RECRUITING INTERNATIONAL STUDENTS

Transcription

1 YOUTH MARKETING AGENCY RECRUITING INTERNATIONAL STUDENTS We provide global recruitment solutions for Pre University, Bachelors, Masters, MBA, Study Abroad students STUDENT MARKETING STUDENT ENQUIRIES INTERNATIONAL STUDENT ADMISSIONS SERVICE

2 WHO WE HELP? Supporting Universities & Colleges in Recruiting International Students. We provide global recruitment solutions for Pre University, Bachelors, Masters, MBA and Study Abroad students. UNIVERSITIES & COLLEGES RECRUITING INTERNATIONAL STUDENTS

3 MARKETING TO INTERNATIONAL STUDENTS INTERNATIONAL STUDENT ENQUIRIES ENQUIRY MANAGEMENT INTERNATIONAL STUDENT ENROLMENT

4 MARKETING TO INTERNATIONAL STUDENTS

5 TITLE OUR WEB TITLE PORTALS SUBTITLE Where your Micro Site will be hosted Aimed at international students seeking ESL, pre university & degree programs from around the world. Monthly Users: 65,000 Age Range: Category: International Degree Seekers Monthly PI: 550,000 Aimed at international students seeking a graduate program. Monthly Users: 85,000 Age Range: Category: International Graduate Programs Monthly PI: 750,000 Aimed at students seeking a medical schools & colleges. Monthly Users: 45,000 Age Range: Category: International Medical Programs Monthly PI: 350,000 Targeting candidates looking to study an MBA. Monthly Users: 35,000 Age Range: Category: MBA Monthly PI: 275,000 Targeting Science, Technology, Engineering and Math s candidates from the age of 16 to 30. Monthly Users: 45,000 Age Range: Category: STEM Monthly PI: 350,000

6 OUR MARKETING SERVICE Our opt-in data currently stands at 250,000 international student subscribers. This is a great way to directly communicate with international, students looking for: ESL DEGREE STUDY ABROAD GRADUATE PROGRAMS INCLUDING MBA DOCTORATE An campaign can be highly personalised and targeted. This method of advertising completely trackable and gives you clear ROI. Our system has all the features you would expect from a proven marketing platform, including: NUMBER OF S SENT NUMBER OF S OPENED/READ WHICH USERS CLICKED ON WHICH LINKS NUMBER OF CLICK THROUGH TO WEBSITE OR OTHER LINKS NUMBER OF USERS WHO UNSUBSCRIBED NUMBER OF UNDELIVERED MAILS (BOUNCE BACKS)

7 OUR DISPLAY ADVERTISING SERVICE BigChoice s display advertising network delivers of 3 million page impressions from 250,000 student and graduate visitors every month. We generate awareness by placing your degrees and graduate programs in front of our members who are actively looking to study abroad. Target your display advertising by: SUBJECT ESL DEGREE STUDY ABROAD GRADUATE PROGRAMS INCLUDING MBA DOCTORATE GEOGRAPHICAL REGIONS COUNTRY By placing your adverts on some of the most active education web portals in the world including Study Overseas, International Graduate, MBA Courses and Medical Colleges Big Choice help your institution stand out from the crowd.

8 OUR EDUCATION FAIRS SERVICE While the digital world is important, we do not neglect the value and importance of virtual and physical exhibitions where we meet with students face to face and discuss your needs. This direct student engagement enables us to promote and position your university as a global brand to more than 350,000 international students worldwide. YOUR VIRTUAL FAIR INCLUDES Receive qualified student responses from international education exhibitions and virtual fairs across the globe Education Fairs When choosing a University face to face representation still plays an important role in the research process of international students. As anyone involved in international student recruitment knows the cost associated with attending such exhibitions can be excessive. BigChoice Group s extensive exhibition coverage provides you with a cost effective way to gain global coverage. Stand A Stand B

9 YOUR UNIVERSITY DIGITAL BROCHURE A digital brochure can either be a direct replica of a print brochure or a digital interpretation of the existing print brochure. BigChoice can produce either of these versions creating a versatile marketing tool that is at the forefront of digital publishing technology. WHY USE A DIGITAL BROCHURE? Deepen student engagement by creating brilliant digital experiences and carefully created first impressions No printing costs No postage and freight costs Translation of your e-brochure is available in any language, allowing you to access a global audience Reduced response time for your institution, information can be supplied immediately to potential students or clients Full analytics for track-ability enabling accurate assessment of your marketing tools effectiveness User demographic profiling Your brochure shared via social media The most environmentally friendly way to communicate with your audience

10 YOUR UNIVERSITY IN THE APP STORES? App stores search for mobile apps, similar to the way search engines browse for websites. With a mobile app you will gain access to the millions of students searching app stores for information and not lose out on these students to your competitors. WHY IS A MOBILE APP BETTER THAN A MOBILE FRIENDLY WEBSITE? Mobile Web Sites are important but they do not replace the need for Mobile Apps for the following reasons: Mobile Apps: Function offline Mobile Web Sites: Don t Mobile Apps: Enable Push Notifications for Direct Contact with Students Mobile Web Sites: Don t YOUR MOBILE APP INCLUDES PAGE INTERACTIVE MOBILE APP VIDEO CONTENT LAYERS TRANSITIONS VISITOR STATISTICS & REPORTING Mobile Apps: Always visible on a students phone s home screen Mobile Web Sites: Not always visible Mobile Apps: Appear in the Apps Stores Mobile Web Sites: Don t

11 GENERATING INTERNATIONAL STUDENT ENQUIRIES

12 THE IDEAL STUDENT APPLICANT BigChoice will enhance and improve your attraction of international students. Identifying your ideal international student is imperative to helping us achieve this. BigChoice gives you the opportunity to identify your student criteria. 1. EDUCATION LEVEL 2.TARGET COUNTRIES 3.TARGET SUBJECTS 4.LANGUAGES Undergraduate Postgraduate MBA ESL Doctorate EXAMPLE India Brazil Korea China Mexico Indonesia Malaysia Europe Vietnam Middle East Saudi Arabia EXAMPLE Accounting Business Information Technology Arts Sciences Nursing Music Dentistry Engineering Teaching EXAMPLE Russian Spanish Portuguese Mandarin Korean French German Italian EXAMPLE

13 MICRO SITE BigChoice micro sites brand and position your university or college to appeal to the international student community. Micro sites are hosted on our web portals, which have an audience of international preuniversity, ESL, degree seekers, graduates, MBA and STEM students. CHOOSE FROM OVER 20 LANGUAGES BENEFITS OF A MICRO SITE Enhances international student experience. Establishes your university internationally from first point of contact. Creates a platform from which to conduct in-country marketing activity from search engine optimisation to direct marketing. Improve enquiry conversion rates from first point of contact, prospects to applications. YOUR MICROSITE INCLUDES Design & Layout HTML Pages Contact Form 10,000 shots per month (min) 100,000 student views per month on your banner (min) Monthly analytics & reporting

14 OUR INTERNATIONAL STUDENTS All of our global marketing solutions raise your appeal to international students. We deliver tangible results by delivering international prospecting students and enquiries directly to your inbox or CRM tool. NAMES PROSPECTS QUALIFIED ENQUIRIES APPLICATIONS YOUR UNIVERSITY STUDENT FUNNEL Upload our targeted names into your own CRM tool and send direct We generate prospects based on your student profile We generate qualified telephone screened enquiring students based on your student profile Your admissions team convert names, prospects & inquires in to applications

15 INTERNATIONAL STUDENT ADMISSIONS SERVICE CRM STUDENT ENQUIRY MANAGEMENT

16 INTERNATIONAL STUDENT ADMISSIONS SERVICE CONVERT MORE OF YOUR INTERNATIONAL STUDENT ENQUIRIES ALL YOUR INTERNATIONAL STUDENT ENQUIRIES MANAGED IN ONE PLACE WE CAN PROVIDE 12 HOUR RESPONSE TIME FOR YOUR ENQUIRIES

17 ISAS PROCESS ENQUIRY FORM 1 CRM your_university.isasonline.org Enquiry form on your website and your web portals Management of your enquiries marketing and communication Applications and enrolments

18 CRM STUDENT ENQUIRY MANAGEMENT YOUR UNIVERSITY STUDENT FUNNEL NAMES FEATURES ENQUIRY MANAGEMENT ENQUIRY PLATFORM ENQUIRY FORM BUILDER INSTANT TRACKING & ANALYTICS PROSPECTS QUALIFIED ENQUIRIES APPLICATIONS CRM

19 ENQUIRY FORM BUILDER & PLATFORM FORM BUILDER Build bespoke enquiry forms Forms can be hosted anywhere online Inbound enquires flow directly into the ISAS management tool PLATFORM Communicate directly with enquiries Track who has opened an Track who has clicked on an Manage non active enquiries

20 LEAD TYPES EXPLAINED We provide 3 levels of student leads which are explained in detail below: Prospects and Inquiries are telephone screened : NAME Name Current Education Level Nationality Country of Residence PROSPECTS TOEFL, GMAT, SAT, IELTS Score, Not applicable Name Telephone Number Current Education Level Nationality Country of Residence Specified Subject wanting to study Specified which country want to study in Preferred Start Date ENQUIRIES TOEFL, GMAT, SAT, IELTS Score, Not applicable Name Telephone Number Current Education Level Nationality Country of Residence Subject Wanting to study Specified which Country Preferred Start Date Financial Status

21 YOUTH MARKETING AGENCY THEBIGCAMPUS Great Suffolk Street London, United Kingdom P +44 (0) F +44 (0)