.43 * PRODUCT CATEGORY RETAILER BRAND REFERENCE U.V P. U P. Kilo/L Canned Veg Casino Casino Big White Asparagus 395g 3,71 9,39 Canned Veg Casino Casino Miniatures Peeled Asparagus 110g 1,32 12,00 Canned Veg Casino Tous Les Jours Pic-Nic Asparagus 110g 0,56 5,09 Canned Veg Casino Casino Peeled Asparagus 205g 1,70 8,29 Canned Veg Casino Casino Leeks 400g 3,62 9,05 Canned Veg Casino Casino Extra-Thin Carrots 265g 0,69 2,61 Canned Veg Casino Casino Paris Mushrooms 3x115g 2,20 6,38 Canned Veg Casino Casino Mushrooms Sliced 400g 2,32 5,80 * store price
11 Casino Grocery Section : PRODUCTS & PRICE POSITIONNING (Cereals) Core, Casino: 2.24 * Core, Casino: 1.66 * Premium, Casino: 2.35 * PRODUCT CATEGORY RETAILER BRAND REFERENCE U.V P. U P. Kilo/L Cereals Casino Casino Bio Corn Balls In Honey 325g 1,84 5,66 Cereals Casino Casino Bio Crispy Muesli 500g Fruits Aux 4 500g 2,68 5,36 Cereals Casino Casino Bio Muesli Fruits 500g 2,46 4,92 Cereals Casino Bjorg Muesli Superfruits Bio 375g 3,61 9,63 Cereals Casino Céréal Bio Terres Et Muesli 1kg 5,18 5,18 Cereals Casino Casino Bio Petals Wheat Chocolate 325g 2,33 7,17 Cereals Casino Doodingues Wee Choco Beans 375g 1,84 4,91 Cereals Casino Nestle Chocolate Cereals 375g 2,86 7,63 Cereals Casino Casino Rice And Wheat Chips 300g 2,24 7,47 * store price
12 CASINO CHILLED FOOD SECTION
13 ZOOM ON THE CASINO CHILLED & DAIRY FOOD SECTION
14 PRICE POSITIONNING: CHARCUTERIE *store price Discount: 1.62 * Core: 1.60 * Premium *
15 PRICE POSITIONNING: READY MEALS Core 4.83* Core 2.77* Core 1.95* *store price
16 LECLERC Private Label Frozen Products
17 LECLERC Global information Funded in 1949, Turnover (2011): 30 billion, Market shares in France (2012): 18,5% International group: France (555 stores), Spain (11 stores), Portugal (22 stores), Italy (31 stores), Poland (40 stores), Andorra (2 stores) Private Label focus The development and the sales of its private labels is run by SCAMARK Many private label brands: Eco + : discount brand with more than 700 products on the budget for shopping Marque Repère : core brand which allows an economy from 25% to 30% on the budget for shopping Nos régions ont du talent : premium brand which offers 10 % lower price compared with leading brands
18 THE LECLERC FROZEN FOOD SECTION
19 ZOOM ON LECLERC FROZEN PRODUCTS SECTION 1kg g kg 4.37
20 PRICE POSITIONNING: APÉRITIFS & FINGER FOOD * store price Core Marque Repère,Traiteur : 6.28 * Core Marque Repère,Traiteur : 3.99 * Premium: Nos Régions ont du Talent : 2.54 *
21 PRICE POSITIONNING: READY MEALS * store price Core, Marque Repère, Côté Table : 4.37 * Core, Marque Repère, Côté Table : 1,61 * Core, Marque Repère, Côté Table : 2.96 *
22 Intermarché Private Label Grocery Products
23 Global information 1972, people, 36,4 billion Market shares (2012): 14,1% Present in more than 15 countries: France (2 867 stores), Portugal (298 stores), The Balkan countries (more than 45 stores), Belgium (76 stores), Poland (160 stores), China, Canada Partnerships: ALIDIS: to boost international food purchases. 18,000 stores in 9 countries such as EROSKI (Spain), EDEKA (Germany) ARENA: to boost the non-food purchases of 11international partners. Private Label focus 90 brands in food and non food products
24 CANNED FOOD : PRODUCTS Discount Top Budget : 0.47 * Core Saint Eloi : 1.32 * * store price Core, Odyssee: 1.21 *
25 CANNED VEGETABLES : PRODUCTS Core : 1.10 * Core : 1.20 * Core : 3.00 * * store price
26 CANNED SEAFOOD : PRODUCTS & PRICE POSITIONING Core: 1.30 * Core : 1.10 * Core: 1.20 * PRODUCT CATEGORY RETAILER BRAND REFERENCE U.V P. U P. Kilo/ L Canned Fish Intermarché Odyssey Calamari America 111g 1,06 9,55 Canned Fish Intermarché Odyssey 100% Crab Pieces 145g 7,52 51,86 Canned Fish Intermarché Nautilus Crabmeat 170g 2,84 23,47 Canned Fish Intermarché Chatka Crab Legs 40%, Box 140g 14,42 103,00 Canned Fish intermarché Odyssey Mackerel Fillets In White Wine And Herbs 176g 1,33 13,71 * store price
27 CANNED MEAT : PRODUCTS & PRICE POSITIONING Discount Top Budget : 1.37 * Core : 1.80* Premium : 6.91 * PRODUCT CATEGORY RETAILER BRAND REFERENCE U.V P. U P. Kilo/ L Canned Meat Intermarché Claude Léger Cassoulet Pur Porc, La Boite 420g 1,19 2,83 Canned Meat Intermarché Claude Léger Cassoulet Pur Porc, La Boite 840g 1,84 2,19 Canned Meat Intermarché Top Budget Cassoulet 840g 1,01 1,20 * store price
28 Tesco Private Label Household and Personal Care Products
29 TESCO Global information 1919 in London, Turnover (2014): 92,56 Billion Number of stores (as of March 2014) : 7,599 stores (including franchises) Market share 28.7% (2014) Private Label focus Tesco operates a good, better & best policy for its products Own brands: Tesco Everyday Value; Tesco Basics; Tesco Brand Tesco Finest; Healthy Living; Organic; Tesco Kids; Best Of British; Fresh & Easy; World Foods; Tesco Wholefoods; Tesco Bakery; Free From; Tesco Christmas; Clothing at Tesco; Technika; Cocopia
30 DISHWASH : PRODUCTS & PRICE POSITIONNING Core, Tesco :6.00 * Core, Tesco :1.00 * Core, Tesco :5.00 * PRODUCT CATEGORY RETAILER BRAND REFERENCE U.V P.U P. L/Kg Dishwash Tesco Tesco 5in1 Dishwash Lemon 28'S X28 4, /Pc Dishwash Tesco Tesco 5in1 Dishwash Lemon 56'S X56 6, /Pc Dishwash Tesco Finish All In 1 Dishwasher Tablets Lemon 56s X56 7, /Pc Dishwash Tesco Fairy Fairy All In 1 Lemon Dishwasher Tablets 51 Pack X51 14, /Pc Dishwash Tesco Tesco 5in1 Dishwash Original 28'S X28 4, /Pc * store price 31
31 COSMETICS : PRODUCTS & PRICE POSITIONNING Core, Tesco :1.20 * Core, Tesco :1.5O * Core, Tesco :1.80 * PRODUCT CATEGORY RETAILER BRAND REFERENCE U.V P.U P. 100ml/g Cosmetics Tesco Tesco Cotton Wool Balls 100'S X100 1, /Pc Cosmetics Tesco Everyday Value Cotton Wool Balls 300 X300 1, /Pc Cosmetics Tesco Tesco Cosmetic Bud Applicator 80'S X80 1, /Pc Cosmetics Tesco Tesco Cosmetic Cotton Buds 200'S X200 1, /Pc Cosmetics Tesco Tesco Cotton Wool Double Faced Pads 100 X100 1, /Pc Cosmetics Tesco Tesco Cotton Wool Round Pads 100'S X100 1, /Pc Cosmetics Tesco Tesco Large Oval Cotton Wool Pads 50 X50 1, /Pc Cosmetics Tesco Tesco Large Oval Cotton Wool Pads Double Faced 50 X50 1, /Pc * store price 32
32 PAPER DISPOSABLES : PRODUCTS Core, Tesco :1.50 * Core, Tesco :1.79 * Core, Tesco :1.95 * PRODUCT CATEGORY RETAILER BRAND REFERENCE U.V P.U Paper Disposables Tesco Tesco Luxury Soft Toilet Tissue 12 Roll X1 4,00 Paper Disposables Tesco Cushelle Toilet Tissue 16 Roll White X1 7,75 Paper Disposables Tesco Tesco Luxury Soft Toilet Tissue 4 Roll Magnolia X1 1,78 Paper Disposables Tesco Tesco Luxury Soft Toilet Tissue 4 Roll Shea Butter X1 1,95 Paper Disposables Tesco Tesco Recycled Toilet Tissue 4 Roll X1 1,89 Paper Disposables Tesco Tesco Family Toilet Tissue Flat Pack White X1 0,78 Paper Disposables Tesco Tesco Luxury Soft Toilet Tissue 18 Roll White X1 6,99 Paper Disposables Tesco Tesco Luxury Soft Toilet Tissue 2 Roll White X1 1,14 Paper Disposables Tesco Tesco Luxury Soft Toilet Tissue 4 Roll White X1 1,78 Paper Disposables Tesco Andrex Toilet Tissue 4 Roll White X1 2,00 * store price
33 Private Label is strategic Differencation Fidelisation High Margin
34 Where is my Private Label product? Premium Core First Price
35 Watch your production cost
36 INNOVATE! Innovation in Private Label remains strategic
37 Requirements to enter in the European Private Label Market Production Capacity Certification IFS & BRC Logistics Ingredients
38 SOME OF OUR CUSTOMERS
39 BRINGING PRIVATE LABEL PLAYERS TOGETHER 3,000 EUROPEAN BUYERS NO SPECIFIC INFORMATION ON GOOGLE DIFFICULT TO MEET THE RIGHT BUYERS AT TRADITIONAL TRADE SHOWS NEVER REACHABLE ON PHONE HIGH COST FOR PROSPECTION PER YEAR
40 BRINGING PRIVATE LABEL PLAYERS TOGETHER SEARCH CONNECT MEET WABEL accelerates the sourcing process By connecting Private Label Buyers & Suppliers WABEL CLUB WABEL SUMMITS
41 WABEL CLUB VISIBILITY GET COMPANY DETAILS
42 CONTACT BUYERS DIRECTLY
43 WABEL CLUB ACCESS RETAILERS INFORMATION
44 WABEL CLUB RECEIVE SOURCING REQUESTS RECEIVE LIST OF QUALIFIED PRODUCTS IN YOUR INBOX
45 WABEL CLUB ACCESS MARKET TRENDS
46 PRE-ORGANIZED 30 MIN MEETINGS WITH SELECTED SUPPLIERS WABEL SUMMITS
47 EXHIBITION AREA 6 M2 PER COMPANY WABEL SUMMITS
48 WABEL SUMMITS CONFERENCES MARKET INNOVATIONS BY MARKET TRENDS & PERFORMANCE BY WORLD CLASS EXPERTS IN PRIVATE LABEL DELIVER FORWARD THINKING PRESENTATIONS
49 WABEL SUMMITS RETAILER INSIGHTS SHARE VALUABLE INSIGHT INFORMATION TO INFORM LEADING EUROPEAN INDUSTRIAL PARTNERS
50 WABEL SUMMITS NETWORKING LUNCHES GET TO KNOW YOUR SUPPLIERS BETTER OVER INFORMAL LUNCHES!
51 WABEL SUMMITS AWARDS & GALA DINNER WABEL JURY REWARDS INNOVATION IN PRIVATE LABEL PRODUCT DESIGN
52 WABEL ADDED VALUE Full on-line database of suppliers and buyers Connect with potential partners Meet partners in person at Wabel Summits All year support of our consultants 70% of meetings at Wabel Summits lead to further collaboration between suppliers and buyers
53 PRIVATE LABEL PLAYERS BRINGING TOGETHER
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