How To Advertise The Master And More Fair

Transcription

1 Target Group PROSPECTIVE POSTGRADUATE STUDENTS 100% MASTER AND MORE MASTERS RECRUITMENT FAIR IN POLAND 2014 WARSAW 28 th OCTOBER

2 STUDY ABROAD 67% of our visitors are interested in doing their Masters degree abroad. EXPECTED NUMBER OF VISITORS MASTERS FAIR WARSAW 1,500 2,000 prospective Masters students are expected to attend the Masters fair. EXHIBITORS DATE: 28 th October 2014 OPENING HOURS: 10:00am - 4:00pm WARSAW Face-to-face communication Visitors at the fair selected universities, universities of applied sciences and business schools, consisting of 50% domestic and 50% international institutions will exhibit at the fair. VENUE: Palace of Culture and Science, Warsaw MASTER AND MORE FAIR The fair provides the opportunity for prospective postgraduate students to meet and interact with domestic and international renowned universities. It generates authentic & demand-based information via face-toface communication. Visitors register online, ahead of the fairs and are able to make appointments with specific universities. Visitors can also sign up for presentations held by exhibitors and experts in the higher education field. The presentations offer an ideal chance to inform about your institution and postgraduate programmes. The visitors of the MASTER AND MORE fair are exclusively prospective Masters students, who are searching for a consequent Masters programme. After conducting a broad survey amongst our past MASTER AND MORE fair visitors we can conclude the following visitors profile: WARSAW IDEAL LOCATION The Polish capital Warsaw has the biggest student population in Poland and is one of the largest student cities in Europe During the academic year 2012/2013, almost 250,000 students studied in Warsaw (15.2% of all Polish students) Warsaw has plenty of students hot spots - perfect locations for efficient fair promotion The fair venue Palace of Culture and Science is Warsaw s landmark and the most popular building in Poland Palace of Culture and Science, Warsaw QUALITY: 100% of our visitors target audience is made up of individuals interested in a Masters programme. More than 70% of our visitors register online prior to the fair to plan their fair visit. At the point of online registration the visitors start to plan the fair visit and decide which universities they want to talk to and which lectures they want to visit. In that way, a high quality of fair visitors is guaranteed. PLANNED START OF MASTERS PROGRAMME: More than 80% of our visitors plan to start with their Masters programme within the next academic year. 40,000 Polish students study abroad WHY IS IT WORTH TO RECRUIT IN POLAND? Poland has a student population of 1.8 million students 76% of Polish students are doing their Masters directly after their first degree study / Bachelors 40,000 Polish students study abroad Degrees from Western European universities are very popular among Polish students, as they enable better career opportunities than domestic degrees The most popular destination countries for Polish students are Germany, Great Britain, France, USA and Austria. 2 3

3 YOUR ADVANTAGE WHEN PARTICIPATING IN THE MASTER AND MORE FAIR What do I get when I decide to participate in the MASTER AND MORE fair in Warsaw? What distinguishes the MASTER AND MORE campaign from its competitors? FAIR PACKAGE FAIR PACKAGE for a whole fair day from 10:00am- 4:00pm Fair booth, equipped with a counter and roll-up (both branded with your university name & logo) and 2 chairs Free WiFi access Power supply Waste basket Catering for 2 persons, during the whole day Listing in the MASTER AND MORE fair magazine (online/offline) The organizers (border concepts) have 10 years of experience. in creating and executing marketing and recruitment campaigns for higher education institutions in Europe Well-planned visitors marketing for the MASTER AND MORE fairs, that consists of: - Cooperation with local and national media partners, educational institutions and student unions - Street promotion with own promotion teams at student hot spots - Public advertisement at student hot spots - Online advertisement (relevant student portals, Google AdWords, Social Media) - Online marketing via our portal Top lectures and seminar programmes held by universities and industry experts Exceptionally high quality of visitors: visitors come very well-prepared International orientation of our fairs - on average 50% of all exhibitors are from across Europe Target group oriented channels, which guarantee a minimum wastage The urge to offer our customers the best value for their money FAIR IMPRESSIONS MASTER AND MORE FAIRS INDIVIDUAL SERVICE PRIOR, DURING AND AFTER THE FAIR WHICH INCLUDES: Online registration support Fair evaluation and visitors statistics Student enquiry form which you can use to collect information about your prospective Masters students Contact details of the students who showed interest in your university Individual support during the fair» Increased awareness of your university and programmes in Poland 4 5

4 SCOPE OF SERVICES AND PRICES MASTER AND MORE ONLINE STUDY CHOICE PORTALS IN OTHER EUROPEAN COUNTRIES MASTERS FAIR ADDITIONAL SERVICES SERVICE PRICE SERVICE PRICE DE AT Full-service fair package with a standard booth 2,100 Full-service fair package with a large booth 3,750 (+ double equipment) Advertisement in the fair magazine Inclosure of informational material in the fair bag ½ A4: A4: 1, Presentation (20 minutes) The Masters portal for Germany The Masters portal for Austria The fair package for a whole fair day from 10:00am- 4:00pm includes: A fair booth, equipped with a counter and roll-up (branded with your university name & logo) and 2 chairs Free WiFi access Power supply Waste basket Catering for 2 persons, during the whole day Listing in the MASTER AND MORE fair magazine (online/offline) CH The Masters portal for Switzerland The Masters portal for the United Kingdom UK OTHER CAMPAIGNS... WHAT ELSE? BACHELOR AND MORE Broad-range communication platforms for your undergraduate marketing MASTER AND MORE FAIRS IN OTHER EUROPEAN COUNTRIES: Target group: Senior high-school students, who are interested in undergraduate study programmes. Communication via fairs, presentations in high-schools, an online-portal ( de) and a study guide (print version and e-guide) FAIR DATES 2014/15 MBA Lounge Efficient marketing for your Executive Masters programmes WARSAW (PL) 28 TH OCT. VIENNA (AT) 13 TH NOV. MUNICH (DE) 18 TH NOV. STUTTGART (DE) 21 ST NOV. HAMBURG MÜNSTER HANOVER BERLIN LEIPZIG WARSAW Target group: Graduates and young & experienced professionals, interested in an MBA or EMBA programme. Communication via MBA events, an online-portal ( and an MBA e-guide. CAREER AND MORE Target-specific higher education recruitment HAMBURG (DE) 26 TH NOV. MÜNSTER (DE) 29 TH NOV. BERLIN (DE) 3 RD DEC. FRANKFURT STUTTGART MUNICH Target group: Graduates and young professionals, interested in traineeships, entry-level jobs and other placements. Communication via the CAREER AND MORE fair in Berlin and an online-portal ( LEIPZIG (DE) 20 TH JAN. VIENNA HANOVER (DE) 22 ND JAN. Do you wish to receive information about our other projects and campaigns? Please do not hesitate to contact us at [email protected] 6 7

5 CONTACT DETAILS CONSULTATION We will be happy to answer all questions and enquiries you might have. We are looking forward to hearing from you. Sjaik Djorai Managing Partner Philipp Berns Tel.: Tel.: Anna Davids Katarzyna Mörchen Tel.: Tel.: Felix Siedhoff Froukje Knol Tel.: Tel.: Carina Bornemann Lena Peveling Tel.: Tel.: border concepts GmbH Bahnhofstrasse Gronau (Westf.) Germany T: F: E: I: