Lyris ListManager (Lyris LM) On-premises Marketing Software

Transcription

1 Lyris ListManager (Lyris LM) On-premises Marketing Software In today s digitally connected world, is critical to business to communicate with customers and prospects and to market products and services. Lyris LM has the technology and power for successful marketing. It includes advanced features and reporting capabilities, enables low costper-message and is highly flexible and configurable native integration with in-house databases means marketers can leverage the wealth of data they have already acquired. For companies with high volume or commercial-grade data integration needs who prefer to manage marketing behind the firewall, an installed solution like Lyris LM is the right choice. Analyze Create Lyris LM: On-premises DATA SECURITY Sensitive customer data stays behind your firewall; you control who has access. FULL CONTROL Send millions of messages at top speed because you re not sharing resources. Report FLEXIBILITY Open architecture allows you to easily configure the application according to your needs. REPUTATION MANAGEMENT Your IP addresses are yours alone; sending is not subject to other mailers practices. Schedule LOW COST FOR HIGH-VOLUME Send s to all your customers as often as you need without paying permessage rates. HIGH DELIVERABILITY Segment and send to customers over multiple IPs; correct deliverability issues before sending. 1

2 Lyris LM Features and Benefits * Easy Content Creation Create text, HTML, or multipart MIME messages Use pre-built HTML templates, or build your own with the HTML template builder Convert and validate content, links Perform advanced mail merges Edit HTML messages with enhanced HTML editor Include attachments Include or web surveys with survey wizard (One Question) Perform enhanced mail merges, all fields Include dynamic/conditional content via advanced scripting Include links to video or audio clips (rich media) Powerful Campaign Building Segment based on demographic data, click-through and click-stream behavior, and survey responses Create, preview, save, export, and download segments Send transactional messages triggered via API from any e-commerce or CRM system Test message using A/B split-testing Create triggered and sequential mailings Set recency and frequency limits to prevent list fatigue Set behavior-driven database updates User-friendly Administration Provide one-click opt-in functionality in or Web Maintain three-tiered password protection Compare list against suppression/banned address lists Web interface TCP/IP security Run multiple Lyris LM servers with ease as an integrated cluster Send up to half-a-million messages per hour per Lyris LM server SSL support Granular permissions Deliverability Use MailStreams to build the sender reputation of your IP addresses Associate sites, lists, segments or messages with specific MailStreams, which enables mailings to be sent over multiple IP addresses simultaneously Offer and Web-based unsubscribe to recipients Handle grievances with automated complaint handling Keep lists clean with automated smart bounce handling Automated ISP management adjusts sending speed, timing and number of connections in real time Advanced message throttling Support for DomainKeys Reporting and Tracking At-a-glance stats and trends on most recent mailing Pre-built reports on mailings and list activity Individual member reports Real-time mail queue analysis Custom chart builder HTML open detection Click-through and click-stream tracking Refer-a-Friend functionality and tracking Forward tracking Demographic analysis Advisor Deliverability Tool (subscription required) shows how messages will appear in over 50 programs and how they are being processed at more than 45 ISPs Other Features Automatic ODBC data synchronization Customer interest analysis Sales cycle and abandonment tracking Total mailing analysis views * Enterprise package features other packages available based on feature, speed or database requirements. 2

3 Lyris LM Specifications Lyris LM is a three-tier Internet application designed to deliver quickly and efficiently to large numbers of recipients. It has its own SMTP engine, Web server and DNS resolver. It uses client SQL database to store demographic and behavioral information for recipients or list members. Below are Supported Platforms and Database Servers: Windows: 2000/XP/2003/2008 Standard Server Database Servers: MSDE (Included with Lyris ListManager) Microsoft SQL Server 2000 SP4, 2005 and 2008 Oracle 9iR2, 10gR1 and 10gR2, and 11g. (using 32-bit client toolset) Linux: Red Hat Linux ES, AS, and WS versions 3.0 and 4.0, 5.0, and 5.2 Fedora core is not supported. Lyris LM can use up to 31 IP addresses. Web Browsers: Internet Explorer 7 Firefox 3.6 3

4 Standard For newsletter publishers and discussion list owners. Pro For beginning to experienced marketers. Enterprise For highly advanced marketers. LYRIS LM FEATURES CONTENT CREATION Advanced HTML Editor upgrades Create Text, HTML or multi-part MIME messages Build your own templates Image Library Perform basic mail merges Perform enhanced mail merges Edit HTML messages Include attachments Include or Web surveys Perform enhanced mail merges, all fields Include dynamic content/advanced scripting Include links to video or audio clips One Question CAMPAIGN BUILDING Segmentation Preview, save, export and download segments NEW! Transactional messaging A/B split-testing Triggers List frequency limits CAMPAIGN ADMINISTRATION BUILDING Marketing calendar One-click opt-in functionality Password protection Compare list against suppression/banned addresses TCP/IP security NEW! Run multiple servers as an integrated cluster View administrator activity & audit trail Send up to 500K messages per hour per server NEW! SSL Support Role based permissions Hosting functionality & shared servers 4

5 Standard For newsletter publishers and discussion list owners. Pro For beginning to experienced marketers. Enterprise For highly advanced marketers. LYRIS LM FEATURES LIST MANAGEMENT Archive mailings lists and search messages quickly Target message to subsets of a larger list CAMPAIGN DELIVERABILITY BUILDING & Web-based unsubscribe Automated complaint handling Automated smart bounce handling Automated ISP management Advanced message throttling Support for domain keys Use MailStreams to build sender reputation of IP addresses NEW! Deliverability dashboard REPORTING & TRACKING Multi-vendor Web analytics integration Heat map shows most popular links Most recent mailing stats & dashboard Pre-built reports on mailings and list activity Individual member reports Real-time mail queue ananlysis Custom chart builder HTML open detection/sniffer Click-through and click-stream tracking Refer-a-friend functionality and tracking Forward tracking DISCUSSION AND ARCHIVE FEATURES Discussion group management RSS syndication View as newsgroup ADDITIONAL FEATURES Automatic ODBC data synchronization Online and offline purchase tracking & reporting Customer interest analysis Sales cycle & abandonment tracking 5

6 On-Premise. On Target. Datasheet Minimum System Recommendations LYRIS LM/SQL DATABASE SERVER ON SEPARATE MACHINES SYSTEM REQUIREMENTS LYRIS LM/SQL DATABASE ON SAME MACHINE On-Premise. On Target. LYRIS LM SERVER SQL DATABASE SERVER RAM 8 GB 4 GB 8 GB Space Available Configuration 1 TB 500 GB 1 TB SAS SATA SAS Processor 8 Core 3 GHZ 4 Core 8 Core 3 GHZ Average System Recommendations LYRIS LM/SQL DATABASE SERVER ON SEPARATE MACHINES SYSTEM REQUIREMENTS LYRIS LM/SQL DATABASE ON SAME MACHINE LYRIS LM SERVER SQL DATABASE SERVER RAM 32 GB 4 GB 24 GB Space Available Configuration 2 TB 500 GB 1 TB SAS or SATA RAID 10 SATA-SAS RAIDS SAS RAID 10 Processor 12 Core 3 GHZ 4 Core 3 GHZ 12 Core 3 GHZ Find more detailed information on supported platforms and database servers at: Find more detailed information on system and network requirements at: Professional Services and Support All Lyris LM licenses come with free technical support and product upgrades for 30 days. Maintenance options allow extended telephone and support and free or discounted product upgrades. Optional professional services include training, integration and customization. Find more details at Join the Conversation: Lyris, Inc Hollis Street, Suite 125 Emeryville CA USA Toll free International calls Fax Customer support LYRIS.CS ( ) or August/2011