Professional Marketing Software. Experts. Solutions.

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1 Professional Marketing Software. Experts. Solutions.

2 About ExpertSender GDANSK MOSCOW NEW YORK BEIJING 10 billion s over the last year SÃO PAULO ExpertSender is an marketing platform with unparalleled customer support and service, designed with medium-sized and enterprise clients in mind. We take the hassle out of marketing, and are focused on growing customer success with our team of dedicated Experts. ExpertSender helped a diverse portfolio of clients - ranging from e-commerce, brick and mortar shops, online games, b2b marketers and publishers who sent nearly 10 billion s over the last year.

3 About ExpertSender 01 Our Expertise Sets Us Apart 02 Rich, Intelligent Features Our Customers Demand With ExpertSender, you will have a global team of consultants to help you plan, implement, and improve your campaigns. A dedicated Expert will be there every step of the way, providing proactive service that ensures the highest standards in marketing and deliverability. With decades of cumulative experience, there are few scenarios we haven t tackled before. ExpertSender has been an active part of the community since inception, with memberships in EEC 1, ESPC 2, and MAAWG 3. ExpertSender has worked with many unique customers that need a precise solution for their marketing. We are dedicated to finding solutions, and developing new features that our clients need to stay ahead of the curve. ExpertSender offers many cutting edge tools, such as social media, web analytics and recommendation engines integration that can help you pull together all of your digital marketing efforts. 1 Experience Council Sender & Provider Coalition Messaging Anti-Abuse Working Group -

4 Why Choose ExpertSender 01 Ease of Use ExpertSender is the perfect solution for marketers that need a powerful, easy to use, web based solution, with top-notch personal support. Regardless of skill level, ExpertSender will work with you to create a cohesive marketing strategy that you understand and can implement. Whether you are looking for a way to increase your ROI, drive traffic to your website, or just automate your marketing strategy, our Experts have worked out custom solutions for our clients.

5 Why Choose ExpertSender 02 Advanced Technology 03 Transparent Rules ExpertSender is an immediate upgrade for marketers that need a full-suite of message types, functionality, and reporting. With all features available no matter your account size, and an intuitive user interface, ExpertSender is a premium solution that will give you access to the tools you need. Your account will stay on the cutting edge without any hidden costs or fees. Considering we do not require long term contracts, ExpertSender is also a perfect option for short term projects and campaigns. Our month-to-month pricing gives marketers the flexibility that they need to find a solution that works. 04 Proactive Account Management Every ExpertSender account comes with a comprehensive and complimentary support of our team of Experts, dedicated to improving your campaigns, their deliverability, as well as helping you become comfortable with the platform. A responsible account manager will be there to help you every step of the way, as you set up your unit, integrate data, begin the campaigns, and expand your business. With a dedicated Expert focused on deliverability and technical issues, you can zero in on what really matters - the bottom line.

6 Why Choose ExpertSender 05 Highest Data Security Standards All of our clients data is safely stored in two independent collocation centers (US and Europe). Access to the datacenters is restricted by customer badges or escort, servers are installed in closed cabinets, and the server floors are equipped with temperature/humidity control systems. No confidential information is stored outside of the server cabinets. We do not share any personal data with third parties or individuals from outside of our organization. There are security policies in place: Software Change Control Policy, Acceptable Use Policy, Backup Policy, Security Operation Procedures, and Personal Data Security Policy. All of the procedures are enforced and monitored by the Security Manager. All third party software is examined for security updates once per week. There are back-out procedures for each and every update of the system in place.

7 Spectrum of Features 01 Integrate With External Systems 03 Segment And Target Subscribers Use ExpertSender s powerful segmentation tool to easily find the subscribers you want to target. With segmentation Integrate your existing marketing campaigns into ExpertSender by using our versatile API for importing subscribers, sending transactional messages, and retrieving reports. Go even further and track your leads from start to expressions defined in natural language, you can find your recipients without needing any special training. Find the subscribers that get the results you need based on opens, clicks, and social sharing. finish, with Google Analytics, and social media integration. 02 Automate Tasks And Campaigns Save resources by automating time consuming tasks, such as scheduling data imports and recurring messages. Every ExpertSender unit lets you utilize powerful autoresponder and trigger messages, giving you more ways to automatically engage your subscribers. Communicate with the right audience with granular segmentation

8 Spectrum of Features 04 Add Personal Touch 05 Assemble Content Tailor messages to individual recipients using personalization and dynamic content. Use an unlimited number of personalization properties added with your subscriber data to boost engagement and give all your communications a personal touch. With dynamic content, you can customize graphics, messages, offers, links and more, so you can increase relevance and impact. Message content is made easy to manage with our WYSIWYG editor, automatic image hosting, and zip uploading. Create and save drafts at any point in their creation, and add different variations of messages for easy split testing. Create your custom headers and footers that you can mix and match on any message with just the click of a button. MALE FEMALE MANAGE DATA UNKOWN GENDER WITH EXTRA SECTION TO SELECT FUTURE PREFERENCES WITH ONE CLICK

9 Spectrum of Features 06 Manage Data And Drive Powerful Campaigns Make the management of your data easy, with standard features allowing you to create an unlimited number of subscriber lists (single and double opt-in), custom fields, custom data tables (RDBMS), seed lists, suppression files, blacklists, and a variety of import options. Browse your data and easily find individual subscribers with ExpertSender s easy to use interface. Order History Custom Fields Seed Lists Suppression Files Relational Tables Product Recommendations Subscriber Lists Subscriber Information Double Opt-in Single Opt-in Segments Blacklists

10 Spectrum of Features 07 Gain Insight 08 Stay On Top of Deliverability 360 degrees of reporting let you see the whole story about your campaign, with comprehensive feedback for messages sent, bounced, delivered, opens, clicks, complaints and unsubscribes. Use our reporting to track stats on your list sizes, clients used, and social media sharing. Further analyze click distribution in your campaigns with our neat click heat map. Last, but not least, ExpertSender has an innovative feature that lets you label, search for, and segment your messages with tags, helping you to be more effective by adding an extra layer of granularity. Deliverability is the key to any marketing campaign, and ExpertSender uses the best practices for authenticating messages with SPF, SenderID, and DKIM. ExpertSender units come already enrolled in all available feedback loops for your audience, automatically removing any accidental, unhappy subscribers. With dedicated IPs available to high volume senders on all standard setup units, ExpertSender puts your reputation in your own hands to ensure optimal deliverability and rule out any reputation poisoning. Ease of use is the key, and ExpertSender leads the way with features that let you predetermine your message throttling, frequency capping and IP allocation to avoid common sending mistakes.of a button.

11 Spectrum of Features 09 Know Your Recipients A preference center comes standard with all accounts, easily allowing your subscribers the ability to manage their subscription. Automatic first name based gender appending in multiple languages allows you to send relevant content to the right people, right out of the box! ExpertSender is also integrated with RapLeaf s real-time data technology allowing you to append the demographic data from Facebook into your messages. 10 Go Mobile Do you know how many of your subscribers read s on mobile devices? With ExpertSender s clients reporting not only will you gain insight into how your audience reads your communication, but you will also be able to specifically target s at the people that use portable devices. Additionally, your ExpertSender account manager can advise you on how to create mobile friendly, responsive messages.

12 In-depth Look at Selected Features 01 Unlocking the potential of big data is possible only with the right tools. With a growing number of data available about each subscriber simple custom fields, such as first name, gender or age, are no longer enough to tackle the potential knowing and understanding the contemporary customer. That is why ExpertSender allows you to define custom data tables (RDMBS), with just a few clicks. This way any complex data sets may be stored and utilized via ExpertSender. Thanks to visual segmentation no technical skills are required to leverage complex data, such as order history and value, travel history, or you name what is relevant to your business! With such technology you are able to deliver individual content to each user, or reach out only to the ones that will be interested in your particular offer. To put even more power in your hands, our Dynamic Content language allows you to access, manipulate and display complex data sets in your s. Thus, it is no longer a challenge to create s that will contain unique discount codes, or to generate order summaries for each of your subscribers automatically.

13 In-depth Look at Selected Features 02 Automating marketing processes saves time and makes money. An easy to use API can help you automate the most routine tasks and speed up key marketing processes. A timely welcome sent right after opting-in to your list is not only your first contact with the subscriber, perfectly setting the expectations, but also an excellent sales opportunity. With our API, you can instantly add and remove subscribers, send mass messages, transactional messages, and even integrate our statistics into your CRM. ExpertSender API follows RESTful architecture principles, and our support and documentation makes integration a breeze. Transactional messages, or API triggered messages, allow you to build custom content and send it on a oneto-one level. Use this to add another layer of functionality to your e-commerce site, and convert customers into repeat customers. API

14 In-depth Look at Selected Features 03 We transform communication ideas into tangible campaigns. ExpertSender offers a perfect message type for every campaign. From trigger s, to follow-up autoresponders, personal transactional s, newsletters and recurring s. With this vast portfolio of automation methods, marketers can execute complex campaigns without a need of any extra programming or IT support. ExpertSender allows you to setup granularly segmented lead nurturing campaigns as well as behavior-based retention programs. Start with basic newsletters, then add birthday s, special offers for the folks reading your s at a particular time, and grow from there. If you come up with a marketing idea, our account managers and the ExpertSender platform will make it happen. You can also count on our account managers to recommend development paths for your programs, as we know how to grow projects. Selected Features Acquisition Sales Retention Follow-up autoresponder sequences (welcome , product testimonials, case studies, special discounts) Web activity-based triggers Newsletter updates Abandonment triggers Abandonment autoresponder follow-ups Transactional s Post-purchase updates with time-based triggers Anniversary triggers Newsletters with product recommendations, special / exclusive offers Recurring s for automating reactivation campaigns

15 Case Study: What ExpertSender Can Do For You 01 How Diverse Systems -a leading Central European apparel brand -matured their program. When ExpertSender first started working with Diverse, back in early 2011, their program was almost nonexistent. They were sending irregular campaigns via their in-house resources with simple plain text content, no tracking, list hygiene or authentication. For starters, our Experts helped sorting out their lists to achieve an orderly structure. The subscriber sources were identified, data entry and processing routines were examined and modified to comply with the contemporary legal and opt-in marketing best practices. Simultaneously, a team of professionals from ExpertSender, along with customer s marketing team, developed a brand new, flexible graphic template.

16 Case Study: What ExpertSender Can Do For You After streamlining the data processes and implementing the new templates, the initial sends revealed that some 20% of their database was unusable, due to nonexistent addresses that had not been properly removed. As much as 23% of the original database turned out to be void after having applied ExpertSender s list hygiene procedures. In short, in step 1, our tools helped Diverse to assess the real potential of their database. It is also the First Step to plan, manage and measure profitable campaigns, which few or no in-house solutions can achieve, unlike professional marketing technology. Presently, ExpertSender is executing all campaigns on behalf of Diverse, which entails modifying HTML templates, managing segmentation, executing sends, and providing detailed performance reporting with further recommendations. More new ideas are being developed by our companies with the objective to make customer s marketing more and more sophisticated. Next, the ExpertSender team guided Diverse to expand their data collection strategies beyond a fairly standard loyalty program. The focus was on facilitating subscriptions on their website and funneling prospects into their e-commerce store, and on to converting them to buyers at Diverse s real, beautiful stores and boutiques. To date, the customer s list has grown by 160% compared to the early 2011.

17 Case Study: What ExpertSender Can Do For You 20% 3% ExpertSender can help you take your marketing to the next level -- regardless of your maturity. Our culture is dedicated to continuous improvement in the continually developing business reality. Marketers may be frustrated with the slow set up and steep learning curve of other ESPs. With ExpertSender, a dedicated account manager is there with you from the beginning. We pride ourselves on our support, and are able to quickly find solutions and answer your questions. Nothing is too big or too small, and with a global team you ll never have to wait long for an answer. A personal level of support allows us to understand your business, goals, and strategies, which in turn strengthens the relationship and increases efficiency. 77% Characteristic list structure with in-house solutions Usable Nonexistent Other problems ExpertSender has strong relationships with industry leaders, including MAAWG, ReturnPath, and ESPC. We are able to stay at the forefront of best practices and emerging techniques. Not only are you gaining our knowledge and experience, you re also receiving knowledge straight from the cutting edge with the strong partnerships we already have.

18 How Can We Help You? 01 Try Us You re always welcome to talk to our Experts about your plans and challenges. We are eager to show you our delivery technology and services, and discuss how we can add value to your company. A picture is worth a thousand words, so please take a few minutes and go on ExpertSender Virtual Tour: Request a demo: Reach out to us via contact@expertsender.com 02 Contact our local branch North America Phone: United Kingdom Phone: +44 (0) Russia Phone: +7 (495) Poland Phone: