Media: CRM opportunities from employee traffic $ CONVERSION RETENTION PERSONALISATION PROFILING
|
|
- Sabrina Sims
- 8 years ago
- Views:
Transcription
1 Media: CRM opportunities from employee traffic $ CONVERSION RETENTION PERSONALISATION PROFILING
2 CRM opportunities from employee traffic No matter how sophisticated a company s CRM programme is, real human interaction will never be replaced. Employees in a business send 1,000s of s each month to customers, prospects and partners but that interaction is rarely measured or optimised. Not only is it a challenge to maintain a consistent brand image in this important customer touchpoint, but this traffic also represents a missed opportunity for tracked engagement and marketing. Using Rocketseed media in conjunction with employee generates new additional marketing opportunities and new revenue for your business. What is media? At its most basic level, media provides a central way to add consistent signatures and targeted messaging to all the external; s sent by employees in your business. However, media should provide so much more than this. Our solution generates actionable data, based on your communications, audience and organisation. media delivers tangible results, tracked through analytics, and helps increase the ROI of your existing CRM Typical CRM challenges that media helps address 1 Sales teams use Outlook to send s instead of the CRM system 2 New contacts or influencers are not logged in the CRM system 3 Lack of response to automated s 4 Customer engagement data is not available in real time 5 Internal departments are siloed, causing a gap in customer view and interaction 6 Contacts have not opted-in to receive marketing CRM opportunities from employee traffic 2
3 What is the CRM opportunity from media? CURRENT CRM ACTIVITY media: Bring more customer activity within the CRM ACTIVITY OUTSIDE CRM? Improve the ROI of your CRM media as a channel s sent per employee per month 25% click through rates up to 25% 99% people open s from people they know 4x more engagement than marketing media at different stages of the customer journey $ CONVERSION RETENTION PERSONALISATION PROFILING CRM opportunities from employee traffic 3
4 Explore how media can improve ROI Lead Nurturing & Cross Selling 5 Profiling 6 Loyalty & Retention 7 Personalisation 8 Big Data 9 Siloed Organisation 10 CRM opportunities from employee traffic 4
5 Lead Nurturing & Cross Selling Typical challenges Requires opt-in by prospect Hard to maintain engagement levels in automated s Systems are complex & often by-passed by the sales team Opportunities with Rocketseed media Parallel lead nurturing Customers open s from people they know. Now employee s can leverage lead nurturing assets, such as video demos, whitepapers, case studies. Reach customers who have not yet opted in The inclusion of logos or straplines in non-marketing s does not require opt-in. Nurture customers through their conversations with employees. New Product New Service Request Demo Request Demo 1 2 All s can support nurturing & cross-selling Apply relevant messaging, with Rocketseed smart segmentation rules, tailoring appended content to your recipient. Gain real time insights Customer engagement can be acted upon in real time. s now contribute to your CRM rather than evading it. Outcomes Nurture customers earlier Reach customers who have not yet opted-in Improve conversion by focusing on the right customers Leverage real time insights Rocketseed is a proven marketing channel for SDG. It delivers quantifiable results and provides our sales teams with a constant flow of new business leads it just works! Andrew Clarke, Head of Marketing CRM opportunities from employee traffic 5
6 Profiling Typical challenges Profiles are incomplete, with missing addresses addresses of influencers are not in the CRM Sales team do not add contacts to CRM Lost customer insights with employee , as engagement can t be tracked Opportunities with Rocketseed media Capture the addresses of all recipients ed by employees. This supports organic database growth, plus matching of Collect addresses by account, to give additional contact data to support profiling Engagement is measured. Comparing responses helps map customer patterns. Generate profiles within CRM system for new customers who engage with messaging. Outcomes Improved customer profiles Complete missing profile data More profiles in CRM = improved marketing and revenue opportunity Potential to integrate responses back into marketing automation CRM opportunities from employee traffic 6
7 Loyalty & Retention Typical challenges Difficult to detect changes if individual is not in the CRM (or has opted out) No view of influencers in the account Customer retention requires a more personal approach and faster reaction Opportunities with Rocketseed media Finance Influencer Decision Maker 360 Marketing Marketing messaging reaches all the stakeholders you communicate with. Great Ok Poor Service monitoring Customers can rate their experience in your business and their with service a single click. Receive real time alerts and resolve issues faster. Low High Know your customers Review the pattern of all communications with customers. Gain visibility on frequency, last contact, plus who your teams are in touch with. Product one 15% off Renew Product two Claim Discount Support renewals Use smart segmentation to target specific accounts with different messaging. Outcomes Keep your brand front of mind with all stakeholders, not just those in the CRM Real-time insights on customer experience enable employees to react to issues Combine media insights with CRM data for full customer picture Deploying Rocketseed is one of the smartest business decisions we have made. We solved a real business problem and secured all these benefits by doing nothing extra, in fact just what we always have send s. Graham Harvey, Owner and Founding Director, Cardinal Insurance CRM opportunities from employee traffic 7
8 Personalisation Typical challenges Difficult to achieve personalisation of communications even sophisticated marketing automation is template-driven Automated s generate lower response rates. It is not possible to measure response rates from individual business s Opportunities with Rocketseed media Smart rules determine which messaging is applied, or sales people can choose a relevant message based on their own customer knowledge. An written by an employee is a real one to one communication. Don t miss out on this opportunity to reach your audience in a personal way. Product one Product two Learn more Learn more SUPPORT CUSTOMER SERVICE SALES Gain visibility on the amount of individual interaction happening with customers in your business, and monitor engagement rates. CLIENTS PARTNERS PROSPECTS Outcomes More reach for messaging now that personal communications can also count Achieve consistency with campaigns, and relevant messaging Deeper engagement from personalised content Delivering one-to-one communications is now a priority for marketers. Brands send individualised marketing to their customers but this is still template based. The only true one-to-one communications are the ones written by employees, and this is why media is so important. Fiona Robson, Rocketseed UK CRM opportunities from employee traffic 8
9 Big Data Typical challenges Not available in real time, as it takes time to integrate and interpret Challenge in marketing to different lists Risk of duplication, or contradictory communications Opportunities with Rocketseed media Data available in real time Real time notifications can be delivered to the relevant person in your business. Improve your customer data $ Generate real time insights for your customers. Alerts can be integrated with your CRM. Compliant marketing Messaging is applied to s as customers engage with your business, eliminating concerns over source of data. Outcomes Data integrated in real time with CRM within customer profiles Actionable data New data on real customer engagement to complement existing data It gives us a mechanism to grow our database and a targeted way to reach both existing and potential donors & supporters. Sam Singh, Chairman TutuDesk CRM opportunities from employee traffic 9
10 Siloed Organisations Typical challenges Organisation works in silos without a view of other departments activities Lack of consistency in customer communications from different departments No visibility on how customers interact with people in your business Opportunities with Rocketseed media 1 All banners and messaging can be targeted by recipient, aligning communications 2 Enables sharing of data on engagement e.g. customer clicking on poor in service messaging, will alert both sales and customer services 3 Insights generated by employees not using CRM still can be integrated within the CRM 4 Enables visibility on cross-company communications with customers ALIGNED COMMUNICATIONS SHARE DATA ON ENGAGEMENT ALL INSIGHTS IN CRM VISIBILITY ON CUSTOMER COMMUNICATIONS Outcomes Align campaigns in communications from all departments Connected view of communication pattern and interactions Data held centrally Wider customer view CRM opportunities from employee traffic 10
11 Company Use Case Rocketseed media delivered $1m in incremental revenue for a technology company Lead Nurturing 1. The client uses media to reach prospects who haven t currently opted-in to its marketing programs CRM Contact Expansion 2. They use media to increase the number and quality of contacts within their CRM Generate new revenue The client uses Rocketseed to add product messaging to their employee s and reaches out to prospects that have not currently opted-in to receive marketing communications. Subsequent engagement (banner click) is then used as part of the prospect qualification process (lead scoring). The client is able to qualify more prospects with the additional touchpoint that Rocketseed offers. By tracking the people that have clicked on a Rocketseed banner and subsequently become qualified prospects, the client is able to track the revenue generated by those prospects whom without Rocketseed, they would not have been able to reach through conventional marketing channels. In Q the client attributed $1m* of new revenue generation to Rocketseed based on the prospects that they were able to measure. Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 $ Sales teams send s to prospects via Outlook Messaging added to employee s via Rocketseed Engagement is tracked by Rocketseed Analytics Automated report is uploaded to CRM Client qualifies and scores prospect with new insights Client analyses purchase behaviour of Rocketseed nurtured clients In addition to lead nurturing, the client is using Rocketseed to expand its CRM contacts. The client generates approximately 100 new contacts per month to its CRM (from just 150 senders) by analysing the recipient lists, cross-referencing the list against its CRM and adding those recipients that don t have profiles, or have incomplete profiles, to the CRM. In doing so, the client is increasing the ROI from its CRM investment and is insuring against prospects being lost when employees change role or leave. *Number of employees using the tool in this use case is approx 150 CRM opportunities from employee traffic 11
12 Rocketseed media in a nutshell Employee sends as normal Rocketseed works with your client media is applied on sending Recipient clicks & engagement is measured Compatible with all major clients and mobile devices Further reading on media 1 media video 2 media white paper 3 Salesforce app exchange 4 Press release Contact us Europe and Middle East sales.eu@rocketseed.com South Africa sales.afr@rocketseed.com Australia and Asia Pacific sales.au@rocketseed.com North America sales.us@rocketseed.com rocketseed.com CRM opportunities from employee traffic 12
Lead Management CRM Marketing Automation Powerful. Affordable. Intuitive. gold-vision
Unify your communications with Gold-Vision, a fully featured CRM solution with customer Contact, Sales, Marketing, Projects and Events. Gold-Vision stands out from the crowd with interactive dashboard
More informationRocketseed for Salesforce User Guide for Sales People
Rocketseed for Salesforce User Guide for Sales People The one-on-one emails in your organisation are now ready to boost sales. Introduction: How the Rocketseed email media app works. With Rocketseed, every
More informationHow To Create A Customer Experience For Retail
Webtrends for Retail Revolutionize Your Customers End-To-End Experiences Across Digital Channels solution brief JAN 2013 2013 Webtrends, Inc. www.webtrends.com. Webtrends for Retail Revolutionize Your
More informationabsolutely-interactive MA
absolutely-interactive MA Fully Integrated Marketing Automation - v1.1 What is Marketing Automation? Marketing Automation (MA) is the use of online technologies to automate digital campaigns and capture
More information6 Steps to Creating a Successful Marketing Database
6 Steps to Creating a Successful Marketing Database Why Invest in a Marketing Database? An organisation that has an ineffective marketing database, multiple databases that cannot communicate with one another,
More information3 Ways to Recession Proof Your Business with CRM
CRM Expert Advisor White Paper 3 Ways to Recession Proof Your Business with CRM Despite the pressures of an economic recession this year, along with indicators reporting technology spending taking a downturn,
More informationMicrosoft Dynamics CRM for Financial Services. Making customers the heart of your business.
Microsoft Dynamics CRM for Financial Services Making customers the heart of your business. In today s competitive financial services market the focus is the customer making sure the customer is at the
More informationPatient Relationship Management
Solution in Detail Healthcare Executive Summary Contact Us Patient Relationship Management 2013 2014 SAP AG or an SAP affiliate company. Attract and Delight the Empowered Patient Engaged Consumers Information
More informationTHE 10 Ways that Digital Marketing + Big Data =
1 Ways that Digital Marketing + Big Data = Sales Productivity The best global companies are transforming the way they market and sell. Here s how! Evolves into Digital TOP 10 about us MarketBridge is a
More information31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation
31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template
More informationez Marketing Automation
ez Marketing Automation The next generation digital experience solution to accelerate sales conversion and boost customer engagement. Today marketers are challenged by their colleagues in sales to increase
More informationWHAT IS EMAIL MARKETING
Intelligent VC provide industry leading email marketing solutions, including an easy to use in-house platform as well as a host of managed solutions and services. Create and send visually engaging HTML
More informationSage CRM. Communicate, Collaborate, Compete with Sage CRM
Sage CRM Communicate, Collaborate, Compete with Sage CRM FEATURES AT-A-GLANCE FOR ALL USERS Easy to use with fresh look and feel Fully customisable interactive dashboard End-user personalisation of interface
More informationCan good data deliver a be er customer experience? Discussion Paper
Can good data deliver a be er customer experience? Discussion Paper Contents Introduction 1. 2. 3. 4. 5. Human customer service channels Does inaccurate data mean long waiting times and customer drop-offs?
More informationAssessing campaign management technology
Assessing campaign management technology Introduction Table of contents 1: Introduction 2: 1. Can the campaign management platform be used to build a single marketing view of customers? 3: 2: Can the campaign
More informationIntroduction to Brand and Sign
Introduction to Brand and Sign For most companies the first thing they do to be taken seriously is create a brand. Business cards, letterhead and brochures are consistently and tastefully embossed with
More informationEngaging Financial Customers via Email
Engaging Financial Customers via Email 2015 Financial Institution Email Metrics Report Is your email program engaging customers to stay in touch with you? How do you measure email engagement and leverage
More information35 Examples How Sales Teams Benefit from Microsoft Dynamics CRM
35 Examples How Sales Teams Benefit from Microsoft Dynamics CRM Achieving Growth Targets 1. Managing Sales Goals Sales teams need to know how they re performing in comparison to their sales goals. Are
More informationMARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN. ez Systems
MARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN ez Systems ez Marketing Automation Increasing Revenue Performance ez helps optimizing digital experiences When content management meets Marketing
More informationOXY GEN GROUP. engage. multi-channel solutions
OXY GEN GROUP engage multi-channel solutions hello. As UK CEO, I m delighted to welcome you to Oxygen8. We ve been at the forefront of multi-channel solutions since 2000. Headquartered in Birmingham, UK,
More informationDriving more value from event marketing. A Bienalto White Paper
Driving more value from event marketing A Bienalto White Paper March 2009 Introduction Event marketing. It s a part of every astute marketer s strategy, recognised and valued as an important lead generator
More informationMarketing Automation Request for Proposal
Marketing Automation Request for Proposal Choosing the right marketing automation system isn t easy. This is why we created this sample RFP, consisting entirely of actual questions from real RFPs submitted
More informationCreate, attract, retain and delight customers, profitably. HubSpot Connector
CRM for Marketing Create, attract, retain and delight customers, profitably Maximizer s built-in marketing tools mean you can simply and effectively plan, budget, execute, analyse and optimise all aspects
More informationLead management solution. Tobias Kuen SC-Networks GmbH, Managing Director
Lead management Lead management solution evalanche is now targeting companies that not only want to benefit from a powerful e-mail marketing solution, but also want to support Marketing and Sales with
More informationTransform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management.
Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. September 2012 OptifiNow September 2012 Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead
More informationInsurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy
Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy Katie Traynier July 2013 Email and Website Optimisation Introduction Most email marketers
More information[1] [2] [3] [4] [5] [6]
Player Capture, in partnership with SundaySky, bring SmartVideo to the online gaming market delivering a compelling, personalised, real-time video experience, designed to reach your clients in the most
More informationCustomer Success Platform Buyer s Guide
Customer Success Platform Buyer s Guide Table of Contents Customer Success Platform Overview 3 Getting Started 4 Making the case 4 Priorities and problems 5 Key Components of a Successful Customer Success
More informationwww.green4solutions.com UNDERSTAND YOUR CUSTOMERS, GROW LOYALTY AND MAXIMISE REVENUES.
www.green4solutions.com UNDERSTAND YOUR CUSTOMERS, GROW LOYALTY AND MAXIMISE REVENUES. ABOUT GREEN 4 SOLUTIONS Customer Relationship Management experts for sport and leisure. Green 4 use knowledge, experience
More informationCustomer Lifecycle Management. A more synchronized, automated, profitable experience at every stage of the customer journey.
Customer Lifecycle Management A more synchronized, automated, profitable experience at every stage of the customer journey. Customer engagements cut across multiple products, disparate technologies and
More informationLead nurturing: Using email marketing to convert a prospect into a sale
Lead nurturing: Using email marketing to convert a prospect into a sale Patrick Zuluaga Director PMZ Marketing Have you heard this before? Email does not work for customer acquisition but rocks for customer
More informationLead Generation Specialists
Lead Generation Specialists Creating a solid lead generation strategy helps to build trust with prospective buyers and identify qualified opportunities. Our network of UK lead generation specialist sites
More informationGet your businesses going in the right direction with a targeted list of permission based emails. Don t get into spam. Get into their hearts.
EMAIL MARKETING Get your businesses going in the right direction with a targeted list of permission based emails. Don t get into spam. Get into their hearts. PERMISSION SEGMENTATION SUCCESS We all are
More informationPrivate Email Networks
Private Email Networks Email Encryption as it should be done The Email Laundry has been the leading developer of new technology for the email security industry for some time. Our Cloud based service is
More informationWeb access for real-time convenience online
All access options Access Maximizer CRM when and where you need it Optimise productivity and increase profitability To work effectively and stay ahead of your competitors in today s demanding business
More informationPortrait Interaction Optimizer TM. Convert inbound interactions into revenue and retention opportunities
Portrait Interaction Optimizer TM Convert inbound interactions into revenue and retention opportunities Deliver real-time best-next-action recommendations to each customer, wherever and whenever they choose
More informationCUSTOMER RELATIONSHIP MANAGEMENT FOR MANUFACTURING
WWW.HSO.COM The rise of CRM and how it s transforming business interactions CUSTOMER RELATIONSHIP MANAGEMENT FOR MANUFACTURING Why customer loyalty pays dividends Delivering a personal experience Unsurprisingly,
More informationCRM On Demand now hosted locally in Europe. An Oracle White Paper 2011
CRM On Demand now hosted locally in Europe An Oracle White Paper 2011 Innovation, fuelled by the rapid development of new technologies, continues to drive competitive advantage in the area of customer
More informationKey Consumer Insights for Effective Hotel Marketing Strategy
Key Consumer Insights for Effective Hotel Marketing Strategy Effective Hotel Marketing Strategy / 2 Introduction RezNext recently conducted a survey among leading hoteliers in India on their digital marketing
More informationEMAIL MEDIA SOLUTIONS FOR THE HOSPITALITY INDUSTRY
EMAIL MEDIA SOLUTIONS FOR THE HOSPITALITY INDUSTRY Email Media Solutions for the Hospitality Industry Our Email Media Offering allows you to add targeted, centrally-controlled signatures and marketing
More informationInfoGlobalData specialise in B2B Email Lists and Email Appending Services.
InfoGlobalData specialise in B2B Email Lists and Email Appending Services. We provide high quality mailing lists for your email marketing needs. Our data intelligence service can provide valuable insight
More informationTravelCRM The complete CRM solution for Tour Operators
TravelCRM The complete CRM solution for Tour Operators TravelCRM is the complete CRM solution for Tour Operators. Using the latest version of Microsoft Dynamics CRM as the platform, TravelCRM provides
More informationYour Customer Is In Control
Your Customer Is In Control A majority (74%) of buyers research their work purchases online (Forrester) The average deal has over 8 decision makers, a 43% increase from 3 years ago (IDC) Source: September
More informationElevate Customer Experience and Engagement in the New Digital World
Elevate Customer Experience and Engagement in the New Digital World John Chan CRM Solutions Lead, Microsoft Business Solutions Microsoft Asia Customer buying behavior has fundamentally changed therefore,
More informationWHITE PAPER MULTI-CHANNEL CAMPAIGNS IN A CONNECTED WORLD. Create and deploy IT solutions for business
WHITE PAPER MULTI-CHANNEL CAMPAIGNS IN A CONNECTED WORLD White paper - Multi-Channel Campaigns in a Connected World - Prodware 1 Create and deploy IT solutions for business Navigating Multi-channel Marketing
More informationBRAND & BUSINESS TRANSFORMATION
BRAND & BUSINESS TRANSFORMATION WHO WE ARE We are an independent marketing consulting practice committed to delivering short and long term client growth through market leading brand and business transformation.
More informationMaximizer CRM Group Edition
Maximizer CRM Group Full featured and affordable CRM for small to medium sized enterprises Maximizer CRM Group is a fullfeatured CRM software solution that enables teams of up to ten users to work together
More informationB-to-B Lead Generation:
Marketing ROI & Performance Evaluation Study A special report from MarketingProfs, with support from Lenskold Group Copyright 2008. MarketingProfs Research Insights, MarketingProfs, LLC. All rights reserved.
More informationDesigning a Lead Lifecycle in Salesforce
Designing a Lead Lifecycle in Salesforce A Best Practices White Paper for Response Management Better data. Better marketing. Table of Contents Introduction 4 The Words We Use 4 What is a Lead? 4 Evolving
More informationCustomer Segmentation and Profitability
Customer Segmentation and Profitability Building Loyal, Profitable Customers S O L U T I O N P A P E R : FINANCIAL SERVICES SOLUTION PAPER: FINANCIAL SERVICES Customer Segmentation and Profitability Building
More informationCustomer Timeline - New in Summer 2012. Web Lead Capture - New in Summer 2012. Built-In Dashboards - New in Summer 2012
What s New Maximizer CRM 12 Features New Mobile Access User Interface Enhanced Mobile Access Appointment Management Enhanced Web Access User Interface Improved Web Access Speed & Navigation LinkedIn Integration
More informationTable of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved
Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness
More informationForfront, Renaissance House, 32 Upper High Street, Epsom KT17 4QJ www.forfront.com 020 3320 8777
e-shot tm features Forfront, Renaissance House, 32 Upper High Street, Epsom KT17 4QJ www.forfront.com 020 3320 8777 CONTENT Campaigns --------------------------------------------- 3 Creation Tools ----------------------------------------
More informationExperian Cross Channel Marketing Platform. Managing campaigns and reaching consumers in real time
Experian Cross Channel Marketing Platform Managing campaigns and reaching consumers in real time The relationship between brands and customers has fundamentally changed. Whereas once there was equilibrium
More informationThe SAS Transformation Project Deploying SAS Customer Intelligence for a Single View of the Customer
Paper 3353-2015 The SAS Transformation Project Deploying SAS Customer Intelligence for a Single View of the Customer ABSTRACT Pallavi Tyagi, Jack Miller and Navneet Tuteja, Slalom Consulting. Building
More informationTools for High Performance Recruitment: Carl Freelove Marketing Manager
Tools for High Performance Recruitment: Building a Better Workforce Carl Freelove Marketing Manager Agenda: what you will takeaway About jobs.ac.uk Recruitment market overview The recruitment tools: creating
More informationPower your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know about the ExactTarget Marketing Cloud
5 Things You Should Know about the ExactTarget Marketing Cloud Power your customer journeys with the leading 1:1 digital marketing platform 1 5 Things You Should Know about the ExactTarget Marketing Cloud
More informationFitness First. Customer Engagement: Overview. Case Study
Customer Engagement: Fitness First Overview Company Fitness First is a leading fitness brand Challenge To maximise the effectiveness of its marketing, Fitness First needed to turn raw customer data into
More informationTaking Control with Marketing Optimization
WHITEPAPER / SITE OPTIMIZATION Taking Control with Marketing Optimization Personalization is Key to Success INTRODUCTION Your company spends lots of money driving people to your site. Is your organization
More informationChapter. Enterprise Business Systems
Chapter 4 Enterprise Business Systems Learning Objectives Identify and give examples to illustrate the following aspects of customer relationship. Business processes supported Customer and business value
More informationSales Performance Improvement
Sales Performance Improvement The CappcoPartners team manage and improve revenue generation processes by fine tuning the value proposition, implementing demand creation campaigns which drive quality leads
More informationSolution Overview. Optimizing Customer Care Processes Using Operational Intelligence
Solution Overview > Optimizing Customer Care Processes Using Operational Intelligence 1 Table of Contents 1 Executive Overview 2 Establishing Visibility Into Customer Care Processes 3 Insightful Analysis
More informationStudent Lifecycle Journey
Student Lifecycle Journey Richard Green richard.green@microsoft.com @rich_jg Higher Education Lead, Microsoft UK Universities must adapt to the new student journey Prospect Applicant Student Alumni Your
More informationMARKETING AUTOMATION: HOW TO UNLOCK THE VALUE OF YOUR CRM DATA
: HOW TO UNLOCK THE VALUE OF YOUR CRM DATA Kynetix Technology Group Introduction People who remember using a Rolodex to keep track of their clients consigned this little piece of history to the back of
More informationDesigning a Lead Lifecycle in Salesforce
Designing a Lead Lifecycle in Salesforce A Best Practices White Paper for Response Management from Full Circle CRM Full Circle CRM FullCircleCRM.com 650.641.2766 877.834.4001 Copyright 2015, Full Circle
More informationMaximizer CRM Enterprise Edition
Maximizer CRM Enterprise Innovative and sophisticated CRM for medium to large organisations Today s demanding medium to largesized businesses are challenged with competing in a fierce market against tough
More informationCRM Solutions. Banking Sector
CRM Solutions Banking Sector BY COMMUNICATION PROGRESS Agenda Changing Sales/Marketing Trends Distinct Markets Banks Strategic Goals Introduction to CRM CRM as a Business Strategy Design an effective segmentation
More informationB2B Email Marketing: How It Works
B2B Email Marketing: How It Works Prepared by Vogel Marketing Solutions LLC Goals: Raise top-of-mind-awareness in target audiences Support existing marketing efforts with automated campaigns that reach
More informationLionShare knows the Landscape
LionShare knows the Landscape LionShare has a long-standing commitment to the health care industry. For more than 20 years we have partnered with hospitals and health systems across the country to make
More informationFeature Guide. Want to talk it through? pure360.com call: 0844 586 0001 email: contact@pure360.com. Work With Data. Work With Messages
ro Work With Data Import, append & export unlimited lists - with no restrictions on number of contacts De-duplication and list cleaning Dedupe of lists on upload, clean bounces Automatic bounce, opt-out
More informationWHAT YOU D KNOW IF WE COULD TALK TO YOU
PRESENTS DATA DRIVEN BRAND MARKETING PART TWO YOUR DEFINITIVE GUIDE TO FINDING THE CHANNELS THAT DRIVE THE BEST RESPONSE WHAT YOU D KNOW IF WE COULD TALK TO YOU 1. Building Value on Existing Segmentations
More informationBusiness Intelligence
WHITEPAPER Business Intelligence Solution for Clubs This whitepaper at a glance This whitepaper discusses the business value of implementing a business intelligence solution at clubs and provides a brief
More informationChoices in Marketing Automation
White paper Choices in Marketing The term marketing automation is deceptive it suggests a clean, intuitive and straightforward way of generating, monitoring and cultivating your customer base. In reality
More informationHelping retailers maximise customer lifetime value
HTK Horizon for Magento Helping retailers maximise customer lifetime value As personalisation becomes increasingly important, marketers need a deeper understanding of each customer to drive loyalty and
More informationTable of Contents. Introduction 3. Why You Need a Customer Relationship Management (CRM) System 4. The Sales and Marketing Funnel 8
Table of Contents Introduction 3 Why You Need a Customer Relationship Management (CRM) System 4 Key benefits of CRM systems 4ting Sales Processes via Email 6 Why email? 6 Sales email cycles 7 The Sales
More informationLead Generation Content Syndication Brand Awareness. Media Pack 2014
Lead Generation Content Syndication Brand Awareness Inbox Insight publish a range of highly targeted B2B email bulletins to a subscriber base of over 1.5 million UK business professionals. We specialise
More informationOPTIMIZING THE CUSTOMER JOURNEY USING OMNI-CHANNEL MARKETING By Novantas
BankersHub.com May 2014 Newsletter Page - 1 OPTIMIZING THE CUSTOMER JOURNEY USING OMNI-CHANNEL MARKETING By Novantas The Omni-Channel Customer Newsletter Article May, 2014 ABOUT NOVANTAS Novantas, Inc.
More informationBenefits of using Marketing Automation Software as part of your content marketing strategy
Benefits of using Marketing Automation Software as part of your content marketing strategy Ann Stanley Managing Director of Anicca Digital @AnnStanley @aniccadigital #ecommercial15 Our brands Generating
More informationMarketing Automation. Peter Yeung // London, UK, 20 June 2013
Marketing Automation Peter Yeung // London, UK, 20 June 2013 Image: EPiServer Not Tom Peter Yeung Director of Business Development peter.yeung@episerver.com Source: http://blogs.hbr.org/cs/2012/08/marketers_flunk_the_big_data_test.html
More informationThe Future of Customer Engagement. Rusty Warner, Vice President Product Marketing Alterian
The Future of Customer Engagement Rusty Warner, Vice President Product Marketing Alterian The Future of Customer Engagement Where Is Marketing Headed? How Do We Get There? Who Is Doing it Right? What Happens
More informationIf you ve got their number, you ve got their business
If you ve got their number, you ve got their business Buy 1 meal, get 1 free this Thursday R O X Y Your dentist appointment is at 2pm School closed today due to snow Reply YES for your discount theatre
More informationPlatform Overview WWW.GETRESPONSE.COM
Platform Overview WWW.GETRESPONSE.COM Enterprise Solutions Quick Facts 300+ staff Offices in Warsaw, Gdansk, Moscow, Halifax and Wilmington GetResponse is an Email Marketing and Online Campaign Management
More informationBRAINFOOD. Automated Dynamic Integration of Marketing and Sales. Sales Optimization White Paper INNOVATIONS FROM THE CONVERGENCE OF
BRAINFOOD INNOVATIONS FROM THE CONVERGENCE OF BUSINESS, MARKETING AND CREATIVE STRATEGIES WITH LEADING TECHNOLOGY Sales Optimization Automated Dynamic Integration of Marketing and Sales PREFACE Utilizing
More informationCREATE A PERFORMING MARKETING AUTOMATION PLATFORM
CREATE A PERFORMING MARKETING AUTOMATION PLATFORM Marketing Automation: Why the technology is growing Marketing automation software is, by definition, a suite of technologies that allows you to streamline,
More informationMarketing Lifecycle Services Optimising your multi-channel marketing performance
Marketing Lifecycle Services Optimising your multi-channel marketing performance 02 Marketing Lifecycle Services European private and public sector organisations are overpaying for their printed documents
More informationThe Kentico EMS. value. Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Easy to use for creating
Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Built on a scalable enterprise platform as part of Kentico CMS 7 Easy to use for creating online campaigns, forms,
More informationSTEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM
STEPPING INTO A NEW AGE OF MARKETING WITH CRM A best practice guide to integrating marketing and CRM Stepping into a new age of marketing with CRM A best practice guide to integrating marketing and CRM
More informationCreate, attract, retain and delight customers, profitably. HubSpot Connector
CRM for Marketing Create, attract, retain and delight customers, profitably Maximizer s built-in marketing tools mean you can simply and effectively plan, budget, execute, analyse and optimise all aspects
More informationEmail marketing for. agencies
Email marketing for agencies Contents 01 02 03 04 05 08 10 11 Introduction Why email marketing? How to sell the service The agency toolkit Features agencies will love Example email copy for agencies 10
More informationPower your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know About Salesforce Marketing Cloud
5 Things You Should Know About Salesforce Marketing Cloud Power your customer journeys with the leading 1:1 digital marketing platform 5 Things You Should Know About Salesforce Marketing Cloud 1 5 Things
More informationCritical Success Factors for Personalisation
Critical Success Factors for Personalisation Introduction To best optimise engagement and revenue, online and multichannel retailers need to personalise the brand and shopping experience for each customer.
More informationDigital Intelligence in Dubai: Current status and outlook
Digital Intelligence in Dubai: Current status and outlook Christian Sauer, CEO Webtrekk Smartcon 2015 Dubai Leadership for a Data Driven Economy Importance of Web Analytics 27% 9% 3% 21% Very important
More informationWebsalad Connect. A fresh approach to digital marketing... PAGE 1
Websalad Connect A fresh approach to digital marketing... PAGE 1 2014 We connect B2B digitally across Asia Pacific Does your organisation require greater understanding and accountability from its digital
More informationTargeted Marketing Effectiveness with the Sage 200 Suite
Targeted Marketing Effectiveness with the Sage 200 Suite Gaining a deeper understanding of your customers and their buying behaviour is critical in today s competitive marketplace. The Sage 200 Suite provides
More informationCustomer Experience Management
Customer Experience Management Best Practices for Voice of the Customer (VoC) Programmes Jörg Höhner Senior Vice President Global Head of Automotive SPA Future Thinking The Evolution of Customer Satisfaction
More informationTargeting. 5 Tenets. of Modern Marketing
5 Tenets of Modern Marketing Targeting The foundation of any effective Modern Marketing effort is to ensure you have a clear and accurate picture of your potential customers. Without the proper strategies
More informationEnterprise Marketing Automation Platform
Enterprise Marketing Automation Platform Marketing is undergoing a fundamental shift. Emerging channels such as email and mobile have created new and unique opportunities to reach a new generation of customers
More informationA Customer Centric Digital Platform For Utilities. A Joint Capgemini and Pegasystems Solution
A Customer Centric Digital Platform For Utilities A Joint Capgemini and Pegasystems Solution 2 A Customer Centric Digital Platform For Utilities Utilities the way we see it Utilities in a changing world
More informationPlan Create Deliver OVERVIEW THIS IS HOW DST EMAIL WORKS
DSTEMAIL OVERVIEW Get the most out of your email communications. Let our professional team design stunning, fully responsive emails for your brand, set up and manage your mailing lists, deliver and track
More informationEmail Marketing and Marketing Automation in Complex Buying Processes
Email Marketing and Marketing Automation in Complex Buying Processes Email Marketing and Marketing Automation in Complex Buying Processes 1 Introduction We often hear the question: How is Marketing Automation
More information