absolutely-interactive MA

Save this PDF as:

Size: px
Start display at page:

Download "absolutely-interactive MA"

Transcription

1 absolutely-interactive MA Fully Integrated Marketing Automation - v1.1

2 What is Marketing Automation? Marketing Automation (MA) is the use of online technologies to automate digital campaigns and capture users behaviour to personalise their ongoing experience. MA refines understanding of your prospects interests and their position in the buying cycle, thus delivering qualified leads to your sales teams. The cumulative effect of MA is to significantly Optimise your Conversion Rates (CRO) - generating more revenue with fewer resources.

3 Some Questions For You... Do you have to show effective ROI for marketing spend? Are you trying to achieve more with few (or fewer) resources? Is the cost of generating leads rising? Is there room for improving your conversion ratios? Can you execute multiple digital campaigns, know where every lead is in every campaign and push qualified leads to Sales (24x7) with minimal effort? Do you wish your lead profiles were more complete? Can you see the benefit of personalising your prospects online experience? Do you effectively nurture existing customers? If the answer to any of the above is yes, then please read on...

4 absolutely-interactive MA Our Marketing Automation solution is different from all others on the Market. Competitors: Provide only a part of the solution; they operate independently of your CRM system, your web site and often, even your Marketing Solution Force you to use their templates for forms and landing pages and they never feel connected to your site Cannot personalise your entire web site experience down to an individual level Are typically US-based, offer their products as Software as a Service solutions and provide scant support for UK business

5 absolutely-interactive MA absolutely-interactive MA delivers all of these components within a Fully Integrated Solution: Responsive Web CMS Advanced Marketing Integrated CRM Full Personalisation Capabilities Behavioural Analytics + Reports Landing Pages + Form Builder Supported by S-digital Ltd (an award-winning, full service digital agency) and at a fraction of the cost of competitors...

6 absolutely-interactive MA

7 General Marketing Automation Benefits Turn traffic into leads - 93% of B2B buying decisions start with online research - use MA to profile your traffic into leads, accurately and nurture them. Nurturing can result in 50% more sales leads at 33% lower cost per lead Increases open, click rates and engagement; since content is personalised to match measured behaviours Automated lead scoring allows sales staff to have confidence in your data, improves close rates and thus, shortens sales cycles Aggregated and centralised analytics from several sources provides insight not noise Takes care of repetitive tasks Enables multi-variate testing of s, site content, landing pages, etc Reduces marketing spend for more gain Provides competitive advantage

8 absolutely-interactive MA Specific Benefits Your Web Site, Marketing, MA functions and CRM are all integrated. So, data gathered by MA allows you to personalise your web site and not just your s - no standalone solutions comes close to this and the benefits are enormous:

9 absolutely-interactive MA Specific Benefits All touch points (landing pages, forms, s, etc) have an across-theboard consistency and not that templated look endemic to competitive, standalone systems AI MA is half the running cost of comparable standalone solutions, even with these benefits AI MA is suited to large corporates and SMEs alike - it doesn t need Salesforce or any other expensive CRM system to function Since S-digital are the developers of AI MA (and developing online for over 16 years), we can tailor it to suit you, i.e. we can integrate your legacy CRM, event booking system or e-commerce solution through our flexible APIs. It is the most cost-effective and flexible solution available We re based in the UK, we re close, friendly and here to help you

10 Let s Take a Journey There s the long tail journey from first contact to satisfied, nurtured customer and then there are many intermediate journeys along the way. You can build automated journeys for all of them: Lead-nurturing, i.e respond to specific activity on your site by prospects Welcome programs and campaigns to create dynamic customer segmentation Cross-sell and up-sell campaigns Customer satisfaction programs Abandonment and win-back programs Date-triggered campaigns, i.e. birthday offers With absolutely-interactive MA s Journey Management, you can define automation steps to manage these campaigns, execute them with minimum effort, maximise the timing of all triggers for all customers, personalise the touch-points and then watch the analytics and the progress of each and every prospect.

11 Customer Journeys Take this example of a campaign to drive traffic to one of your Webinars: Send an to all parties Those who have not registered are invited again at specific times Those that register are reminded by 1 day before the Webinar Those that register but don t attend are sent an linking to a video of the Webinar Those that do attend are offered a survey/competition entry Each person s involvement is captured with realtime lead scores

12 Customer Journeys You create the steps in the campaign that you wish to build You define the filter(s) to determine who this journey is suited to (based on user behaviours and traditional demographics) You define the start and stop dates for the journey You hit RUN to set the journey in motion You watch the journey, your sales people see leads arrive and your customers remain fully engaged...

13 Personalisation AI MA s personalisation features evaluate any aspect of the user s profile, behaviour record (even if they are anonymous) and journey position to: Change any parts of any web page on your site to present alternative content and specific Calls To Action (CTA) Include placeholders in the copy of your site, such as forename, company name, etc. If the details are not known about the user then the content reverts automatically Include / exclude entire pages from the site taxonomy Include / exclude downloadable or viewable resources such as videos; acting like a simple Extranet Create multivariate content to run with Google Experiments Personalise any content in an campaign or triggered And it is all transparent and under your control... Please see the following example...

14

15

16 Change banners for just one individual, customer organisation, sector or any other filter

17 Personalise any copy and include placeholders such as forename or company name

18 Adjust promotions based on user s role and/or measured behaviours such as page visits, downloads, videos watched, etc. Personalise CTAs for improved CRO

19 Dashboards and Reports

20 Dashboards and Reports Dashboards and Reports cover: Journey Activity - who and how many people are in every stage of any journey Lead Scores - across all users or filtered list User Activity - session by session Magic Moments - special events caused by a user/users Sales Person Dashboard - Targeted list of qualified leads from the site/ marketing solution/social platforms, that link to each User Activity Report Multivariate Testing - with Google Experiments integration

21 absolutely-interactive MA Summary absolutely-interactive MA is a powerful content managed solution that gives you total control to create and automate the execution of multiple online campaigns and personalise individuals online experience with your organisation. It seamlessly operates within our wider AI suite but can also operate as a standalone solution. absolutely-interactive MA provides unsurpassed web site personalisation and touch-point control. It improves conversion rates, delivers intelligence/insight and does so with lower running costs than any collection of standalone solutions or competitive products.

22 absolutely-interactive MA Summary This video is also available at

23 About S-digital We achieve real returns for our clients by working with them strategically to gain advantage from the many opportunities afforded by the web, marketing automation, digital marketing, mobile technologies and interactive solutions: Visit or call us on

Benefits of using Marketing Automation Software as part of your content marketing strategy

Benefits of using Marketing Automation Software as part of your content marketing strategy Benefits of using Marketing Automation Software as part of your content marketing strategy Ann Stanley Managing Director of Anicca Digital @AnnStanley @aniccadigital #ecommercial15 Our brands Generating

More information

More Enquiries, Same Budget: Solving the B2B Marketer s Challenge

More Enquiries, Same Budget: Solving the B2B Marketer s Challenge More Enquiries, Same Budget: Solving the B2B Marketer s Challenge You need to increase inbound enquiries, both in volume and quality, but your budget is restricted. Sound familiar? Prospect Analytics offers

More information

Lead Management CRM Marketing Automation Powerful. Affordable. Intuitive. gold-vision

Lead Management CRM Marketing Automation Powerful. Affordable. Intuitive. gold-vision Unify your communications with Gold-Vision, a fully featured CRM solution with customer Contact, Sales, Marketing, Projects and Events. Gold-Vision stands out from the crowd with interactive dashboard

More information

Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing

Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing ! Moreketing Automated Cloud Marketing Service With great ease you can end up wasting a lot of time and money with online marketing. Causing frustrating delay and avoidable expense right at the moment

More information

RAMP Marketing Automation Checklist

RAMP Marketing Automation Checklist RAMP Marketing Automation Checklist Are you ready to implement Marketing Automation? Are you struggling to keep your sales funnel full? Do leads you generated months ago fall through the cracks because

More information

IS YOUR WEBSITE LEAKING LEADS?

IS YOUR WEBSITE LEAKING LEADS? GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream

More information

Email Media: CRM opportunities from employee email traffic $ CONVERSION RETENTION PERSONALISATION PROFILING

Email Media: CRM opportunities from employee email traffic $ CONVERSION RETENTION PERSONALISATION PROFILING Email Media: CRM opportunities from employee email traffic $ CONVERSION RETENTION PERSONALISATION PROFILING CRM opportunities from employee email traffic No matter how sophisticated a company s CRM programme

More information

Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy

Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy Katie Traynier July 2013 Email and Website Optimisation Introduction Most email marketers

More information

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation 31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template

More information

Event Marketing Perfection! Insight, Engagement & ROI. Report on event marketing best practice

Event Marketing Perfection! Insight, Engagement & ROI. Report on event marketing best practice Event Marketing Perfection! Insight, Engagement & ROI Report on event marketing best practice Event Marketing Perfection! Marketing Intelligence CRM Integration Best Practice Examples Spotlight on Key

More information

WHITEPAPER IMPROVE YOUR MARKETING AND SALES PERFORMANCES THROUGH OPTIMISED LEAD MANAGEMENT

WHITEPAPER IMPROVE YOUR MARKETING AND SALES PERFORMANCES THROUGH OPTIMISED LEAD MANAGEMENT IMPROVE YOUR MARKETING AND SALES PERFORMANCES THROUGH OPTIMISED LEAD MANAGEMENT 2 ABOUT Why has lead management become so important today for business? Two trends currently reinforce the need to implement

More information

Got CRM? WHY YOU NEED MARKETING AUTOMATION, TOO. AN ACT-ON ebook

Got CRM? WHY YOU NEED MARKETING AUTOMATION, TOO. AN ACT-ON ebook Got CRM? WHY YOU NEED MARKETING AUTOMATION, TOO AN ACT-ON ebook MARKETING AUTOMATION IS THE MARKETING COUNTERPART TO YOUR CRM SALES SYSTEM. CRM SUPPORTS SALES... Your established customer relationship

More information

TURN YOUR WEBSITE INTO A PROFIT ENGINE

TURN YOUR WEBSITE INTO A PROFIT ENGINE TURN YOUR WEBSITE INTO A PROFIT ENGINE Turning your website into a profit engine: where to start In a competitive market, generating more leads from your website traffic has become crucial to maximising

More information

MARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN. ez Systems

MARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN. ez Systems MARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN ez Systems ez Marketing Automation Increasing Revenue Performance ez helps optimizing digital experiences When content management meets Marketing

More information

EXPERIENCE TECHNOLOGY EXPERTS MARKETING AUTOMATION CREATING AN EFFICIENT NURTURE PROGRAMME

EXPERIENCE TECHNOLOGY EXPERTS MARKETING AUTOMATION CREATING AN EFFICIENT NURTURE PROGRAMME EXPERIENCE TECHNOLOGY EXPERTS MARKETING AUTOMATION CREATING AN EFFICIENT NURTURE PROGRAMME Introduction Marketing Automation is the practice of using technology to automatically manage the targeting, timing,

More information

What is Prospect Analytics?

What is Prospect Analytics? What is Prospect Analytics? Everything you need to know about this new sphere of sales and marketing technology and how it can improve your business Table of Contents Executive Summary... 2 The Power of

More information

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications The Fundamentals of B2C Marketing Automation for Effective Marketing Communications Mark Patron February 2013 Email and Website Optimisation Introduction Marketing automation is a process that uses insight

More information

Solving Common Sales & Marketing Problems Using Marketing Automation Software (MAS) by Ann Stanley, Managing Director

Solving Common Sales & Marketing Problems Using Marketing Automation Software (MAS) by Ann Stanley, Managing Director Solving Common Sales & Marketing Problems Using Marketing Automation Software (MAS) by Ann Stanley, Managing Director What is Marketing Automation? A software platform used for automation and integration

More information

Solving Common Sales & Marketing Problems Using Marketing Automation Software (MAS) Presented on 24/9/2014 at SEM Days, Bucharest,

Solving Common Sales & Marketing Problems Using Marketing Automation Software (MAS) Presented on 24/9/2014 at SEM Days, Bucharest, Solving Common Sales & Marketing Problems Using Marketing Automation Software (MAS) Presented on 24/9/2014 at SEM Days, Bucharest, by Ann Stanley, Managing Director Background to Marketing Automation

More information

THE 10 Ways that Digital Marketing + Big Data =

THE 10 Ways that Digital Marketing + Big Data = 1 Ways that Digital Marketing + Big Data = Sales Productivity The best global companies are transforming the way they market and sell. Here s how! Evolves into Digital TOP 10 about us MarketBridge is a

More information

MARKETING AUTOMATION: HOW TO UNLOCK THE VALUE OF YOUR CRM DATA

MARKETING AUTOMATION: HOW TO UNLOCK THE VALUE OF YOUR CRM DATA : HOW TO UNLOCK THE VALUE OF YOUR CRM DATA Kynetix Technology Group Introduction People who remember using a Rolodex to keep track of their clients consigned this little piece of history to the back of

More information

end to end marketing automation

end to end marketing automation end to end marketing automation C O N S U L T I N G I M P L E M E N T A T I O N D E V E L O P M E N T O P T I M I S A T I O N T R A I N I N G S U P P O R T Act-On Marketing MARKETING MADE EASIER. MORE

More information

The Forgotten Majority: Nurturing Unknown Prospects

The Forgotten Majority: Nurturing Unknown Prospects The Forgotten Majority: Nurturing Unknown Prospects Most companies nurture their identified leads with calls, events and email marketing. But how do you nurture your unidentified Prospects? Table of Contents

More information

emarketing Suite We make complex marketing simple

emarketing Suite We make complex marketing simple emarketing Suite We make complex marketing simple About emarsys emarsys is one of the leading providers of email, social and mobile marketing automation solutions in the world sending over 50 billion emails

More information

Insights and ROI from your paid ads by using UTM tags to AdWords campaigns in WOW Analytics.

Insights and ROI from your paid ads by using UTM tags to AdWords campaigns in WOW Analytics. Insights and ROI from your paid ads by using UTM tags to AdWords campaigns in WOW Analytics. Insights and ROI from your paid ads You could spend thousands of pounds on you paid ads in Google AdWords, Bing

More information

FIRSTBASE ABACUS E-MEDIA: CONTENT MARKETING PLATFORM FOR LEAD GENERATION

FIRSTBASE ABACUS E-MEDIA: CONTENT MARKETING PLATFORM FOR LEAD GENERATION FIRSTBASE ABACUS E-MEDIA: Category number: 8 Category name: Best use of content marketing Programme/initiative name: Abacus e-media: Content marketing platform for lead generation Agency: First Base Brand

More information

Create, attract, retain and delight customers, profitably. HubSpot Connector

Create, attract, retain and delight customers, profitably. HubSpot Connector CRM for Marketing Create, attract, retain and delight customers, profitably Maximizer s built-in marketing tools mean you can simply and effectively plan, budget, execute, analyse and optimise all aspects

More information

STEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM

STEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM STEPPING INTO A NEW AGE OF MARKETING WITH CRM A best practice guide to integrating marketing and CRM Stepping into a new age of marketing with CRM A best practice guide to integrating marketing and CRM

More information

Marketing Automation. Peter Yeung // London, UK, 20 June 2013

Marketing Automation. Peter Yeung // London, UK, 20 June 2013 Marketing Automation Peter Yeung // London, UK, 20 June 2013 Image: EPiServer Not Tom Peter Yeung Director of Business Development peter.yeung@episerver.com Source: http://blogs.hbr.org/cs/2012/08/marketers_flunk_the_big_data_test.html

More information

Email Marketing Automation and Analytics. Are You Getting the Most out of your Website? Asheville Chamber of Commerce Nov 11, 2014

Email Marketing Automation and Analytics. Are You Getting the Most out of your Website? Asheville Chamber of Commerce Nov 11, 2014 Email Marketing Automation and Analytics Are You Getting the Most out of your Website? Asheville Chamber of Commerce Nov 11, 2014 Overview Marketing Funnel Objectives of Online Marketing Free Analytics

More information

Email Marketing Made Easy

Email Marketing Made Easy Email Marketing Made Easy Emailcenter specialise in making advanced email marketing simple and easy-to-use. Our clients use Maxemail to engage with their subscribers via automated, relevant and highly

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase

GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE How to make online lead generation work for your business Firstbase INTRODUCTION INTRODUCTION In today s digital world, online lead generation

More information

ez Marketing Automation

ez Marketing Automation ez Marketing Automation The next generation digital experience solution to accelerate sales conversion and boost customer engagement. Today marketers are challenged by their colleagues in sales to increase

More information

What s the difference between email marketing and marketing automation?

What s the difference between email marketing and marketing automation? Marketing automation is a technology platform for marketers to create, nurture, and pass leads to sales. Most marketing automation platforms (MAPs) have functions for email marketing, social media, contact

More information

Crucial Online Marketing Tools Every Marketer Should Know. A checklist for your online marketing success

Crucial Online Marketing Tools Every Marketer Should Know. A checklist for your online marketing success 8 Crucial Online Marketing Tools Every Marketer Should Know A checklist for your online marketing success 8 Crucial Online Marketing Tools Content Personalization and Segmentation Crucial Online Marketing

More information

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management.

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. September 2012 OptifiNow September 2012 Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead

More information

Conversion Rate Optimisation Guide

Conversion Rate Optimisation Guide Conversion Rate Optimisation Guide Improve the lead generation performance of your website - Conversion Rate Optimisation in a B2B environment Why read this guide? Work out how much revenue CRO could increase

More information

Audience Management & Targeting

Audience Management & Targeting Audience Management & Targeting For Marketers A Dean Media Group Solution What is FinancialAudiences? Identify. Target. Learn. Repeat. FinancialAudiences is an audience management and targeting platform

More information

Marketing Automation

Marketing Automation An Introduction to Marketing Automation Simon Harvey Managing Director Demodia GmbH Agenda Introduction What is Marketing Automation? Vendor Overview Using Automation Successfully Case Studies About Me

More information

HOW TO OPTIMIZE your LEAD GENERATION STRATEGY

HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY TABLE OF CONTENTS Introduction 2 PART ONE: Creating Content to Generate Leads 3 Optimizing Landing Pages to Increase

More information

What s the difference between email marketing and marketing automation?

What s the difference between email marketing and marketing automation? Marketing automation is a technology platform for marketers to create, nurture, and pass leads to sales. Most marketing automation platforms (MAPs) have functions for email marketing, social media, contact

More information

Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER. The Lifecycle Marketing Agency. Marketing Cloud Gold Partner Partner Advisory Council

Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER. The Lifecycle Marketing Agency. Marketing Cloud Gold Partner Partner Advisory Council Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER The Lifecycle Marketing Agency Marketing Cloud Gold Partner Partner Advisory Council Journeys MARKETING CAMPAIGNS ARE OBSOLETE Today s customer

More information

The Five Trends That Will Impact Marketing in 2015

The Five Trends That Will Impact Marketing in 2015 The Five Trends That Will Impact Marketing in 2015 PRESENTED BY Sylvia Montgomery, CPSM Chat Live on Twitter! Today s Hashtag: SMPS CEUs Hinge is an SMPS Approved Provider of continuing education units

More information

CommuniGator. Segmenting your email lists

CommuniGator. Segmenting your email lists CommuniGator Segmenting your email lists 7 wonders of email segmentation Customise your emails through segmentation All kinds of emails land in our inbox every day, whether it s newsletters, offers, vouchers,

More information

Critical Success Factors for Personalisation

Critical Success Factors for Personalisation Critical Success Factors for Personalisation Introduction To best optimise engagement and revenue, online and multichannel retailers need to personalise the brand and shopping experience for each customer.

More information

Marketing Automation Request for Proposal

Marketing Automation Request for Proposal Marketing Automation Request for Proposal Choosing the right marketing automation system isn t easy. This is why we created this sample RFP, consisting entirely of actual questions from real RFPs submitted

More information

Periscopix Paid Search Management

Periscopix Paid Search Management Periscopix Paid Search Management A bit about us Periscopix focus since inception in 2004 has always been about providing a client specific, quality PPC service; managing and guiding through all aspects

More information

HOW TO GET THE MOST OUT OF YOUR VIDYARD TRIAL A GUIDE FROM VIDYARD

HOW TO GET THE MOST OUT OF YOUR VIDYARD TRIAL A GUIDE FROM VIDYARD HOW TO GET THE MOST OUT OF YOUR VIDYARD TRIAL A GUIDE FROM VIDYARD Contents Introduction 1 1. Create a Player 2 2. Publish a Player 3 3. Customize the Player 5 Configuring General Player Options 6 Configuring

More information

CREATE A MARKETING PLAN

CREATE A MARKETING PLAN CREATE A MARKETING PLAN IN 10 EASY STEPS WORKING OUT A PLAN Building a marketing plan is a lot like the first time you go to a gym. There s some apprehension, some indecision, and as a whole you may not

More information

MARKETO CHECKLIST. All users are setup within Marketo with the appropriate roles and permissions.

MARKETO CHECKLIST. All users are setup within Marketo with the appropriate roles and permissions. Setup Users & Roles All users are setup within Marketo with the appropriate roles and permissions. Smart Campaign Settings Limit set to abort smart campaigns if number of qualified leads exceeds this limit

More information

Seven Stages of Pay Per Click Management

Seven Stages of Pay Per Click Management Seven Stages of Pay Per Click Management Optimising the performance of your PPC Campaign PPC Management Pay per click management is increasing complex. And pay per click market categories are increasingly

More information

LEAD NURTURING STRATEGY WHITE PAPER. November 2013

LEAD NURTURING STRATEGY WHITE PAPER. November 2013 LEAD NURTURING STRATEGY WHITE PAPER November 2013 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. INTRODUCTION 3. WHAT IS LEAD NURTURING? 4. OUTLINING AN EFFICIENT LEAD NURTURING STRATEGY 4.1. BUYER PERSONA

More information

35 Examples How Sales Teams Benefit from Microsoft Dynamics CRM

35 Examples How Sales Teams Benefit from Microsoft Dynamics CRM 35 Examples How Sales Teams Benefit from Microsoft Dynamics CRM Achieving Growth Targets 1. Managing Sales Goals Sales teams need to know how they re performing in comparison to their sales goals. Are

More information

ANALYSING THE CUSTOMER JOURNEY TO SHAPE ONLINE MARKETING STRATEGIES

ANALYSING THE CUSTOMER JOURNEY TO SHAPE ONLINE MARKETING STRATEGIES ANALYSING THE CUSTOMER JOURNEY TO SHAPE ONLINE MARKETING STRATEGIES In Customer Journey: why is it so important? A strong digital marketing strategy requires a holistic perspective. One way to achieve

More information

Email Marketing Automation

Email Marketing Automation 1 Email Marketing Automation The advertising industry and ways of reaching prospective customers has been constantly printed advertisement was published by the Journal Since then, we have seen entirely

More information

WHAT IS EMAIL MARKETING

WHAT IS EMAIL MARKETING Intelligent VC provide industry leading email marketing solutions, including an easy to use in-house platform as well as a host of managed solutions and services. Create and send visually engaging HTML

More information

Email Marketing and Marketing Automation in Complex Buying Processes

Email Marketing and Marketing Automation in Complex Buying Processes Email Marketing and Marketing Automation in Complex Buying Processes Email Marketing and Marketing Automation in Complex Buying Processes 1 Introduction We often hear the question: How is Marketing Automation

More information

The Jumplead Manual. Setting Up and Using Marketing Automation. Matt Fenn. This book is for sale at http://leanpub.com/the-jumplead-manual

The Jumplead Manual. Setting Up and Using Marketing Automation. Matt Fenn. This book is for sale at http://leanpub.com/the-jumplead-manual The Jumplead Manual Setting Up and Using Marketing Automation Matt Fenn This book is for sale at http://leanpub.com/the-jumplead-manual This version was published on 2015-06-25 This is a Leanpub book.

More information

WHITEPAPER GUIDE TO LEAD NURTURING. By: ActiveConversion

WHITEPAPER GUIDE TO LEAD NURTURING. By: ActiveConversion WHITEPAPER GUIDE TO LEAD NURTURING By: ActiveConversion Page 1 Introduction Industry surveys indicate that only 10 to 25 percent of all leads are sales-ready, meaning prospects are interested and ready

More information

EMAIL MARKETING REFRESHES

EMAIL MARKETING REFRESHES WHITE PAPER 7 EMAIL MARKETING REFRESHES 7 EMAIL MARKETING REFRESHES The success of an email campaign can be determined by a variety of key performance indicators (KPIs): open ratio, click through ratio,

More information

Web metrics: deriving value from e-businesse. Rolan Micallef Attard Freelance, Trusted Business Consultant rolan@vol.net.mt

Web metrics: deriving value from e-businesse. Rolan Micallef Attard Freelance, Trusted Business Consultant rolan@vol.net.mt Web metrics: deriving value from e-businesse Rolan Micallef Attard Freelance, Trusted Business Consultant rolan@vol.net.mt Its all about customer-centric centric measurement Web Metrics are measurement

More information

WHITE PAPER MULTI-CHANNEL CAMPAIGNS IN A CONNECTED WORLD. Create and deploy IT solutions for business

WHITE PAPER MULTI-CHANNEL CAMPAIGNS IN A CONNECTED WORLD. Create and deploy IT solutions for business WHITE PAPER MULTI-CHANNEL CAMPAIGNS IN A CONNECTED WORLD White paper - Multi-Channel Campaigns in a Connected World - Prodware 1 Create and deploy IT solutions for business Navigating Multi-channel Marketing

More information

SALEMAKER360 DIGITAL ENGAGEMENT PLATFORM

SALEMAKER360 DIGITAL ENGAGEMENT PLATFORM 2014 PLATFORM PRICING SALEMAKER360 DIGITAL ENGAGEMENT PLATFORM DIGITAL ENGAGEMENT CONSULTING ONBOARDING EVERY FEATURE ONE PRICE NO ADD-ONS NO HIDDEN FEES With Salemaker360, you get every feature and function

More information

Lead Generation Specialists

Lead Generation Specialists Lead Generation Specialists Creating a solid lead generation strategy helps to build trust with prospective buyers and identify qualified opportunities. Our network of UK lead generation specialist sites

More information

Targeted Marketing Effectiveness with the Sage 200 Suite

Targeted Marketing Effectiveness with the Sage 200 Suite Targeted Marketing Effectiveness with the Sage 200 Suite Gaining a deeper understanding of your customers and their buying behaviour is critical in today s competitive marketplace. The Sage 200 Suite provides

More information

March BY JULIAN POULTER LAMP-360 MARCH 2013 WHITEPAPER: LEAD SCORING: PRIORITIZING YOUR LEAD FOLLOW UP ACTIVITIES WWW.LAMP-360.COM

March BY JULIAN POULTER LAMP-360 MARCH 2013 WHITEPAPER: LEAD SCORING: PRIORITIZING YOUR LEAD FOLLOW UP ACTIVITIES WWW.LAMP-360.COM March WHITEPAPER: LEAD SCORING 2013 LEAD SCORING: PRIORITIZING YOUR LEAD FOLLOW UP ACTIVITIES BY JULIAN POULTER LAMP-360 MARCH 2013 WWW.LAMP-360.COM Version 1 Page 1 of 12 Contents 1. INTRODUCTION: WHAT

More information

Managed Campaigns. A one-off or a series of email marketing campaigns managed for you

Managed Campaigns. A one-off or a series of email marketing campaigns managed for you Managed Services Email Marketing Services Not every business has the time, resource or technical knowledge to manage every component of their email marketing campaigns. That s why Emailcenter has developed

More information

4th African Insurance Distribution & Bancassurance Conference Aug 2014 Presenter: Julian Ardagh. www.e-intelligence.com

4th African Insurance Distribution & Bancassurance Conference Aug 2014 Presenter: Julian Ardagh. www.e-intelligence.com 4th African Insurance Distribution & Bancassurance Conference Aug 2014 Presenter: Julian Ardagh www.e-intelligence.com 2 Agenda 1. What is Big Data? 2. Why do we need Big data? 2. 3. Which The key Data

More information

Why consider Marketing Automation?

Why consider Marketing Automation? What is inbox25? Why consider Marketing Automation? Marketing Automation software takes email marketing to the next level by automating the process of lead generation. In effect Marketing Automation accelerates

More information

THE BIG EASY GUIDEBOOK TO MARKETING AUTOMATION

THE BIG EASY GUIDEBOOK TO MARKETING AUTOMATION THE BIG EASY GUIDEBOOK TO MARKETING AUTOMATION The essential guide to EASILY creating sophisticated, automated marketing programs that drive revenue 2009 Marketo, Inc. All rights reserved Forget the Hard

More information

Analysis. Marketing Automation: Adding Science to the Art of Marketing. April 2011. Service Area. Business Development Strategies

Analysis. Marketing Automation: Adding Science to the Art of Marketing. April 2011. Service Area. Business Development Strategies Analysis April 2011 Marketing Automation: Adding Science to the Art of Marketing Service Area Business Development Strategies Comments or Questions? Table of Contents Key Highlights... 2 Introduction...

More information

Digital Marketing Institute s. Professional Diploma in Digital Selling. Validated by the Syllabus Advisory Council (SAC)

Digital Marketing Institute s. Professional Diploma in Digital Selling. Validated by the Syllabus Advisory Council (SAC) Digital Marketing Institute s Professional Diploma in Digital Selling Validated by the Syllabus Advisory Council (SAC) Content Professional Diploma in Digital Selling Welcome Course overview Course content

More information

The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation

The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation MARKETING AUTOMATION is technology that allows you to nurture leads through automated campaigns. Because marketing

More information

POSITIONING STATEMENT

POSITIONING STATEMENT www.click.co.uk HELLO@click.co.uk POSITIONING STATEMENT CLICK CONSULT LTD WILLOW HOUSE, HOOTON ROAD, HOOTON, CHESHIRE, CH66 7NZ www.click.co.uk 0845 205 0292 @clickconsultltd facebook.com/clickconsult

More information

Impact Radius lowers lead cost under $4 by increasing conversions by 59% and content consumption by 188% in minutes!

Impact Radius lowers lead cost under $4 by increasing conversions by 59% and content consumption by 188% in minutes! Impact Radius lowers lead cost under $4 by increasing conversions by 59% and content consumption by 188% in minutes! CASE STUDY The Challenge Impact Radius is a global leader in cross channel marketing

More information

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1

More information

How CRM Solves These 5 Business Challenges

How CRM Solves These 5 Business Challenges How CRM Solves These 5 Business Challenges Here are 5 examples to demonstrate why organisations implement Customer Relationship Management strategies, and how professionally implemented CRM systems resolve

More information

Introduction. Regards, Lee Chadwick Managing Director

Introduction. Regards, Lee Chadwick Managing Director User Guide Contents Introduction.. 2 Step 1: Creating your account...3 Step 2: Installing the tracking code.. 3 Step 3: Assigning scores to your pages.....4 Step 4: Customising your lead bands..5 Step

More information

Lead management solution. Tobias Kuen SC-Networks GmbH, Managing Director

Lead management solution. Tobias Kuen SC-Networks GmbH, Managing Director Lead management Lead management solution evalanche is now targeting companies that not only want to benefit from a powerful e-mail marketing solution, but also want to support Marketing and Sales with

More information

Sales Lead Management

Sales Lead Management Sales Lead Management with Email Marketing Automation and Online Surveys www.leadpro247.com What is LeadPro? Affordable Sales Lead Management System Web based Lead Tracking Software Solution Integrated

More information

Lead nurturing: Using email marketing to convert a prospect into a sale

Lead nurturing: Using email marketing to convert a prospect into a sale Lead nurturing: Using email marketing to convert a prospect into a sale Patrick Zuluaga Director PMZ Marketing Have you heard this before? Email does not work for customer acquisition but rocks for customer

More information

CLOSED-LOOP REPORTING

CLOSED-LOOP REPORTING 1 CLOSED-LOOP REPORTING MODASSIC MARKETING 2 CONTENTS HOW CLOSED LOOP MARKETING WORKS 8 WHAT YOU NEED TO SET UP CLOSED-LOOP MARKETING 19 BECOME A BETTER MARKETER BY CLOSING THE LOOP 25 HOW TO FIX A BROKEN

More information

Email Marketing is Dead Unless it s Intelligent

Email Marketing is Dead Unless it s Intelligent Email Marketing is Dead Unless it s Intelligent Email Marketing is Dead Unless it s Intelligent I don t know how many times I have heard people say cold calling is dead. In fact, I ve been known to say

More information

Marketing Automation: The Next Frontier

Marketing Automation: The Next Frontier Marketing Automation: The Next Frontier Informative Statistic: Studies show businesses that execute marketing automation enjoy a 451% increase in qualified leads. Most visitors need to be reached by a

More information

Best Practices in Segmentation

Best Practices in Segmentation Best Practices in Segmentation Table of Contents Introduction Chapter 1: Best Practices for Setting Up a Lead Scoring Program Chapter 2: Gather Explicit Data Through Forms Chapter 3: Progressive Profiling

More information

www.salesfusion.com WEBSITE VISITOR TRACKING How website visitor tracking can improve your pipeline

www.salesfusion.com WEBSITE VISITOR TRACKING How website visitor tracking can improve your pipeline www.salesfusion.com WEBSITE VISITOR TRACKING How website visitor tracking can improve your pipeline 2 In the Marketing Automation Dark Ages......of the early 2000s, marketers could only monitor website

More information

Leaving Money On The Table

Leaving Money On The Table 10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the

More information

PREDICTIVE INTELLIGENCE BENCHMARK REPORT

PREDICTIVE INTELLIGENCE BENCHMARK REPORT PREDICTIVE INTELLIGENCE BENCHMARK REPORT Metrics and Insights from 140+ Million Interactions Table of Contents Predictive Intelligence: Web 3 Predictive Intelligence: Email 7 Recommendations 11 About the

More information

Sage CRM Targeted Marketing Effectiveness

Sage CRM Targeted Marketing Effectiveness Sage CRM Targeted Marketing Effectiveness Gaining a deeper understanding of your customers and their buying behaviour is critical in today s competitive marketplace. Sage CRM provides powerful tools for

More information

Transform your business with Inspired Marketing. 5 Things You Should Know About ExactTarget

Transform your business with Inspired Marketing. 5 Things You Should Know About ExactTarget 5 Things You Should Know About ExactTarget Transform your business with Inspired Marketing 5 Things You Should Know About ExactTarget 5 Things You Should Know About ExactTarget Transform your business

More information

The Kentico EMS. value. Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Easy to use for creating

The Kentico EMS. value. Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Easy to use for creating Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Built on a scalable enterprise platform as part of Kentico CMS 7 Easy to use for creating online campaigns, forms,

More information

Digital Intelligence in Dubai: Current status and outlook

Digital Intelligence in Dubai: Current status and outlook Digital Intelligence in Dubai: Current status and outlook Christian Sauer, CEO Webtrekk Smartcon 2015 Dubai Leadership for a Data Driven Economy Importance of Web Analytics 27% 9% 3% 21% Very important

More information

An introduction to marketing automation. https://www.mautic.org

An introduction to marketing automation. https://www.mautic.org An introduction to marketing automation INTRODUCTION me, marketing automation, mautic. Jeff Seevers Marketer. Recovering Salesman, Developer and Consultant. Love helping people, help people. What is marketing

More information

Feature Guide. Want to talk it through? pure360.com call: 0844 586 0001 email: contact@pure360.com. Work With Data. Work With Messages

Feature Guide. Want to talk it through? pure360.com call: 0844 586 0001 email: contact@pure360.com. Work With Data. Work With Messages ro Work With Data Import, append & export unlimited lists - with no restrictions on number of contacts De-duplication and list cleaning Dedupe of lists on upload, clean bounces Automatic bounce, opt-out

More information

Lead Generation Quickstart Guide

Lead Generation Quickstart Guide Lead Generation Quickstart Guide 1 2 Lead Generation Quickstart Guide Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around. But please don t change

More information

Marketing Automation RFP and Planning Guide

Marketing Automation RFP and Planning Guide Marketing Automation RFP and Planning Guide A Publication of 2 An RFP should help your company identify the right partner to support your marketing goals for many years to come. Finding the right marketing

More information

Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data

Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data SECTOR SOLUTIONS Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data p1 Introduction Today s Telecommunications sector is highly dynamic. Firstly the very

More information

We d also recommend you consult Chapters 4 in the Chaffey & Smith recommended text as well as Chapter 1 in Ryan & Jones recommended text.

We d also recommend you consult Chapters 4 in the Chaffey & Smith recommended text as well as Chapter 1 in Ryan & Jones recommended text. 1 Our focus for this session is on the customer and how their needs are changing in light of changing digital technologies. We ll look how the buying process can be impacted by digital technologies and

More information

CommuniGator. Marketing Automation. Equinix Telecity Case Study

CommuniGator. Marketing Automation. Equinix Telecity Case Study CommuniGator Marketing Automation Equinix Telecity Case Study About Equinix Telecity Equinix Telecity provide secure connected environments for the IT and telecom equipment in the digital economy. Their

More information